Nike: The Last Game – Viral Video Marketing Case Study
Nike: The Last Game
Der epische 5-Minueter zur Fussball-WM 2014 zeigte Ronaldo, Messi und Co. in einem CGI-Abenteuer gegen Klone. Spannung wie im Kino – Nike verstand, dass grosses Sportereignis grosses Storytelling verdient.
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