Declared dead, yet more alive than ever: Print media is experiencing a surprising renaissance in the digital age. In a world of information overload and digital overstimulation, the tactile, focused experience of print is taking on new, strategic significance for brands. What is a print medium? Here’s what it’s all about: Print Media Explained Briefly […]
CMYK is the color model behind every printed flyer, poster, or brochure. Anyone who has ever uploaded a print file to an online print shop has automatically encountered CMYK—usually through an error message about incorrect color spaces. Once you understand the basic logic, you can avoid such rejections in the future right from the design […]
A color profile ensures that a color looks as similar as possible on the screen, in a PDF, and ultimately on the printed page. Anyone who has worked with CMYK or planned corporate print materials is familiar with the problem: the same color value can look slightly different on different printing presses—this is exactly where […]
In print, typography often determines within the first few seconds whether a message gets through or ends up in the trash. Anyone involved in print design or planning corporate print materials cannot avoid the choice of typeface—it conveys the message just as much as images and color. Unlike on a screen, there’s no second chance […]
A poster often has only a few seconds to convey a message, usually as people walk by or from inside a moving car. This unique situation clearly distinguishes poster design from other printed materials and is also described as a key challenge in the article on out-of-home advertising. Especially in public spaces, first impressions often […]
A brochure conveys more information than a flyer, yet remains more tangible than an entire magazine. It is precisely this middle ground that makes it so popular in corporate print communication, whether as a product catalog, an image brochure, or an informational booklet at a trade show booth. Precisely because it offers more space for […]
The impact of a printed product isn’t just a result of its design and color—it’s also tangibly influenced by the paper itself. The article “Print Design: Design Fundamentals” already hints at just how much this choice shapes the overall look; here, we’ll take a closer look at paper types, basis weight, and finishes. Especially when […]
Anyone who has ever received a freshly printed poster with a white border instead of a borderless color gradient knows the consequences of not including a bleed. This topic is one of the technical fundamentals briefly touched upon in the article on the basics of print design; here is a detailed explanation. Especially in layouts […]
Even in the world of digital marketing, printed materials remain a staple—from business cards and flyers to large posters. Print design follows different rules than design for screens, because color reproduction, materials, and viewing distance all play a unique role. Anyone familiar with digital social media design will find here the key differences and fundamentals […]
Print promotional materials! The small 1×1 for companies and startups. Many companies have their advertising materials professionally created in an advertising agency or by a designer they trust. But often you don’t need a reprint of your own promotional materials until a few years later. Maybe the designer is no longer in the same city […]
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