How the TikTok algorithm distributes views

Before you make any changes to your content, you need to understand the logic TikTok uses to assign reach. The algorithm first tests each new post in a small pool of users – around 200 to 500 accounts. If this pool reacts positively, the post is played out to a larger group. This test procedure is repeated in waves as long as the engagement signals remain strong enough.

The most important signals for algorithmic distribution are:

• Hook rate (0-3 seconds): How many users are still watching after the first three seconds?
• Watch Time / Completion Rate: How far is the video watched – on average and as a percentage?
• Loop rate: How often is the video played again from the beginning?
• Saves: Users who save a video signal high added value.
• Shares: The strongest signal – will the content be forwarded?
• Comments: Content-related reactions, especially questions or contradictions, trigger more views.
• Follower growth: New followers directly after a post strengthen the signal.

Likes alone are the weakest signal. A video with 500 saves and 50 comments outperforms a video with 2,000 likes and no further interaction – almost always. This is the basic rule from which everything else is derived. You can find more details on the algorithm in our article on the TikTok algorithm and organic reach.

Hooks: The first three seconds decide everything

No element has more influence on your view numbers than the hook. If the first three seconds don’t work, you lose the majority of your audience – and the algorithm classifies the video as weak. A strong hook rate is over 70 percent: more than seven out of ten viewers do not scroll any further.

There are five proven hook types that have different effects on 3-second retention:

The visual hook is particularly effective because it works without text and immediately arouses curiosity. Whether it’s a time lapse, unexpected movement or a cut to the middle of an action – the brain reacts automatically. Combined with a text hook (overlay or spoken word) in second two to three, you get the highest retention. For companies that want to place TikTok ads, we also recommend taking a look at TikTok Ads for Business.

Agency tip: Test at least three different hooks for the same video concept. Shoot the first three seconds in three variants, publish them on different days and compare the retention values in the analytics dashboard. Whichever hook variant achieves the highest 3s rate will define your standard for the next few weeks.

Systematically increase watch time and completion rate

After you have kept the viewer in the first three seconds, the second battle begins: the watch time. TikTok measures both the absolute playback time and the percentage completion rate – how far the video is watched on average. Both values are incorporated into the algorithm.

The optimal video for maximum views has a length between 21 and 34 seconds – short enough for a high completion rate, long enough for substantial content. If you post longer videos (60 to 90 seconds), you need to incorporate so-called “retention hooks”: Turning points, surprises or new information that come every 8 to 12 seconds and keep the viewer scrolling.

Concrete techniques for more watch time:

• Open loops: Start with a question, only answer it at the end. “The answer to why it works that way comes at the end – keep at it.”
• Text overlays: Displaying important keywords as text increases the dwell time because users read and look at the same time.
• Cuts: A cut every 3 to 5 seconds prevents drop-offs as long as the flow of content is correct.
• Story structure: problem → path → solution. This three-part structure holds viewers until the end.
• Loop optimization: Let the end of the video seamlessly connect to the beginning. TikTok counts loops, and a high loop rate is a strong signal.

A common mistake: companies pack too much information into a video. The result is a low completion rate because viewers have understood the essentials in the middle and scroll away. Focus each post on a single core message.

Sounds, trends and the right timing

TikTok is a sound platform – which makes it fundamentally different from Instagram or YouTube. The right sound can double the reach of a video because TikTok actively prioritizes trending audio in the For You page. In concrete terms, this means that anyone who uses a trending sound within the first 24 to 48 hours of it appearing benefits from an algorithmic boost.

How to identify trending sounds early on:

• Open TikTok daily and filter in the search for “This week” under Sounds
• Use TikTok Creative Center (business.tiktok.com) – there you will see ascending sounds with usage data
• Take a look at what sounds creators in your niche are currently using
• Save sounds before you use them – this reduces friction when posting

There is no universal answer when it comes to posting timing, but there are statistically strong windows for German-speaking accounts: Tuesday to Thursday between 07:00 and 09:00 (commuter traffic), 12:00 to 13:00 (lunch break) and 19:00 to 21:00 (closing time). Analyze your own analytics dashboard – under “Follower Activity” you can see when your target group is active. This individual window beats any rule of thumb.

Trends are short-lived. A trend video that is posted two weeks after the peak no longer receives algorithmic support. Therefore, plan trending content with agility: if you recognize a rising trend, produce and post within 24 to 48 hours. Quality comes before perfect production – an authentic trending video with 80% quality beats a perfectly produced video that appears too late.

Hashtags, captions and SEO on TikTok

TikTok has developed into a search engine. Over 40 percent of Gen Z use TikTok as their first port of call for research – before Google. This means that SEO on TikTok is no longer a nice-to-have, but a direct view lever.

The most important SEO elements on TikTok:

• Spoken keywords: Say the target keyword out loud in the first three to five seconds. TikTok transcribes audio and indexes spoken words.
• On-screen text: Show the keyword as a text overlay – ideally in the first second.
• Caption: Write the caption like a mini search text. Two to three sentences, keyword at the beginning, no hashtag spam.
• Hashtags: Use three to five precise hashtags – a mixture of niche-specific (#tiktokmarketing) and superordinate (#socialmedia). Avoid #fyp and #viral – they don’t help.
• Thumbnail text: The cover image with text increases the click rate in search results.

The most effective SEO move: Create videos that respond specifically to long-tail search queries. “How many hashtags on TikTok?” or “Increase TikTok views as a company” are search queries with a clear intent and little competition. Those who occupy these niches will receive continuous search traffic – regardless of the for-you-feed algorithm. It is also worth reading our guide to UGC content marketing for companies.

Follower growth as a multiplier for views

Views and followers are connected – but not linearly. An account with 1,000 followers can post a viral video with a million views if the content is right. Conversely, many large accounts struggle with low reach because their community has become inactive.

Nevertheless, a growing follower account gets a larger initial test group for the next post. This means that more followers mean more first chances – and therefore statistically more views. Follower growth is a multiplier, not an end in itself. We explain in detail how to build it up in the article on organic TikTok follower growth.

The most important levers for sustainable follower growth that increases views:

• Posting consistency: At least four to five posts per week. The algorithm rewards regularity with a broader test group for the next post.
• Series content: Multi-part videos force follows because viewers don’t want to miss part 2.
• Community interaction: Reply to comments – preferably with video replies. These are linked directly to the original and have their own for-you page distribution.
• Pinned videos: Pin your best explainer video to the top of your profile. New followers will immediately see why they should follow you.
• Cross-promotion: links to TikTok from other channels – Instagram Stories, YouTube Shorts, newsletters.

If you offer TikTok as an agency service or would like to set it up professionally, you will find all services in our TikTok agency overview.

Content strategy: Formats and cadence for maximum views

Individual viral videos bring short-term views – but no sustainable reach. A well-thought-out content strategy combines different formats in order to serve different algorithm signals and address different target groups.

The three most important formats and their strengths:

• Educational content (explanatory video, tutorial, list): High save rate, good SEO indexing, long-term traffic. Ideal for expert positioning.
• Entertainment / trending content: High shares and fast view peaks. Short-lived, but good for reach boosts and new followers.
• Authentic backstage content: Highest comment rate and follower retention. Shows the person or team behind the brand.

A proven weekly strategy for companies: Two to three educational posts (planned, evergreen), one to two trend posts (agile, reactive) and one authentic behind-the-scenes post. This mix serves all relevant algorithm signals at the same time.

Another factor: the posting frequency in the growth phase. In the first 90 days of an account or after a long break, it’s worth posting daily – even if the quality drops slightly as a result. The algorithm needs data about your audience. The more posts, the faster TikTok learns who to show your content to.

You can find out more about long-term TikTok strategy and growth in the article on building TikTok followers organically.

Frequently asked questions

More on the topic: Build up TikTok followers

How the TikTok algorithm controls follower growth

Before you implement a single strategy, you need to understand how TikTok distributes content. The algorithm first shows new videos to a small test group – typically a few hundred users. If this group reacts positively (watch time, likes, comments, shares), TikTok rolls out the video to larger segments. If they do not respond, the reach remains minimal.

This means that every single post has a real chance of going viral – regardless of how many followers you currently have. An account with 200 followers can achieve a video with 500,000 views if the content is right. At the same time, an account with 100,000 followers can remain permanently below 1,000 views with poor content.

The three core signals that the algorithm evaluates:

• Watch time and completion rate: What percentage of the video do users watch? Anything over 80% completion rate is considered strong.
• Engagement rate: Likes, comments, shares and saves in relation to impressions.
• Re-watches: Videos that are viewed multiple times signal high added value to the algorithm.

Our detailed guide to the TikTok algorithm for companies explains more about the interplay of these factors and how you can actively influence reach.

Growth factors in comparison: what really counts

Not all levers have the same effect. The following table gives you a quick overview of which factors influence follower growth on TikTok the most – and where you should prioritize.

The hook: Why the first few seconds decide everything

You have two, maximum three seconds to convince a user to stop scrolling. The hook is the single most important component of any TikTok video – and the one that most accounts completely underestimate.

Strong hooks work according to clear patterns:

• Counterintuitive statement: “You won’t get more followers by posting more.”
• Direct question: “Why isn’t your TikTok account growing – even though you post daily?”
• Promise with a concrete number: “3 mistakes that will keep your TikTok account under 500 followers.”
• Visual pattern interrupt: Unexpected cut, unusual perspective, immediate movement in the image.

Important: The hook must match the rest of the video. Clickbait that does not deliver what it promises drastically reduces watch time – and penalizes your account in the algorithm in the long term.

Agency tip: Test at least 3 different hook variants per topic. Write the hooks before you shoot. If you shoot the video first and then look for a hook, you are giving away the greatest leverage potential.

Posting frequency and content planning: how to build continuity

TikTok rewards consistency. Accounts that post regularly and consistently are classified by the algorithm as reliable content suppliers – and are accordingly played out more frequently to new users. The question is not whether you post daily, but whether you are building a sustainable system.

Recommended frequency depending on resources:

• Beginners (solo creator or small team): 3-4 videos per week. Quality before quantity.
• Growth phase (0-5,000 followers): 5-7 videos per week. Test high variance in content format.
• Established accounts (5,000+): 1-3 videos per day possible if production is scaled.

The content structure is just as important as the frequency. Build your account on three content pillars:

• Pillar Content: Your core topics – what you want users to follow you for.
• Trend content: Current sounds, challenges or memes that you associate with your niche.
• Community content: Replies to comments (video reply), duets, stitches with followers.

If you use Duet and Stitch strategically, you benefit twice: You use the reach of the original video and at the same time signal community activity to the algorithm – a strong growth signal. Tip: Stitch works particularly well if you provide a counter-intuitive opinion or addition to a viral video.

Hashtags and sounds: the underestimated turbo levers

Hashtags on TikTok work differently than on Instagram. Mega hashtags like #fyp or #viral hardly bring any measurable advantage – they are too broad to perform target group matching. What works: a combination of 2-3 niche hashtags (under 500 million views) plus 1-2 topic-specific mid-tier tags.

Example of a marketing account:

• #socialmediatips (niche, DE focus)
• #marketing strategy (mid-tier)
• #tiktokmarketing (niche)

Trending sounds are a short-term but powerful lever. TikTok prioritizes videos that use current sounds – especially in the first 48-72 hours after the trend rises. Those who react quickly benefit disproportionately. Important: Use sounds that match your content. A forced sound fit has the authentic effect of meme hijacking and lowers brand perception.

Sound strategy in three steps:

1. Open the TikTok Sound Trends in your Creator app every day.
2. Identify sounds that fit your niche thematically.
3. Produce within 24 hours – the sooner, the greater the algorithm boost.

Community building: Followers become real fans

Follower numbers are a vanity metric if there is no community behind them. What makes TikTok accounts strong in the long term is the quality of interaction – not the quantity of subscribers. Accounts with 5,000 highly engaged followers regularly outperform accounts with 50,000 passive fans in terms of reach and conversion.

How to build a real community on TikTok:

• Reply to comments – always: especially in the first 60 minutes after the post. Comment activity is a direct ranking signal.
• Use video replies: Answer questions in the comments with your own video. This generates new content and shows your community that you are listening.
• Consistent persona: Users follow people (or brands with a clear personality) – not faceless content machines. Develop a recognizable style, a language, a tone of voice.
• Call-to-action at the end: Not every video needs a CTA, but strategically placed ones – “Follow me for more” or “Comment your opinion” – measurably increase the follow rate.

For companies that want to combine organic TikTok development with a professional paid strategy, it is worth taking a look at TikTok Ads for companies – because organic and paid complement each other particularly well on TikTok.

If you want to expand your community building to multiple channels, our guide to UGC content marketing for companies contains specific strategies on how real users can become your strongest brand ambassadors. In addition, our article on micro-influencer marketing for companies shows you how to multiply your reach with small but highly relevant partnerships.

Companies that want to build up their TikTok channel professionally should work with a TikTok agency at an early stage – especially if organic growth is to be combined with a paid strategy.

FAQ: Build up TikTok followers organically

More on this topic: TikTok Shop

What is TikTok Shop and why trade now?

TikTok Shop is TikTok’s integrated e-commerce infrastructure. Products can be purchased directly in the feed, in live streams and on the store tab page – without leaving the app. The customer journey collapses from discovery to checkout to just a few seconds. This is not a feature update, this is a paradigm shift in social commerce.

Those who join now will benefit from the still low level of competition in many categories. TikTok actively promotes new store sellers with an organic reach boost for shop-linked videos – a mechanism that has never been so pronounced with Instagram Shopping.

TikTok Shop vs. Instagram Shopping vs. Pinterest Shopping

Before you know where to invest resources, you need a clear basis for comparison. The three largest social commerce platforms differ fundamentally in terms of mechanics, target group and conversion logic.

Conclusion: TikTok Shop is the only channel with a fully closed in-app funnel, native creator-affiliate model and algorithmic boost for store content. It is currently the most attractive social commerce channel for D2C brands, FMCG and fashion with a broad target group.

Set up a TikTok Shop: The complete setup guide

The technical setup of TikTok Shop is divided into five phases. Allow two to four weeks for the complete go-live including content production.

Phase 1: Create Seller Center account

You can register your company at seller-en.tiktok.com. You will need: Commercial register entry, VAT ID, business account IBAN and ID card of the authorized representative. Verification takes three to five working days. Choose the “Managed by Seller” model (you ship yourself) or “Fulfilled by TikTok” (TikTok warehouse, currently only available for selected categories) right from the start.

Phase 2: Building a product catalog

Products can be created manually, imported via CSV bulk import or via the Shopify/WooCommerce Sync app. Optimize right from the start: Product title with keyword (not just brand name), main image white background, at least four additional lifestyle shots, short description under 100 characters for mobile view. Maintain variants (color, size) completely, as incomplete variants lead to cart abandonment.

Phase 3: Activate and design store tab

In the Seller Center, you configure the store tab page of your TikTok profile: showcase products (max. 20), collections, banners. Prioritize your bestsellers as a showcase. Collections increase the average length of stay and the shopping cart value by up to 30 %.

Phase 4: Set up Creator Affiliate Program

The affiliate program is the key differentiating factor of TikTok Shop. In the Seller Center under “Affiliate”, you define your commission structure (typically: 10-20% of the sales price), set product sample budgets and activate either “Open Plan” (all creators can apply) or “Targeted Plan” (you invite specific creators). Start with five to ten creators from your niche, analyze performance after two weeks and scale the top performers.

Phase 5: Plan live shopping

Live Shopping on TikTok achieves conversion ratesof 10-30% in mature markets (CN, UK). The setup for the DE market: Plan three Lives per week, at least 60 minutes, at prime time (7pm-10pm). Use pinned products, countdown coupons and Q&A interaction. TikTok algorithmically promotes regular live hosts disproportionately.

Agency tip: Don’t start TikTok Shop with your entire product range. Select three to five hero products – ideally visually appealing, under 50 euros and with high impulse purchase relevance. Prove channel fit with these products before rolling out the catalog. Creators convert more easily with low-threshold impulse products than with high-ticket items that require explanation.

Content strategy for TikTok Shop: Formats and frequency

TikTok Shop only works when content and commerce merge. Pure product videos without entertainment value are not distributed by the algorithm. The successful store content strategy is based on three formats in a fixed rhythm.

Format 1: Native Shop Videos (NSV)

Organic videos with linked products in the feed. Structure: Problem or hook (first 2 seconds), product as solution (seconds 3-15), visible product tag in the video, CTA to the store tab. Frequency: three to five videos per week. Success factor: The videos must NOT look like advertising. Authentic unboxings, before/after comparisons and “how it works” demos perform significantly better than classic product advertising.

Format 2: Creator content via affiliate

Creators in your affiliate program produce content independently – in their own language, for their community. Your role: Briefing (key facts, USP, what NOT to say), product samples and commission. Do not interfere with the creative execution. Creator authenticity is the conversion driver, not a perfect script.

Format 3: Live Shopping Events

Regular live sessions with a dedicated agenda: product presentation, answering questions, exclusive live offers (discount codes, bundle deals). Lives can be reused later as VODS and generate passive reach. Plan at least one “hero moment” for each live event – a limited deal that generates urgency.

Format 4: Algorithm-optimized product showcases

Short, editing-intensive videos (15-30 seconds) with several products from a collection. Ideal for the discovery phase. Use text overlays for prices and USPs – TikTok users often watch without sound. Link all products shown directly in the video. These videos are particularly effective for retargeting via TikTok Ads.

TikTok Shopping Ads: Using paid amplification correctly

Organic content builds the channel. Paid ads scale what is already working. TikTok offers three specialized ad formats for store sellers.

Video Shopping Ads (VSA)

VSAs advertise individual products or collections with a native video post format. The difference to standard in-feed ads: VSAs have a native product card directly in the ad, the user lands directly on the product page in the TikTok store when clicking – no redirect, no drop-off. VSAs are suitable for prospecting new target groups based on interest targeting and custom audiences from your customer list.

LIVE Shopping Ads

Place ads that lead users directly into your ongoing live event. LIVE ads are particularly effective in the first 30 minutes of a stream – use them to build up the initial audience quickly, as TikTok algorithmically favors active streams with more viewers. Budget recommendation: 50-150 euros per live session for the start-up boost.

Product Shopping Ads (PSA)

PSAs place your products in the dedicated “Shop” tab of TikTok – comparable to Google Shopping in the search engine. Users who actively browse the store tab show a significantly higher purchase intent. PSAs work based on your product catalog and are automatically optimized. Start with a CPC bid and switch to Target ROAS when you have a sufficient data set.

For the full ads strategy and campaign setup details, read our guide to TikTok Ads for businesses. The shop-specific formats can be combined with standard in-feed ads for awareness – the synergy of both increases efficiency measurably.

UGC and creator commerce: the sales multipliers

TikTok Shop without Creator Commerce is like an Amazon listing without reviews. The platform is designed to be social – users trust Creator recommendations significantly more than branded content. The affiliate model turns Creator into your results-oriented distribution network.

Creator selection according to conversion potential

Follower numbers are a misleading indicator. What counts: Engagement rate (target: over 3%), comment quality (purchase-related comments such as “where to buy?” or “link?”), niche relevance and posting frequency. A creator with 20,000 followers and a real buyer community regularly outperforms mega creators with 500,000 passive followers.

Structured onboarding

Send each new creator: product samples, two to three bullet points on USPs (no more), clear do/don’t briefing and a price list with affiliate link. Do not give any creative guidelines beyond the core message. Creator authenticity is the performance driver – too much control kills conversion.

Performance tracking and scaling

Track per creator: Clicks, orders, GMV (Gross Merchandise Value), conversion rate and EPC (Earnings per Click). Scale creators with an EPC of over 1.50 euros with increased commissions or barter deals. The findings flow directly into your own UGC content strategy – the best creator posts are reused as organic content or VSA ad creative.

Open vs. Targeted Affiliate Plan

Open Plan = maximum reach, but little control over creator quality. Targeted Plan = you actively curate, higher quality, but more time required. Recommendation for the start: Targeted Plan with 10-20 core creators, activate Open Plan for passive growth after three months. Combine both models permanently.

Analysis and optimization: KPIs for TikTok Shop

Without clear reporting, TikTok Shop runs on suspicion. The Seller Center offers extensive analytics – combine these with your cross-platform e-commerce KPIs. For a complete overview of all relevant social commerce KPIs, read our guide to social media e-commerce strategy.

Primary store KPIs

• GMV (Gross Merchandise Value): Total sales via TikTok Shop, broken down by Organic, Affiliate, Ads and Live
• Conversion rate: Product page visitors to buyers (benchmark: 2-5 % for new stores, up to 15 % for established stores with a strong creator network)
• AOV (Average Order Value): Average shopping basket value – can be optimized through cross-sell collections and bundle offers
• ROAS (Return on Ad Spend): Only relevant for paid store ads – target ROAS by category varies greatly (fashion: 3-5x, electronics: 2-3x)
• Creator EPC: Earnings per click per affiliate creator – selects top performers
• Live CVR: Conversion rate during live sessions – typically higher than standard video due to urgency mechanisms

Optimization cycles

Carry out weekly store reviews: Which products have the highest product page bounce rate? Which creators generate traffic without conversion (content mismatch)? Which live moments had the highest checkout rate? Iterate on the basis of this data – product photos, description texts, price points and creator briefings are all A/B testable.

The integration with TikTok’s agency expertise enables a holistic strategy: organic content development, paid scaling and creator commerce interlock instead of operating in silos.

Frequently asked questions about TikTok Shop

More on the topic: Creating a TikTok store – Social commerce

AI Alive – photos become animated videos

Neues mit Stephan Czaja (Co-Owner)

The new AI Alive function brings your pictures to life. TikTok automatically converts static photos into short animated videos – including motion animations, overlays and music. The highlight: the AI is not only visually strong, but also safe. Content undergoes an internal check to prevent deepfake abuse. This makes the function not only exciting for creators, but also trustworthy. Similar to Instagram Reels, you can create more dynamics with little effort – perfect for slideshows, throwbacks or visual mini-stories.

• Animate photos using AI
• Content remains safe & authentic
• Ideal for short story videos

Looking for a good TikTok agency for your brand? Write to us or give us a call: Contact.

Feed control: Topics & Smart Keyword Filter

TikTok now lets you control your “For you” feed even more specifically. With “Manage Topics”, you can set the frequency of certain categories yourself – e.g. fewer pranks, more education, more travel. This is supplemented by a new keyword filter that automatically blocks content with certain terms. The AI also recognizes synonyms and variants. This function brings more focus, protects against toxic content and makes TikTok safer for brands.

• Manage topic frequency in the feed
• Filter unwanted content
• Brand safety through AI filters

Footnotes: Context & facts directly under videos

With Footnotes, TikTok is introducing a type of fact-checking on a community basis. Users with a high trust level can add additional information to viral videos – e.g. sources or corrections. The function is reminiscent of YouTube Shorts comments or community notes on X/Twitter, but is more visually integrated. For brands, news accounts or educational creators in particular, this is a new way of building authority – or clearing up misunderstandings.

• Fact checks directly below the video
• Community as a supervisory authority
• More trust for reputable accounts

TikTok music tab for songwriters

The music functions are being expanded. Creators who write songs can now officially register as “songwriters” and create their own music profile. All tagged works that are used by other creators, for example, appear in the new “Music” tab. Visibility and monetization increase – and TikTok continues to develop into a career springboard for music creators.

• New label “Songwriter” in profile
• Music tab with all your own songs
• Boost for musicians & producers

TikTok Shop now also in DE, FR & IT

Long awaited, now live: TikTok Shop launches in Germany, France and Italy. Users can store directly in the app – via shoppable videos, live commerce and their own store tab. The integration makes influencer marketing more measurable: clicks, purchases and conversions are tracked directly in TikTok Analytics. A must for e-commerce brands to avoid being left behind in 2026.

• In-app shopping & livestream sales
• Store tab in the Creator profile
• New conversion data in TikTok Analytics

Further functions: Digital Balance & Parent Mode

TikTok responds to criticism of the duration of use – with new tools for digital wellbeing. Wind-down mode reduces the sensory overload after 10 p.m. with calming sounds and meditation videos. At the same time, parents are given more control over screen time, content and breaks. Important for young target groups – an opportunity for brands to place responsible content in a targeted manner.

• Wind-down mode for evening use
• Parent dashboard with AI filters
• More trust in young target groups

Opportunities for your TikTok marketing?

2025 brings real change for creator and brand marketing on TikTok. AI Alive enables visual storytelling without complex production – comparable to Instagram Stories, but AI-based. Feed management and footnotes increase content quality – a plus for reputable channels. The TikTok Shop opens up new sales channels, especially in the DACH region. Early adopters of the new tools will benefit from greater visibility, control and credibility.

• Visual storytelling through AI Alive
• Content control through feed filters & notes
• E-commerce boost with TikTok Shop

What’s new on Instagram and YouTube?

Instagram and YouTube have both released major updates in 2026: Instagram is focusing on more community features such as reposts, friends tab and edits as its own app, while YouTube is revolutionizing the creator economy with AI shorts, AI overviews and new monetization rules. Both platforms are thus moving closer together, but their focus and tools remain different.

• Instagram new features
• YouTube new functions

Read more about our TikTok agency, Instagram agency and YouTube agency – One, your marketing agency for performance!

Why TikTok is indispensable for companies in 2026

TikTok is no longer exclusively the platform for Gen Z. 25-34-year-olds will be the fastest-growing user group in Germany in 2024. The platform algorithm is fundamentally different from Instagram or LinkedIn: reach is not based on the follower network, but on the quality of the content. This means that every post has the chance to go viral – even with a zero organic follower base. For companies that get involved now, the first-mover advantage in their industry is still real.

TikTok content strategy for companies: What works

The most common mistake: uploading glossy product videos from the image film budget to TikTok. TikTok penalizes polished content – the algorithm prefers authentic, directly appealing videos. What actually works: Behind-the-scenes footage of everyday company life, personal perspectives from employees, answers to frequent customer questions, reactions to trends in your own subject area, and product demos in a real usage context. Schwarzkopf shows application tutorials in a real bathroom setting – not advertising, but content that TikTok users are looking for themselves.

TikTok formats: Videos, Lives and TikTok Shop

Feed videos (15-60 seconds): The standard format. The first 3 seconds decide whether the user continues watching or scrolls. Hook in the first frame, do not warm up after 10 seconds. TikTok Live: Particularly strong for direct product demonstrations, Q&A sessions with the CEO or team, and live shopping events with discount codes. TikTok Shop: Direct product sales without switching apps. Creators link products in videos and Lives – users buy without media disruption. Available in Germany since 2024, growth is enormous.

TikTok Ads: targeted use of paid reach

TikTok Ads are particularly valuable as an amplifier for organically well-performing videos: Spark Ads place an organic video as an ad – the social signals (likes, comments) remain intact, which increases credibility. In-Feed Ads are played between organic videos – they perform best when they don’t look like ads. TopView Ads (first video slot when opening the app): Reach at maximum level, but correspondingly expensive – useful for product launches and large campaigns. Targeting: Interests, behavioral segments, lookalike audiences, retargeting of website visitors.

TikTok Employer Branding: Recruiting with real employees

TikTok is the strongest recruiting channel for younger target groups. A day as a logistician, trainee insights, team events – these formats reach potential applicants who do not visit a job portal but watch 45 minutes of TikTok every day. Edeka, dm and McDonald’s actively use TikTok for recruiting – with concrete results in terms of application rates and candidate quality.

TikTok entry for companies: How to get started

Month 1: Optimize account (bio, link, profile picture), test 2-3 videos per week, no budget for ads. Just get started and collect data. Month 2: Analyze best performers, derive format and topic from them, establish a posting rhythm. Month 3: Place first Spark Ads on top performers, start creator cooperation, set up TikTok Shop (if relevant). The most important step: get started. Every month without a TikTok presence is a month in which competitors build up a lead.

Frequently asked questions

Does TikTok make sense for B2B companies?

Yes – but with a different focus. B2B on TikTok works through thought leadership and employer branding, not direct product advertising. Software companies, consultancies and tech companies build visibility with future employees and younger decision-makers on TikTok. Direct B2B lead generation works better on LinkedIn.

How many followers do I need on TikTok to be visible?

TikTok is the only platform where the answer is “zero”. Every video is played to the for-you feed – followers are less important for reach than video quality. New accounts with strong first videos have gone viral with 0 followers.

What does TikTok Marketing cost for companies?

Organic: Production costs (in-house or agency), approx. 1,500-3,000 EUR/month for professional content production. TikTok Ads: Recommended from 2,000 EUR/month budget. Creator cooperations: Micro-creator (10K-100K followers) from 300-800 EUR per video, macro-creator significantly more.

Developing a TikTok strategy with Social Media One

TikTok SEO: How your company content is found in the TikTok search

In 2026, TikTok is no longer just an entertainment platform – it’s a search engine. 35% of Gen-Z users search for product information on TikTok first, not Google. Three TikTok SEO levers for businesses:

1. Keywords in caption and spoken words: TikTok analyzes both text captions and spoken words in the video. Use your main keyword in the first 5 seconds.
2. Hashtag strategy: 3-5 specific hashtags instead of 30 generic ones. Niche hashtags (#socialmediamarketing instead of #marketing) bring more qualified traffic.
3. On-screen text: Subtitles and overlays not only improve accessibility – they give TikTok’s algorithm more context about the content.

Creator cooperations on TikTok: What works for B2C brands

Branded content from micro-creators (10,000-100,000 followers) regularly outperforms campaigns with macro-influencers on TikTok. The reason: TikTok authenticity beats reach. A creator that really fits your brand and sounds organic gets 3-5x more engagement than an expensive celebrity post. Our creator network with 200+ verified accounts helps you find the right match.

Related articles

• Instagram Reels for companies: Strategy in comparison
• Social commerce: TikTok Shop and Instagram Shopping
• AI in social media marketing: tools for TikTok and co.
• Creator Economy: Using UGC strategically on TikTok
• Request TikTok Marketing Agency

More on the topic: Understanding the TikTok algorithm – Placing TikTok ads – Setting up a TikTok store

What social commerce is – and how it differs from e-commerce

E-commerce is the purchase on a website or in an app. Social commerce is buying directly on a social media platform without leaving the app. The key difference: with social commerce, the impulse to buy arises at the moment of content consumption. Someone watches a TikTok video about a hair care routine, clicks on the linked product and buys – without media disruption, without distraction, without a long decision-making process. The conversion rates at this moment are significantly higher than with classic ad-to-website flows.

TikTok Shop for Retail: How it works

TikTok Shop enables the direct integration of a product catalog into TikTok. Creators link products directly in their videos and Lives – users buy without leaving the app. Three things are crucial for retail companies: firstly, a clean product feed (titles, descriptions, images according to TikTok guidelines), secondly, a creator network that can authentically recommend the products, and thirdly, live shopping events that perform very strongly in combination with discounts and creator hosts in Germany. Brands such as Schwarzkopf use creator commerce on TikTok specifically for product launches.

Instagram Shopping: More than just a product catalog

Instagram Shopping has been established for years – but many companies only use it as a product catalog without a strategy behind it. What works: Reels with product tags (the user sees the product in the video and can buy directly), stories with shopping stickers (high click-through rate with a warmly warmed-up audience), and collaborations with creators that show products in their real context. Deichmann combines influencer content with Instagram shopping integration – organic creator content is also played out as an ad with a direct checkout link.

Creator commerce: Who sells best?

Surprisingly often: micro-creators (10,000-100,000 followers), not mega-influencers. Micro-creators have closer relationships with their community, higher engagement rates and their recommendations appear more credible than paid mega-influencer posts. For social commerce, conversion is more important than reach. A creator with 30,000 followers who gets 5% of their audience to make a purchase is more valuable than a creator with 500,000 followers and 0.2% conversion. Social Media One places creators from a 200+ network who are optimized for commerce performance.

Social commerce strategy for established retailers

The most common mistake: Viewing social commerce as a separate channel instead of as part of the overall strategy. What works: Identify best product segment (highest organic search volume, matches creator content), creator test with 10-15 creators in 4 weeks, performance analysis (which creator, which format, which price points convert?), scale top performers with paid amplification (Spark Ads). Budget for getting started: 5,000-15,000 EUR/month for creator fees and product samples. After 3 months, reliable data is available for strategic decisions.

Frequently asked questions

Does TikTok Shop also work for premium products?

Yes, but the strategy is different. Premium products need more storytelling and trust-building, less direct product push. Live shopping with a detailed product presentation works better for premium products than short creator videos.

How do I integrate social commerce into my existing e-commerce system?

Via product feed integrations (Shopify, WooCommerce and most store systems have direct TikTok and Instagram integrations). Inventory, prices and product data are automatically synchronized.

Which category works best on TikTok Shop?

Beauty, hair care, fashion, household products and food top the performance charts. But: with the right creator and format, almost every category works – the authenticity of the product recommendation is crucial.

TikTok Commerce Strategy with Social Media One

TikTok Shop for Retail: Setup in 5 steps

TikTok Live Shopping achieved conversion rates of 3-8% in early rollout markets – well above the e-commerce industry average of under 2%. (Source: TikTok for Business)

Retail companies that enter the market now will secure a head start over hesitant competitors:

1. Verify business account: Submit extract from the commercial register, imprint, tax ID. Verification takes 2-5 working days.
2. Upload product feed: CSV import from Shopify, WooCommerce or Händlerbund. Product images must be TikTok-compliant: square or 9:16.
3. Activate affiliate program: Creators can tag products directly. Commission: 5-20% depending on the category. This creates genuine UGC commerce without any posting effort on your part.
4. Test live shopping: TikTok Live with product presentation and real-time interaction. Conversion rates of 3-8% are normal in this environment.
5. Track ROAS: TikTok Attribution Window Default: 7 days. Always use a standardized attribution model for channel comparison.

Instagram Shopping as a second pillar

TikTok Shop and Instagram Shopping are not mutually exclusive – they complement each other strategically. While TikTok scores with impulse purchases and creator content, Instagram Shopping is suitable for curated collections and lifestyle brands. Shopping tags in reels and stories translate organic reach directly into conversion without media disruption.

• Link product catalog via Facebook Business Manager
• Activate shopping tags in posts, reels and stories
• Creator Collabs: Influencers tag products directly in their organic posts
• Drop strategy for new collections: Teaser via Stories, launch via Reels with shopping tag

The most common mistake when launching social commerce

Importing product pages directly from the webshop without customization – that doesn’t work. TikTok users buy emotion, not specs. Product descriptions need to be adapted to the platform tone: shorter, action-oriented, with social proof. What is considered good product copy in traditional e-commerce looks like yesterday’s advertising on TikTok.

To the complete TikTok marketing strategy for companies – how to strategically combine TikTok Shop, creator cooperations and organic content.

Related articles

• TikTok for companies: Strategy and getting started
• Instagram Reels for companies: Strategy and production
• Calculating social media ROI: Formula and practical examples
• Social media trends 2026: What companies need to know now
• Request a social commerce strategy

More on the topic: TikTok Shop Setup – Instagram Shopping Strategy – Social Media E-Commerce

Discord: The communication center

Discord is a free communication platform that was originally developed for gamers. It enables text, voice and video chats and offers server-based structures on which users can interact with each other. These servers can contain different channels for different topics, allowing for organized and specialized communication. Discord has now established itself beyond the gaming community and is used by a wide range of interest groups, including educational groups, study groups and social clubs.

5 advantages of Discord for marketers

1. Communication platform for text, voice and video chats
2. Popular with gamers and communities
3. Offers server and topic-specific channels
4. Supports bots and integrations
5. Free of charge, with premium options (Discord Nitro)

TikTok: The king of short videos

TikTok is a social media platform that allows users to create and share short, creative videos. It is particularly popular with the younger generation and has quickly become an important marketing channel. TikTok offers numerous filters, effects and music options to make videos unique and appealing.

5 advantages of TikTok for marketers

1. Short videos, ideal for quick consumption
2. High engagement and viral trends
3. Popular with Generation Z
4. Easy access to influencers
5. Diverse advertising opportunities

Discord vs TikTok: Which one suits you better?

Both platforms offer unique opportunities for marketing, but which one is right for you? Here are some considerations:

Target group – comparison 1

If your target audience is mainly gamers, educational groups or special interest groups, Discord is the better choice. However, if you want to reach the younger generation who are interested in fast, entertaining content, then TikTok is ideal.

Content type – Comparison 2

Discord is ideal for building communities, regular interactions and in-depth discussions. TikTok, on the other hand, is perfect for creative, visual content and short, viral videos.

Engagement – Comparison 3

Discord provides a platform for continuous engagement through chats and regular events. TikTok enables fast, often short-term engagement through viral videos and trends.

Advertising opportunities – comparison 4

Discord offers partnerships, sponsorship and creative advertising opportunities through bots. TikTok offers a variety of advertising formats, including in-feed ads, branded hashtag challenges and collaborations with influencers. Another advantage of TikTok is that you can link directly to the TikTok store, which brings more conversion than the jump to classic e-commerce in some areas.

Conclusion: using both platforms effectively

Why not use both platforms to get the best of both worlds? Use Discord to build an engaged community and interact regularly with your users. Use TikTok to create creative, viral content and reach a younger audience. With these tips, you can use Discord and TikTok effectively for your marketing and build a strong presence on both platforms.

1 photos, the homework is already done

Today’s news from the world of apps and social media (source: Hard Fork and Forbes ) – and I’m sure many of you parents out there will be pricking up your ears! It’s about TikTok, or more precisely, its parent company ByteDance. As you know, TikTok was almost banned in the USA. Keyword: data protection and accusations of espionage. The bill went through the House of Representatives, but in the end nothing was stopped – TikTok remains for the time being.

But the real topic today is another app from ByteDance: Gauth AI. Yes, you heard right, ByteDance hasn’t had enough of keeping our kids glued to their screens, now they’re helping them with their homework too!

What is Gauth AI?

Gauth AI is a mobile app that uses AI technology to assist students with their homework. Simply take a photo of the math homework and bang – the AI solves it for you. Sounds practical, doesn’t it? The app has already been downloaded over 10 million times on Android. It also offers a paid “Plus” version, which gives students direct access to tutors. So it’s not just AI bots that are used here, but also real people who are willing to help.

What can the app do?

• Application: Photographing homework and solving it with AI
• Popularity: Over 10 million downloads on Android alone
• Additional functions: Paid version with tutoring, points system for in-app purchases

Download Gauth AI app for free

You can find the app in the App Store here:

• Gauth AI for Android
• Gauth AI for iPhone

Why could this be problematic?

Well, the biggest worry is of course that our kids will now spend even more time on TikTok and co. when they can get their homework done in seconds. That sounds like a perfect plan from ByteDance, doesn’t it? More free time for fun apps, less for cramming.

How does TikTok benefit from the new Gauth AI app?

TikTok, known for its viral videos and immense user numbers, could continue to secure a significant advantage in the digital space with the new app Gauth AI, also a product of parent company ByteDance. But how exactly does TikTok benefit from this seemingly educational application? The connection is more subtle than one might think at first glance.

Instead of the TikTok ban, the ByteDance Universium is growing.

Increase screen time

First of all, it should be noted that Gauth AI has the potential to significantly increase users’ screen time. If students can solve their homework faster with the help of an AI, this indirectly creates more free time that they could potentially spend on TikTok. This leads to a direct increase in daily active usage time on TikTok– a crucial factor for the success of the platform.

Advertising relevance and revenues

Increased time spent on the platform also makes TikTok more attractive for advertisers.

Strategy – The longer users stay in the app, the more ads can be shown to them.

This leads to an increase in advertising revenue for ByteDance. As advertising is the main source of revenue for TikTok, measures that extend usage time are invaluable.

User loyalty to the platform

Another aspect is user engagement with the platform. By offering an additional app that makes users’ everyday lives easier and ties in directly with their educational needs, ByteDance creates a closer connection to their ecosystem. Users who use both TikTok and Gauth AI are more likely to stay on this network and take advantage of other ByteDance offerings.

ByteDance Universe

Strategic positioning

The introduction of Gauth AI can also be seen as a strategic positioning against competitors. By expanding its services and moving into new areas such as education technology, ByteDance is diversifying its offering and protecting itself from the vagaries of the market. This expansion can help strengthen the ByteDance brand in the long term and consolidate its global presence.

Gauth AI: Entire app presented

Future development: USA vs CHINA

The future of Gauth AI and other ByteDance apps could be affected by political tensions between the US and China. The US government has expressed concerns about security and potential influence from the Chinese government. However, the app could remain an important resource in the education sector if ByteDance succeeds in building trust in terms of data protection and user-friendliness.

Overall, Gauth AI represents a fascinating development in the world of educational technology, the impact of which on learning and data security still needs to be monitored further.

The first step to advertising on TikTok

However, as the platform is still quite young, many companies are still very unsure about how they can really advertise effectively and profitably on TikTok. In this article, you will find out what you should look out for when choosing the right advertising format and designing your advertising material and what costs you may incur when placing TikTok advertising.

Since 2016, when TikTok was still known as “Musical.ly”, it has been possible to place advertisements in the popular app. Since then, the platform has developed steadily and now offers you a wide range of advertising formats and options for target group segmentation(targeting).

To be able to advertise on TikTok, you must first register on the “TikTok for Business” platform and set up a new campaign. You should also define your target audience and choose the form of advertising that best suits your objectives. Thorough planning and preparation is important to ensure that the advertising is appealing to your respective target group and thus performs profitably.

We summarize:

• Registration on the “TikTok for Business” platform
• Setting up a new campaign
• Definition of objectives and target group
• Selection of a suitable form of advertising
• Planning & preparation of the content

What are the costs for placing TikTok ads?

The costs for TikTok advertising are variable and depend on various factors, including

• Selected display format
• Target group
• Bidding system
• And more

TikTok offers a variety of advertising formats that can be relatively inexpensive compared to other social networks such as Facebook and Instagram. A professional agency with effective, creative content and targeted targeting can achieve ad rates of under €0.40 per 1,000 impressions. Of course, you also need to add in other costs, such as for content creation or influencer marketing.

However, it should be noted that the actual costs for TikTok advertising depend on your individual campaign objectives and your respective target group and can therefore vary greatly. For specific information, it is advisable to contact TikTok directly or alternatively a certified TikTok marketing partner.

Are you interested in working with a TikTok agency and would like advice on individual prices? We will be happy to advise you: Contact

What options are there for advertising on TikTok?

Here are 4 of the most popular ad formats on TikTok that you can use as a business to reach your target audience:

1. In-Feed Ads
2. Brand takeover ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

In-Feed Ads are short advertising videos that appear between the natural content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and consist of either an image or a short video. They take up the entire screen and contain a link, for example to your company’s landing page.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. As a brand, you ask users to take part in a specific, predetermined challenge by uploading a video that must be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a very high interaction rate.

4. branded effects

Branded effects are special visual effects that you can use in TikTok videos to specifically display products or brands in a certain context.

In a nutshell: The various advertising formats offer your company a wide range of opportunities to advertise effectively on TikTok and reach your target group. The choice of the right advertising format depends on various factors, such as the individual campaign goals of your company and the respective target group.

Which format is recommended for advertising on TikTok?

This always depends on the individual advertising goals of your company. In-Feed Ads are often a good way to get started with advertising on TikTok. Here the advertising budget is freely definable – so you can place your first ads on TikTok at low cost and try them out.

But: You should of course only advertise on TikTok if you have the right advertising material for it.

How important is content when placing ads on TikTok?

As TikTok is mainly based on short videos, the video is an essential factor for the success of TikTok advertising campaigns and therefore also promises lower advertising costs. Due to the special, native style of the short videos on TikTok, production costs can also be kept very low.

TikTok is completely visual and aims to capture users’ attention through entertaining, creative and memorable videos. Most TikTok ads are therefore video ads, which can be 5 – 60 seconds long.

Of course, the video must not only be visually appealing, but also attract the attention of the target audience and convey a clear message. Otherwise, it is important that both the appropriate format of the video and the right tone are selected and are suitable for TikTok as a platform to increase audience awareness and engagement.

In most cases, it makes sense to work with a TikTok agency: they usually have their own creative team that provides support with content conception, video production and posting the videos, among other things. Ideally, the agency also has its own content creators who can implement the video ideas directly. This also makes it possible to take short-term TikTok trends into account in the videos and thus significantly influence the reach and success of the content.

By hiring a TikTok agency that already employs its own content creators, you can save a lot of money.

In short, video is the most important medium for interaction between advertisers and users on the TikTok platform. If the video is good, the costs for TikTok advertising will also be correspondingly low.

Ads for TikTok stores

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform.

• TikTok Shop

Is it worth using an agency to place advertising on TikTok?

To avoid high costs and expensive mistakes when placing TikTok advertising, it can make sense to hire an agency that specializes in TikTok.

A good agency already has demonstrable use cases and experience in various industries and can therefore offer valuable expertise in the successful scaling of ads. Large TikTok agencies that frequently place ads with six-figure budgets per month and can demonstrate corresponding experience are particularly recommended.

To summarize: The cost of a TikTok agency is low compared to the potential benefits you can bring to your business. A TikTok agency will help you build and optimize your TikTok presence to address your target audience and ultimately achieve your business goals.

Are you looking for a professional TikTok agency? Let an expert advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

TikTok is, as mentioned at the beginning, the fastest growing social media platform in the world – for this reason, you as a company should take the opportunity to position yourself on TikTok and thus secure a competitive advantage over your competitors.

TikTok advertising makes it possible to achieve a large reach at comparatively low costs. In contrast to other social networks such as Instagram, Facebook, YouTube & Co: Here, the reach decreases as advertising prices rise. It is therefore time to become active on the forward-looking platform and start advertising on TikTok.

That’s why it pays to advertise on TikTok

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve. Today, TikTok offers a variety of advertising formats and target group segmentation options. If you want to advertise on TikTok, you need to register as an advertiser on the TikTok for Business platform and set up a campaign. We would like to show you exactly how this works with these instructions.

Instructions: Where do I have to register to place TikTok ads?

To register for the TikTok ad manager, you must first create a TikTok account or log in with an existing account. You must then follow the steps in the instructions to be able to place ads on TikTok:

1. Go to the TikTok Ads website (ads.tiktok.com) and click on “Sign up”.
2. Enter your login details or log in with your TikTok account.
3. Select your country / region and your currency and click on “Next”.
4. Enter your account information, including your name, e-mail address and password.
5. Confirm your e-mail address by clicking on the confirmation link that TikTok will send to your e-mail address.
6. After confirming your email address, you can use TikTok’s Ads Manager to create and manage ads.

You are now registered for the TikTok ad manager. To finally place ads, follow the instructions below.

Instructions: How do I place ads on TikTok?

After you have registered on TikTok and signed up for the Ads Manager, you can now place your own TikTok Ads. To do this, proceed as follows:

1. Visit the TikTok Ads website at https://ads.tiktok.com/.
2. Log in with an existing account.
3. As soon as you are logged in, you can create an advertising campaign by clicking on “Create campaign”.
4. Select the ad target type you want to achieve (e.g. traffic, conversions or app installs).
5. Enter the details of your ad group and ads, including your target audience, budget, bids and creative content.
6. Review your campaign and submit it for approval.
7. Once your campaign has been approved, it will be placed on TikTok and can be seen by users.
8. There are different types of ad formats on TikTok, including In-Feed Ads, Brand Takeover, Hashtag Challenges and Branded Effects. It’s best to find out about the different options in advance and choose the format that best suits your marketing goals.

Which format is recommended for advertising on TikTok?

In general, this always depends on your advertising goals. In-Feed Ads are ideal for starting and trying out TikTok ads. The advertising budget is freely definable here. This means you can also test your first ads with smaller budgets.

But: You should only do this if you have the right advertising material for it.

7 elements you need to consider when placing TikTok Ads

When placing TikTok Ads, there are some important points to consider that are crucial to the success or failure of your ads. Below you will find the 7 most important elements to consider when placing TikTok ads.

1. Target group
2. Creativity
3. Music
4. Authenticity
5. Call-to-action
6. Duration
7. Branding

1st target group

Make sure you understand the target audience of your promotional video and tailor your message accordingly. TikTok has a comparatively young target group, so you should adapt your message accordingly.

2. creativity

TikTok is a platform known for its creativity and innovation. Try to present your advertising message in a creative way to attract attention and impress your target group.

3. music

TikTok is known for its music and sound effects. Use catchy music or a memorable sound effect to support your message and inspire your target audience.

4. authenticity

TikTok is a platform focused on authenticity and personality. Make sure your promotional video is authentic and that your brand is presented in a way that appeals to your target audience.

5. call-to-action

Don’t forget to include a clear call-to-action at the end of your promotional video. This will encourage your target group to visit your website or get in touch with you.

6. duration

Make sure that the video is not too long, as the attention span of viewers on TikTok is very short. Try to get your message across in 15 to 60 seconds.

7. branding

Make sure your brand is present and clearly recognizable in the video. Include your logos and brand colors in the video to ensure that your target group associates your brand with your advertising message.

This guide will help you to create a successful TikTok advertising video and then place it as an advertisement on the platform. If you need more extensive support in the area of advertising on TikTok, it is advisable to consult a TikTok agency. The following section will tell you whether the cooperation is worthwhile for you.

When is it worth working with a TikTok agency?

An agency that specializes in placing TikTok ads will help you avoid expensive mistakes. Because the expertise of a TikTok agency lies in using suitable advertising media and formats profitably.

In addition, a professional agency has proven experience and a very good understanding of the target group and knows which content performs particularly well on TikTok and generates a high level of attention. This maximizes the success of advertising and helps the company achieve its goals.

In most cases, the return on a collaboration exceeds the costs. For these reasons, working with a TikTok agency is generally worthwhile.

Are you interested in working with a professional TikTok agency? We will be happy to advise you on your options: Contact us

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by taking action and advertising on the platform. In contrast to Instagram or Facebook, advertising on TikTok is currently much cheaper. However, it is always important to present the right content to your target group.

It often makes sense to work with a TikTok agency. They are familiar with the platform and have experience in finding the right content for your target group.