Tag Archive for: Livestreaming

YouTube Live for companies: Livestreaming as a marketing format

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Companies that rely on YouTube Live achieve on average 6 times higher interaction rates than with pre-produced videos. Live streaming is no longer a niche format – it is one of the most effective tools in modern social media marketing. If you use YouTube Live strategically, you can launch products, answer questions directly and build […]

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Twitch marketing for companies: Livestreaming as a marketing channel

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In recent years, Twitch has developed from a pure gaming platform into one of the most important live streaming channels in digital marketing. More than 30 million daily active users spend an average of 95 minutes a day on the platform – a level of attention that no traditional advertising format can offer. For companies […]

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