70% of Gen Z shoppers discover new products on Instagram or TikTok before searching for them on Google. Social media is no longer just a nice-to-have for e-commerce—it’s the primary channel for product discovery, brand awareness, and direct conversion. A Comparison of Social Commerce Platforms Not every platform is right for every online store. Product […]
Today, an online store encompasses far more than just a shopping cart and checkout system: visibility on Google, product data for advertising platforms, social commerce, and customer loyalty are so closely intertwined that isolated, individual measures are rarely enough. This overview categorizes the most important areas of e-commerce and provides links to all of the […]
Your online store has good products – but no sales? The problem is rarely with the product itself, but with visibility. Today, social media is the most direct route between product and purchase decision. TikTok Shop, Instagram Shopping, Pinterest, Facebook and YouTube Shopping offer you specific conversion levers that traditional display advertising does not provide. […]
Instagram Shopping has long since evolved from a nice little extra feature into a serious revenue generator—and any brand or retailer that’s still hesitating is losing market share every day to competitors who are moving faster. The platform is investing heavily in social commerce, and its latest features make it clear: The purchasing process is […]
TikTok Shop is fundamentally changing e-commerce marketing—and most brands are missing out on the key levers. As a social media marketing agency, we see every day how companies invest their budgets in traditional product advertising, while their competitors are scaling up through affiliate creators who achieve measurably better conversion rates. Those who understand now how […]
In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
Social Selling deals with the art of generating sellers from social networks. Through creative and good content, through targeted advertisements, through influencer marketing has also been through its own online stores in the social network. This works with Facebook as well as with Instagram. One of the latest trends, your own online shop on Facebook […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.