LinkedIn has long been the most important platform for B2B lead generation in Germany—those who take a systematic approach here can win new customers without cold calls, without expensive trade show appearances, and without inflated advertising budgets. What matters isn’t the number of connections, but a clear strategy: the right profile, the right content, and […]
Cold calling is a thing of the past: decision-makers ignore unknown callers, spam filters block cold emails, and traditional sales tactics are meeting with increasing resistance. Social selling turns this process on its head—instead of intruding on inboxes uninvited, sales teams build genuine relationships via social media before the first sales conversation takes place. The […]
Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]
Social Selling deals with the art of generating sellers from social networks. Through creative and good content, through targeted advertisements, through influencer marketing has also been through its own online stores in the social network. This works with Facebook as well as with Instagram. One of the latest trends, your own online shop on Facebook […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.