Reposts, map and friends tab

Neues mit Stephan Czaja (Co-Owner)

Let’s start with reposts, map and friends tabs! Here are the new Instagram functions explained step by step:

With reposts, you can easily share posts and reels – visible on your profile. This is reminiscent of Twitter/X, where reposts are central, but is expanded on Instagram with additional notes and context. The new map works in a similar way to Snap Maps: Users discover content based on location, ideal for local events or stores. The Friends tab shows which content your friends like, comment on or repost – a function that relies heavily on community dynamics.

• Share reposts for content
• Map with location-based posts
• Friends tab shows activities

Looking for a good Instagram agency for your brand? Write to us or give us a call: Contact.

Trial reels and pause function

Trial reels are a test run for your videos: They first appear to non-followers before they become visible in your own feed. This allows you to test content risk-free, similar to A/B tests with YouTube Shorts or TikTok Ads. The pause function improves usability: instead of holding down, a tap is enough to stop reels – a small but important improvement that gives users more control.

• Reels first for non-followers
• Testing without loss of range
• Pause with a single tap

Edits as a standalone video app

Instagram has released its own app, “Edits“, which combines video editing and uploading. Functions such as green screen, AI effects, voice FX and 4K export are strongly reminiscent of CapCut, the standard app for TikTok creators. The difference: Edits is directly integrated into the Meta ecosystem and provides analytics in real time. This positions Instagram more strongly in the creator market and makes third-party apps less necessary.

• Standalone app for editing
• AI effects and green screen
• Real-time analytics included

Quiet posting and flexible grid

Quiet Posting allows you to publish posts without notification – perfect for tests or less important content. Twitter/X had a similar function with “Shadow Tweets” for experiments, but Instagram makes the feature more widely usable. In addition, the profile grid can be reorganized, similar to Pinterest boards or TikTok profiles. This allows campaigns, topics or stories to be staged more visually.

• Posts without notification
• Grid can be sorted as required

Direct messages with new options

DMs get more individuality: nicknames can be assigned in individual and group chats. There are also over 300 sticker packs that make communication more lively – an approach that Snapchat and Telegram have been using for years. Digital profile cards that can be shared in stories like interactive business cards will soon follow. Instagram is thus moving closer towards competing with Messenger and making DMs the central point of contact.

• Nicknames in chats
• 300 new sticker packs
• Digital profile maps

Stories with more interaction

Stories become even more communicative: comments are directly visible to the public as long as the story is online. This makes the exchange more dynamic and is similar to YouTube Shorts comments, only for a limited time. At the same time, the profile grid has been changed from 1:1 to 3:4. This change brings Instagram closer to TikTok, where vertical formats have long dominated, and makes profiles more modern and visually exciting.

• Comments under Stories
• Profile in 3:4 format

Opportunities for your Insta marketing?

The new functions are more than just gimmicks. Reposts, Trial Reels and Quiet Posting open up data-driven tests and flexible strategies. Map and Friends tab help with trend tracking and local marketing. Edits strengthen production quality directly in the app, while stories and grid adjustments allow for more visual storytelling. If you cleverly combine Instagram with tools and strategies from other networks, you can build reach more sustainably and scale content with less risk.

• More tests without risk
• Stronger community involvement
• Better visual storytelling

What’s new with TikTok and YouTube?

TikTok and YouTube are further developing their short video formats: YouTube is focusing on AI-generated content and new dubbing options for international reach with Shorts, while TikTok is focusing heavily on creative editing tools and trends in the music sector. In 2026, both platforms will provide tools that make short clips even more global and relevant.

• TikTok new functions
• YouTube new functions

Read more about our Instagram agency, YouTube agency and TikTok agency – One, your marketing agency for performance!

Snap & Meta present new VR glasses

In a nutshell: Meta seems to have a stable prototype. Snap, on the other hand, has a more global design, immature demos and mixed reactions.

We compare and test the two models and answer the question: Why is Zuckerberg investing billions in VR & AR?

Let’s start with the presentation of Snap’s “Spectacles”.

Snap “Spectacles” Presentation – Video

Snap is launching an updated version of its AR glasses on the market with the new Spectacles. Although they are chunkier than their predecessors, they offer exciting approaches for integrating augmented reality into everyday life. The new features, including gesture control and AR effects, are currently only aimed at developers – a step towards further exploring the potential of this technology.

Mark Zuckerberg presents “Orion” prototype – Video

Mark Zuckerberg eagerly presents the Orion prototype from Meta, which is considered a revolutionary AR headset. With holographic representations in the real world and a new type of gesture control that works via a neural interface, Meta is focusing on a high-tech experience. Although the Orion glasses are currently only a prototype, they offer an impressive glimpse into the future of augmented reality.

Snap & Meta glasses in the test

One of my favorite podcasts, Hard Fork, sums it up like this:

• Snap: Very very simple model
• Meta: Significantly more advanced than Snap

Great episode, part 1 right at the beginning.

But long story short, if you want a detailed review of the two models, take a look at these two videos.

Snap’s Spectacles glasses in the test

What can Spectacles do?

In contrast to Meta’s “Orion”, feelings are not only mixed in the podcast, this review also shows that the idea is good, but the implementation is not. Here are the most important findings about Spectacles:

The new Snap Spectacles receive mixed reviews in the video. The original Spectacles were praised for their simple and fun functionality, especially for recording short videos for Snapchat. The new AR glasses, on the other hand, seem clunkier and less suitable for everyday use. The further development towards augmented reality (AR) is highlighted as a positive aspect, as Snap has successfuly popularized AR filters in the past. However, the new glasses are currently only available as a developer kit and the demos were still immature. The high fee of $99 per month for developers is also viewed critically.

“The new AR glasses, on the other hand, are clunkier and less suitable for everyday use.”

5 facts about the “Spectacles” glasses

• Chunkier design
• Developer kit only, $99/month
• Immature demos
• Positive: Snap’s AR expertise
• Mixed reactions

Meta’s “Orion” glasses for (still) only $10,000

What can Orion do?

Here is the whole video ultra briefly summarized for you:

It displays holograms in the real world and enables gesture control thanks to a neural interface. The glasses offer a large field of vision and virtually artifact-free displays. Particularly impressive is the integration of AI, which makes the experience even more realistic. Despite some weaknesses, such as the clunky design and short battery life, the tester emphasizes that the glasses are a glimpse into the future of augmented reality. However, they are currently only an expensive prototype.

“Overall praise for meta – though always bear in mind, from a nerd, whether the concept catches on, we’ll see.”

5 facts about the “Orion” glasses

The most important thing from the video for you:

1. Innovative AR headset
2. Holograms in the real world
3. Control through gestures (neural)
4. Very good field of view, few artifacts
5. High price ($10,000), prototype

Why is Meta investing so much in VR & AR?

Facebook once started out as a simple social network. It runs on devices from Apple, Samsung and others. However, this dependence on the hardware giants, especially Apple, bothers Meta. Marc Zuckerberg wants to get his own devices into the hands of users. This is why Meta is focusing on the development of VR and AR technologies.

What’s the next big thing after the smartphone?

Goal: What is the metaverse?

The Metaverse is a virtual, digital world that extends the internet into an interactive 3D environment. Users can interact, work, play and share social experiences in real time while using virtual avatars and digital goods. It combines virtual reality (VR), augmented reality (AR) and social networks to create an immersive experience. The aim is to create a fully connected, digital parallel world that goes beyond traditional screens.

Zuckerberg sees the future primarily in virtual reality (VR) and augmented reality (AR). But what exactly do these technologies mean?

Metaverse = VR environment of Meta

A video says more than a thousand words!

VR = Virtual Reality

Virtual reality (VR) is a technology that enables users to immerse themselves in a completely digital, computer-generated world. With the help of VR headsets and controllers, users can enter this artificial environment, interact and enjoy an immersive experience. In the VR world, you can walk through digital rooms, play games or even work. Although the technology is impressive, current VR devices are still often bulky and heavy, which has so far limited their distribution in the mass market. However, the potential applications are diverse – from gaming and education to medical research.

AR = Augmented Reality

Augmented reality (AR), on the other hand, adds digital elements to the real world. AR superimposes visual information, such as images or holograms, over what the user sees in their actual environment. This can be done using special AR glasses or simply using a smartphone. Well-known applications of AR are Snapchat filters or navigation with Google Maps, where information is projected directly over the real environment. While VR immerses the user in a completely digital world, with AR you remain firmly anchored in the real world, enriched with digital information.

Meta share remains stable

As of 09/24, the price is almost $250 and a look at the 3-year chart also shows that Zuckerberg’s ideas are finding favor somewhere.

Share price: 36 months review

“Quest”: The 2kg VR monster

Zuckerberg has already taken a few steps towards the metaverse with the “Quest” VR glasses. But to be honest, who wants to put a two-kilogram device on their head permanently? Although the Quest technology offers impressive VR experiences, the clunky design remains an obstacle for the wider market. VR goggles have been around for more than 20 years, but apart from gamers and technology enthusiasts, acceptance is still low. For many users, the experience is simply not comfortable enough. Nevertheless, the Quest marks an important milestone in the development of virtual reality, even if the breakthrough is still a long way off.

Current model version 3

“Orion” VR & AR glasses, even better

With the “Orion” prototype, Meta shows that they want to take their VR and AR technology to the next level. The first prototype costs a hefty 10,000 dollars, but as with any technology, the price will fall over time. “Orion” is a lightweight and smart pair of glasses that combines both VR and AR functions. These glasses make it possible to project holograms into the real world and interact via neurally controlled interfaces. Even though they are still in the development phase, they offer a fascinating glimpse of what could be possible in the coming years.

• Read more about Meta “Orion” here

Meta is not alone: Snap’s “Spectacles”

While Meta has its eye on the future with “Orion”, Snap is not sitting idle either. With the new “Spectacles”, Snapchat shows that it is continuing to focus firmly on AR experiences. Although the new version of the Spectacles is chunkier than previous models, it offers exciting approaches to integrating augmented reality even more into everyday life. The glasses are initially aimed at developers and should enable new applications for AR filters and digital experiences in the future. Snap has already shown in the past that they can successfuly establish AR in social media, which gives them a clear advantage in this emerging technology.

• Read more about Meta “Orion” here

How do Instagram subscriptions work?

Instagram subscriptions work similarly to subscriptions on other platforms like Patreon or OnlyFans. Creators can set a monthly subscription price that gives their fans access to exclusive content on Instagram. This exclusive content can be anything from photos and videos to live streams or personal messages.

Fans who subscribe get access to this exclusive content as long as they pay their monthly subscription. Creators can also offer special rewards to motivate their fans to subscribe. For example, they could offer a discount on their products or organize exclusive fan meetups.

The most important thing about the subscription on Instagram

The most important thing to subscribe on Instagram:

• Instagram introduces subscriptions as new payment model for creators
• Creators can charge monthly fees to provide exclusive content to their fans
• Instagram subscriptions work similarly to subscriptions on other platforms like Patreon or OnlyFans
• Fans who subscribe get access to exclusive content as long as they pay their monthly subscription
• Introducing subscriptions as a payment model gives creators more control over their revenue and can help create a stable source of income
• Creators can strengthen their relationship with their fans by offering exclusive content and rewarding their most loyal fans
• Instagram subscriptions could help the platform become more attractive to creators looking for ways to build their audience and monetize their work

Here’s how it looks: Subscription in the app

Advantages for Creator through subscriptions

What are the benefits of Instagram subscriptions for Creators? The introduction of Instagram subscriptions as a new payment model offers Creators several advantages. First, it allows them to get paid directly from their fans without having to rely on sponsorship deals or selling products. This gives Creators more control over their revenue and makes it easier for them to create a stable source of income.

Second, by introducing subscriptions on Instagram, creators can also strengthen their relationship with their fans. By offering exclusive content, they can reward their most loyal fans and motivate them to continue following them and keep their subscription. This can also help Creators build a larger audience on Instagram by encouraging fans to share their work with friends and family.

Make money on Instagram… even easier

The introduction of Instagram subscriptions as a new payment model for creators offers new ways to earn money and monetize their work on Instagram. Creators can now get paid directly by their fans and offer exclusive content to strengthen their relationship with their most loyal fans. This change could also help Instagram become a more attractive platform for creators looking for ways to build their audience and monetize their work.

Influencer and content creator: 7 ideas

Here are 7 ideas on how influencers can use the subscription model to make money:

1. Exclusive content
2. Personal exchange
3. Early access
4. Exclusive discounts and special offers
5. Community Engagement
6. Virtual events
7. Brand sponsorships

Of course, these ideas need to be adapted depending on the niche or industry in which you operate as an influencer. The important thing is that as an influencer, you offer clear added value to your subscribers to motivate them to subscribe and keep them for the long term.

Exclusive content

Influencers can offer their subscribers exclusive access to their content, such as behind-the-scenes footage, Q&A sessions, or previews of upcoming projects.

Personal exchange

Influencers can offer their subscribers exclusive access to themselves and their team, for example, through personal messages, group video calls, or live streams.

Early access

Influencers can offer their subscribers early access to their latest content, such as videos, photos, or blog posts, before they are available to the general public.

Exclusive discounts and special offers

Influencers can offer their subscribers exclusive discounts and special offers on their products or services.

Community Engagement

Influencers can engage their subscribers in an engaged community by offering them exclusive access to private groups, discussion forums, or fan meetups.

Virtual events

Influencers can organize exclusive virtual events for their subscribers, such as live Q&A sessions, workshops or meet & greets.

Brand sponsorships

Influencers can offer exclusive brand sponsorships for their subscription subscribers, such as test products, coupons or giveaways.

Tip. Subscriptions for online coaches: 7 ideas

Online coaches & social media, that has always fit very well. But the new subscriptions are particularly interesting. Instagram instead of email funnel?

So here are 7 more ideas on how online coaches can use the subscription model to make money:

1. Exclusive resources
2. Personal advice
3. Community Support
4. Advanced trainings
5. Early access
6. Personal development programs
7. Brand sponsorships such as Creator

Exclusive resources

Online coaches can offer their subscribers exclusive access to resources, such as e-books, checklists, worksheets, or templates to help them achieve their goals.

Personal advice

Online coaches can offer personal counseling or coaching sessions to their subscribers, either through email, chat, video calls, or in-person meetings to help them solve problems or overcome obstacles.

Community Support

Online coaches can offer their subscribers access to a dedicated community of people who share similar goals to support and motivate each other.

Advanced trainings

Online coaches can offer advanced training to their subscribers, diving deeper into specific topics and helping them expand their knowledge and skills.

Early access

Online coaches can provide their subscribers with early access to their latest courses, training programs or other content before it is available to the general public.

Personal development programs

Online coaches can offer their subscribers personalized development programs tailored to their individual needs to help them achieve their goals and reach their potential.

Brand sponsorships such as Creator

Online coaches can offer exclusive brand sponsorships for their subscription subscribers, such as discounts on products or services relevant to their goals.

Brands in the metaverse

Here you will find a number of brands that have already worked in/with the metaverse:

Gucci

Gucci already developed an interactive virtual exhibition inspired by the Gucci Garden Archetypes.

But that was not all! The luxury fashion brand and VIP and NFT collectible producer Superplastic have teamed up to present SUPERGUCCI. It is a limited edition NFT ceramic sculptures.

Tommy Hilfiger

In addition to New York Fashion Week, there was also a virtual fashion event on the video game platform “Roblox” with a digital catwalk and a live broadcast of Fashion Week in New York by Tommy Hilfiger.

Balenciaga

Balenciaga, one of the most famous French fashion houses, has cooperated with the gaming giant “Fortnite”. This collaboration was about decorating characters with Balenciaga clothes. In Fortnite, there is also a virtual Balenciaga store for this purpose, where users can also buy pieces.

BMW

Among other things, BMW, the automaker, has created its own metaverse with the Joytopia streaming platform. On Joytopia, users can discover the virtual world of the automaker. The new BMW iXi is currently being presented on the platform.

Travis Scott

The playing field of “Fortnite” turned into a huge virtual concert stage in April when American rapper Travis Scott gave a virtual concert. Around 12.3 million people experienced this event live.

Ariana Grande

Like Travis Scott, singer Ariana Grande also cooperated with “Fortnite” and gave a live concert in the Fortnite world.

More on the subject of metaverse

Are you interested in the metaverse? Then you will find here further articles suitable for the topic.

Metaversum for Dummies: 2nd Reality with Infinite Possibilities

The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens up possibilities and opportunities in unimaginable ways. Here you can learn what the metaverse actually is and what we can expect from it!

• Metaverse for Dummies

Metaverse: The Metaverse Login

The metaverse is huge. But how do you enter it? First and foremost, there is no such thing as “one” metaverse. After all, it is a virtual world that is to be created from a combination of different providers, programs, services and the real world. You can find more information about the login here!

• The Metaverse Login

Facebook goes “meta”: path to the Metaverse, Oculus Rift and “Horizion” (digital world 1.0)

Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but in particular about the “Metaverse”, more about that in a moment. The branding is no longer to be “only” focused on Facebook. After all, so much more belongs to the group, for example Oculus Rift, Whatsapp Messenger, but also Instagram. We also report on Horizon: The Digital World 1.0 and the first competition from Unity and Nvidia.

• Facebook goes “meta

Apps as login for the Metaverse

With the help of various apps you can get into the Metaverse. Here are two sample apps that are most commonly used for login:

• Decentraland
• The Sandbox

Decentraland: Login

This app is one of the best-known platforms for entering the metaverse and is considered an important part of the metaverse, especially in the English-speaking world.

Login guide

• Visit the Decentraland website
• Register there or join as a guest user
• Define and create your avatar
• Log in

Important: Registration means linking your wallet. This is where cryptocurrencies are stored. By linking you become “capable of action” and can use more functions than the guest user. Accordingly, to be able to act in the Metaverse you need:

• Wallet from a broker
• For linking the wallet with the metaverse, use the browser add-on “Metamask”.

The Sandbox: Login

Originally, this app is a “normal video game for iOS and Android. But in the meantime, the app is one of the big players in the Metaverse. There, land or properties can be purchased in the form of NFTs. There have already been collaborations with Snoop Dogg, Adidas, The Walking Dead and many others.

Login guide

• Visit The Sandbox Website
• Register there
• Define your avatar
• Log in

Important: With The Sandbox you have to register! Accordingly, as with Decentraland:

• Wallet from a broker
• For linking the wallet with the metaverse, use the browser add-on “Metamask”.

Examples: Best Practice

Best Practice

And what’s already in the metaverse? Ever since CEO Mark Zuckerberg renamed Facebook “Meta,” interest in the new virtual world has soared. What’s more, NFTs are no longer just the domain of geeks, IT geniuses and gamers. For even luxury fashion brands, for example, are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse. Here you will find a number of brands that have already worked in/with the Metaversum.

• Best Practice

Meta what? – Definition

Definition – There is not one metaverse, but there are different apps with which we can enter the virtual world. In the process, everyone creates their own avatar with which they move in the metaverse. Although it is considered a new Internet revolution, the term was first used already 30 years ago, in 1992, in the science fiction novel “Snow Crash” by the American author Neal Stephenson. The Internet revolutions VR/AR, Web 3.0 and Blockchain support and help the metaverse to make it seem as “real” as possible.

Mark Zuckerberg about the metaverse

In this video, Mark Zuckerberg talks about the Metaverse and what we can expect from it:

The Metaverse Login & Best Practice

Login

Now you know what the metaverse is, but how do you enter it? First of all, the main thing is that there is no “one” metaverse. Because it is a virtual world, which is to be created from combination of different providers, programs, services and the real world. You can find more information about the login here!

• The Metaverse Login

Best Practice

And what’s already in the metaverse? Ever since CEO Mark Zuckerberg renamed Facebook “Meta,” interest in the new virtual world has soared. What’s more, NFTs are no longer just the domain of geeks, IT geniuses and gamers. For even luxury fashion brands, for example, are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse. Here you will find a number of brands that have already worked in/with the Metaversum.

• Best Practice

Metaverse first hand experience

A documentary says more than the famous thousand words. Speaking of 1,000, how much is 1,000 Metaverse days in reality? Let’s quickly add up the time Ryan spent in the Metaverse for this documentary.

30 minutes corresponds to one day in the metaverse.

• 1 day = 30 minutes
• 1,000 days = 30,000 minutes
• = 500 hours
• = ~ 21 real days

Now for the documentary! What was Ryan’s experience?

Metaverse: What is it?

The Metaverse itself is a digital and decentralized place. People can create avatars (user account with digital image) and the journey can begin. Especially with 3D glasses, a whole new world. Even in the real world, avatars have arrived. We already reported on Kim Kardashian’s late father, who appeared as an avatar at Kim’s birthday party, spoke and moved her to tears. We are curious how the next year and decades will develop!

• Metaverse is a “digital place”
• Virtual augmented reality with user avatars

Change in e-commerce

Shopping on the web will work differently in 2024 and 2026 than it does today. We will be able to express our wishes, see products live, and all that without having to travel. From home, we can discover places, people, concerts.

Real estate, furnishings and the “own” Metaverse home

Instead of a small micro-apartment in London, Los Angeles or Berlin, the Metaverse leaves nothing to be desired. In fact, plots of land were sold for the first time last year, amounting to millions. So will there be a Beverly Hills in the Metaverse in the future? So the Metaverse is also changing real estate & furnishings.

More trends? Do you already know NFTs?

NFT Art – If there is a social trend at the moment, it is NFTs. Many talk about it, but very few have ever bought or sold NFTs on a marketplace. We were allowed to take an in-depth look at the topic of “digital art” or “crypto art” as part of a project. How do NFTs work? Do they have a future in the art market? How expensive is an NFT? Lots of questions, here are first answers with quick explanations (without many technical terms). But you will also find further links to the topic. Let’s start with NFT: “Non-fungible Tokens”.

• NFT: Digital Art

Here visiting the Lukinski Gallery:

Facebook goes “meta”

What does Metaverse mean? The word “meta” refers to “Metaverse,” Facebook’s version of virtual reality. Facebook CEO Mark Zuckerberg believes that in the next ten years, up to one billion people will interact, work, create products and content in this new Metaverse.

In 10 years, 1 billion people will use the Metaverse – Zuckerberg

Meta: Zuckerberg introduces Metaverse – Video

Zuckerberg also believes that Facebook’s virtual reality service will create millions of new jobs. However, critics argue that Facebook’s decision to change its name is due to the negative publicity the company has received.

Name change and criticism: A little PR is always involved

Among other things, Facebook is accused of fomenting confrontation and social tensions and spreading fake news. We had also already reported on the very first hearing in the US Senate, back then still on the “Cambridge data scandal”.

We’re seen as a social media, but by our nature we’re a company that builds technology that connects people – Zuckerberg

He also said that the social media service Facebook will not change its name. However, Facebook also includes services like Instagram, Messenger, WhatsApp and Horizon VR virtual reality.

Metaverse: What’s that?

Everyone is talking about the metaverse of meta. Zuckerberg is not alone. Tim Sweeney (CEO of Epic Games), developer of the popular game Fortnite, is also a fan of the Metaverse. A free world in which man to connect with friends. At the same time you have all the services of the World Wide Web and apps.

Facebook CEO Mark Zuckerberg has long been a proponent of metaverse in Silicon Valley, USA. Back in 2014, Facebook acquired the manufacturer of VR glasses “Oculus”.

Horizon: Digital world 1.0 and first competition

Already, the digital world “Horizon” has been developed, in which people can get in touch with each other with the help of VR technology. Then just a few days ago, in early October, Oculus once again announced the installation of a $10 million fund to further develop Horizon. Technology companies, such as Unity and Nvidia, have also recently invested in their own Metaverse projects, according to BBC information.

The metaverse is still in its infancy, but better mobile connectivity enabled by technologies like 5G will boost its potential. The BBC predicts that tech giants will battle for the throne of the metaverse for the next decade – perhaps longer.

Virtual People: Influencers in Digital

Virtual Avatars! Virtual avatars? If you still have no idea what digital avatars are, in the new interview on Online Marketing Rockstars (OMR), you can now find the answers to many questions about virtual reality, the changes it brings to the media industry but also other areas of business and industry, from our agency owner Stephan Czaja. Read the interview now on Online Marketing Rockstars.

• Virtual Influencers

Meta for investors: What’s in store?

Share price: 12-month review

Share price: 36 months retrospective

Oculas Rift: Feels Real, Real

If you’ve ever visited real estate virtually, stood on a balcony and looked out at the sea, then you know how powerful virtual reality can be and how quickly it feels real. No matter if balcony or beach, with VR glasses, e.g. Oculus Rift by Meta, all places can be “travelled”.

3D to 2D, the actual view:

In 10 years, 1 billion people will use the Metaverse, says Marc Zuckerberg. We are curious!

Instagram: More reach through the algorithm

Instagram – Founded in 2010, Instagram is one of the most popular social media networks in the world. Within the first 10 years, the number of users increased from 1 million to 1 billion. Most of the users are between 18 and 34 years old. The gender ratio is about 1:1. What makes Instagram work so personalized is the algorithm. This is very special, but what is an algorithm actually?

Algorithm explained: how does it work?

What is an algorithm simply explained?

The term algorithm comes from computer science (IT). Basically, an algorithm is a program written by experts that examines and analyzes user data and search behavior in an app.

For this, it looks at various parameters, e.g. who publishes a content. Does this person already have relevance or not? Which ones are really relevant? Which ones are displayed to you? That’s what the algorithm decides. Based on this data, users are then shown posts that are tailored to their interests.

What advantages this understanding has and how you influence the algorithm you will learn in the following.

Algorithm factors: What matters?

As described at Social Hub, there are 3 factors to use the algorithm to your advantage.

The three factors of the algorithm summarized:

1. Interest
2. Topicality
3. Interactions

Now briefly in detail:

Interest

Interest – Instagram measures how people interact with the different content. For example, if you often interact with posts that fall under the fashion category, you will automatically be shown more posts from the fashion world.

Topicality

Timeliness – Even though the chronological listing of Instagram feeds is no longer available, the time period in which the post is published still plays a role. Also the frequency of use, makes the difference.

Interactions

Interactions – Interacting with people’s accounts also boosts your reach. If users interact with you often, you will appear more often in their feed.

Social Media Week: The news of the week

Here you can find the current social media usage in Germany.

All Facebook: The path to the metaverse

This week on All Facebook, it’s “Bridge to Metaverse – Hear me speak #AFBMC 2022” and “Social in 30 languages – Social Media Management at Deutsche Welle.” More news from this week:

• It’it’s about TikTok – Feature Update 2022
• Social in 30 languages – Social Media Management at Deutsche Welle
• Bridge to Metaverse – Hear me speak #AFBMC 2022

Brandwatch: Consumer behavior for brands

In contrast, Brandwatch reports this week on “TikTok Guide: Useful Tips for Getting Started” and “Brandwatch + Cision.” More headlines of the week:

• Brandwatch + Cision
• Cost of Living Webinar: What does changing consumer behavior mean for brands?
• TikTok Guide: Useful tips for getting started

Social Media Hoffmann: Community Management – very important!

This week’s Social Media Hoffmann blog is all about “Why Community Management is the Beginning of Everything” and “Training Employees for Social Media.” Updates and news from the blog:

• Why community management is the beginning of everything
• 7 reasons for the corporate blog
• Train employees for social media

Social Hub IO: The Instagram Algorithm

Social Hub IO’s blog reports on “Advertising Labeling in Influencer Marketing” and “These Social Media Books You Should Know in 2021!”. More news from the blog:

• The Instagram algorithm: 7 tips on how to make your posts “visible”.
• Advertising labeling in influencer marketing
• These are the social media books you should know in 2021!

Hootsuite: Ads on Instagram

Exciting news this week from Hootsuite, such as “Posting to Instagram from your desktop: Here’s how (3 methods via PC or Mac)” and “How the Facebook algorithm will work in 2022 and how to make it work for you.” More news from this week:

• Post to Instagram from your desktop: Here’s how (3 methods via PC or Mac)
• Advertise on Instagram: a 5 step guide to using Instagram Ads
• How the Facebook algorithm will work in 2022 and how to make it work for you

Social Media One: Multi Channel Marketing

New from Social Media One this week includes “Amazon Music Doc: Now Online!!! Multi Channel Marketing” and “Social Media Industries: Practical Examples and Marketing Methods”. More recent news:

• Amazon Music Doc: Now online!!! Multi Channel Marketing
• Reasons: Why social media? Why Marketing? + 7 simple advantages
• Social media industries: practical examples and marketing methods

Blog 2 Social: Social media recruiting

This week on Blog 2 Social, among others, articles on “Building a Solid Social Media Recruiting Strategy – Tips & Tricks” and “From WordPress Website to Social Media, Email, Apps and Print – How to Share Your Content with Multiple Media Formats.” More from the blog:

• Social media calendar 2022: 1,387 action days and events for your content marketing
• From the WordPress website to social media, email, apps, and print – Here’s how to share your content with different media formats.
• Building a solid social media recruiting strategy – tips & tricks

Business Insider: Influencer & Food Trends

This week Business Insider has topics like ” Comedian Aurel Mertz on humor in times of crisis: “People have lost the ability to change their minds” ” and ” Influencers have discovered the next food trend – a startup from Berlin is helping “. New topics of the week:

• <a title=” “No matter how crappy your day has been so far, at least you’re not working in influencer marketing at Ankerkraut.” ” href=”https://www.businessinsider.de/gruenderszene/business/das-sagt-das-netz-kritik-am-ankerkraut-nestle-deal-b/” target=”_blank” rel=”nofollow noopener”> “No matter how crappy your day has been so far, at least you’re not working in influencer marketing at Ankerkraut.”</a></li>
• Influencers have discovered the next food trend – a Berlin-based startup is helping
• Comedian Aurel Mertz on humor in times of crisis: “People have lost the ability to change their minds”.

T3N: Misinformation on climate change

This week at T3N among others “Russian parliament complains about blocking of its Youtube channel” but also “Do quality media help against Fake News? How to read without high costs.” New articles, headlines and trends:

• Does quality media help against fake news? How to read without high costs
• Russian parliament complains about blocking of its Youtube channel
• Pinterest bans climate change misinformation

FutureBiz: The chronological Instagram feed

New articles and posts from FutureBiz this week include “/article/why-instagram-hashtags-locations-content-don’t-save/” and “On the importance of social media & the irrelevance of social media marketing.” More headlines of the week:

• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back
• About the importance of social media & the triviality of social media marketing

W&V: Elon Musk takes over Twitter

This week, W&V has interesting topics like “On Twitter: Katjes is now doing NFTs – and reaping fierce headwinds” and “Brand valuation: How social media influences brand value” on the blog. The posts and more tips can be found here:

• On Twitter: Katjes now makes NFTs – and reaps fierce headwinds
• Battle for Twitter: Financial investor could help Musk with Twitter takeover
• Brand valuation: How social media influences brand value