Why an influencer agency?

Stephan M. Czaja, Inhaber

Good question! We’ve been around since the early days of social media and have over 8 years of experience in influencer marketing. With personal access to over 500 creators on TikTok, YouTube, Instagram, Twitch and more, we are perfectly connected. These relationships are not just names on a list, but real contacts from successful campaigns.

Our results speak for themselves:

• Influencer marketing since 2017
• Social media campaigns (organic & ads)
• 100+ successful campaigns
• 500+ personal influencer contacts
• Over 5,000 negotiations conducted

Collaboration? Let’s go! Call us without obligation or write to us directly here:

• Contact us

What goals are you pursuing?

Many customers come without clear goals: “We want to book influencers!” But why? For your investment of €100,000 to really make sense, you need concrete goals. Whether it’s more traffic, higher newsletter registrations or follower growth – we always set clear KPIs for the influencer campaign to maximize success.

• Lead generation
• More followers on social media
• E-commerce leads
• Newsletter opt-ins
• Store visits

Strategy: Who is planning your campaign?

A good campaign starts with a clear strategy. From target group analysis to the selection of suitable platforms and creative implementation – we make sure that everything fits together and that your message gets across.

• Campaign preparation
• Selection of creators and target groups
• Development of creatives and content
• Briefings and editorial plans

How do you choose the right influencers?

It’s not just about follower numbers. Views, engagement and the quality of interaction are crucial. With us, you’ll find the creators that really suit your brand and deliver results.

• Views and followers?
• Engagement and interactions?
• Likes, comments, shares?

How do you save costs?

Good price negotiations are the key. Unlike advertising options such as Google Ads, you don’t pay per click here, but for an entire post. We have the experience to get the best prices for you.

A simple comparison:

“1 post costs €12,000”

or with us:

“1 Post €5,000”

Who negotiates 50 prices for you?

Are you planning a large campaign with many Creators? Then you often have to have over 100 conversations. We take care of this for you so that you can concentrate on your business.

Who writes your briefings?

A good briefing includes much more than just product information. It’s about clear messages, stories and all the technical details. We create detailed briefings so that everything runs smoothly.

• Titles, descriptions, thumbnails
• Keyword analysis and planning
• Creative and content specifications

Who coordinates and monitors your campaign?

With only 5 creators and several posts, there is a lot of work involved. Planning, coordination and follow-up are crucial. We take care of the entire process and monitoring.

• Daily communication and agreements
• Monitoring and quick adjustments

How do you prevent expensive bookings without clicks?

Not every large reach brings success. The right creators, storytelling and a clear CTA are crucial. We help you to avoid mistakes and focus on conversions.

How do you reach the other 70%?

Organic posts often only reach 30% of the community. With targeted social ads and media buyouts, we get the full potential out of your campaigns.

Who provides you with a good evaluation?

We analyze the results after each campaign. What went well? What can we improve? This is how we ensure that you get the greatest possible ROI.

How do we think cross-media?

Successful campaigns are not limited to social media. We think further: events, posters, pop-up stores, different types for your influencer event concept – everything that brings your brand to life.

• Cross-media strategies: from billboard to launch party
• Event planning and presence

Collaboration? Let’s go!

Call us without obligation or write to us directly here:

• Contact us

You can find our CM x Creator unit here:

• Influencer agency.

1. identify the right influencers

Whether Instagram or TikTok, before you can determine the price of an Instagram post, you need to find the right influencers for your campaign. This requires thorough research. You can look for influencers who are already active in your industry and have a similar target group, whether posting or influencer event.

That’s what it’s all about:

1. What does an influencer on Instagram cost?
2. How do I find good influencers on Instagram?
3. How do I compare Instagram profiles, even without software?

Tools such as Instagram search functions and influencer platforms can help you identify potential candidates.

What can you do at a quick meeting without social media software?

2. compare the profiles

The quality of an influencer profile cannot be measured by the number of followers alone. Engagement is just as important. An effective way to determine an influencer’s engagement rate is to analyze reel views. We only use the views for the quick analysis, so we look at the CPM, the cost for X people reached. Influencer KPIs are always the best way to find quality.

For a quick check, let’s look at the views (reach) / reels, this doesn’t give you insight into likes / comments, but it allows a quick check and faking the view numbers is more complex (than just buying followers).

Open the profile of the influencer you are interested in and analyze the number of views in the last 9, 12 or 15 posts. Then calculate the average value.

Compare who has more ghost followers

Here are a few examples to illustrate this:

Example A – 40%

• 100,000 followers
• Average of 40,000 views

Views / followers = 40,000 / 100,000 = 40%

Example B – 29.1%

• 120,000 followers
• 35,000 views on average

Views / followers = 35,000 / 120,000 = 29.1%

Example C – 42.2 %

• 90,000 followers
• Average of 38,000 views

Views / followers = 38,000 / 90,000 = 42.2%

Conclusion: According to this method, person C & A would be the best choice as they have the highest range.

3. price negotiation

Once you have identified the right influencers, it is time to determine the price for the collaboration. The costs vary depending on the industry, target group and scope of the campaign. You need to consider what you want to promote, whether it’s a new beauty product, life insurance, prefabricated houses, baby carriages or a new local food startup.

Tip: Compare prices, as with tradespeople

To get the best price, don’t just talk to one influencer, but to several. This will give you a better sense of the price range and help you choose the best offer. Alternatively, you can also work with professional agencies that can help you select and negotiate with influencers.

Conclusion: Finding influencers

Influencer marketing on Instagram can be an effective way to reach your target group. However, prices are not standardized and can vary greatly. Therefore, it is important to choose the right influencers, carefully analyze their profiles and conduct thorough price negotiations. Choosing the right influencer is crucial to the success of your campaign as it contributes significantly to the authenticity and effectiveness of your message.

Don’t talk to 1 person, talk to 5 people, so you get a sense of price. Or, work with a professional agency, for example with us!

You can find our contact persons here:

• Contact us

1. brand identity and target group

Define your brand identity and your target audience. Understand who will buy your products or services and design your brand accordingly.

• Define your brand values and message
• Analyze your target audience and their needs
• Tailor your content and products to the target audience

2. product development or services

Develop products or services that fit your brand and target audience. Focus on quality and innovation to gain a competitive advantage.

• Invest in product development and improvement
• Consider trends and innovations in your industry
• Evaluate the feasibility and profitability of your products

3. production and delivery

Find reliable manufacturers or service providers to manufacture your products or offer services. Ensure that production is efficient and sustainable.

• Choose manufacturers or service providers that meet your quality standards
• Optimize the production process to reduce costs
• Develop an efficient supply chain to deliver products on time

4. e-commerce platform and website

Open an e-commerce store and website to sell your products or services. Make sure the platform is user-friendly and secure.

• Choose an e-commerce platform that fits your needs
• Optimize your website for search engines to increase visibility
• Offer secure payment options and a smooth ordering process

5. marketing and advertising

Use your influencer reach to promote your brand. Create a marketing strategy that includes social media, content marketing, and influencer marketing.

• Share your products or services on your social media platforms
• Create quality content that supports your brand
• Collaborate with other influencers or brands to increase your reach

6. customer service and feedback

Provide excellent customer service and listen to your customers’ feedback. This can help you improve your products and build a loyal customer base.

• Ensure you are available and responsive to customer questions and concerns
• Consider customer reviews and feedback as valuable information for product improvement
• Offer rewards or incentives for loyal customers

7. sustainability and long-term vision

Think long-term and sustainable when managing your brand. Plan for growth and innovation to strengthen your brand over time.

• Set sustainability goals for the production and packaging of your products
• Invest in research and development to develop new products or services
• Stay flexible and adapt your strategy to changing market conditions

8. scaling, sale (exit)

If your brand grows successfuly, consider options for scaling and possible sale (exit strategy). This may include selling your brand to a larger company or going public.

• Explore ways to scale your business to reach more markets or customers
• Think about a possible exit strategy when you are ready to sell your business or trade publicly
• Work with professionals to evaluate the best options for your brand

Tip. Kickstarter campaign: crowdsourcing for funding

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. jeremy fragrance – Office For Men

Did you know? Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 supporters. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands. That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

• Kickstarter campaign with “Office For Men” perfume
• Jeremy Fragrance asked the community for €25,000
• In the end it was 780,149 euros from 5,955 supporters

About the campaign:

• Jeremy Fragrance, Kickstarter Campaign

2. pebble time – the smartwatch revolution

Pebble Time was one of the most successful Kickstarter campaigns of all time. Not only did they create an innovative smartwatch, but they also built a passionate community. Key to success:

• Clear product presentation with convincing features
• Regular updates and communication with the community
• Provision of rewards for early supporters

3. exploding kittens – the card game that explodes

Exploding Kittens, a humorous card game, became popular through a creative campaign. The creators used humor and fun to capture the attention of the Kickstarter community. Key to Success:

• Unique and entertaining campaign approach
• Rewards with exclusive playing cards
• Interaction with the community via comments and updates

4. oculus rift – virtual reality for all

Oculus Rift has revolutionized the world of virtual reality. The campaign showed the potential of the technology and raised millions of dollars. Key to success:

• Compelling video that conveys the vision
• Participation of celebrities and experts
• Demonstration of the prototype and technology

5. reading rainbow – education for children

Reading Rainbow is an example of how crowdfunding can be used for educational purposes. The campaign aimed to make educational materials more accessible to children. Key to success:

• Strong message and social impact
• Participation of celebrities and ambassadors
• Transparency in the use of funds

6. potato salad – a joke that went viral

The “Potato Salad” campaign started as a joke, but went viral and attracted a large number of backers. Although humorous, it shows how viral trends can be leveraged on Kickstarter. Key to Success:

• Unique and humorous approach
• Communication with the community and gratitude
• Providing simple and affordable rewards

7. The Coolest Cooler – More than just a cool box

The Coolest Cooler is an example of how an everyday item with innovative features can become a hit on Kickstarter. Key to success:

• Compelling video highlighting the benefits
• Clear communication of the functions
• Early delivery and customer service

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video

1. catchy beginning

Every video needs a strong start. This first impression is crucial to captivating viewers. Start with an exciting moment or a compelling question. Then show the main problem or need your project will solve.

• Capture the attention of the audience immediately
• Present the main problem or need

2. presentation of the team

You are the engine behind your project. Introduce yourself and your team in detail to build trust and credibility. Emphasize your qualifications, experience and passion for the project.

• Introduce yourself and your team in detail
• Emphasize qualifications and passion for the project

3. explain the project

Clarity is key. Explain your project in understandable terms and use visual aids like animations and graphics to illustrate complex ideas. Show how your project will improve people’s lives.

• Explain your project clearly and understandably
• Use visual aids for illustration
• Emphasize how your project will improve people’s lives

4. show prototype or progress

If you have already developed prototypes or made progress, show them. This greatly increases the credibility of your project. Showcase the work you’ve done so far and the results you’ve achieved.

• Present prototypes or progress to date
• Show results and achievements

5. rewards and support opportunities

Explain in detail what rewards supporters can receive when they back your project. Show how these rewards add value and why it’s worth becoming part of your campaign.

• Explain the rewards in detail
• Show the added value of support

6. social evidence

Prove that your project is already receiving support. Share media coverage, testimonials from satisfied customers, or expert opinions. This is how you build trust with potential supporters.

• Parts media coverage and expert opinions
• Show satisfied customers or supporters

7. funding target and schedule

Explain how much money you need and what it will be used for. Give a realistic timeline for completing your project so supporters know what they’re getting into.

• Explain the funding goal and how it will be used
• Give a realistic schedule

8. call to action

Finally, encourage viewers to support your project. Use clear calls to action like “Support us now” or “Share this campaign with friends.” Make it clear how important their support is.

• Encourage support and sharing
• Make clear the importance of their support

9. contact details and social media links

Provide ways for viewers to contact you if they have questions. Encourage them to follow you on social media to get updates about your project and stay in touch.

• Offer contact options
• Encourage following on social media

10. conclusion

End your video with a strong impression and a summary of the main points. Thank viewers for their interest and possible support.

11. optimization for mobile devices

Make sure your video works well on mobile devices, as many people visit Kickstarter on their phones. A mobile friendly display is crucial.

12. length of the video

Usually keep your video to about 2-3 minutes to avoid losing the viewers’ attention. Shorten it to the essentials.

13. quality

Make sure you have good video and sound quality to make a professional impression. Clear images and good sound are essential.

14. testing and revising

Test your video on different audiences and gather feedback to improve it. Be ready to make adjustments to ensure it’s as compelling as possible.

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter examples

1. mention in your project

Start with a special mention in your project. Show supporters that you value their support by listing their names on a special thank you page in your project. This creates a personal connection and gratitude.

• Add a thank you page in the project
• List the names of supporters there

2. favorable products or services

Offer affordable products or services as rewards. This allows people with smaller budgets to participate in your project. Make sure these rewards offer real value.

• Create affordable rewards for any budget
• Make sure the value of the rewards is appropriate

3. early bird rewards

Create special Early Bird rewards for those who support first. This creates an incentive for supporters to jump on the bandwagon early and add momentum to your campaign.

• Offer exclusive rewards for the first supporters
• Set a limited number of Early Bird rewards

4. exclusive updates and insights

Give your supporters exclusive behind-the-scenes access to your project. Share regular updates, photos, and progress reports that are only accessible to them. This builds loyalty and engagement.

• Share exclusive updates and progress reports
• Give a glimpse behind the scenes

5. limited editions

Create limited editions of your products or services as rewards. This creates a sense of exclusivity and urgency because supporters know they are receiving something unique.

• Offer limited edition rewards
• Communicate the limited availability clearly

6. early delivery

Offer supporters the opportunity to receive their rewards earlier than others. This is especially attractive to those who are impatiently waiting for your product. Make sure you plan and communicate early delivery well.

• Consider early delivery as a reward
• Provide clear information on availability

7. gratitude messages and videos

Send personalized thank you messages or videos to your supporters. This shows your appreciation and adds a personal touch to your campaign. The more personal the message, the better.

• Send personal thank you messages or videos
• Make the messages as personal as possible

8. additional bonuses

Surprise your supporters with extra bonuses or gifts they weren’t expecting. This can strengthen your relationship with them and encourage them to recommend your campaign to others.

• Add surprising bonuses or gifts
• Give thanks for support in an unexpected way

9. flexibility in the selection

Offer your supporters the ability to choose or customize their rewards. This allows them to receive the reward that best suits their needs.

• Allow the selection or customization of rewards
• Show flexibility to the wishes of supporters

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter video
• Kickstarter examples

1. catchy headline and subtitle

Your headline should immediately pique interest and convey the essence of your project. Supplement it with a concise subtitle to provide additional information.

• Use a catchy and clear headline
• Complete the headline with a meaningful subtitle

2. a convincing project photo or video

The main photo or video of your campaign page is the first thing visitors see. Make sure it’s high quality, engaging, and informative. A video can often convey the message even better.

• Use a high quality photo or video
• Explain the idea and benefits of your project in the video

3. description of your project

Explain your project in detail, including its genesis, benefits to supporters, and why it is unique. Use clear and compelling language.

• Explain in detail what your project is about
• Emphasize the benefits and uniqueness of the project

4. rewards and support options

Show the rewards you offer supporters in clear lists. Explain what supporters will receive if they contribute certain amounts and make it clear how they can support.

• Present the rewards in clear lists
• Explain what supporters receive for their contributions

5. your team and your qualifications

Introduce yourself and your team to build trust and credibility. Emphasize your qualifications and experience that contribute to the implementation of the project.

• Introduce yourself and your team in detail
• Emphasize relevant qualifications and experience

6. update and communicate regularly

Keep your supporters informed. Post regular updates on your project’s progress and respond to questions and comments from supporters.

• Post updates on the progress of the project
• Be active and respond to comments and questions

7. a clear call-to-action

Make it easy for visitors to your site to become supporters. Place a clear call-to-action with a button that leads to the support page.

• Place a clear call-to-action button
• Actively encourage visitors to become supporters

8. gratitude and appreciation

Show your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagementShow your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagement.

• Thank your supporters publicly and privately
• Share stories about the impact of support

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. product development and planning

Before you launch your campaign, make sure your product is well thought out. This includes product development, prototyping and costing.

• Make sure your product is marketable and offers a clear benefit
• Create a prototype to verify functionality
• Calculate production costs and set a funding goal on Kickstarter

2. create a convincing project page

Your project page is the core of your Kickstarter campaign. It should contain clear information about your product, your team and your vision.

• Use engaging photos and videos to showcase your product
• Explain in detail why you need support and how the funds will be used
• Show your team and emphasize relevant qualifications and experience

3. set your rewards

Think about what rewards you want to offer supporters. These should be attractive and balanced to appeal to different levels of support.

• Create rewards that reflect the value of support
• Offer exclusive rewards for early supporters (Early Birds)
• Emphasize the added value of rewards for supporters

4. set a realistic funding target

The funding goal should cover the actual production costs and other expenses. Make sure it is realistic and that you have considered all costs.

• Calculate the total cost of your project, including production, shipping, and Kickstarter fees
• Set a funding target that covers these costs
• Explain how funds will be used to gain the trust of supporters

5. marketing and promotion

Before you launch your campaign, you should develop a marketing plan. This can include using social media, email marketing, and reaching out to influencers.

• Create a strategy for spreading your campaign through social media
• Create anticipation by sharing teasers and previews of your project
• Cooperate with influencers or blogs to gain more visibility

6. active communication during the campaign

Keep your supporters informed during the campaign. Post regular updates and answer questions and comments to build an active community.

• Post updates on project progress and campaign development
• Be active and respond to comments and questions from your supporters
• Thank your supporters publicly and privately

7. after the campaign

After successful funding, the work is not over. You need to carefully plan the production and delivery of your products and keep supporters informed about the progress.

• Keep your supporters informed about production and delivery progress
• Deliver the rewards on time and in good condition
• Cultivate the relationship with your supporters and encourage them to recommend your brand to others

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

Kickstarter campaigns: Jeremy Fragrance example

Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected.

He originally asked the community for 25,000 euros, but in the end he recorded an incredible 780,149 euros from 5,955 backers. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

Kickstarter Kamapgne raised 30x more!

That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

Discover more examples of successful Kickstarter campaigns that worked here:

• Kickstarter examples

Own brand as an influencer: profitability, production, delivery and e-commerce

You’ve managed to build a loyal follower base as an influencer and now you want to take the next step to establish your own brand? This is an exciting development that can not only strengthen your personal brand, but also open up new revenue streams. In this article, you’ll learn what to look for when building your own brand as an influencer.

Create a Kickstarter campaign: Crowdsourcing to fund your products

Funding your own products can be a hurdle if you’re just getting started in the world of e-commerce. A Kickstarter campaign is a great way to get financial support from your loyal followers and new fans. In this article, we’ll show you how to create a successful Kickstarter campaign and what to look out for.

Our guide to your first campaign:

• Create Kickstarter Campaign

Kickstarter project page: what to look for on your campaign page? Structure, content, tips

The project page on Kickstarter is the flagship of your campaign. Here you have to present all the important information to convince potential backers. We will go through step by step how to create an impressive project page and give you valuable tips to attract attention.

This is how you build your project page sensibly:

• Kickstarter Project Page

Kickstarter Rewards: Mention, Cheap Products, Early Bird & Co.

The rewards you offer backers are critical to the success of your Kickstarter campaign. We’ll explain what types of rewards work best, how to make them attractive, and why it’s important to reward early backers with special “Early Bird” offers.

Set the right incentives:

• Kickstarter Rewards

Rewards example (simple)

Rewards for supporters:

• Support with 10 € – you will receive an exclusive thank you!
• Support with 50 € – Receive a signed copy of the project.
• Support with 100 € – you will receive our exclusive t-shirt and a thank you card.

Kickstarter campaign video: What to look for? Teaser, call to action, structure, content, convince

An impressive video can make the difference between success and failure of your Kickstarter campaign. In this article, we’ll go over the most important elements of your campaign video, from a compelling teaser to an effective call-to-action. Learn how to convince viewers and get them excited about your idea.

Create your video with a convincing structure:

• Kickstarter video

With these steps, you’ll be well equipped to establish your own brand as an influencer and successfuly launch a Kickstarter campaign for your products. The world of e-commerce and crowdsourcing is yours to explore, and we’ll help you get the best results.

Creator creativity and authenticity – Advantage 1

A key advantage is that brands can benefit from the creativity and authenticity of creators and influencers. These individuals are often experts in their field and have a deep understanding of their target audience. By having them create the content, brands gain access to unique perspectives and a fresh point of view that can increase audience awareness and engagement.

Through UGC you have a variety of content instead of months of the same campaign photos

Low costs, with high efficiency – Advantage 2

Another advantage is efficiency and reduced effort. Producing high-quality content typically requires significant resources, including time, money, and expertise. By relying on user-generated content, brands can save these resources. Instead of commissioning their own photo or video production, they can rely on content already created by creators and influencers that authentically showcases their brand or products.

With UGC, you have lower costs for content production, with higher output and efficiency.

High content output – Advantage 3

In addition, the use of user-generated content gives brands a greater variety of content. By bringing in different creators and influencers, they get a wide range of perspectives, styles, and approaches. This not only increases variety in content, but also allows them to better adapt to different audiences and platforms.

Through UGC you increase the output of content extremely

Finally, trust also plays a crucial role. User-generated content is often perceived as more credible and authentic because it comes from people who have already established a connection and a relationship of trust with their target group. By using UGC, brands can leverage this trust and strengthen their credibility and relevance.

Conclusion: Efficient and cost-effective content production

Overall, the strategy of having content created by creators and influencers offers numerous advantages for brands. It enables them to produce content efficiently and cost-effectively, create a greater variety of content, and build trust with their target audience. By using user-generated content, brands can strengthen their social media presence and intensify engagement and relationships with their followers.

Any questions? Our contact persons

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

• Contact

How to book user-generated content

e will vary depending on the marketing agency and the client’s specific requirements, but generally it includes the following steps:

Needs analysis and goal setting: KPI

Our agency begins with a comprehensive needs analysis that identifies the client’s goals, target groups and market requirements. Together with the client, clear goals and KPIs (key performance indicators) are defined to measure the success of the campaign.

Strategy development: tailoring objectives

Based on your objectives, we develop a customized marketing strategy. In the process, we select the relevant social media channels, determine the content types and topics, define your brand message, and determine the planned advertising measures.

Target group analysis: development of a targeted content strategy

Our agency conducts a detailed audience analysis to better understand the needs, preferences and behavior of potential customers. This helps develop a targeted content strategy to achieve maximum reach and interaction.

Content creation: “Production” begins

We then take on the creation of engaging content for the client’s social media channels, whether TikTok, Instagram, YouTube or Facebook. This includes text, graphics, photos, videos and other formats that engage the target audience and effectively communicate the brand message.

Either / Or: Community Management

Below you have 3 options:

1. Have content created for your social media channel
2. Share content on Creator channels
3. Advertise content additionally through ads

… so you start with efficient and cost-effective content production.

Any questions? You know…

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

• Contact