Reebok: 25915 Days – Viral Video Marketing Case Study
Reebok: 25915 Days
Reebok zeigte das Leben einer Frau rueckwaerts – vom Spartan Race bis zur Wiege. Der Countdown der verbleibenden Lebenstage erzeugt emotionale Dringlichkeit. Ein Fitness-Film, der nicht motiviert, sondern beruehrt.
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