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01 / Influencer agencyOwner-managed

InfluencersMarketingAgency

We connect brands with suitable content creators, from micro to mega. From selection to briefing and rights to analysis, we coordinate the collaboration, for example for Mercedes-Benz, Hoover, and Chassis for Men.

  • WhatInfluencer selection, briefing, coordination, rights, and analysis.
  • For whomBrands looking to build reach and credibility through creators.
  • Why usProven work for Mercedes-Benz, Hoover, and Chassis for Men.
Request influencer project View work

Trusted by

1 Mio+ Traffic Mercedes-Benz 4,86 Mio Traffic Hoover 2,77 Mio YouTube views Chassis for Men 50+ Creators on site Weight Watchers (WW)

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build reach and credibility through creators.
What
Influencer selection, briefing, coordination, rights, and analysis.
Why us
Proven work for Mercedes-Benz, Hoover, and Chassis for Men.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Creator fit
  • Selection
  • Contracts
  • Briefing
  • Rights
  • Reporting
  1. 01

    Strategy & objectives

    You know what the collaboration should achieve.

    Your challenge
    Cooperations start without a goal and end without insights.
    Our approach
    We clarify objectives, target audience, and key figures, and plan the creators’ roles.
    Result
    A plan with a clear goal.
    • Target image
    • Audience
    • Key figures
    To marketing strategy
  2. 02

    Selection & Approach

    You work with people whose community listens to them.

    Your challenge
    Follower numbers can be misleading about suitability.
    Our approach
    We review the community, tone, previous collaborations, and brand fit.
    Result
    A well-founded shortlist.
    • Research
    • Review
    • Approach
  3. 03

    Briefing & Contracts

    Everyone knows what is expected and what is allowed.

    Your challenge
    Misunderstandings about content, disclosure, and rights.
    Our approach
    We coordinate briefing, disclosure, and usage rights in advance.
    Result
    Clear agreements.
    • Briefing
    • Contract
    • Disclosure
    • Rights
  4. 04

    Coordination

    Schedules, travel, and products run smoothly.

    Your challenge
    Coordinating with many creators takes a lot of time.
    Our approach
    We coordinate logistics, approvals, and publication.
    Result
    Smooth process.
    • Logistics
    • Approvals
    • Timeline
  5. 05

    Events & Campaigns

    Creators experience your brand on site.

    Your challenge
    An event is over and hardly anyone hears about it.
    Our approach
    We plan events so that content is created and continues online.
    Result
    Event content for multiple channels.
    • Concept
    • Organization
    • Content
    To the Influencer Event
  6. 06

    Evaluation

    You see what the cooperation has achieved.

    Your challenge
    Views are reported, but the impact remains unclear.
    Our approach
    We analyze reach, interaction, and visits and provide context.
    Result
    Evaluation with learnings.
    • Overview of figures
    • Evaluation
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss influencer project

How we work

Clear answers to the questions brands ask us most often.

Micro to Mega

Small creators often have close communities, large ones bring reach. The mix depends on the goal.

Fit before reach

A creator whose community fits the brand brings more than one with many followers. We check fit first.

Authentic integration

Communities quickly notice when something feels forced. We give creators space for their own style.

Disclosure and rights

Promotional content must be labeled, rights clarified in advance. We take care of it.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target audience, and framework, and give you honest feedback on whether creator marketing is a good fit.

    Result: Clear target vision.

    From you: Objective, product, and target audience.

  2. 02

    Selection & briefing

    We find creators who match the brand and target audience, and coordinate briefing and rights in advance.

    Result: Shortlist and approved briefing.

    From you: Brand guidelines and approval process.

  3. 03

    Production

    The creators produce content; we coordinate processes, travel, and approvals.

    Result: Approved content.

    From you: Products and contacts.

  4. 04

    Evaluation

    Publication, analysis, and recommendations for the next round.

    Result: Evaluation with learnings.

    From you: Feedback on sales or inquiries.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Mercedes-Benz 1M+ traffic for G-Class & Maybach Initial situationPremium automotive brands face a paradox on social media: being aspirational while remaining accessible. IdeaWe managed influencer relations and creator briefs for Mercedes-Benz — carefully selected premium creators with genuine brand affinity, not just high follower counts. ImplementationHandverlesene Creator mit echtem Luxury-Lifestyle — authentische G-Klasse- und Maybach-Affinität statt reiner Followerzahl. 1 Mio+ Traffic2 Creator View case
Hoover 4.86M traffic — 28 creators Coordinating a large-scale influencer campaign across 4 different product lines (HFX, HF9, HW5, HMC5) simultaneously. 4,86 Mio Traffic28 Creator Chassis for Men Chassis for Men 2.77M views — Jeremy Fragrance Men’s care content historically generates low engagement — men tend to scroll past skincare and body care posts. 2,77 Mio YouTube views51K+ Likes

Planning a similar project?

Discuss influencer project

More work

Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event 50+ Creators on site200+ Posts & stories Toyota Toyota Influencer test drive: 165K impressions 165K Impressions14,3K Interactions Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador
All cases

Measuring success & limitations

Reach, interaction, and visits can be evaluated. We define in advance what counts. Examples are shown in the case stories.

Limitations: In influencer marketing, community reactions cannot be predicted. We select carefully but do not guarantee reach.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an influencer agency do?

She selects creators, coordinates collaborations, clarifies rights, and evaluates results. With us, you have dedicated contacts.

How do we find suitable influencers?

We review the community, tone, and fit. We coordinate the selection with you.

How is advertising disclosed?

We coordinate labeling with the creators according to current regulations before content goes live.

How does the collaboration work?

Discussion about objectives and target group, selection, briefing, implementation, and evaluation.

How is this related to UGC?

Influencer marketing leverages the person's reach, UGC leverages the content. More on our UGC agency page.

What affects the effort involved?

Number of creators, production and travel requirements, and usage rights. We clarify this in the initial meeting.

Your influencer-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request influencer project

Spezialisierte Influencer Agentur für Creator-Kampagnen auf TikTok, Instagram und YouTube.