A scale-up has usually left the survival phase behind and now faces a different challenge: growth that can no longer be managed through isolated actions. The question of what actually constitutes a scalable business model applies not only to the product but also to marketing itself, which must cope with significantly greater volume, more channels, […]
Startups rarely have the budget of large corporations, but they often face pressure to demonstrate growth in a short period of time. Whether traditional influencer marketing is even worthwhile for startups is therefore one of the first questions we discuss with young companies before they allocate budget to a single channel that may later turn […]
More than 70% of all start-ups fail within the first three years – and one of the most common reasons is a lack of visibility. Social media is the most efficient way for a young company to build a real brand without a budget of millions. The key is not the budget, but the right […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.