Sentiment analysis determines whether mentions of a brand, product, or topic online are positive, negative, or neutral. Instead of simply counting how often a brand is mentioned, this method also assesses the sentiment behind those mentions—a crucial distinction for any form of social listening. Without this context, mere mention counts are meaningless, because ten thousand […]
A good reputation isn’t built overnight, nor can it be bought with a single PR campaign. Reputation building refers to the systematic, long-term process through which companies build trust, credibility, and a positive image among their target audiences long before crisis communication becomes necessary. This applies not only to customers, but also to job applicants, […]
An investigative article, a viral video, a report on defective products— negative coverage often catches companies off guard and leaves a lasting impact that extends far beyond the day it’s published. How brandsrespond to media criticism is now one of the key competencies in modern reputation management. What is negative media coverage? Here’s what it’s […]
Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]
Personnel marketing agency – In order to bind talents to their own company in the long term and to ensure a high level of employee satisfaction, more and more companies are turning to the support of personnel marketing agencies. Such service providers have the necessary expertise and experience to develop and implement successful personnel marketing […]
Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]
Referral Marketing – Of course, today we could take a look at the general question, how do you get happy employees? From working hours to flexible hours, bonus payments, more vacation days, the general mood in the team to small attentions that should be given to the employee. But we want to focus on reputation […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.