More visitors to your website aren’t an end in themselves—they only matter if they belong to the right target audience and actually take action next. Before launching new campaigns, it’s therefore worth taking a look at the page views from the past few months: Where is the existing traffic really coming from, and which source […]
A functional website is the foundation of nearly every digital activity, whether it’s a business card, an online store, or a landing page for a campaign. Anyone involved in user-centered design or planning a digital business platform cannot ignore the fundamentals of web development. This overview explains what the term means and what matters most […]
Real Estate Calculator: Plugin for WordPress – In the fast-paced world of real estate marketing, it’s crucial that your website is not only informative, but also interactive and useful. To help you with this, I proudly present my new WordPress plugin“Real Estate Calculator”. With this plugin, you can integrate various useful calculators on your website […]
The e-learning industry has been booming for some time now. The market for e-learning platforms is currently worth around 8.8 billion US dollars worldwide. Thanks to the Internet and the various providers, people can learn new knowledge easily and without great effort or simply deal with previously unknown topics. Anyone who has something to offer […]
Keywords are key words that describe your website on the one hand and users enter in search engines on the other hand. These words should be used several times on the website on subpages in order to be found by search engines in the best possible way. A keyword analysis can help to use the […]
Direct traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Understanding Instagram Algorithm – A topic this week: The Instagram algorithm. These are the three factors to consider! Plus, Social Media Hoffmann clarifies why community management is the beginning of everything – matching the algorithm, because interaction is important. Future Biz reports this week: the chronological Instagram feed returns. Are users happy? All the social […]
SEO for beginners – Today the Marketing Podcast is about the absolute basics for companies in search engine optimization. For this, we’ve grabbed the top questions again, basic questions that make up 80-85% of the usual inquiries at a marketing agency. Instead of super explicit questions, for example about link building or about image SEO, […]
Facebook comments make homepages, blog and online shops much more lively. Users are no longer forced to enter their data or register. By placing or exchanging the WordPress comments with the Facebook code, the interaction, user loyalty and also the visiting hours of your website, blog or shop increase. For embedding there are of course […]
Visual Composer’ are among the trends at WordPress. If you want to create pages and articles in the content management system WordPress, you need the integrated WP editor. The WP editor is in short a WYSIWYG editor, in long words a “what you see is what you get” editor. That means, similar to the well-known […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.