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01 / Advertising agencyOwner-managed

Advertising agencyFull service

An idea that is recognizable across every channel: strategy, creation, production, and media come from one team, so TV spots, social, sponsorship, and outdoor advertising all feel like one campaign.

  • WhatStrategy, creation, TV and video production, social, sponsorship, out-of-home and media from one team.
  • For whomBrands that approach campaigns across channels instead of as isolated measures.
  • Why usProven work for Mercedes-Benz, Syoss and DAZN.
Request campaign View work
CaseSyoss / influencer TV commercial To the work

Trusted by

2,6 Mio TV Reach Hansa 1 Mio+ Video views DAZN 1 Mio+ Traffic Mercedes-Benz 15 Social formats Syoss

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that approach campaigns across channels instead of as isolated measures.
What
Strategy, creation, TV and video production, social and creators, out-of-home, sponsorship, media and performance.
Why us
Documented work in the cases: from TV spots with influencers (Syoss) to events with DAZN.
Next step
Brief initial consultation. Afterwards, you receive strategy and concept before production begins.

What we deliver specifically

An advertising agency thinks in campaigns, not individual channels. You get concept, execution, and management from one team.

  • Campaign strategy
  • Core idea
  • TVC
  • OOH
  • Sponsorship
  • Media
  1. 01

    Campaign strategy

    Message, timing, and media plan are aligned from the start because we begin with the business objective, not a single channel.

    Your challenge
    Individual measures run in parallel; message and timing do not align.
    Our approach
    We start from the business objective, define core message and target vision, and set the channel and media plan.
    Result
    Concept paper with core message, target vision, channel and media plan, tailored to your business objective.
    • Briefing
    • Target vision
    • Core message
    • Channel and media plan
    To marketing strategy
  2. 02

    Creation and concept

    An idea that remains recognizable on every channel, from claim to visual.

    Your challenge
    The idea works in one channel but loses impact in others.
    Our approach
    We develop a campaign idea with claim, visuals, and scripts that remain recognizable across all channels.
    Result
    Campaign idea with claim, key visuals, and scripts that remain recognizable in TV, social, and outdoor advertising.
    • Campaign idea
    • Copy
    • Key visuals
    • Scripts
    To 360-degree campaigns
  3. 03

    TV and video production

    Spots that work on TV and social. For the Syoss spot, a TV commercial and 15 social formats were created in one project.

    Your challenge
    Spots are produced for one channel and then reworked for social, which takes time.
    Our approach
    We plan social adaptation from the start and produce spot and cutdowns in one shoot.
    Result
    In the Syoss case: a TV commercial with influencers plus 15 social formats from a single shoot.
    • Concept
    • Shoot
    • Editing
    • Cutdowns for social
    To photo and video production
  4. 04

    Social and creator

    Campaign visuals that work on platforms and creators that fit your brand.

    Your challenge
    Campaign visuals seem out of place on platforms or are simply scrolled past.
    Our approach
    We adapt the campaign into platform-specific formats and involve suitable creators.
    Result
    Platform-optimized formats and creator briefings, as in the Mercedes-Benz case with selected premium creators.
    • Formats per channel
    • Creator selection
    • Community management
    To influencer marketing
  5. 05

    Sponsoring and events

    Partnerships and events translated into content that has impact beyond the day itself.

    Your challenge
    A sponsorship remains just a logo without generating content.
    Our approach
    We design partnership and event together with content for before, during, and after.
    Result
    In the DAZN case: an event partnership with content before, during, and after the events.
    • Concept
    • Partner selection
    • Event support
    • Content
    To Sponsorship
  6. 06

    Out-of-home advertising

    Large formats, city lights, and digital screens as part of the campaign, planned per location and coordinated with other channels.

    Your challenge
    Outdoor advertising runs in isolation and is not coordinated with digital channels.
    Our approach
    We plan locations, adapt visuals, and coordinate distribution with social and media.
    Result
    Location and motif plan, coordinated with social; available locations per city are shown in the planner.
    • Location planning
    • Visual adaptation
    • Booking
    • Coordination with social
  7. 07

    Media and performance

    Your budget shifts to where it has the greatest impact and is continuously optimized.

    Your challenge
    Budget is allocated across channels without clear insight into what is effective.
    Our approach
    We develop the media plan and campaigns, test creatives, and continuously optimize.
    Result
    Media plan, tested creatives, and reporting at the agreed intervals.
    • Media planning
    • Campaign setup
    • Optimization
    • Reporting
    To the performance marketing agency

Found the right service?

Discuss campaign

Four questions before choosing an agency

These points should be clarified before hiring an advertising agency, whether with us or elsewhere.

Does everything come from one team?

Ask whether strategy, creation, production, and media are planned together or spread across multiple providers. With us, they work together from the start.

Is the idea recognizable on every channel?

Ask to see how a concept is translated from the spot to social and outdoor advertising. Our cases demonstrate this with real campaigns.

Who produces?

Photo and video are created in-house by our own team. This shortens processes and allows formats for multiple channels to be produced in a single shoot.

How is management and reporting handled?

We plan distribution, test creatives, and continuously optimize the budget. You receive regular updates on what works and what’s next.

Project phases: from briefing to evaluation

  1. 01

    Initial meeting

    We define objectives, target audience, timing, and framework, and give you honest advice on which channels make sense.

    Result: Clear objectives and an honest assessment of which channels fit.

    From you: Objective, product, timing, and contact person.

  2. 02

    Strategy and concept

    Core message, campaign idea, and media plan tailored to your business objective.

    Result: Concept paper with core message, campaign idea, and media plan.

    From you: Previous campaigns and brand guidelines.

  3. 03

    Creation and production

    Copy, concepts, and spots with our in-house production team, with creators or talents as needed.

    Result: Approved concepts, copy, and spots, including cutdowns for social.

    From you: Approvals and access to products or locations.

  4. 04

    Distribution and Evaluation

    Launch across planned channels, ongoing management and evaluation on a regular schedule.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from TV, social, sponsorship, and outdoor advertising. Figures and timeframes can be found in each case story.

Featured case / Syoss Influencer TV commercial Initial situationTraditional TV commercials were too disconnected from Syoss' young target audience. IdeaWe conceptualized and produced a TV commercial featuring Elevator Boys member Luis Freitag and influencer Romina Palm — a spot that works both on television and social media. ImplementationEin TV-Spot MIT Influencern produziert, nicht nur mit ihnen besetzt. 1 TV commercial15 Social formats View case
Mercedes-Benz 1M+ traffic for G-Class & Maybach Premium automotive brands face a paradox on social media: being aspirational while remaining accessible. 1 Mio+ Traffic2 Creator DAZN 3 events, PPV record, sold out DAZN wanted to bring combat sports into the social media mainstream. 3 Events partnershipAusverkauft Homecoming event

Planning a campaign?

Discuss campaign

More work

Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries 10 Mio+ Views65K+ Patients
All cases

Measuring success & limitations

The key metric depends on the campaign objective. We define it in advance and evaluate it at the agreed intervals. You can find examples in the case stories.

Limitations: At Werbeagentur, we base our recommendations on available data. Where data is missing, we state this and clearly mark assumptions as assumptions.

Contact person

Stephan M. Czaja

Owner, Social Media One

You speak directly from the start with the people implementing your campaign. Briefly tell us your needs, and we’ll respond with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an advertising agency do?

An advertising agency develops the idea for a campaign, translates it into concepts, copy, videos, and spots, and plans and manages distribution across the right channels. With us, strategy, creation, production, and media come from one team.

Which companies do you work for?

For brands seeking reach and impact across multiple channels, from lifestyle and beauty to media, sports, e-commerce, and automotive. The cases show the range.

Do you also produce TV spots?

Yes. We design and produce spots and simultaneously adapt them for social. For the Syoss case, this included a TV commercial with influencers and 15 social formats in one project.

How does a collaboration work?

We start with a discussion about objectives, target audience, and framework. This is followed by strategy and concept, production, and distribution with regular reporting. You always know what is planned and what it delivers.

What do we need from you to get started?

A clear objective, brand guidelines, and, if available, previous campaigns and key figures. Plus a dedicated contact for approvals.

Do you also handle out-of-home advertising?

Yes. We plan billboards, city-light posters, and digital screens, coordinating them with other channels. The planner shows available locations by city.

What influences the effort required for a campaign?

Mainly the number of concepts and videos, production effort, number of channels, duration, and media budget. We discuss this in the initial meeting, as each campaign has different requirements.

Your campaignstarts here.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request campaign