Tag Archive for: Interview

Influencer marketing on the rise / Interview Internet World Business

Influencer Marketing – “2017 was a year in which a much ridiculed trend grew into an adult industry,” reads the headline on the latest articles in Internet World Business. Then Influencer Marketingerreicht mittlerweile nicht nur Vorreiter sondern auch etablierte Agenturen, die sich immer mehr auf diese neue Form der Reichweiten Generierung für Marketingaktionen verlassen. Influencers […]

Instagram Story: Now with polls, opportunities and risks for influencers and brands

Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]

Influencer vs Musicians: New advertising campaigns in the fashion world

Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer

Influencer: Successful on the Net / ZDF TV contribution on Mona Lisa

Today at 6 pm we were once again on TV. This time the ZDF wanted to accompany our newcomer Influencer Soraya Wanya at the Store Opening in the article “Influencer: Success in the Web”! Then it went directly to the customer for a fitting. Soraya did a great job. Our marketing manager also speaks of […]

Michael Brenner interviewed on facebook ads in agencies

Social media marketing is gaining in importance in companies. Pioneers such as Asos, Zara and Otto have been showing how fashion companies can use social networks to generate reach and brand status. Various aspects