If the term “crawled” appears in Search Console or an SEO tool, it simply means that a Google bot has visited the page and read its source code. Without this step, even the best page remains invisible to search engines, no matter how compelling the content is or how much work has gone into the […]
SEO, short for search engine optimization, encompasses all measures designed to increase a website’s visibility in search results and, increasingly, in AI responses. This overview explains key terms such as “domain” and “ranking” and provides links to all of the agency’s in-depth articles. What is SEO? SEO encompasses all measures that make a website easier […]
E-E-A-T is Google’s framework for evaluating the quality of content and its creators. It is incorporated into nearly every SEO strategy and is scrutinized particularly closely for sensitive topics such as health, law, or finance, as the SEO/GEO audit regularly demonstrates. What does E-E-A-T stand for? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust, and […]
Do you want to present your brand where your customers are every day? Google Display Ads give you access to the largest advertising network in the world. While traditional search (SEA) intercepts users at the moment they want to solve a problem, display ads proactively accompany users throughout their digital lives – on news sites, […]
Are you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google universe, Adroll offers the decisive advantage of platform-independent playout. The goal is absolutely clear: maximum reach across […]
Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]
Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
Are you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google ecosystem, Adroll offers the decisive advantage of platform-independent ad delivery. The goal is crystal clear: maximum reach […]
Real Estate Calculator: Plugin for WordPress – In the fast-paced world of real estate marketing, it’s crucial that your website is not only informative, but also interactive and useful. To help you with this, I proudly present my new WordPress plugin“Real Estate Calculator”. With this plugin, you can integrate various useful calculators on your website […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.