Marketing Podcast: Social Media, Online Marketing, SEO & Co.
Now new! Lasse & Lukinski, the podcast on Social Media One. Two marketing super nerds, one studio! One went to university, the other likes to watch breakfast TV. We discuss the media weeks & more – follow now & never miss a show. Stream now for free & learn on – Amazon – Google – Deezer – iTunes and Spotify.
New episodes & marketing news
Podcast: Marketing News
Every week we come across new methods and strategies and bring you examples and best practice from major campaigns, talk about speeches, workshops and new trends, from TikTok to Pinterest. Marketing is faster than ever. New social networks come into play, others lose relevance for certain target groups. We usually come up with live hacks between the lines, which we leave uncut in the podcast. Real-life agency experience with millions in ad spend. We want to give you input that you can use to develop yourself, your company and your brand.
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Podcasts as a Form of Influencer Marketing: Host-Read Ads, Partnerships, and Brand Presence in Audio
in Influencer, Marketing, Podcast, Social Media/by Stephan M. CzajaPodcasters have established themselves as some of the most influential voices in digital marketing—with listeners who actively listen, trust, and buy. Host-read ads and strategic podcast partnerships offer brands a reach that traditional display advertising cannot match: intimate, without a skip button, and with deep engagement. The most important thing: According to studies, podcast listeners […]
SEO for Beginners: Tips & Tricks for Google.com Search Engine Optimization – Marketing Podcast
in Podcast, SEO & SEA, Social News/by TraineeSEO for beginners – Today the Marketing Podcast is about the absolute basics for companies in search engine optimization. For this, we’ve grabbed the top questions again, basic questions that make up 80-85% of the usual inquiries at a marketing agency. Instead of super explicit questions, for example about link building or about image SEO, […]
Lean Canvas Part 3/3: Marketing and Finance (Costs/Revenues) – Marketing Podcast
in Marketing, Podcast/by Stephan M. CzajaMarketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]
Podcast! Learn Marketing: All About … Online, Social, Instagram, Youtube, Facebook, TikTok, E-commerce, SEO
in Einsteiger, Podcast/by Stephan M. CzajaMarketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these […]
Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast
in Podcast, Profi/by Stephan M. CzajaIn the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]
Lean Canvas Part 1/3: Product & USP | Fries are boring! – Marketing Podcast
in Podcast/by Stephan M. CzajaDevelop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]
You’re fired! Trump vs Twitter + Pinterest Power – Marketing Podcast
in Einsteiger, Podcast, SEO & SEA/by Stephan M. CzajaPinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and […]
Facebook Algorithm, Affiliate Marketing & Passive Income – Marketing Podcast
in Podcast/by Stephan M. CzajaFacebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain […]