Robots are no longer confined to factory floors—they’ve made their way into marketing. From automated chatbots to AI-driven campaigns to physical robots in retail, the technological transformation of marketing is advancing rapidly. Any brand that wants to remain competitive in the long term must understand how robotics and marketing automation work together. What Is Robotics […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Klaviyo is one of the most widely used email marketing platforms in the e-commerce sector—and also one of the most expensive once your contact list grows. Find out here who Klaviyo is really worth it for, how its pricing structure works, and how the tool stacks up in a direct comparison with Klick-Tipp, Mailchimp, and […]
More than 80 percent of marketing teams say that repetitive social media tasks eat up valuable working time – time that would be better invested in strategy and creative work. Social media automation solves precisely this problem: it takes over predictable, recurring processes so that you can concentrate on what really matters. What social media […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.