Tag Archive for: Social Media Strategy

Developing a Social Media Strategy: Case Study on Product Reviews and ABC Analysis

Who are you? That’s the big question. Do people love the brand, or do they just use it? This is our starting point. The key principle—before a company even begins to think about marketing strategy—is to first clearly identify what sets us apart as a company, agency, product, service provider, or even an organization. To […]

Social Media Marketing for Small and Medium-Sized Businesses: Strategy on a Limited Budget

Small and medium-sized businesses face a unique challenge when it comes to social media marketing: limited time, limited budget, but the same algorithms as large corporations. The good news is that smaller is often better—if the strategy is right. Focus beats volume, quality beats frequency, and niche beats reach. Which platform is really worth it […]

Online store: More sales through social media, TikTok and Instagram

Your online store has good products – but no sales? The problem is rarely with the product itself, but with visibility. Today, social media is the most direct route between product and purchase decision. TikTok Shop, Instagram Shopping, Pinterest, Facebook and YouTube Shopping offer you specific conversion levers that traditional display advertising does not provide. […]

Mann in B2B Agentur erstellt LinkedIn Content-Strategie am Computer

New LinkedIn Features: Optimizing B2B Marketing, Content Strategy, and LinkedIn Ads

“` TITLE: New LinkedIn Features: OptimizeB2B Marketing, Content Strategy, and LinkedIn Ads SLUG: linkedin-new-features-b2b-marketing SEO_TITLE: LinkedIn’s New Features for B2B Marketing – Strategies & Tips SEO_DESC: LinkedIn’s New Features for 2025 in B2B Marketing: Leverage Content Strategy, Ads, and Reach Effectively. Discover practical tips from the agency now. TAGS: LinkedIn Marketing, B2B Marketing, LinkedIn Features, […]

New Instagram Features: Marketing Agency Strategy and Organic Reach

In 2025,Instagram is evolving faster than ever before—and marketing agencies that fail to adapt to these changes will lose reach, relevance, and ultimately, clients. New features are changing not only the way content is consumed, but also how agencies must build their strategies, scale their campaigns, and deliver measurable results. Anyone who still uses Instagram […]

Paid vs. organic social media: What makes sense when

Companies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]

Social media crisis management: when a post goes viral – wrong

A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]