Amazon Advertising: What is it actually?

Amazon Advertising comprises a variety of ad formats that are displayed both inside and outside the Amazon platform. While Sponsored Products appear directly in the search results, display ads and the Amazon DSP (Demand Side Platform) enable a targeted approach across the entire Internet. At the heart of this is the use of first-party data: Amazon knows exactly what customers buy, what they put on their wish list and what they are interested in.

Display ads and flexible formats

The magic lies in the flexibility. Amazon Display Ads not only appear on the product page of the competition, but also accompany the user throughout their entire digital life. Compared to Google Display Ads or retargeting via Adroll Ads, Amazon accesses real purchasing behavior instead of just click interests. This leads to significantly higher relevance and better conversion rates.

• Sponsored Products (search results)
• Sponsored brands (logos & headline videos)
• Amazon DSP (Programmatic Display & Video)
• Twitch Ads (gaming & live streaming environment)
• Fire TV & Echo integrations

Cross-platform advertising: Twitch, Fire TV & Echo

Amazon is now a huge media ecosystem. When you run Amazon Ads, you can reach your target audience while they’re gaming on Twitch, streaming movies on Fire TV or asking Alexa for recommendations. This omnipresence is unique. It’s the perfect complement to a YouTube strategy or campaigns on Bing Ads because you’re picking up users at different stages of their lives.

Twitch Ads: Reaching the young target group

Twitch is the home of Gen Z and millennials. By integrating video ads into live streams, you can create an awareness that traditional banners can never achieve. As an agency, we often combine these high-interest contacts with TikTok Ads strategies to create a viral effect across multiple platforms. This is modern branding in the 21st century.

Costs and prices for Amazon Ads

How much does advertising on Amazon cost? Billing is usually based on the PPC model (pay-per-click). You only pay when a potential buyer actually clicks on your ad. The click prices depend heavily on the competition in your category. While niche products are cheap to advertise, competitive markets such as electronics or food supplements require a higher budget and more precise optimization by professionals.

ROI and ACOS optimization

In Amazon Marketing, everything revolves around the ACOS (Advertising Cost of Sales). We analyze your margins and optimize the bids so that every euro of advertising budget results in maximum profit. We constantly compare this with the performance of Facebook Ads in order to invest your total budget where the highest profitability lies.

• Transparent click costs
• Scalability according to budget
• Real-time optimization of bids
• Detailed sales reports
• Automated campaign control

Prices: Advertising prices on Amazon Ads?

With our expertise as an SEA agency, we help you to establish Amazon Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

What comes after the click? Funnel & landing pages

Traffic alone is not enough. If you want to lead users from Amazon to your own landing page or an external store, you have to offer a perfect user experience. As a full-service agency, we look at the entire journey. After the initial contact via Amazon Ads, we lead customers into a sustainable email funnel to increase customer lifetime value.

Newsletter and customer loyalty

Once won, the customer should stay. We use strategic newsletter marketing to keep in touch. We use insights from Amazon purchasing behaviour to send personalized offers by email. Supplemented by webpush notifications, we create a system that keeps customers coming back to your store.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Closing the bag

The majority of users do not buy on the first click. This is where our remarketing comes into play. We “track” users who have viewed your product on Amazon but not purchased it across the entire web – even on social media platforms such as Instagram or YouTube. This helps you to be remembered and massively increases the likelihood of a sale.

Amazon DSP for external retargeting

With the Amazon DSP, we can buy advertising space on thousands of websites that do not belong to Amazon but use Amazon’s data. This is far more powerful than normal display advertising. In combination with UGC content in the banners, we create a relationship of trust that makes the competition look old.

Amazon Ads strategy for brands

Successful Amazon marketing is not a sprint, but a marathon. We develop a holistic concept for you that combines SEO (organic ranking) and SEA (paid ads). Only when both cogs mesh will your brand dominate the search results page in the long term. We use the latest AI marketing tools to predict trends and advertise inventory efficiently.

• Keyword research based on genuine buying interest
• Optimization of product titles and bullet points
• Creation of high-quality A+ content
• Control of seasonal promotions (Black Friday etc.)
• Protect your brand against free riders (brand protection)

Your Amazon Ads agency & contact

Why choose Social Media One as a partner for your Amazon success? We are a full-service marketing and advertising agency that knows exactly how to scale products online thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new advertising formats on Amazon, Twitch and in the video sector in real cases. An agency saves you a huge amount of time in complex account management and planning. We optimize your costs and ensure profitable growth on the world’s largest marketplace.

Ready to multiply your sales figures? Let’s build your Amazon dominance together.

• Contact agency
• Instagram strategy for Amazon brands
• Book keynotes on e-commerce trends

TV advertising: How does it work?

Was willst du kommunizieren und wie?

Do you want to book advertising on television? The process is more complex than with digital ads, but it is manageable thanks to a clear structure. It starts with strategic media planning, continues with the creative production of the spot and ends with the booking of the broadcasting slots and the subsequent performance analysis. In contrast to online performance marketing, the focus here is often on branding, with modern tracking methods now also making direct sales impulses measurable.

How to switch on TV advertising:

• Definition of the target group and selection of suitable channels
• Conception and storyboarding of the commercial
• Production in high-end quality (4K/Cinema standard)
• Media buying and negotiating discounts
• Monitoring the impact and measuring the effect

From TV commercial to scatter effect!

From TV commercial to scatter effect (free of charge), like here from our cases:

Agency: Production & Media Buy

A full-service agency takes the complexity off your hands. While photo and video production creates the creative basis, media buying takes care of the best broadcasting times at the best price. We see ourselves as a bridge between your brand and the major marketers. The process is divided into clear phases:

1. Planning the TV commercial: Strategic orientation and objectives.
2. Creative phase: Creation of script and storyboard.
3. Production: Shooting, editing, voice-over and color grading.
4. Media planning: Selection of broadcasting environments and time slots.
5. Radiance: Technical handling and reporting.

These are the typical 5 steps to a TV commercial.

Planning the TV commercial – Step 1

During planning, we determine who we want to reach. Is it the broad masses on RTL or ProSieben, or are we looking for the niche on channels such as n-tv or Welt? We analyze the viewing habits of your target group and often combine these findings with data from your marketing consultancy in order to exploit synergies. The goal: a commercial that is not only seen, but stays in the mind.

Weeks before, the planning:

Spot production

A TV commercial has to be technically perfect. There is no second chance for a first impression. We rely on professional equipment and experienced teams. We often integrate UGC elements or influencer scenes to make the commercial more approachable for younger target groups. Today, a good TV commercial is usually the basis for “snackable content” on social media channels.

Booking and playout

At Media Buy, we negotiate for you. Thanks to our network and many cases, we have access to attractive conditions. We make sure that your spot runs in environments that strengthen your brand. We also consider “prime-time” vs. “off-prime” slots in order to achieve the maximum frequency for your budget. Coupling with Google Ads (search triggers during the broadcast) is also essential here.

Analysis and optimization

After the campaign is before the campaign. We use direct response tracking to analyze how many users visited your website after the broadcast. We compare the cost per contact (CPM) with other channels such as YouTube Ads in order to evaluate the efficiency of TV advertising in the overall structure. This is the only way to clearly illustrate the ROI (return on investment).

Working with prominent faces?

Sometimes a celebrity or influencer can help to build instant trust. Well-known faces act as “testimonials” and can convey the advertising message more credibly. Especially for new brands on the market, a prominent face provides the necessary “social proof” that would otherwise take years to build up. We support you in selecting and contracting the right personalities.

Prices: What does TV advertising cost?

The question that interests everyone: How much does it cost to run TV advertising? Prices vary enormously and depend on the audience, the time of day and the channel. While a slot during a World Cup final costs millions, regional stations or niche channels are surprisingly affordable. We calculate transparently for you so that you don’t get any surprises.

Example small TV station ~ 2.500 € – 5.000 € / day

Niche channels (e.g. special interest, regional or news) offer a favorable entry point to reach a top target group without high wastage.

• Lower production costs possible
• Very targeted approach (e.g. business context for news channels)
• High repetition rate of the spots
• Ideal for regional test campaigns

Example large TV station ~ 50,000 € – 250,000 € / day

Investing in the top 5 channels (RTL, ProSieben, etc.) buys massive attention. This is about national awareness in the shortest possible time.

• Maximum reach (millions of contacts per spot)
• High branding effect and prestige
• Perfect for product launches
• Strong synergy effects with e-commerce campaigns

The goal: more sales and deliveries:

Campaign broadcasting: From TV to social media

A modern TV commercial is just the beginning. We extend the campaign from “out of home” or the TV screen directly to the home on the smartphone. With TikTok ads, Instagram ads and suitable content, we create a seamless customer journey. If the user sees the ad on TV and finds the matching ad in their feed shortly afterwards, the likelihood of purchase increases massively.

Your TV agency & contact

As a holistic marketing and advertising agency, we are always “cutting edge” thanks to our numerous cases. We know what works in practice because we manage major brands ourselves. Why hire an agency? Because it saves time, nerves and money. We know the pitfalls in planning and production and ensure that your budget is used optimally.

• Agency contact
• YouTube & Video Strategy
• Use UGC for TV commercials

Remarketing with direct messages: Webpushes

In times of declining organic reach on platforms such as Facebook or Instagram, Webpush offers a direct pipeline to customers. While with Instagram Ads you have to pay for every new click, with Webpush you build up your own pool of valuable contacts that you can reactivate “for free”. This makes this channel the ultimate lever for maximizing profits in e-commerce.

Webpush notifications: What is it?

Let’s start from the beginning: What is a web push? They are short click messages that appear directly in the browser (Chrome, Safari, Firefox) or on the desktop without the user having to actively surf your site. Once allowed with one click (“opt-in“), you have a direct line to the customer, which is technologically reminiscent of the classic SMS, but graphically much more appealing.

And how does that work?

Behind the facade, Webpush uses so-called service workers. These small scripts run in the background of the browser. For you as a store operator, this means that your message reaches the user even when the tab of your store is closed. This is a decisive advantage over conventional on-site marketing measures.

• No app installation necessary
• One-click subscription
• Works on mobile and desktop
• Highest priority in the field of vision
• Minimal technical overhead

The goal is always clearly defined: More reach, more qualified leads, more sales and a sustainable sales boost for your company. It’s about turning “lost traffic” into loyal customers.

More conversion: customers, sales, branding

This is exactly what makes it so magical for many marketers. Just like in newsletter marketing, or more precisely in email marketing, you collect more and more good contacts and can thus get more customers and generate sales. The big difference: the inhibition threshold is much lower with webpush, as the user does not have to type in an email address.

Using psychological triggers

Webpushes use the principle of exclusivity and urgency. When a message pops up directly on the screen, it generates an immediate reaction. In combination with sound marketing advice, campaigns can be developed that pick up the user at exactly the right moment in the customer journey.

• Reactivation of existing customers
• Increase brand awareness
• Direct sales impulse
• Automated shopping cart reminder
• Better click rates than social
• Higher transaction values
• Increased customer lifetime value

Set up Webpush and send messages

Notifications can be sent to everyone, but the real power lies in personalization. Segmentation can also be carried out here – in lists, tags and behavioral patterns, very similar to a professional email funnel structure. The more relevant the message, the higher the conversion.

Example setup furniture store

This is what a strategic example setup for an online store could look like, let’s say from the furniture and furnishings sector:

• Visit the category “Sofa” -> Automatic tag: Living room interest
• No purchase made -> Push after 24h with set-up tips
• Shopping cart abandonment -> Push after 30 min: “Your sofa is still there!”
• Purchase completed -> Tag: Buyer (exclusion of sale pushes)
• After-sales -> Push after 14 days: “Cushions to match your sofa?”

The visual design plays a key role here. The integration of UGC content (user-generated content) in the push images increases trust and the click rate enormously, as it appears more authentic than pure product photos.

Who are typical providers for Webpush?

• OneSignal
• Firebase Cloud Messaging
• PushEngage
• Pushwoosh
• Airship
• Webpushr
• SendPulse
• CleverPush

No matter where, it arrives.

Advantages over traditional channels

In direct comparison to measures such as TV, radio or print, you have virtually no wastage with Webpush. It is digital precision marketing. It’s more like remarketing: you only send your messages to people who have already shown an interest in your brand.

Reach customers directly on mobile & computer

Webpush works on Android devices like native system messages. With additional optimization for Google Ads traffic, you can immediately convert users who come via a search into push subscribers. For iOS users, it is often advisable to add your own store app in order to use native app pushes, which massively strengthens customer loyalty.

• Presence on the home screen
• Push despite lock screen
• Native system integration
• High user acceptance
• No wastage due to ad blockers
• Independence from postage costs

Strategic advantages at a glance

Let’s take a closer look at the strategic advantages to ensure long-term e-commerce success:

• Independence: You are not dependent on the goodwill of Facebook algorithms.
• Speed: A breaking news item reaches thousands of customers in milliseconds.
• Efficiency: The costs per conversion are often 70% lower than with Facebook Ads.
• Data protection: GDPR-compliant, as anonymous IDs can be used instead of real names.
• Synergy: The perfect complement to TikTok consulting to turn virality into sales.

Integration into the multi-channel strategy

A modern online store can no longer operate on a single track. Webpush acts as the golden bridge between high-traffic channels such as TikTok Ads or YouTube Ads and the final checkout. If users come to your store via a creative campaign but are not yet ready to buy, Webpush is your “safety net”.

Using push for content marketing

Not every push has to be a “buy me” offer. Use the channel for your content marketing. If you publish valuable guides, new video productions or lookbooks, a push provides an immediate traffic peak that can also have a positive impact on your SEO rankings.

• Lightning-fast indexing signals
• Immediate traffic peak for new posts
• Using social media synergies
• Send regular added-value impulses
• Strengthening community ties

Webpush in recruiting: finding new ways

An often underestimated field is the recruiting agency work. Potential applicants who are browsing your career site can also be informed about new job offers via Webpush. In combination with social recruiting on platforms such as LinkedIn, this creates a powerful tool to combat the shortage of skilled workers.

Automation and AI in Webpush

The future belongs to automation. Modern systems use artificial intelligence to determine the optimal delivery time for each individual user. If a customer is statistically most ready to buy at 8 p.m. in the evening, the push will be delivered at precisely that time. This is performance marketing at the next level.

• AI-controlled shipping times
• A/B testing of headlines
• Automated product recommendations
• Smart retargeting without cookies

Why Webpush is indispensable for online stores

My opinion: If you want to grow in e-commerce today, you cannot rely solely on the expensive acquisition of new customers.

“Profitability lies in the efficiency of reactivating existing customers.”

Webpush is the most direct, fastest and most cost-effective tool for this. It closes the gap that email marketing and social media often leave open.

As a specialized agency, we help you not only to implement Webpush technically, but also to develop a psychologically sound strategy that sustainably increases your conversion rate. From the initial welcome to the after-sales funnel.

• Agency contact
• Book an Instagram consultation
• Develop TikTok strategy

Trade fair marketing: more than just collecting business cards

The success of a trade fair is often decided months before the first day. Many companies rely on the organic flow of visitors to the exhibition hall – not us. We use targeted Google Ads targeting and social media campaigns to inform your target group in advance and arrange fixed appointments at your stand. This turns your trade fair stand into a highly efficient sales hub.

Digital storytelling before/during/after your trade fair stand

In a noisy exhibition hall, the winner is the one who tells the best story. We integrate professional video production for YouTube, TikTok and Instagram directly into your stand concept.

“Many trade fair appearances fizzle out, weeks of planning for a few hours. We use the full effect over weeks and months for marketing.”

Stephan M. Czaja, Social Media One

Live streams, interactive screens and exciting content ensure that the reach of your presentation does not end at the hall walls, but is scaled globally. A visit to the trade fair becomes a multimedia experience.

• Strategic advance communication (social ads & newsletter)
• Interactive stand concepts (AR/VR & touch screens)
• Live content production on site
• Lead tracking in real time
• Follow-up through automated e-mail funnels

Stand construction: architecture meets marketing psychology

Perfect for brand building, even in e-commerce, an exhibition stand has to do two things: it has to stand out and it has to work. Our team combines architectural expertise with sales psychology knowledge. Where do we place the eye-catchers? How do we guide the flow of visitors? How do we create zones for discreet consultations? Every square metre is optimized so that it contributes to your e-commerce goals or your brand awareness.

Sustainability and modularity

Modern trade fair concepts must be flexible. We develop modular systems that work both at a large leading trade fair and at smaller specialist conferences. This saves costs in the long term and conserves resources. In combination with a strong event sponsoring package, your stand becomes the central focal point of the entire event.

Influencers & VIPs at your trade fair stand

Nothing attracts more visitors than famous faces. Thanks to our deep network as an influencer agency, we bring the right creators directly to your stand. A selfie with a well-known face or an exclusive panel discussion on site ensures immediate attention on social media and physical queues in front of your display.

Content production for maximum extension

While the trade fair is running, we produce high-quality content. Short interviews, product presentations or customer testimonials are immediately prepared for TikTok Ads and Instagram Reels. This allows you to reach decision-makers who cannot be there in person this year but are watching digitally.

• Invitation of key opinion leaders
• Live interviews and podcasting at the stand
• Backstage insights for followers
• Coordination of press interviews

And / or directly with influencers, as here in the case with Toyota:

Trade fair trends: hybrid & digital first

The trade fair of the future is hybrid. We use technologies such as webpush notifications to address trade fair visitors within a certain radius directly on their smartphone (geo-fencing). In this way, we actively direct traffic to your location. Anyone still relying on the “hope” principle today will lose out to competitors who push their presence digitally.

Lead management 2.0

The biggest problem after a trade fair? The “dead leads”. Piles of business cards that are only processed weeks later. We implement digital capture systems that immediately send a personalized follow-up email via your email marketing funnel. While the visitor is still at the trade fair, they already have your digital lookbook in their inbox.

Costs and budget planning for trade fair appearances

A trade fair appearance is an investment. We ensure full cost transparency. Instead of hidden fees, we calculate fixed costs: stand construction, logistics, personnel, technical equipment and the accompanying online marketing. Our goal is a positive ROI. We compare the costs per trade fair lead with your Facebook Ads costs in order to constantly optimize the efficiency of your marketing mix.

5 pricing factors

1. Stand rental and location quality in the hall
2. Complexity of the stand design (individual vs. system)
3. Technology package (LED walls, sound, IT)
4. Accompanying marketing budget (pre- & post-fair)
5. Personnel and catering costs

It always starts with the concept:

Cross-media: From the trade fair to the online store

Trade fairs are branding, but in the end it’s sales that count. We use physical contact to draw users into your digital world in the long term. With exclusive trade fair discount codes that can only be scanned on site, we track exactly which trade fair visitors will later make purchases in your store. This is the perfect combination of the analog world and modern TikTok consulting for e-commerce success.

Our trade fair agency: Your advantage & contact

Why Social Media One as a trade fair partner? We are not just a trade fair construction company and not just an online agency – we are both. Thanks to our numerous cases in the field of brand building and millions in sales with private labels, we know how to inspire people and persuade them to buy. One agency for everything saves you time, minimizes frictional losses in communication and ensures an absolutely consistent brand image. We are “cutting edge” because we bring the latest trends from social media directly into the exhibition hall.

Ready for the perfect appearance? We plan, build and market your next trade fair success.

• Contact us directly
• Book a speaker for your trade fair event
• Develop UGC strategy for trade fairs

Google Display Network (GDN): What is it actually?

The Google Display Network is an association of millions of websites, apps and video platforms (such as YouTube) on which Google markets advertising space. In contrast to Google Search, which is dominated by text ads, the focus here is on visual formats. You don’t buy keywords, but target groups, interests and placements. It is the digital form of billboard advertising, but with the precision of performance marketing.

The different ad formats

Google offers a variety of ways to package your message visually. Responsive display ads are particularly efficient. Here, we upload various images, logos and texts and the Google AI automatically combines them into the format that works best on the respective website. This saves time in photo and video production and optimizes performance through constant testing.

• Classic image ads (static banners)
• Responsive display ads (AI-optimized)
• Video ads (integration in YouTube & apps)
• Engagement ads (interactive formats)
• Gmail ads (placement directly in the mailbox)

Why Google? Advantages

Compared to other platforms such as Bing Ads or the specialized marketplace environment of Amazon Ads, the Google Display Network (GDN) offers unparalleled coverage of over 90 % of all Internet users worldwide.

“Although we can also highly recommend Amazon Ads at the moment.”

Agency strategies: Prospecting vs. remarketing

Successful Google Display campaigns are based on two pillars. First: “Prospecting” – finding new customers who do not yet know your brand but fit perfectly into your target group profile. Secondly, remarketing – retargeting people who have already visited your store but have not yet made a purchase. While providers such as Adroll Ads offer strong competition here, Google impresses with the seamless integration of all data streams.

Customized target group targeting

We use Google data to target people based on their habits. “Ready-to-buy target groups” are users who, according to Google’s algorithm, are about to make a purchase decision. In an individual marketing consultation, we analyze which segments offer the lowest CPC (cost-per-click) for your product with the highest conversion probability. In this way, we avoid wastage that is otherwise often found in traditional TV or print advertising.

And then? Check the results!

1. Place advertising
2. Check results, optimize
3. Continue to place good ad sets

Zack! Sale!

The perfect funnel: What happens after the click?

Clicking on a banner is just the beginning. As a full-service agency, we ensure that the user lands on a highly optimized landing page. The design of the ad and the message of the page must harmonize perfectly. If mistakes are made here, your budget will be wasted. We also implement web push notifications to retain visitors without an email opt-in.

Lead generation and newsletter marketing

With display ads, users often do not buy immediately (impulse purchase), but must first be convinced. That’s why we integrate smart hooks for your newsletter marketing on the landing pages. Once in the system, we guide the contact through an automated email funnel to the conclusion. This chain of visibility (display) and completion (email) is the gold standard in e-commerce.

• Optimization of the user experience (UX)
• Building trust through UGC content on the site
• Fast loading times for mobile users
• Clear call-to-action (CTA)
• Integration of testimonials

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Google Display Ads in the cross-channel mix

A modern user sees your brand on many channels. They scroll through TikTok Ads, search on Google and read the news in the evening. Google Display Ads act as a “glue” here, connecting the various points of contact. If a user has seen your product in an Instagram ad, they should find it shortly afterwards as a display banner on their favorite news site. This omnipresence creates authority and trust.

Synergy with YouTube advertising

As YouTube is part of the Google universe, we can perfectly coordinate video ads and display banners. Anyone who has seen your video will later be shown a matching banner. In our YouTube consultation, we show you how to use this combination to tell your brand story consistently across all devices.

Costs and budget planning for display ads

How much does Google Display Advertising cost? The beauty of Google Ads is that you have full control. You can start with €5 a day or invest millions. Billing is usually based on CPC (click price) or vCPM (cost per 1,000 visible impressions). Prices are often significantly lower in the display network than in search, as the competition at placement level is more widespread here. We use professional bid management to ensure that you get the maximum “share of voice” for your budget.

Use of AI and smart bidding

We use state-of-the-art AI marketing to adjust your bids in milliseconds. Google learns which users convert and prioritizes your ads to these people. This massively reduces the cost per lead (CPL) and makes your marketing scalable. We combine the power of the machine with our years of experience from hundreds of cases.

• Full budget control in real time
• Transparent evaluation of all clicks
• A/B tests of different banner designs
• Exclusion of inappropriate websites (brand safety)
• Geographic targeting down to city level

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: reach that sells

Google Display Ads are the backbone of any serious online marketing strategy. They provide the necessary visibility among the masses and bring potential customers back to the store through intelligent remarketing. Those who do without this presence today are leaving the digital space to their competitors. In combination with sound Instagram advice and technical funnel know-how, Google Display becomes the most important engine for your growth.

Your Google Ads agency & contact

Why choose Social Media One as a partner for your Google Display campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which visual stimuli and texts work to turn a fleeting glance into a paying customer. An agency saves you a huge amount of time in the technical setup and graphic creation of the ads. We optimize your campaigns daily to get the most out of every euro.

Ready for maximum visibility? Let’s develop your Google Display strategy together and make your brand present everywhere on the web.

• Contact us directly
• Book a speaker for digital marketing
• Start a career in display marketing

Streaming advertising: What is it actually?

The term streaming advertising (often also called connected TV or CTV) refers to the display of video ads within digital content that is streamed via the Internet. Streaming & Media Strategy

“The special feature: The advertising is not linked to a fixed broadcasting schedule, but to the individual user.”

Stephan M. Czaja, Social Media One

Thanks to state-of-the-art data analysis, we know who is sitting in front of the screen and can adapt the ad accordingly. This is performance marketing on the big screen.

Commercials without zapping away: The “lean-back” experience

One of the biggest advantages of streaming advertising is its high level of acceptance. As many ad-financed subscriptions are significantly cheaper, users accept short, relevant ad breaks. Unlike on the web, where ad blockers or fast scrolling make ads invisible, in streaming the ad is usually viewed in full. The completion rate here is often over 95%. In combination with marketing consulting, we develop concepts that utilize precisely this undivided attention.

• Pre-roll: Advertising before the start of the movie
• Mid-roll: Short interruptions in the middle
• Pause ads: still images when the user pauses the movie
• Interactive overlays: direct purchase via remote control
• Sponsorship of entire series marathons

Netflix, Disney+, Paramount+ & Co.

The presence on Netflix, Disney+, Paramount+ & Co. is a game changer for your branding. It is fundamentally different from traditional TV advertising, which is often only perceived as background noise. Compared to radio advertising or large-scale OOH (Out of Home) advertising, streaming offers the opportunity to place interactive and highly personalized video ads directly in the living room of your target group. As an agency, we control your campaigns with pinpoint accuracy to achieve maximum impact.

Targeted advertising instead of broadcasting schedules:

Sports events and live streaming

Live sport is the last great bonfire of media consumption. When millions of people watch a top game at the same time on platforms such as DAZN or Amazon Prime, enormous advertising opportunities arise. Here we combine streaming ads with advertising at sporting events. Whether through digital overlays during the live broadcast, classic spots during half-time breaks or stadium advertising captured by the cameras – the visibility is huge.

Event sponsoring in the digital age

Strategic event sponsorship in the streaming sector makes your brand the official partner of the fan experience. This creates an emotional bond that purely functional advertising cannot achieve. We coordinate the placement of your brand in an environment that breathes passion and loyalty. This can be perfectly flanked with UGC content on social media to extend the fan experience.

Targeting: Surgical precision

The biggest lever in streaming is targeting. We don’t just book “airtime”, we buy “audiences”. Do you want to reach young families who are interested in sustainable furniture? Or technology enthusiasts who are looking for a new smartphone? Linking first-party data from streaming services with your own store data (e.g. from the email funnel) creates a highly efficient approach.

TV streaming vs. traditional TV

While traditional TV often works according to the “watering can principle”, TV streaming allows granular targeting. We can target campaigns according to zip codes, household income, interests or even previous purchasing behavior in the e-commerce sector. This reduces wastage and massively increases the ROI of your advertising spend.

• Geo-targeting at neighborhood level
• Behavioral targeting (interests & hobbies)
• Contextual targeting (suitable for the movie genre)
• Retargeting of website visitors to the TV
• A/B testing of different spot versions

Streaming services & costs

The costs for streaming advertising are more flexible than many people think. Instead of rigid fixed prices, we often work with the CPM model (price per thousand contacts). This means that you only pay for actual impressions. Prices vary depending on the platform, exclusivity of the content and depth of targeting. As an agency, we negotiate with the major networks on your behalf and ensure the best prices.

Example: Campaign budgeting

Even with moderate budgets, impressive results can be achieved in streaming, as the quality of the contacts is significantly higher than with short social media clips. A well thought-out Google Ads strategy also catches the search queries that arise when users have seen your ad on TV.

• Exclusive access to premium inventory (Blockbuster)
• Transparent billing according to impressions
• Scalability from local to national
• Complete control over the frequency (frequency capping)

Spot production for the big stage

A streaming commercial must be of high quality. It runs between Hollywood productions and must not look like a cheap advertisement. Our photo and video production experts create spots that are visually impressive and at the same time use the sales psychology of modern marketing. We make sure that the content can also be adapted for YouTube Ads or TikTok Ads.

Synergy with social media & performance

Streaming advertising unfolds its greatest power in combination. A user sees your ad on Disney+ during a family evening. The next day, they are reminded of the product by Instagram ads on their smartphone. This multi-touchpoint approach ensures an enormous increase in the conversion rate. We link these channels to create a seamless customer journey.

Retargeting to the TV screen

Did you know that we can target users who have visited your store with a spot on their next streaming evening? This cross-device retargeting is one of the sharpest weapons in modern marketing. It strengthens branding and drives users back into your sales funnel.

Streaming Advertising Agency & Contact

Why choose Social Media One as a partner for your streaming campaigns? As an advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We first test new formats ourselves before recommending them to our clients. An agency not only saves you time in the complex planning and booking process, but also optimizes your costs through professional media buying and technical expertise.

Ready for the big screen? Let’s bring your brand into the living rooms of your target group together.

• Contact agency
• TikTok strategy for video synergies
• Webpush as a supplement to the video impulse

Adroll: What is that actually?

Adroll is a demand-side platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its first-class retargeting. Once a user visits your store, Adroll “follows” them across the web – whether they are reading news, browsing social networks or using mobile apps. It’s the ultimate form of top-of-mind marketing.

Retargeting and prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user data, Adroll can create lookalike audiences that are even more precise than many other providers. In a comprehensive marketing consultation, we analyze how we can profitably activate these target groups for your store.

• Cross-platform retargeting (web & social)
• AI-supported prospecting for new customers
• Dynamic product ads (DPA)
• Automated bidding strategies
• Central management of all display campaigns

Adroll vs. Google Display Ads: What are the differences?

Why use Adroll when Google exists? The main difference lies in the inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including inventory from Facebook and Instagram. So you don’t just buy from one provider, but across all of them. This often leads to better performance in the e-commerce sector, as users are reached where they have the highest level of attention.

Avoidance of advertising blindness

Thanks to the variety of formats and placements, with Adroll we avoid the typical advertising blindness that often occurs with standard banners in the Google network. We combine classic display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially in combination with UGC content in the creatives.

What comes after the adroll click? Strategic funnel structure

Buying traffic is the first step, converting it is the decisive one. A click on an adroll ad must lead to a highly optimized landing page that immediately delivers on the promise of the ad. As a full-service agency, we do not view adroll as an isolated channel, but as part of a holistic email funnel.

Newsletter and reactivation

As soon as the user lands on your site via Adroll, our goal is lead capture. With a smart opt-in for your newsletter marketing, we convert the one-off click into a lasting customer relationship. We also use web push notifications to reach users even when they are not reading emails or scrolling through social media.

Remarketing: Closing the bag

Professional remarketing is at the heart of every Adroll campaign. We segment visitors according to their behavior: Who only saw the homepage? Who was in the shopping cart? Who has already made a purchase? Each segment receives an individual message. Those who have abandoned their shopping cart are shown a dynamic banner via Adroll with exactly the products they have abandoned – often combined with a small incentive.

• Individual approach per funnel level
• Automated shopping cart reminders
• Cross-selling for existing customers
• Brand awareness through constant visibility
• Real-time customization of advertising media

Adroll in the cross-channel mix: social & search

A modern store visitor uses multiple devices and platforms. They see a story on Instagram, search later on Google and read an article on a news site in the evening. Adroll connects these worlds. We synchronize your TikTok Ads or YouTube campaigns with the Adroll display network. This creates a seamless customer journey that gently guides the user to the conclusion of a purchase.

Understanding attribution models

One of the biggest advantages of Adroll is the detailed reporting. We can see exactly what proportion of the final purchase came from display ads, even if the user ultimately came from a direct search. This helps us to calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high performers.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Prices and costs at Adroll

The cost structure at Adroll is flexible and depends on your budget. You usually pay according to the CPM model (cost per 1,000 impressions) or CPC model. Since Adroll works via real-time bidding strategies, the system constantly optimizes to get the best price for the best placement. As an agency, we control these processes to ensure that your budget is not wasted on “blind traffic” but generates real sales.

Efficiency through automation

Through the use of AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best with which target group. This saves time and massively optimizes the performance of your Facebook Ads extensions.

• No fixed minimum budgets
• Transparent billing according to performance
• Scalability from local to global
• A/B testing of banners included

As always, our price comparison:

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Adroll as a range booster

Relying on Google alone is a waste of potential. Adroll is the perfect complement to close the “gaps” on the Internet and make your brand present wherever your customers are. It is the link between high-interest search and emotional social media consumption. Combined with strong Instagram consulting and technical funnel know-how, Adroll will give you an unfair advantage over your competition.

Your Adroll agency & contact

Why choose Social Media One as a partner for your Adroll campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which psychological triggers need to work with display ads in order to provoke a click. An agency saves you a huge amount of time in the technical connection (pixel setup) and creative design. We make sure that your brand is not just seen, but sold.

Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact us directly
• Create video content for Adroll Ads
• Book keynote on digital advertising trends

Why Bing Ads? The advantages of Microsoft Advertising

Advertising on Bing means gaining access to the entire Microsoft Search Network. In addition to Bing, this also includes partners such as Yahoo and DuckDuckGoGo.

“The biggest advantage is often less competition.”

Stephan M. Czaja, Social Media One

Since many marketers blindly rely only on Google, the click prices (CPC) on Bing are often 30 % to 60 % cheaper. This means for you: More traffic for the same budget.

Exclusive target groups and demographics

Bing’s user base differs significantly from that of Google. On average, it is older, has a higher household income and is often on the move in a business context. Through targeted marketing consulting, we analyze whether your products appeal to precisely this target group. If you sell high-value capital goods or specialized software, Bing is often the channel with the best ROI.

• Lower click prices (CPC) than with Google
• High proportion of B2B decision-makers
• Simple import of existing Google campaigns
• Presence in Windows ecosystems (Cortana, Edge)
• Less aggressive competition for top placements

Also 2026! Would you have thought so? It all starts with:

Comparison: Bing Ads vs. Google & display networks

A modern marketing mix consists of various pillars. While Google delivers sheer quantity, Bing scores with quality. But how does it all fit in alongside specialized networks? Compared to Google Display Ads, Bing in the search network is much closer to the conclusion of a purchase (lower funnel). However, if you are looking for dynamic retargeting across many platforms, you should also consider Adroll Ads or, in the e-commerce sector, explicitly Amazon Ads.

Synergies in the Microsoft network

Microsoft Advertising offers more than just search. Through the Microsoft Audience Network (MSAN), you can place ads on MSN, Outlook.com and in the Edge browser. This is the answer to Google’s display network. In combination with performance marketing approaches, highly efficient image campaigns can be run here that accompany users throughout their entire digital working day.

And then? Check the results!

1. Place advertisement
2. Check results, optimize
3. Continue to place good ad sets

From click to question: What happens when you have traffic?

Strategy: What happens after the click?

The best ad is useless if the user experience ends after the click. As an agency, we look at the entire path. A click on a Bing ad must lead to a highly optimized landing page. This is where it is decided within seconds whether the visitor becomes a lead. A clear call-to-action (CTA) and a fast layout are mandatory.

Lead nurturing and e-mail funnel

Once the data has been collected, the real work begins in the backend. Instead of just selling once, we build a sustainable email funnel. We use automated newsletter marketing to keep in touch with the customer. This is the key to profitability, especially for products that require explanation and are searched for via Bing.

• Optimization of the landing page load time
• Implementation of Webpush notifications for reactivation
• Building trust through UGC content on the target page
• Automated follow-up sequences
• Conversion tracking until the final sale

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Getting back the lost traffic

Not every user buys on their first visit. In fact, around 97% of first-time visitors leave the store without completing a purchase. This is where our strategic remarketing comes in. We tag the visitors to your Bing campaigns and show them targeted ads later – whether again on Bing, in social networks or via display banners. This way, you remain present until the user is ready to buy.

LinkedIn Profile Targeting: The Bing secret

An absolutely unique feature of Bing Ads is the integration of LinkedIn data. Since Microsoft owns both platforms, you can filter your search ads by job title, industry or company. This is recruiting and B2B sales on a level that Google cannot technically offer. You only want to reach IT managers in the automotive industry? With Bing Ads, this is possible in the search network.

Ad types and design

Bing offers classic text ads, but also visual formats. Dynamic Search Ads (DSA) help to automatically create ads for large product ranges – ideal for e-commerce success. We design your ads so that they stand out from the crowd. Clear USPs (unique selling points) and the use of all available ad extensions ensure a maximum click-through rate (CTR).

Use of AI in ad management

The future of SEM lies in automation. Microsoft uses massive computing power to optimize bids in real time. We combine these algorithms with our human expertise in AI marketing. In this way, we ensure that the machine does the work, but the strategy always remains aligned with your individual business goals.

• Responsive Search Ads (RSA) for best performance
• Sitelink and image extensions
• Call extensions for local service providers
• Product ads for online stores
• Local inventory displays

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: Bing Ads as a performance turbo

If you ignore Bing Ads, you are missing out on money. The combination of low costs, exclusive B2B targeting and a target group with purchasing power makes Microsoft Advertising one of the most underestimated channels in online marketing. In a world where TikTok Ads and Instagram attract attention, people search on Bing when the intention to buy is already concrete.

Your Bing Ads agency & contact

Why choose Social Media One as a partner for your Microsoft Advertising campaigns? We are a full-service marketing and advertising agency that knows exactly how to buy traffic profitably thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new features in real cases. An agency saves you a huge amount of time in setting up and ongoing optimization. We prevent expensive learning costs and ensure that every euro in your advertising budget contributes to your growth.

Ready to overtake the competition on Bing? Let’s diversify and scale your traffic stream together.

• Contact us directly
• Video strategies for Bing accompaniment
• Retain customers from Bing in the long term

Sports marketing: What makes it successful?

At its core, advertising for sporting events is about transferring the “spirit” of sport to the product. The target groups in sport are loyal, passionate and eager to consume. But to really reach these people, a simple logo on an advertising banner is no longer enough. What is needed is integrated communication that picks up fans where they are: In the stadium, in front of the TV watching streaming advertising or on their smartphone.

Emotions as conversion drivers

Sporting events offer an environment in which consumers’ ad blockers are switched off. When the favorite team wins, the willingness for brand interaction is at its highest. We use these psychological windows of opportunity to use professional marketing advice to create campaigns that ignite precisely at these moments of happiness. The goal: more reach, more leads and a significant boost in sales.

• Authentic brand integration instead of disruptive interruption
• Using the live atmosphere for real-time marketing
• High viral potential through fan content
• Strong identification through regional or national ties
• Long-term image enhancement through loyal partnerships

Everything starts with planning, whether it’s stadium advertising or streaming ads.

Sponsoring: focus on strategic partnerships

Sponsorship is much more than patronage – it’s a hard-hitting business tool. As a specialized agency for event sponsoring, we analyze which club, which athlete or which event fits your brand values exactly. Is your brand more suited to exclusive equestrian sports or mass-market soccer? The choice determines the ROI (return on investment).

Athletes as brand ambassadors

Booking sports stars offers instant social proof. When a world-class athlete uses your product, their discipline and success is projected directly onto your brand. We take care of the entire process: from scouting and contract negotiations to producing content for YouTube ads or exclusive Instagram campaigns. A prominent face can often increase the effectiveness of your Facebook ads threefold.

Stadium advertising and on-site presence

Despite all the digitalization, the stadium remains the place where the magic happens. The visibility on the perimeter advertising not only reaches the fans on site, but also millions on the screens thanks to the TV broadcast. In combination with classic TV advertising, this creates an omnipresence that makes your brand the market leader in terms of perception.

Digital perimeter systems and virtual carpet ads

Technology in stadiums is developing rapidly. Modern LED boards allow animated messages that direct the viewer’s eye in a targeted manner. Even more innovative are virtual carpets or overlays that only appear in the TV picture. This allows us to target advertising differently from region to region – a user in Germany sees a different advertisement than a viewer in Asia, while both are watching the same game. This is e-commerce marketing at the highest technical level.

• LED perimeter advertising (animated and eye-catching)
• Static banners at strategic junctions
• Video wall spots during the breaks
• Promotional campaigns in the stadium perimeter
• VIP box branding for B2B networking

The digital extension: social media & content

A sporting event lasts 90 minutes, but the digital campaign runs 24/7. We use the “hype” surrounding an event to tell a story through TikTok ads and Instagram Stories. We rely heavily on UGC (user-generated content). When fans share their experiences in the stadium and your brand appears organically, it’s the most honest form of advertising.

Retargeting for sports fans

Did you know that we can later target users who were in the vicinity of the stadium online? Through geo-fencing and intelligent retargeting, we build the bridge from the physical experience to the purchase in your online store. Anyone who has seen a banner in the stadium will be shown the appropriate Instagram ad in bed in the evening. This loop is the key to high conversion rates.

Measuring success in sports marketing

In the past, sports marketing was often a “gut feeling”. We are changing that. Using modern analytics tools, we measure your brand’s visibility on TV, interaction rates on social media and direct traffic growth during game time. We link this data to your Google Ads strategy to ensure that every search query for your brand name leads to a sale.

KPIs in focus

• TV reach and advertising equivalent value
• Social media engagement (likes, shares, comments)
• Traffic peaks on the website during the event
• Conversion rate of sponsored landing pages
• Brand lift studies for image improvement

Integrated campaigns: The interplay

Advertising at sporting events works best when it is part of a bigger picture. A TV spot prepares, the banner in the stadium reminds, the influencer on the sidelines creates trust and the web push notification after the game provides the final incentive to buy. We coordinate all these channels so that your message doesn’t get lost in the noise but reaches the customer clearly.

Advertising is also possible in front of the stadium and event:

Sports marketing agency: Your advantage & contact

Why Social Media One as a partner for sports marketing? As a holistic marketing agency, we manage our own brands in the double-digit million range and know exactly how emotions are converted into sales. We are “cutting edge” because we transfer the latest trends from TikTok and AI marketing directly into the world of sports. An agency saves you time, nerves and ensures significant cost savings in media planning through professional planning.

Ready for your brand’s kick-off? Let’s plan the next big thing in sports marketing together.

• Contact agency
• Influencer events for sports brands
• Retain customers from sporting events

Stadium advertising: What is it actually?

Stadium advertising encompasses all advertising formats within a sports facility or event arena. While static banners used to dominate, digital LED perimeter advertising is now the gold standard. These systems allow for animated graphics that draw the attention of spectators in a targeted manner. Since sports broadcasts are among the most watched content worldwide, advertising in the stadium is de facto a hybrid form of outdoor advertising and television campaign.

Emotional connection through live experiences

In a world full of digital distractions, the stadium offers an environment in which attention is focused. Fans identify extremely strongly with their club and the partners present there. Through sound marketing advice, we develop concepts that position your brand as part of this positive experience. Whoever is present on the sidelines at the moment of a goal or victory is deeply anchored in the subconscious of the target group.

So why stadium advertising?

1. Hundreds of millions of contacts through TV reach
2. Local anchoring with fans on site
3. High acceptance of the advertising message
4. Perfect stage for cross-media campaigns
5. Increased social proof through a professional environment

LED perimeter advertising: The star on the sidelines

The LED board is the centerpiece of modern sports marketing. It offers flexibility that would be impossible with static advertising media. We can change motifs in real time, react to match events or play out different messages for different target groups. In combination with AI-controlled video technologies, the board becomes an interactive communication tool.

TV relevance and visibility

A decisive factor when booking perimeter advertising is TV visibility. We analyze camera angles and broadcast times to ensure that your brand not only shines in the stadium, but also in the close-up of the TV cameras. This is advertising at sporting events at the highest level. The high frequency of the overlays during a game achieves a branding effect that hardly any other medium can offer with this intensity.

Commercial instead of stadium? Learn more about here:

• Book TV advertising

Everything starts with planning, whether it’s stadium advertising or streaming ads.

Various formats: From banner advertising to DOOH

In addition to the LED banner, there are numerous other formats that we coordinate for you as an agency. Classic banner advertising at strategic points such as the stadium perimeter or the grandstand entrances provides orientation and a permanent presence. Modern DOOH also includes huge video walls in the corners, on which emotional spots are shown before kick-off or during the half-time break.

Pillars and screens in the arena

We use digital steles in the VIP areas and promenades of the stadiums. Here we reach a target group with high purchasing power in a relaxed atmosphere. This can be perfectly combined with an Instagram consultation: we ask the fans on site to post pictures with a specific hashtag, which we then show live on the screens in the stadium. This creates a bridge between the physical world and social media.

• LED strips (1st and 2nd row)
• Static advertising banners (back gate, grandstand)
• Video wall ads (full-screen spots)
• Floor graphics (cam carpets) in the TV picture
• Digital screens in the VIP boxes

Stadium advertising as part of the cross-channel strategy

Stadium advertising should never stand alone. The true power unfolds when the impulse from the stadium is extended digitally. When a fan sees your LED board, they should be reminded of your product at the same time on their smartphone through TikTok Ads or Instagram Stories. We use geo-fencing to target users in the vicinity of the stadium with digital ads.

From the stadium directly to the online store

With exclusive discount codes on the boards or QR codes on static banners, we direct traffic straight to your e-commerce channel. This turns a branding contact into a measurable sales lead. If you use stadium advertising cleverly, you can use it as a massive reach accelerator for your entire marketing funnel.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Costs and booking of stadium advertising

The prices for stadium advertising vary depending on the sport, league and coverage. A match in the Bundesliga with a top club requires a different budget than advertising in the regional handball league. As an agency, we take care of the negotiations with the clubs and marketers for you. Thanks to our numerous cases and the bundled volume, we secure attractive conditions and the best placements for you.

What is important for a media buy

It’s not just the duration of the insertion that counts, but the quality of the environment. We make sure that your brand appears in moments of high attention. We compare the costs per contact (CPM) in the stadium with those of Google Ads or YouTube advertising to ensure efficient budget allocation.

• Analysis of TV reach per minute of play
• Checking exclusivity in your industry
• Combination with event sponsoring packages
• Creation of high-resolution content for LED boards

Where do you actually do stadium advertising?

Top 10 stadiums in Germany

Where do you actually advertise to reach many people?

• Signal Iduna Park (Dortmund) – 81,365 seats
• Allianz Arena (Munich) – 75,024 seats
• Olympiastadion Berlin – 74,475 seats
• Veltins-Arena (Gelsenkirchen) – 62,271 seats
• MHPArena Stuttgart – 60,449 seats
• Deutsche Bank Park (Frankfurt am Main) – 58,000 seats
• Volksparkstadion (Hamburg) – 57,000 seats
• Borussia-Park (Mönchengladbach) – 54,057 seats
• RheinEnergieStadion (Cologne) – 50,000 seats
• Red Bull Arena (Leipzig) – 47,069 seats

Influencers & celebrities in the stadium

One lever that is often used is inviting influencers to events. If a creator with a wide reach reports from your box and your stadium advertising can be seen in the background, the effect is multiplied. As an influencer agency, we coordinate these visits and ensure that the organic reach on social media perfectly matches your physical presence. This increases trust in your brand enormously.

UGC content from the curve

When fans shoot videos in the stadium and your brand happens to appear on the LED board, valuable user-generated content (UGC) is created. We develop strategies to promote this content and use it for your own purposes on TikTok or Instagram. This is authentic marketing that no traditional advertising agency can offer on its own.

Stadium advertising agency & contact

Why choose Social Media One as a partner for your stadium and perimeter advertising? We are a full-service marketing and advertising agency that knows exactly how to turn reach into cash flow thanks to our own successful brands in the tens of millions. We are always “cutting edge” as we test and implement new technologies immediately. An agency saves you massive costs in planning, coordination and design. We take the work off your hands so that you can concentrate on your core business.

Let’s bring your brand to the pitch and use the emotions of sport for your success.

• Contact us directly
• YouTube strategy for sports brands
• Book keynotes on sports marketing trends