You have placed an ad, the clicks come in – but the sales don’t materialize. Many companies are familiar with this scenario: lots of traffic, few conversions. The problem is rarely due to the reach, but rather the distance between the first click and the actual purchase. Social media conversion optimization closes precisely this gap. […]
Performance marketing has become the backbone of modern digital advertising. According to recent studies, companies in Germany invest over 60% of their digital advertising budget in measurable performance channels – and the trend is rising. Those who rely on gut feeling instead of ROAS, CPA and conversion tracking are systematically losing out to the competition. […]
Marketing KPIs – Calculate for free with our 10 KPI tools! Want to really understand the success of your marketing efforts? Then you should familiarize yourself with the most important KPIs. Whether you’re running a website, doing social media marketing, or pursuing other marketing strategies, understanding and using relevant KPIs (key performance indicators) will allow […]
Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.