In Media Res refers to a narrative technique in which a story begins not at the beginning, but in the middle of an action that is already underway. The backstory is provided later—or not at all—which immediately immerses the viewer in the action rather than forcing them to work their way through an introduction. In […]
The Hero’s Journey describes a recurring narrative pattern in which a main character leaves behind a familiar everyday life, overcomes a challenge, and returns transformed. Originally derived from the study of mythology, this pattern serves as a template for marketing campaigns because target audiences can intuitively follow this structure without consciously recognizing it as a […]
92 percent of B2B buyers are more likely to engage with companies whose executives are perceived as thought leaders —and yet most companies treat LinkedIn as nothing more than a broadcast channel. Thought leadership on LinkedIn is no longer a luxury for corporations. It’s the key difference between a company that gets found and one […]
Content depth describes how thoroughly and comprehensively a text actually covers a topic, rather than merely touching on it superficially. In B2B SEO in particular, it’s clear that brief texts are rarely sufficient, because decision-makers thoroughly review content before trusting it. What “content depth” actually means A text with genuine depth of content not only […]
SEO content refers to content that is written specifically to appeal to both search engines and human readers. Pure content marketing that doesn’t take search terms into account often fails to reach anyone, while texts optimized solely for keywords quickly lose readers. What Makes for Good SEO Content Good SEO content fully answers a specific […]
Claims are rarely as convincing as evidence. A case study uses a real-world project to illustrate what the problem was and what results were achieved. Especially during the consideration phase of the buyer’s journey, such evidence is the deciding factor because it makes abstract promises tangible. Without this evidence, every promise remains a mere claim […]
Hardly any purchasing decision is made on the spur of the moment—most go through several stages of consideration. The buyer’s journey describes exactly this path, from the initial recognition of a problem to the purchase. Those who align their content marketing strategy with these phases can reach the persona exactly where they are in the […]
Over 3.96 billion people use at least one meta platform every month – Facebook, Instagram or WhatsApp. Companies that want to advertise in this ecosystem are faced with a task that goes far beyond simply setting budgets: precise targeting, convincing creative, data-driven optimization and an understanding of algorithms that are constantly evolving. This is exactly […]
Every year, thousands of companies hire an advertising agency – and pay between 500 and 50,000 euros per month. The range is enormous, the differences between agency types even greater. This guide shows you what services you can expect, what it really costs and what you should look out for when choosing an agency. What […]
Companies that want to strategically build their brand sooner or later come up against a key question: which agency is really right for us? According to a study by the German Association of Communications Agencies (GWA), over 70% of German DAX companies work with specialized communications agencies – and for good reason. A communications agency […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.