Likes are the smallest but most visible signal on social media—and for the algorithm, they’re an important early indicator of whether a post should be shown to more people. If you consistently get more likes, each new post will have a slight head start in the rankings. This post explains which factors truly influence likes […]
A loyal community is the most valuable marketing asset a brand can build—it sells, recommends, and champions the brand without paid media budgets. Community marketing is the discipline of systematically building and nurturing this connection and transforming it into sustainable growth. What Is Community Marketing? Definition and Significance Here’s what it’s all about: Community Marketing […]
Companies that rely on YouTube Live achieve on average 6 times higher interaction rates than with pre-produced videos. Live streaming is no longer a niche format – it is one of the most effective tools in modern social media marketing. If you use YouTube Live strategically, you can launch products, answer questions directly and build […]
Restaurants, cafés and bars are facing a clear reality: over 70% of guests choose a restaurant after discovering it on social media. If you want to be visible in the restaurant industry, you need to be present where hunger arises – on Instagram, TikTok and co. This guide shows you how to attract more guests, […]
Despite all the rumors about the supposed death of the platform, Facebook still has over 3.07 billion monthly active users – and for companies, the combination of organic presence, community building and precise paid targeting offers a reach that hardly any other platform can match. Companies that take a strategic approach to Facebook marketing can […]
In recent years, Twitch has developed from a pure gaming platform into one of the most important live streaming channels in digital marketing. More than 30 million daily active users spend an average of 95 minutes a day on the platform – a level of attention that no traditional advertising format can offer. For companies […]
Organic reach is not dead – but it works differently than it did three years ago. While many companies are investing their budget in paid ads, smart content strategies continue to achieve double-digit engagement rates without advertising costs. The question is not whether organic reach is still possible, but how you use the algorithms of […]
Threads gained 100 million users in the first five days after its launch – no other social network in history has reached this milestone so quickly. The question for companies since then has been: Is Threads a short-lived hype or a serious channel that deserves strategic attention? What threads mean for brands Threads is Meta’s […]
Discord: What is it? Placing ads, marketing tips and Generation Alpha – Have you heard about Discord for the first time or even want to place ads directly on Discord? Then read through the most important facts here and learn what Discord is! Discord quickly explained, videos, plus a direct comparison to marketing on TikTok, […]
OnlyFans experience: Learning from the stars – OnlyFans is a platform that enables creators to connect directly with their fans and monetize content. Successful creators in Germany show how to be successful on the platform through authenticity, creativity and strategic marketing. Today, I’ll give you the stars’ key success factors and tips on how you […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.