Content is the foundation almost every marketing activity is built on today. Here’s an overview of the different content types, how content marketing differs from advertising, and why quality determines visibility.
What actually makes a social media platform: definition, core features like the feed and algorithm, and an overview of the most important platform categories.
What sets B2B marketing apart as a discipline, how it differs from B2C marketing, and which channels companies actually use to generate leads in the B2B space.
Case studies are one of the most credible forms of proof in marketing. We show you how a good case study is structured around challenge, strategy, and result, and how to use it successfully.
Webinars are among the most effective tools for B2B lead generation. We show you how live and on-demand formats work, how a compelling webinar is structured, and how to promote it successfully on social media.
How-to content delivers exactly what users are actively searching for: a clear guide to a specific problem. Here’s how to structure how-to content correctly and why it performs so well.
In Media Res refers to a narrative technique in which a story begins not at the beginning, but in the middle of an action that is already underway. The backstory is provided later—or not at all—which immediately immerses the viewer in the action rather than forcing them to work their way through an introduction. In […]
The Hero’s Journey describes a recurring narrative pattern in which a main character leaves behind a familiar everyday life, overcomes a challenge, and returns transformed. Originally derived from the study of mythology, this pattern serves as a template for marketing campaigns because target audiences can intuitively follow this structure without consciously recognizing it as a […]
92 percent of B2B buyers are more likely to engage with companies whose executives are perceived as thought leaders —and yet most companies treat LinkedIn as nothing more than a broadcast channel. Thought leadership on LinkedIn is no longer a luxury for corporations. It’s the key difference between a company that gets found and one […]
Content depth describes how thoroughly and comprehensively a text actually covers a topic, rather than merely touching on it superficially. In B2B SEO in particular, it’s clear that brief texts are rarely sufficient, because decision-makers thoroughly review content before trusting it. What “content depth” actually means A text with genuine depth of content not only […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.