Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center […]
The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
Infotainment means conveying information in an entertaining way. Combining information and entertainment increases retention and learning outcomes. For this reason, companies should produce infotainment content to help users better understand information about their product, service, or company. Find out here why infotainment on TikTok is a great choice, what the advantages and disadvantages of infotainment […]
Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]
Practical examples / case studies (cases) – References are very important when hiring a social media agency, because they prove the “good” work of an agency. Finding good agencies also means research For example, if a marketing agency has been successful for more than five years and works with satisfied customers, you can assume that […]
Influencer marketing and campaigns are, of course, not new in Social Media Marketing! There are many best practice examples from the industry that show how successful you can build up your reach and win new customers. Of course there are also the traditional campaigns in social networks.
Social Media Campaign – There are many best practice examples. From international brands to Facebook, Instagram & Co. advertising to Product Placement and Influencer Marketing. If you want to see the best case examples here, read our article about Influencer Campaigns Best Practice Examples. Social Media Campaigns Best Practice Examples At the end of the […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.