Companies that do not regularly analyze their social media presence lose an average of 30-40% of their potential organic reach – because formats become outdated, KPIs are misinterpreted and competitors catch up unnoticed. A structured social media audit provides clarity about what is really working, where budget is being wasted and which measures are having […]
Meta’s messaging app Threads could become serious competition for Twitter. Several factors could cause Threads to cause problems for Twitter. Elon Musk, the owner of Twitter, has struggled with bad PR in the past, while Meta has built a strong network of advertisers and made profits. Additionally, the direct Instagram login on Threads allows for […]
TikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that enables TikTok videos to go viral. How does this algorithm work? Quite simply: through user interaction on TikTok. When a user shares or likes a video, that video is similarly shared with other […]
TikTok monitoring – With the right TikTok monitoring tools, you can significantly improve your presence on the platform. Analytics tools for TikTok allow you to increase your reach by tagging your content with the right hashtags and @mentions. Also, with the right TikTok monitoring tools, you can better understand your audience and find out what […]
TikTok Marketing for Business (SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses. Small […]
In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]
YouTube Evergreen long-term analysis – What are the (!) success models in certain industries? Everyone wants creative concept, “never seen before” ideas, but how do you actually develop “ideas”? One tool, especially for young social media managers, is: learning from success models. If you are looking for creative ideas for videos, then our XXL list […]
Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! With our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast […]
Insta Profile Check – You founded a startup and now you have your first Instagram channel? Your company has been active for many years but now on Instagram for the first time? Before you start publishing content on a daily basis, the first question for many is, is my Instagram channel set up optimally? Instagram […]
YouTube demonetizes Coronavirus – By monetizing on YouTube, creators (people who publish new videos) can earn money passively. This gives them the freedom to record new videos. A good principle that can also be exploited like in the case of Covid-19 (Coronavirus from China). Danger or “hype”? Today demonstrators show: whoever shocks gets clicks. Whoever […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.