Influencer collaborations today are often still based on a handshake and a short WhatsApp message. This may work for small favors – but as soon as real advertising value, usage rights and budgets are involved, you need a legally secure influencer contract. Without a clear written agreement, you risk disputes over remuneration, unresolved rights to […]
The creator economy has evolved from a niche phenomenon into a full-fledged industry that is transforming brands, platforms, and consumers alike. According to estimates, the global creator economy comprises more than 200 million active creators worldwide—with a total market value of over 100 billion U.S. dollars. The bottom line: The creator economy isn’t just a […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.