AI Alive – photos become animated videos

Neues mit Stephan Czaja (Co-Owner)

The new AI Alive function brings your pictures to life. TikTok automatically converts static photos into short animated videos – including motion animations, overlays and music. The highlight: the AI is not only visually strong, but also safe. Content undergoes an internal check to prevent deepfake abuse. This makes the function not only exciting for creators, but also trustworthy. Similar to Instagram Reels, you can create more dynamics with little effort – perfect for slideshows, throwbacks or visual mini-stories.

• Animate photos using AI
• Content remains safe & authentic
• Ideal for short story videos

Looking for a good TikTok agency for your brand? Write to us or give us a call: Contact.

Feed control: Topics & Smart Keyword Filter

TikTok now lets you control your “For you” feed even more specifically. With “Manage Topics”, you can set the frequency of certain categories yourself – e.g. fewer pranks, more education, more travel. This is supplemented by a new keyword filter that automatically blocks content with certain terms. The AI also recognizes synonyms and variants. This function brings more focus, protects against toxic content and makes TikTok safer for brands.

• Manage topic frequency in the feed
• Filter unwanted content
• Brand safety through AI filters

Footnotes: Context & facts directly under videos

With Footnotes, TikTok is introducing a type of fact-checking on a community basis. Users with a high trust level can add additional information to viral videos – e.g. sources or corrections. The function is reminiscent of YouTube Shorts comments or community notes on X/Twitter, but is more visually integrated. For brands, news accounts or educational creators in particular, this is a new way of building authority – or clearing up misunderstandings.

• Fact checks directly below the video
• Community as a supervisory authority
• More trust for reputable accounts

TikTok music tab for songwriters

The music functions are being expanded. Creators who write songs can now officially register as “songwriters” and create their own music profile. All tagged works that are used by other creators, for example, appear in the new “Music” tab. Visibility and monetization increase – and TikTok continues to develop into a career springboard for music creators.

• New label “Songwriter” in profile
• Music tab with all your own songs
• Boost for musicians & producers

TikTok Shop now also in DE, FR & IT

Long awaited, now live: TikTok Shop launches in Germany, France and Italy. Users can store directly in the app – via shoppable videos, live commerce and their own store tab. The integration makes influencer marketing more measurable: clicks, purchases and conversions are tracked directly in TikTok Analytics. A must for e-commerce brands to avoid being left behind in 2026.

• In-app shopping & livestream sales
• Store tab in the Creator profile
• New conversion data in TikTok Analytics

Further functions: Digital Balance & Parent Mode

TikTok responds to criticism of the duration of use – with new tools for digital wellbeing. Wind-down mode reduces the sensory overload after 10 p.m. with calming sounds and meditation videos. At the same time, parents are given more control over screen time, content and breaks. Important for young target groups – an opportunity for brands to place responsible content in a targeted manner.

• Wind-down mode for evening use
• Parent dashboard with AI filters
• More trust in young target groups

Opportunities for your TikTok marketing?

2025 brings real change for creator and brand marketing on TikTok. AI Alive enables visual storytelling without complex production – comparable to Instagram Stories, but AI-based. Feed management and footnotes increase content quality – a plus for reputable channels. The TikTok Shop opens up new sales channels, especially in the DACH region. Early adopters of the new tools will benefit from greater visibility, control and credibility.

• Visual storytelling through AI Alive
• Content control through feed filters & notes
• E-commerce boost with TikTok Shop

What’s new on Instagram and YouTube?

Instagram and YouTube have both released major updates in 2026: Instagram is focusing on more community features such as reposts, friends tab and edits as its own app, while YouTube is revolutionizing the creator economy with AI shorts, AI overviews and new monetization rules. Both platforms are thus moving closer together, but their focus and tools remain different.

• Instagram new features
• YouTube new functions

Read more about our TikTok agency, Instagram agency and YouTube agency – One, your marketing agency for performance!

Why TikTok is indispensable for companies in 2026

TikTok is no longer exclusively the platform for Gen Z. 25-34-year-olds will be the fastest-growing user group in Germany in 2024. The platform algorithm is fundamentally different from Instagram or LinkedIn: reach is not based on the follower network, but on the quality of the content. This means that every post has the chance to go viral – even with a zero organic follower base. For companies that get involved now, the first-mover advantage in their industry is still real.

TikTok content strategy for companies: What works

The most common mistake: uploading glossy product videos from the image film budget to TikTok. TikTok penalizes polished content – the algorithm prefers authentic, directly appealing videos. What actually works: Behind-the-scenes footage of everyday company life, personal perspectives from employees, answers to frequent customer questions, reactions to trends in your own subject area, and product demos in a real usage context. Schwarzkopf shows application tutorials in a real bathroom setting – not advertising, but content that TikTok users are looking for themselves.

TikTok formats: Videos, Lives and TikTok Shop

Feed videos (15-60 seconds): The standard format. The first 3 seconds decide whether the user continues watching or scrolls. Hook in the first frame, do not warm up after 10 seconds. TikTok Live: Particularly strong for direct product demonstrations, Q&A sessions with the CEO or team, and live shopping events with discount codes. TikTok Shop: Direct product sales without switching apps. Creators link products in videos and Lives – users buy without media disruption. Available in Germany since 2024, growth is enormous.

TikTok Ads: targeted use of paid reach

TikTok Ads are particularly valuable as an amplifier for organically well-performing videos: Spark Ads place an organic video as an ad – the social signals (likes, comments) remain intact, which increases credibility. In-Feed Ads are played between organic videos – they perform best when they don’t look like ads. TopView Ads (first video slot when opening the app): Reach at maximum level, but correspondingly expensive – useful for product launches and large campaigns. Targeting: Interests, behavioral segments, lookalike audiences, retargeting of website visitors.

TikTok Employer Branding: Recruiting with real employees

TikTok is the strongest recruiting channel for younger target groups. A day as a logistician, trainee insights, team events – these formats reach potential applicants who do not visit a job portal but watch 45 minutes of TikTok every day. Edeka, dm and McDonald’s actively use TikTok for recruiting – with concrete results in terms of application rates and candidate quality.

TikTok entry for companies: How to get started

Month 1: Optimize account (bio, link, profile picture), test 2-3 videos per week, no budget for ads. Just get started and collect data. Month 2: Analyze best performers, derive format and topic from them, establish a posting rhythm. Month 3: Place first Spark Ads on top performers, start creator cooperation, set up TikTok Shop (if relevant). The most important step: get started. Every month without a TikTok presence is a month in which competitors build up a lead.

Frequently asked questions

Does TikTok make sense for B2B companies?

Yes – but with a different focus. B2B on TikTok works through thought leadership and employer branding, not direct product advertising. Software companies, consultancies and tech companies build visibility with future employees and younger decision-makers on TikTok. Direct B2B lead generation works better on LinkedIn.

How many followers do I need on TikTok to be visible?

TikTok is the only platform where the answer is “zero”. Every video is played to the for-you feed – followers are less important for reach than video quality. New accounts with strong first videos have gone viral with 0 followers.

What does TikTok Marketing cost for companies?

Organic: Production costs (in-house or agency), approx. 1,500-3,000 EUR/month for professional content production. TikTok Ads: Recommended from 2,000 EUR/month budget. Creator cooperations: Micro-creator (10K-100K followers) from 300-800 EUR per video, macro-creator significantly more.

Developing a TikTok strategy with Social Media One

TikTok SEO: How your company content is found in the TikTok search

In 2026, TikTok is no longer just an entertainment platform – it’s a search engine. 35% of Gen-Z users search for product information on TikTok first, not Google. Three TikTok SEO levers for businesses:

1. Keywords in caption and spoken words: TikTok analyzes both text captions and spoken words in the video. Use your main keyword in the first 5 seconds.
2. Hashtag strategy: 3-5 specific hashtags instead of 30 generic ones. Niche hashtags (#socialmediamarketing instead of #marketing) bring more qualified traffic.
3. On-screen text: Subtitles and overlays not only improve accessibility – they give TikTok’s algorithm more context about the content.

Creator cooperations on TikTok: What works for B2C brands

Branded content from micro-creators (10,000-100,000 followers) regularly outperforms campaigns with macro-influencers on TikTok. The reason: TikTok authenticity beats reach. A creator that really fits your brand and sounds organic gets 3-5x more engagement than an expensive celebrity post. Our creator network with 200+ verified accounts helps you find the right match.

Related articles

• Instagram Reels for companies: Strategy in comparison
• Social commerce: TikTok Shop and Instagram Shopping
• AI in social media marketing: tools for TikTok and co.
• Creator Economy: Using UGC strategically on TikTok
• Request TikTok Marketing Agency

More on the topic: Understanding the TikTok algorithm – Placing TikTok ads – Setting up a TikTok store

What social commerce is – and how it differs from e-commerce

E-commerce is the purchase on a website or in an app. Social commerce is buying directly on a social media platform without leaving the app. The key difference: with social commerce, the impulse to buy arises at the moment of content consumption. Someone watches a TikTok video about a hair care routine, clicks on the linked product and buys – without media disruption, without distraction, without a long decision-making process. The conversion rates at this moment are significantly higher than with classic ad-to-website flows.

TikTok Shop for Retail: How it works

TikTok Shop enables the direct integration of a product catalog into TikTok. Creators link products directly in their videos and Lives – users buy without leaving the app. Three things are crucial for retail companies: firstly, a clean product feed (titles, descriptions, images according to TikTok guidelines), secondly, a creator network that can authentically recommend the products, and thirdly, live shopping events that perform very strongly in combination with discounts and creator hosts in Germany. Brands such as Schwarzkopf use creator commerce on TikTok specifically for product launches.

Instagram Shopping: More than just a product catalog

Instagram Shopping has been established for years – but many companies only use it as a product catalog without a strategy behind it. What works: Reels with product tags (the user sees the product in the video and can buy directly), stories with shopping stickers (high click-through rate with a warmly warmed-up audience), and collaborations with creators that show products in their real context. Deichmann combines influencer content with Instagram shopping integration – organic creator content is also played out as an ad with a direct checkout link.

Creator commerce: Who sells best?

Surprisingly often: micro-creators (10,000-100,000 followers), not mega-influencers. Micro-creators have closer relationships with their community, higher engagement rates and their recommendations appear more credible than paid mega-influencer posts. For social commerce, conversion is more important than reach. A creator with 30,000 followers who gets 5% of their audience to make a purchase is more valuable than a creator with 500,000 followers and 0.2% conversion. Social Media One places creators from a 200+ network who are optimized for commerce performance.

Social commerce strategy for established retailers

The most common mistake: Viewing social commerce as a separate channel instead of as part of the overall strategy. What works: Identify best product segment (highest organic search volume, matches creator content), creator test with 10-15 creators in 4 weeks, performance analysis (which creator, which format, which price points convert?), scale top performers with paid amplification (Spark Ads). Budget for getting started: 5,000-15,000 EUR/month for creator fees and product samples. After 3 months, reliable data is available for strategic decisions.

Frequently asked questions

Does TikTok Shop also work for premium products?

Yes, but the strategy is different. Premium products need more storytelling and trust-building, less direct product push. Live shopping with a detailed product presentation works better for premium products than short creator videos.

How do I integrate social commerce into my existing e-commerce system?

Via product feed integrations (Shopify, WooCommerce and most store systems have direct TikTok and Instagram integrations). Inventory, prices and product data are automatically synchronized.

Which category works best on TikTok Shop?

Beauty, hair care, fashion, household products and food top the performance charts. But: with the right creator and format, almost every category works – the authenticity of the product recommendation is crucial.

TikTok Commerce Strategy with Social Media One

TikTok Shop for Retail: Setup in 5 steps

TikTok Live Shopping achieved conversion rates of 3-8% in early rollout markets – well above the e-commerce industry average of under 2%. (Source: TikTok for Business)

Retail companies that enter the market now will secure a head start over hesitant competitors:

1. Verify business account: Submit extract from the commercial register, imprint, tax ID. Verification takes 2-5 working days.
2. Upload product feed: CSV import from Shopify, WooCommerce or Händlerbund. Product images must be TikTok-compliant: square or 9:16.
3. Activate affiliate program: Creators can tag products directly. Commission: 5-20% depending on the category. This creates genuine UGC commerce without any posting effort on your part.
4. Test live shopping: TikTok Live with product presentation and real-time interaction. Conversion rates of 3-8% are normal in this environment.
5. Track ROAS: TikTok Attribution Window Default: 7 days. Always use a standardized attribution model for channel comparison.

Instagram Shopping as a second pillar

TikTok Shop and Instagram Shopping are not mutually exclusive – they complement each other strategically. While TikTok scores with impulse purchases and creator content, Instagram Shopping is suitable for curated collections and lifestyle brands. Shopping tags in reels and stories translate organic reach directly into conversion without media disruption.

• Link product catalog via Facebook Business Manager
• Activate shopping tags in posts, reels and stories
• Creator Collabs: Influencers tag products directly in their organic posts
• Drop strategy for new collections: Teaser via Stories, launch via Reels with shopping tag

The most common mistake when launching social commerce

Importing product pages directly from the webshop without customization – that doesn’t work. TikTok users buy emotion, not specs. Product descriptions need to be adapted to the platform tone: shorter, action-oriented, with social proof. What is considered good product copy in traditional e-commerce looks like yesterday’s advertising on TikTok.

To the complete TikTok marketing strategy for companies – how to strategically combine TikTok Shop, creator cooperations and organic content.

Related articles

• TikTok for companies: Strategy and getting started
• Instagram Reels for companies: Strategy and production
• Calculating social media ROI: Formula and practical examples
• Social media trends 2026: What companies need to know now
• Request a social commerce strategy

More on the topic: TikTok Shop Setup – Instagram Shopping Strategy – Social Media E-Commerce

Discord: The communication center

Discord is a free communication platform that was originally developed for gamers. It enables text, voice and video chats and offers server-based structures on which users can interact with each other. These servers can contain different channels for different topics, allowing for organized and specialized communication. Discord has now established itself beyond the gaming community and is used by a wide range of interest groups, including educational groups, study groups and social clubs.

5 advantages of Discord for marketers

1. Communication platform for text, voice and video chats
2. Popular with gamers and communities
3. Offers server and topic-specific channels
4. Supports bots and integrations
5. Free of charge, with premium options (Discord Nitro)

TikTok: The king of short videos

TikTok is a social media platform that allows users to create and share short, creative videos. It is particularly popular with the younger generation and has quickly become an important marketing channel. TikTok offers numerous filters, effects and music options to make videos unique and appealing.

5 advantages of TikTok for marketers

1. Short videos, ideal for quick consumption
2. High engagement and viral trends
3. Popular with Generation Z
4. Easy access to influencers
5. Diverse advertising opportunities

Discord vs TikTok: Which one suits you better?

Both platforms offer unique opportunities for marketing, but which one is right for you? Here are some considerations:

Target group – comparison 1

If your target audience is mainly gamers, educational groups or special interest groups, Discord is the better choice. However, if you want to reach the younger generation who are interested in fast, entertaining content, then TikTok is ideal.

Content type – Comparison 2

Discord is ideal for building communities, regular interactions and in-depth discussions. TikTok, on the other hand, is perfect for creative, visual content and short, viral videos.

Engagement – Comparison 3

Discord provides a platform for continuous engagement through chats and regular events. TikTok enables fast, often short-term engagement through viral videos and trends.

Advertising opportunities – comparison 4

Discord offers partnerships, sponsorship and creative advertising opportunities through bots. TikTok offers a variety of advertising formats, including in-feed ads, branded hashtag challenges and collaborations with influencers. Another advantage of TikTok is that you can link directly to the TikTok store, which brings more conversion than the jump to classic e-commerce in some areas.

Conclusion: using both platforms effectively

Why not use both platforms to get the best of both worlds? Use Discord to build an engaged community and interact regularly with your users. Use TikTok to create creative, viral content and reach a younger audience. With these tips, you can use Discord and TikTok effectively for your marketing and build a strong presence on both platforms.

1 photos, the homework is already done

Today’s news from the world of apps and social media (source: Hard Fork and Forbes ) – and I’m sure many of you parents out there will be pricking up your ears! It’s about TikTok, or more precisely, its parent company ByteDance. As you know, TikTok was almost banned in the USA. Keyword: data protection and accusations of espionage. The bill went through the House of Representatives, but in the end nothing was stopped – TikTok remains for the time being.

But the real topic today is another app from ByteDance: Gauth AI. Yes, you heard right, ByteDance hasn’t had enough of keeping our kids glued to their screens, now they’re helping them with their homework too!

What is Gauth AI?

Gauth AI is a mobile app that uses AI technology to assist students with their homework. Simply take a photo of the math homework and bang – the AI solves it for you. Sounds practical, doesn’t it? The app has already been downloaded over 10 million times on Android. It also offers a paid “Plus” version, which gives students direct access to tutors. So it’s not just AI bots that are used here, but also real people who are willing to help.

What can the app do?

• Application: Photographing homework and solving it with AI
• Popularity: Over 10 million downloads on Android alone
• Additional functions: Paid version with tutoring, points system for in-app purchases

Download Gauth AI app for free

You can find the app in the App Store here:

• Gauth AI for Android
• Gauth AI for iPhone

Why could this be problematic?

Well, the biggest worry is of course that our kids will now spend even more time on TikTok and co. when they can get their homework done in seconds. That sounds like a perfect plan from ByteDance, doesn’t it? More free time for fun apps, less for cramming.

How does TikTok benefit from the new Gauth AI app?

TikTok, known for its viral videos and immense user numbers, could continue to secure a significant advantage in the digital space with the new app Gauth AI, also a product of parent company ByteDance. But how exactly does TikTok benefit from this seemingly educational application? The connection is more subtle than one might think at first glance.

Instead of the TikTok ban, the ByteDance Universium is growing.

Increase screen time

First of all, it should be noted that Gauth AI has the potential to significantly increase users’ screen time. If students can solve their homework faster with the help of an AI, this indirectly creates more free time that they could potentially spend on TikTok. This leads to a direct increase in daily active usage time on TikTok– a crucial factor for the success of the platform.

Advertising relevance and revenues

Increased time spent on the platform also makes TikTok more attractive for advertisers.

Strategy – The longer users stay in the app, the more ads can be shown to them.

This leads to an increase in advertising revenue for ByteDance. As advertising is the main source of revenue for TikTok, measures that extend usage time are invaluable.

User loyalty to the platform

Another aspect is user engagement with the platform. By offering an additional app that makes users’ everyday lives easier and ties in directly with their educational needs, ByteDance creates a closer connection to their ecosystem. Users who use both TikTok and Gauth AI are more likely to stay on this network and take advantage of other ByteDance offerings.

ByteDance Universe

Strategic positioning

The introduction of Gauth AI can also be seen as a strategic positioning against competitors. By expanding its services and moving into new areas such as education technology, ByteDance is diversifying its offering and protecting itself from the vagaries of the market. This expansion can help strengthen the ByteDance brand in the long term and consolidate its global presence.

Gauth AI: Entire app presented

Future development: USA vs CHINA

The future of Gauth AI and other ByteDance apps could be affected by political tensions between the US and China. The US government has expressed concerns about security and potential influence from the Chinese government. However, the app could remain an important resource in the education sector if ByteDance succeeds in building trust in terms of data protection and user-friendliness.

Overall, Gauth AI represents a fascinating development in the world of educational technology, the impact of which on learning and data security still needs to be monitored further.

The first step to advertising on TikTok

However, as the platform is still quite young, many companies are still very unsure about how they can really advertise effectively and profitably on TikTok. In this article, you will find out what you should look out for when choosing the right advertising format and designing your advertising material and what costs you may incur when placing TikTok advertising.

Since 2016, when TikTok was still known as “Musical.ly”, it has been possible to place advertisements in the popular app. Since then, the platform has developed steadily and now offers you a wide range of advertising formats and options for target group segmentation(targeting).

To be able to advertise on TikTok, you must first register on the “TikTok for Business” platform and set up a new campaign. You should also define your target audience and choose the form of advertising that best suits your objectives. Thorough planning and preparation is important to ensure that the advertising is appealing to your respective target group and thus performs profitably.

We summarize:

• Registration on the “TikTok for Business” platform
• Setting up a new campaign
• Definition of objectives and target group
• Selection of a suitable form of advertising
• Planning & preparation of the content

What are the costs for placing TikTok ads?

The costs for TikTok advertising are variable and depend on various factors, including

• Selected display format
• Target group
• Bidding system
• And more

TikTok offers a variety of advertising formats that can be relatively inexpensive compared to other social networks such as Facebook and Instagram. A professional agency with effective, creative content and targeted targeting can achieve ad rates of under €0.40 per 1,000 impressions. Of course, you also need to add in other costs, such as for content creation or influencer marketing.

However, it should be noted that the actual costs for TikTok advertising depend on your individual campaign objectives and your respective target group and can therefore vary greatly. For specific information, it is advisable to contact TikTok directly or alternatively a certified TikTok marketing partner.

Are you interested in working with a TikTok agency and would like advice on individual prices? We will be happy to advise you: Contact

What options are there for advertising on TikTok?

Here are 4 of the most popular ad formats on TikTok that you can use as a business to reach your target audience:

1. In-Feed Ads
2. Brand takeover ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

In-Feed Ads are short advertising videos that appear between the natural content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and consist of either an image or a short video. They take up the entire screen and contain a link, for example to your company’s landing page.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. As a brand, you ask users to take part in a specific, predetermined challenge by uploading a video that must be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a very high interaction rate.

4. branded effects

Branded effects are special visual effects that you can use in TikTok videos to specifically display products or brands in a certain context.

In a nutshell: The various advertising formats offer your company a wide range of opportunities to advertise effectively on TikTok and reach your target group. The choice of the right advertising format depends on various factors, such as the individual campaign goals of your company and the respective target group.

Which format is recommended for advertising on TikTok?

This always depends on the individual advertising goals of your company. In-Feed Ads are often a good way to get started with advertising on TikTok. Here the advertising budget is freely definable – so you can place your first ads on TikTok at low cost and try them out.

But: You should of course only advertise on TikTok if you have the right advertising material for it.

How important is content when placing ads on TikTok?

As TikTok is mainly based on short videos, the video is an essential factor for the success of TikTok advertising campaigns and therefore also promises lower advertising costs. Due to the special, native style of the short videos on TikTok, production costs can also be kept very low.

TikTok is completely visual and aims to capture users’ attention through entertaining, creative and memorable videos. Most TikTok ads are therefore video ads, which can be 5 – 60 seconds long.

Of course, the video must not only be visually appealing, but also attract the attention of the target audience and convey a clear message. Otherwise, it is important that both the appropriate format of the video and the right tone are selected and are suitable for TikTok as a platform to increase audience awareness and engagement.

In most cases, it makes sense to work with a TikTok agency: they usually have their own creative team that provides support with content conception, video production and posting the videos, among other things. Ideally, the agency also has its own content creators who can implement the video ideas directly. This also makes it possible to take short-term TikTok trends into account in the videos and thus significantly influence the reach and success of the content.

By hiring a TikTok agency that already employs its own content creators, you can save a lot of money.

In short, video is the most important medium for interaction between advertisers and users on the TikTok platform. If the video is good, the costs for TikTok advertising will also be correspondingly low.

Ads for TikTok stores

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform.

• TikTok Shop

Is it worth using an agency to place advertising on TikTok?

To avoid high costs and expensive mistakes when placing TikTok advertising, it can make sense to hire an agency that specializes in TikTok.

A good agency already has demonstrable use cases and experience in various industries and can therefore offer valuable expertise in the successful scaling of ads. Large TikTok agencies that frequently place ads with six-figure budgets per month and can demonstrate corresponding experience are particularly recommended.

To summarize: The cost of a TikTok agency is low compared to the potential benefits you can bring to your business. A TikTok agency will help you build and optimize your TikTok presence to address your target audience and ultimately achieve your business goals.

Are you looking for a professional TikTok agency? Let an expert advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

TikTok is, as mentioned at the beginning, the fastest growing social media platform in the world – for this reason, you as a company should take the opportunity to position yourself on TikTok and thus secure a competitive advantage over your competitors.

TikTok advertising makes it possible to achieve a large reach at comparatively low costs. In contrast to other social networks such as Instagram, Facebook, YouTube & Co: Here, the reach decreases as advertising prices rise. It is therefore time to become active on the forward-looking platform and start advertising on TikTok.

That’s why it pays to advertise on TikTok

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve. Today, TikTok offers a variety of advertising formats and target group segmentation options. If you want to advertise on TikTok, you need to register as an advertiser on the TikTok for Business platform and set up a campaign. We would like to show you exactly how this works with these instructions.

Instructions: Where do I have to register to place TikTok ads?

To register for the TikTok ad manager, you must first create a TikTok account or log in with an existing account. You must then follow the steps in the instructions to be able to place ads on TikTok:

1. Go to the TikTok Ads website (ads.tiktok.com) and click on “Sign up”.
2. Enter your login details or log in with your TikTok account.
3. Select your country / region and your currency and click on “Next”.
4. Enter your account information, including your name, e-mail address and password.
5. Confirm your e-mail address by clicking on the confirmation link that TikTok will send to your e-mail address.
6. After confirming your email address, you can use TikTok’s Ads Manager to create and manage ads.

You are now registered for the TikTok ad manager. To finally place ads, follow the instructions below.

Instructions: How do I place ads on TikTok?

After you have registered on TikTok and signed up for the Ads Manager, you can now place your own TikTok Ads. To do this, proceed as follows:

1. Visit the TikTok Ads website at https://ads.tiktok.com/.
2. Log in with an existing account.
3. As soon as you are logged in, you can create an advertising campaign by clicking on “Create campaign”.
4. Select the ad target type you want to achieve (e.g. traffic, conversions or app installs).
5. Enter the details of your ad group and ads, including your target audience, budget, bids and creative content.
6. Review your campaign and submit it for approval.
7. Once your campaign has been approved, it will be placed on TikTok and can be seen by users.
8. There are different types of ad formats on TikTok, including In-Feed Ads, Brand Takeover, Hashtag Challenges and Branded Effects. It’s best to find out about the different options in advance and choose the format that best suits your marketing goals.

Which format is recommended for advertising on TikTok?

In general, this always depends on your advertising goals. In-Feed Ads are ideal for starting and trying out TikTok ads. The advertising budget is freely definable here. This means you can also test your first ads with smaller budgets.

But: You should only do this if you have the right advertising material for it.

7 elements you need to consider when placing TikTok Ads

When placing TikTok Ads, there are some important points to consider that are crucial to the success or failure of your ads. Below you will find the 7 most important elements to consider when placing TikTok ads.

1. Target group
2. Creativity
3. Music
4. Authenticity
5. Call-to-action
6. Duration
7. Branding

1st target group

Make sure you understand the target audience of your promotional video and tailor your message accordingly. TikTok has a comparatively young target group, so you should adapt your message accordingly.

2. creativity

TikTok is a platform known for its creativity and innovation. Try to present your advertising message in a creative way to attract attention and impress your target group.

3. music

TikTok is known for its music and sound effects. Use catchy music or a memorable sound effect to support your message and inspire your target audience.

4. authenticity

TikTok is a platform focused on authenticity and personality. Make sure your promotional video is authentic and that your brand is presented in a way that appeals to your target audience.

5. call-to-action

Don’t forget to include a clear call-to-action at the end of your promotional video. This will encourage your target group to visit your website or get in touch with you.

6. duration

Make sure that the video is not too long, as the attention span of viewers on TikTok is very short. Try to get your message across in 15 to 60 seconds.

7. branding

Make sure your brand is present and clearly recognizable in the video. Include your logos and brand colors in the video to ensure that your target group associates your brand with your advertising message.

This guide will help you to create a successful TikTok advertising video and then place it as an advertisement on the platform. If you need more extensive support in the area of advertising on TikTok, it is advisable to consult a TikTok agency. The following section will tell you whether the cooperation is worthwhile for you.

When is it worth working with a TikTok agency?

An agency that specializes in placing TikTok ads will help you avoid expensive mistakes. Because the expertise of a TikTok agency lies in using suitable advertising media and formats profitably.

In addition, a professional agency has proven experience and a very good understanding of the target group and knows which content performs particularly well on TikTok and generates a high level of attention. This maximizes the success of advertising and helps the company achieve its goals.

In most cases, the return on a collaboration exceeds the costs. For these reasons, working with a TikTok agency is generally worthwhile.

Are you interested in working with a professional TikTok agency? We will be happy to advise you on your options: Contact us

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by taking action and advertising on the platform. In contrast to Instagram or Facebook, advertising on TikTok is currently much cheaper. However, it is always important to present the right content to your target group.

It often makes sense to work with a TikTok agency. They are familiar with the platform and have experience in finding the right content for your target group.

However, many companies are overwhelmed by how to advertise correctly on TikTok. In this article, you can find out what you should consider when choosing the right advertising format and content.

What do I have to do to advertise on TikTok?

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve and now offers a variety of different advertising formats and target group segmentations.

If you want to advertise on TikTok, you must first register as an advertiser on the TikTok for Business platform and set up a campaign. Ads can then be created in the TikTok Ads Manager tool. Before you can upload the ad, you must also define the respective target group, budget and individual advertising objectives. The ad is then checked and approved by TikTok before it is finally placed on the platform.

How expensive are ads on TikTok?

The cost of advertising on TikTok varies depending on the type of ad, the target audience, the bidding system and several other factors.

TikTok offers various advertising formats. In general, it can be summarized that TikTok Ads are still relatively inexpensive compared to other social media platforms such as Facebook and Instagram. Good agencies with the right creatives and the right targeting achieve advertising prices of less than EUR 0.40 per 1,000 impressions when placing the ad.

However, it is important to note that the actual cost of TikTok advertising depends on many different factors and can vary greatly depending on the campaign objective and target audience. It is advisable to contact TikTok directly or a certified TikTok marketing partner to obtain specific information. In most cases, advice from a professional TikTok agency is also useful. This will help you to achieve the optimum price-performance ratio when placing advertisements on TikTok.

The prices for TikTok Ads depend on many different factors and can vary greatly. When calculating costs, professional advice is recommended, for example from a TikTok agency.

What options are there for advertising on TikTok?

There are many different ways to advertise on TikTok, all of which differ in terms of their forms and formats. Here are the four most popular advertising formats on TikTok:

1. In-Feed Ads
2. Brand Takeover Ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

These are short advertising videos that appear between the organic video content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and take up the entire screen. They consist of either a static image or a short video and contain a link, for example to a landing page of the company.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. Here, a brand asks users to take part in a specific, predetermined challenge and upload a video that has to be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a high interaction rate.

4. branded effects

Branded effects are special visual effects that can be used in TikTok videos. A company can provide these effects to advertise its brand or present its products in a specific context.

All these advertising formats offer companies a wide range of opportunities to advertise on TikTok and reach their target group.

Which format is recommended for advertising on TikTok?

In general, this always depends on the individual advertising goals and specific requirements of the advertising company. In-Feed Ads are a good place to start when it comes to advertising. The advertising budget is freely definable here, so you can also try out your first ads with smaller budgets. However, you should only do this if you have the right advertising material for it.

Companies that are completely new to TikTok as an advertising platform should consider working with an experienced TikTok agency. An agency will support you in developing a marketing strategy, creating content and analyzing the performance of your ads. The so-called monitoring of the campaigns set up is fundamentally important in order to be able to constantly adapt and optimize all marketing activities.

How important is content when placing ads?

The video is extremely important for the placement of TikTok ads, as the platform is mainly based on short videos. TikTok is a visual platform that aims to capture users’ attention through entertaining, memorable and creative videos. Most TikTok ads are video ads that can be between 5 and 60 seconds long.

So not only does the video need to be visually appealing, it also needs to capture the attention of the target audience and convey a clear message. It is also important to ensure that the video is suitable for TikTok’s format and tone, as this will influence audience perception and engagement.

In summary, it can be said that video is a decisive factor for the success of TikTok advertising campaigns, as it is the main medium for interacting with users on the platform.

Is it worth using an agency to place advertising on TikTok?

An agency that specializes in placing TikTok ads can avoid expensive mistakes. A good agency should already have use cases for various industries. As the large TikTok agencies often place ads with six-figure budgets per month, they also have a high level of expertise in the scaling of ads.

Are you interested in working with a TikTok agency? We will be happy to advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by becoming active and advertising on the platform of the future and present.

While the reach of other social networks is continuously decreasing while advertising prices are rising, TikTok offers the opportunity to achieve a very large reach – even with smaller budgets. Advertisements on TikTok are therefore extremely worthwhile.

What does a TikTok agency do?

The main task of a TikTok agency is to help other companies to establish a presence on TikTok with their brand and to reach their target group through targeted marketing activities on the platform. A TikTok agency offers the following services, among others:

• Setting up & maintaining a TikTok account
• Creation of marketing strategies
• Creation and management of marketing campaigns
• Target group analysis & targeting
• Content Creation
• Influencer marketing

A good TikTok agency therefore offers holistic support for the TikTok presence with a wide range of services to meet the customer’s personal requirements.

Are you interested in working with a TikTok agency? Let an expert advise you here: Contact

Which companies advertise on TikTok?

It is not without reason that TikTok, now one of the most popular social media platforms, is attracting the attention of numerous companies from a wide range of industries. As a platform, TikTok offers you a new, innovative & unique way to reach your target groups and communicate with them. Here, for example, are some German companies that are already successfuly positioning themselves on TikTok:

• BMW
• Bionade
• Dr. Oetker
• Adidas
• Just Spices
• Catrice
• Sennheiser

As you can see, both large brands and small and medium-sizedenterprises (SMEs) are represented on TikTok and successfuly advertise their products there. Especially for smaller companies or those with little experience with the platform, working with a TikTok agency is helpful in creating and implementing successful advertising campaigns on the platform.

How much does a TikTok ad cost?

The costs for TikTok Ads can be surprisingly low. Based on our experience, CPMs(cost per mille) of between 0.50 and 2.50 euros are possible. For comparison: On Meta, the CPM averages between 3 and 7 euros. When calculating CPMs, however, it is important to bear in mind that the actual costs depend heavily on factors such as the target group, the industry and the product or service in question. Nevertheless, the platform offers companies the opportunity to place effective advertisements at lower costs and thus achieve a broad reach and interaction with potential customers.

In order to keep advertising costs as low as possible in the long term and to make full use of the platform, it makes sense for most companies to seek advice from an experienced TikTok agency.

A TikTok agency can help you plan, implement and optimize your advertising campaigns on the platform and ensure that you get the best value for money.

For whom is a TikTok agency worthwhile?

If you want to build and expand your company or brand on TikTok, gain followers and thereby increase your sales, working with a TikTok agency can be worthwhile. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.

TikTok is a popular platform that focuses exclusively on video content and has long since ceased to appeal only to the younger target group. An experienced TikTok agency helps with the development of creative concepts, professional video production and strategic placement in order to reach the target group and noticeably increase your own reach.

How much does a TikTok agency cost?

The price of a TikTok agency can vary greatly and depends on various factors, such as the size of the respective project, the complexity of the campaign and the scope of the services ultimately used. The services of a TikTok agency include, for example

• Target group analysis
• Concept development
• Professional production & editing of the videos
• Campaign management
• Social Media Management
• Influencer management

When choosing a suitable TikTok agency, it is particularly important to ensure that the agency specializes specifically in TikTok as a platform and can demonstrate corresponding experience in the form of cases.

Are you unsure about the costs you might incur and would like advice on the individual prices of a TikTok agency? We will be happy to advise you: Contact

Conclusion: Then working with a TikTok agency makes sense

Every company that wants to establish a presence on TikTok and also maximize its own reach, follower numbers and ultimately sales should consider working with a professional TikTok agency.

The fact is: TikTok is one of the most popular platforms today and will continue to gain relevance in the future. Our experience shows that TikTok in particular is absolutely worthwhile as an advertising platform – especially in comparison to Facebook, Instagram & Co.

In order for companies to get the best price-performance ratio and position themselves successfuly and profitably on the platform, cooperation with an experienced TikTok agency is usually indispensable.

What does a TikTok agency do?

The primary task of a TikTok agency from Cologne or other cities is to help companies establish their brand on TikTok and reach their target group through targeted marketing on the platform. In addition to comprehensive advice, a TikTok agency offers various other services, including

• Setting up and maintaining a TikTok account
• Development of marketing strategies
• Implementation and management of marketing campaigns
• Target group analysis & targeting
• Content creation
• Influencer marketing

A professional TikTok agency offers comprehensive support for the TikTok presence and a wide range of services to meet the individual requirements of the customer.

Are you interested in working with a TikTok agency from Cologne? You can find expert advice here: Contact

For whom is a TikTok agency worthwhile?

Cooperation with a TikTok agency can be worthwhile if you want to establish and expand your company or brand on TikTok, gain followers and thereby increase sales. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.

TikTok is a popular platform that focuses on video content and no longer only appeals to younger target groups. An experienced TikTok agency provides support in the development of creative concepts, professional video production and strategic placement in order to reach the target group and significantly increase reach.

4 reasons for a TikTok agency from Cologne

TikTok marketing agencies from Cologne are recommended for various reasons:

1. In-depth industry knowledge
2. Creative and innovative atmosphere
3. Large network
4. Local target group knowledge

1. in-depth industry knowledge

Cologne is an important business location with a large number of companies from various sectors. Marketing agencies in Cologne therefore often have extensive experience and expertise in the local and regional markets.

The city is also home to numerous companies, brands and events from the TikTok and social media sectors, which are constantly dealing with the latest developments, trends and best practices. This means that an agency from Cologne is always up to date.

2. creative and innovative atmosphere

Cologne is known for its lively creative scene and is often referred to as the media and advertising capital of Germany. The city is therefore a hotspot for creative minds and digital expertise. Marketing agencies in Cologne benefit from this creative environment and develop particularly innovative and unique marketing concepts.

3. large network

Thanks to its central location in Germany and its proximity to other major cities such as Düsseldorf and Frankfurt, Cologne has a well-connected business environment. As a social media hotspot, Cologne is also home to countless creative talents, content creators and well-known influencers. Marketing agencies in Cologne can benefit from its extensive network to find partnerships, collaborations and resources for their clients.

Cologne in particular has a vibrant business landscape, with many local companies already using TikTok as a marketing channel. A TikTok agency from Cologne therefore has access to a huge network with the opportunity to enter into corresponding synergies that can significantly increase the reach and sales of your advertising campaigns on TikTok.

4. local target group knowledge

A marketing agency from Cologne has a deeper understanding of local target groups, their needs, preferences and behaviors. This enables a more targeted approach(targeting), taking into account regional trends and preferences to make your TikTok campaigns even more relevant. Through its local market understanding, the agency develops effective strategies to successfuly position your brand in the Cologne area.

Of course, whether a marketing agency is worth recommending also depends on the company’s individual requirements and objectives. It is important to compare different agencies, check references and find out about the agency’s track record and expertise in order to make the right choice.

Conclusion: Then it makes sense to work with a TikTok agency from Cologne

It is advisable that every company that wants to establish a presence on TikTok and maximize its reach, follower numbers and ultimately its sales considers working with a professional TikTok agency. Companies from Cologne and the surrounding area in particular benefit from working with an experienced agency from Cologne, as it has in-depth, local industry and target group knowledge, is characterized by a creative & innovative environment and usually has a very large network of influencers, brands and other companies.

TikTok is undoubtedly one of the most popular platforms today and will continue to grow in importance in the future. Our experience shows that TikTok in particular is comparatively inexpensive as an advertising platform and therefore absolutely worthwhile. TikTok currently offers by far the lowest advertising prices compared to other social networks such as Facebook, Instagram, YouTube & Co.

In order to achieve the best price-performance ratio and to position yourself successfuly and profitably on the platform, cooperation with an experienced TikTok agency is indispensable in most cases.