Tag Archive for: Net Promoter Score

Net Promotor Score (NPS): How satisfied are your customers? Calculation, advantages & criticism

The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]