Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Web designers in advertising agencies should always have their finger on the pulse. The reality often looks different. As a consultant in advertising agencies I often see desperate attempts to work fast in Photoshop. For a few icons you can easily lose a whole day of your employee. But screen designs in the basics can […]
Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at […]
You have your first real estate agent as a customer or you are an agent yourself and want to build up your own website for your company? Then you will eventually come across content management systems, such as WordPress. With content management systems like WordPress or plugins and extensions, you can build your own website […]
Tickets are essential for events and allow easy access to performances and shows. They are both access authorisation and security at the same time and for this reason are often protected against duplication by a variety of security features. The methods used here range from simple numbering to watermarks and holograms – which not only […]
Minimal design is in vogue, of course. Many companies still need a logo with power! That’s why people have always liked to use mascots or cartoon characters. They revive a brand and give it a quick reference point for third parties. Lions are strong. Doves are peaceful. Doctors are reliable. Designing your own cartoons in […]
Shortcuts – This tutorial covers all important keyboard shortcuts and combinations for Photoshop. My tip for all Photoshop beginners is to try to work as little as possible with the mouse and as much as possible with the keyboard. Many have learned 10-finger typing at school or themselves. Of course it takes a little time […]
Designing realistic looking shadows is not easy, especially for beginners. Photoshop offers several options for shading objects. First, we always need a single object that has enough space around the edges. In the tutorial: Cropping with masks I will show you how to cropping objects with Photoshop. The tutorial video is coming soon, the complete […]
Facebook change its style every year. Although the dimensions for the own Facebook title image (850 x 315 pixels) and profile image (180 x 180 pixels) remained, the layout has shifted a bit. If you want to bring design elements (such as color traces) into your fanpage design, you have to consider the new positioning […]
Update! Facebook has changed its fanpage dimensions for designs & layouts 2016. For your own channel design this means: New dimensions, new ideas! While the dimensions remained the same in 2014, the proportions of the profile picture and cover picture will change. The cover picture is now 830×315 pixels instead of 850×315 as before. The […]
Social Media Marketing
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As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
- Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring
- Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
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