Tag Archive for: Sport Sponsoring

Sports Sponsorship: Sponsoring a Sports Club, Costs, and ROI

Sports sponsorship is one of the oldest forms of marketing—and at the same time one of the most underestimated when it comes to its direct impact on sales and lead generation. While large corporations invest millions in national teams and Bundesliga clubs, many small and medium-sized businesses overlook the fact that even sponsoring a local […]

Esports Sponsorship: Gaming Marketing, Twitch, YouTube Gaming, and Tournament Deals

Esports is no longer a niche phenomenon: Millions of people worldwide watch tournaments on Twitch and YouTube Gaming—and many brands still haven’t gotten a foot in the door. Brands that invest in esports sponsorship now can reach a target audience aged 18 to 34 with significant purchasing power—an audience that actively avoids traditional TV advertising. […]