A language model—often referred to as an LLM (Large Language Model)—is the technology behind systems such as OpenAI’s ChatGPT or Anthropic’s Claude. Without this language model running in the background, none of today’s conversational and search systems would exist in their current form. It calculates which word is most likely to follow in a sentence […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Who signs up for your newsletter is in the best moment: curious, open, motivated. The first seven days after registration are the most important time…
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
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