1. brand identity and target group

Define your brand identity and your target audience. Understand who will buy your products or services and design your brand accordingly.

• Define your brand values and message
• Analyze your target audience and their needs
• Tailor your content and products to the target audience

2. product development or services

Develop products or services that fit your brand and target audience. Focus on quality and innovation to gain a competitive advantage.

• Invest in product development and improvement
• Consider trends and innovations in your industry
• Evaluate the feasibility and profitability of your products

3. production and delivery

Find reliable manufacturers or service providers to manufacture your products or offer services. Ensure that production is efficient and sustainable.

• Choose manufacturers or service providers that meet your quality standards
• Optimize the production process to reduce costs
• Develop an efficient supply chain to deliver products on time

4. e-commerce platform and website

Open an e-commerce store and website to sell your products or services. Make sure the platform is user-friendly and secure.

• Choose an e-commerce platform that fits your needs
• Optimize your website for search engines to increase visibility
• Offer secure payment options and a smooth ordering process

5. marketing and advertising

Use your influencer reach to promote your brand. Create a marketing strategy that includes social media, content marketing, and influencer marketing.

• Share your products or services on your social media platforms
• Create quality content that supports your brand
• Collaborate with other influencers or brands to increase your reach

6. customer service and feedback

Provide excellent customer service and listen to your customers’ feedback. This can help you improve your products and build a loyal customer base.

• Ensure you are available and responsive to customer questions and concerns
• Consider customer reviews and feedback as valuable information for product improvement
• Offer rewards or incentives for loyal customers

7. sustainability and long-term vision

Think long-term and sustainable when managing your brand. Plan for growth and innovation to strengthen your brand over time.

• Set sustainability goals for the production and packaging of your products
• Invest in research and development to develop new products or services
• Stay flexible and adapt your strategy to changing market conditions

8. scaling, sale (exit)

If your brand grows successfuly, consider options for scaling and possible sale (exit strategy). This may include selling your brand to a larger company or going public.

• Explore ways to scale your business to reach more markets or customers
• Think about a possible exit strategy when you are ready to sell your business or trade publicly
• Work with professionals to evaluate the best options for your brand

Tip. Kickstarter campaign: crowdsourcing for funding

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. jeremy fragrance – Office For Men

Did you know? Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 supporters. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands. That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

• Kickstarter campaign with “Office For Men” perfume
• Jeremy Fragrance asked the community for €25,000
• In the end it was 780,149 euros from 5,955 supporters

About the campaign:

• Jeremy Fragrance, Kickstarter Campaign

2. pebble time – the smartwatch revolution

Pebble Time was one of the most successful Kickstarter campaigns of all time. Not only did they create an innovative smartwatch, but they also built a passionate community. Key to success:

• Clear product presentation with convincing features
• Regular updates and communication with the community
• Provision of rewards for early supporters

3. exploding kittens – the card game that explodes

Exploding Kittens, a humorous card game, became popular through a creative campaign. The creators used humor and fun to capture the attention of the Kickstarter community. Key to Success:

• Unique and entertaining campaign approach
• Rewards with exclusive playing cards
• Interaction with the community via comments and updates

4. oculus rift – virtual reality for all

Oculus Rift has revolutionized the world of virtual reality. The campaign showed the potential of the technology and raised millions of dollars. Key to success:

• Compelling video that conveys the vision
• Participation of celebrities and experts
• Demonstration of the prototype and technology

5. reading rainbow – education for children

Reading Rainbow is an example of how crowdfunding can be used for educational purposes. The campaign aimed to make educational materials more accessible to children. Key to success:

• Strong message and social impact
• Participation of celebrities and ambassadors
• Transparency in the use of funds

6. potato salad – a joke that went viral

The “Potato Salad” campaign started as a joke, but went viral and attracted a large number of backers. Although humorous, it shows how viral trends can be leveraged on Kickstarter. Key to Success:

• Unique and humorous approach
• Communication with the community and gratitude
• Providing simple and affordable rewards

7. The Coolest Cooler – More than just a cool box

The Coolest Cooler is an example of how an everyday item with innovative features can become a hit on Kickstarter. Key to success:

• Compelling video highlighting the benefits
• Clear communication of the functions
• Early delivery and customer service

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video

1. catchy beginning

Every video needs a strong start. This first impression is crucial to captivating viewers. Start with an exciting moment or a compelling question. Then show the main problem or need your project will solve.

• Capture the attention of the audience immediately
• Present the main problem or need

2. presentation of the team

You are the engine behind your project. Introduce yourself and your team in detail to build trust and credibility. Emphasize your qualifications, experience and passion for the project.

• Introduce yourself and your team in detail
• Emphasize qualifications and passion for the project

3. explain the project

Clarity is key. Explain your project in understandable terms and use visual aids like animations and graphics to illustrate complex ideas. Show how your project will improve people’s lives.

• Explain your project clearly and understandably
• Use visual aids for illustration
• Emphasize how your project will improve people’s lives

4. show prototype or progress

If you have already developed prototypes or made progress, show them. This greatly increases the credibility of your project. Showcase the work you’ve done so far and the results you’ve achieved.

• Present prototypes or progress to date
• Show results and achievements

5. rewards and support opportunities

Explain in detail what rewards supporters can receive when they back your project. Show how these rewards add value and why it’s worth becoming part of your campaign.

• Explain the rewards in detail
• Show the added value of support

6. social evidence

Prove that your project is already receiving support. Share media coverage, testimonials from satisfied customers, or expert opinions. This is how you build trust with potential supporters.

• Parts media coverage and expert opinions
• Show satisfied customers or supporters

7. funding target and schedule

Explain how much money you need and what it will be used for. Give a realistic timeline for completing your project so supporters know what they’re getting into.

• Explain the funding goal and how it will be used
• Give a realistic schedule

8. call to action

Finally, encourage viewers to support your project. Use clear calls to action like “Support us now” or “Share this campaign with friends.” Make it clear how important their support is.

• Encourage support and sharing
• Make clear the importance of their support

9. contact details and social media links

Provide ways for viewers to contact you if they have questions. Encourage them to follow you on social media to get updates about your project and stay in touch.

• Offer contact options
• Encourage following on social media

10. conclusion

End your video with a strong impression and a summary of the main points. Thank viewers for their interest and possible support.

11. optimization for mobile devices

Make sure your video works well on mobile devices, as many people visit Kickstarter on their phones. A mobile friendly display is crucial.

12. length of the video

Usually keep your video to about 2-3 minutes to avoid losing the viewers’ attention. Shorten it to the essentials.

13. quality

Make sure you have good video and sound quality to make a professional impression. Clear images and good sound are essential.

14. testing and revising

Test your video on different audiences and gather feedback to improve it. Be ready to make adjustments to ensure it’s as compelling as possible.

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter examples

1. mention in your project

Start with a special mention in your project. Show supporters that you value their support by listing their names on a special thank you page in your project. This creates a personal connection and gratitude.

• Add a thank you page in the project
• List the names of supporters there

2. favorable products or services

Offer affordable products or services as rewards. This allows people with smaller budgets to participate in your project. Make sure these rewards offer real value.

• Create affordable rewards for any budget
• Make sure the value of the rewards is appropriate

3. early bird rewards

Create special Early Bird rewards for those who support first. This creates an incentive for supporters to jump on the bandwagon early and add momentum to your campaign.

• Offer exclusive rewards for the first supporters
• Set a limited number of Early Bird rewards

4. exclusive updates and insights

Give your supporters exclusive behind-the-scenes access to your project. Share regular updates, photos, and progress reports that are only accessible to them. This builds loyalty and engagement.

• Share exclusive updates and progress reports
• Give a glimpse behind the scenes

5. limited editions

Create limited editions of your products or services as rewards. This creates a sense of exclusivity and urgency because supporters know they are receiving something unique.

• Offer limited edition rewards
• Communicate the limited availability clearly

6. early delivery

Offer supporters the opportunity to receive their rewards earlier than others. This is especially attractive to those who are impatiently waiting for your product. Make sure you plan and communicate early delivery well.

• Consider early delivery as a reward
• Provide clear information on availability

7. gratitude messages and videos

Send personalized thank you messages or videos to your supporters. This shows your appreciation and adds a personal touch to your campaign. The more personal the message, the better.

• Send personal thank you messages or videos
• Make the messages as personal as possible

8. additional bonuses

Surprise your supporters with extra bonuses or gifts they weren’t expecting. This can strengthen your relationship with them and encourage them to recommend your campaign to others.

• Add surprising bonuses or gifts
• Give thanks for support in an unexpected way

9. flexibility in the selection

Offer your supporters the ability to choose or customize their rewards. This allows them to receive the reward that best suits their needs.

• Allow the selection or customization of rewards
• Show flexibility to the wishes of supporters

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter video
• Kickstarter examples

1. catchy headline and subtitle

Your headline should immediately pique interest and convey the essence of your project. Supplement it with a concise subtitle to provide additional information.

• Use a catchy and clear headline
• Complete the headline with a meaningful subtitle

2. a convincing project photo or video

The main photo or video of your campaign page is the first thing visitors see. Make sure it’s high quality, engaging, and informative. A video can often convey the message even better.

• Use a high quality photo or video
• Explain the idea and benefits of your project in the video

3. description of your project

Explain your project in detail, including its genesis, benefits to supporters, and why it is unique. Use clear and compelling language.

• Explain in detail what your project is about
• Emphasize the benefits and uniqueness of the project

4. rewards and support options

Show the rewards you offer supporters in clear lists. Explain what supporters will receive if they contribute certain amounts and make it clear how they can support.

• Present the rewards in clear lists
• Explain what supporters receive for their contributions

5. your team and your qualifications

Introduce yourself and your team to build trust and credibility. Emphasize your qualifications and experience that contribute to the implementation of the project.

• Introduce yourself and your team in detail
• Emphasize relevant qualifications and experience

6. update and communicate regularly

Keep your supporters informed. Post regular updates on your project’s progress and respond to questions and comments from supporters.

• Post updates on the progress of the project
• Be active and respond to comments and questions

7. a clear call-to-action

Make it easy for visitors to your site to become supporters. Place a clear call-to-action with a button that leads to the support page.

• Place a clear call-to-action button
• Actively encourage visitors to become supporters

8. gratitude and appreciation

Show your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagementShow your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagement.

• Thank your supporters publicly and privately
• Share stories about the impact of support

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. product development and planning

Before you launch your campaign, make sure your product is well thought out. This includes product development, prototyping and costing.

• Make sure your product is marketable and offers a clear benefit
• Create a prototype to verify functionality
• Calculate production costs and set a funding goal on Kickstarter

2. create a convincing project page

Your project page is the core of your Kickstarter campaign. It should contain clear information about your product, your team and your vision.

• Use engaging photos and videos to showcase your product
• Explain in detail why you need support and how the funds will be used
• Show your team and emphasize relevant qualifications and experience

3. set your rewards

Think about what rewards you want to offer supporters. These should be attractive and balanced to appeal to different levels of support.

• Create rewards that reflect the value of support
• Offer exclusive rewards for early supporters (Early Birds)
• Emphasize the added value of rewards for supporters

4. set a realistic funding target

The funding goal should cover the actual production costs and other expenses. Make sure it is realistic and that you have considered all costs.

• Calculate the total cost of your project, including production, shipping, and Kickstarter fees
• Set a funding target that covers these costs
• Explain how funds will be used to gain the trust of supporters

5. marketing and promotion

Before you launch your campaign, you should develop a marketing plan. This can include using social media, email marketing, and reaching out to influencers.

• Create a strategy for spreading your campaign through social media
• Create anticipation by sharing teasers and previews of your project
• Cooperate with influencers or blogs to gain more visibility

6. active communication during the campaign

Keep your supporters informed during the campaign. Post regular updates and answer questions and comments to build an active community.

• Post updates on project progress and campaign development
• Be active and respond to comments and questions from your supporters
• Thank your supporters publicly and privately

7. after the campaign

After successful funding, the work is not over. You need to carefully plan the production and delivery of your products and keep supporters informed about the progress.

• Keep your supporters informed about production and delivery progress
• Deliver the rewards on time and in good condition
• Cultivate the relationship with your supporters and encourage them to recommend your brand to others

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

Kickstarter campaigns: Jeremy Fragrance example

Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected.

He originally asked the community for 25,000 euros, but in the end he recorded an incredible 780,149 euros from 5,955 backers. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

Kickstarter Kamapgne raised 30x more!

That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

Discover more examples of successful Kickstarter campaigns that worked here:

• Kickstarter examples

Own brand as an influencer: profitability, production, delivery and e-commerce

You’ve managed to build a loyal follower base as an influencer and now you want to take the next step to establish your own brand? This is an exciting development that can not only strengthen your personal brand, but also open up new revenue streams. In this article, you’ll learn what to look for when building your own brand as an influencer.

Create a Kickstarter campaign: Crowdsourcing to fund your products

Funding your own products can be a hurdle if you’re just getting started in the world of e-commerce. A Kickstarter campaign is a great way to get financial support from your loyal followers and new fans. In this article, we’ll show you how to create a successful Kickstarter campaign and what to look out for.

Our guide to your first campaign:

• Create Kickstarter Campaign

Kickstarter project page: what to look for on your campaign page? Structure, content, tips

The project page on Kickstarter is the flagship of your campaign. Here you have to present all the important information to convince potential backers. We will go through step by step how to create an impressive project page and give you valuable tips to attract attention.

This is how you build your project page sensibly:

• Kickstarter Project Page

Kickstarter Rewards: Mention, Cheap Products, Early Bird & Co.

The rewards you offer backers are critical to the success of your Kickstarter campaign. We’ll explain what types of rewards work best, how to make them attractive, and why it’s important to reward early backers with special “Early Bird” offers.

Set the right incentives:

• Kickstarter Rewards

Rewards example (simple)

Rewards for supporters:

• Support with 10 € – you will receive an exclusive thank you!
• Support with 50 € – Receive a signed copy of the project.
• Support with 100 € – you will receive our exclusive t-shirt and a thank you card.

Kickstarter campaign video: What to look for? Teaser, call to action, structure, content, convince

An impressive video can make the difference between success and failure of your Kickstarter campaign. In this article, we’ll go over the most important elements of your campaign video, from a compelling teaser to an effective call-to-action. Learn how to convince viewers and get them excited about your idea.

Create your video with a convincing structure:

• Kickstarter video

With these steps, you’ll be well equipped to establish your own brand as an influencer and successfuly launch a Kickstarter campaign for your products. The world of e-commerce and crowdsourcing is yours to explore, and we’ll help you get the best results.

TikTok, Instagram or? Current user numbers

Before our look at TikTok and Instagram, here are the current user numbers, compared to other social apps. Instagram and TikTok are approaching the top of the rankings.

Source: Statista

TikTok and Instagram are becoming more relevant as a resume and in the application process as described on ExpressVPN:

“Companies are seeing the value of social media in recruiting and hiring is occurring through so-called ‘casual social media’ platforms (not LinkedIn).”

What? Personal recruiting and not on LinkedIn? Exactly!

Find employees with TikTok

TikTok, originally known for short, entertaining video clips, has become a global phenomenon, attracting users of all ages. The younger generation in particular has chosen the platform as their preferred source of information and entertainment. With millions of users worldwide, TikTok offers a unique opportunity to reach potential employees who may not be accessible to traditional recruiting channels.

Who do you reach on TikTok (users and age)

TikTok’s user:s are diverse, but the platform mainly attracts young people aged 16 to 34. This provides an opportunity to reach Millennials and Gen Z, who are increasingly entering the job market. Companies can use this to present themselves as attractive employers and specifically address the values and interests of these young talents.

Agencies and TikTok recruiting: insights into the process

Agencies that specialize in TikTok recruiting use the creative nature of the platform to help companies find employees. They create engaging and informative videos that showcase company culture, career opportunities, and benefits. These videos can go viral and appeal to a wide range of potential candidates.

Example TikTok campaign: training for German supermarket chain

A German supermarket chain decided to use TikTok for their apprentice recruitment. In collaboration with an agency, they created short videos in which current apprentices shared their experiences. These videos were tagged with the campaign hashtag and encouraged young people to apply for the apprenticeship positions. The campaign garnered thousands of views and resulted in a significant increase in applications, with the support of data-driven TikTok ads.

Employee Booster: TikTok Ads

To reach people aged 17 to 28 on TikTok, select the target audience accordingly in Ads Manager. Use In-Feed ads, TopView ads, or Branded Hashtag Challenges. Create entertaining and engaging content that reflects trends and interests of the target audience. Integrate a clear call-to-action and monitor click-through rate and engagement. Optimize based on performance. Consider visual effects, music, and motion that are characteristic of TikTok. Limit ad frequency to avoid oversaturation. By following these steps, you can create effective TikTok ads and successfuly target young users.

How to place an ad on TikTok?

1. Define target group: In Ads Manager, select the age group 17-28.
2. Choose ad type: Choose In-Feed, TopView or Hashtag Challenge.
3. Creative content: Create fun, trendy videos with music and visual effects.
4. Call-to-action: integrate clear call to action, e.g. “Buy now” or “Learn more”.
5. Monitor performance: Track click-through rate, engagement, and conversion.
6. Optimize: Adjust ads based on results to increase effectiveness.

More about advertising and our agency:

• TikTok Ads

Find employees with Instagram

Instagram, one of the most popular platforms for visual content, offers companies the opportunity to address potential employees in a creative and authentic way.

Who do you reach on Instagram (users and age)

The platform attracts users of all ages, with a focus on the 18-44 age group.

How does an agency work in Instagram recruiting?

In Instagram recruiting, agencies rely on aesthetic posts, stories, and live videos to capture the attention of users. This content often showcases the work environment, team dynamics, and diverse career opportunities within the company. By using relevant hashtags and location tags, companies can increase their reach and target potential applicants.

Example Instagram campaign: employees for American café chain

An American coffee shop chain wanted to expand its workforce and decided to use Instagram to find employees. The agency created a series of story posts in which employees talked about their daily experiences. By using interactive features such as polls and questions, users were able to engage directly with the company. The campaign led to an increase in applications and promoted the company’s image as an attractive employer.

Employee Booster: Instagram Ads

As effective as benefits of TikTok Ads are, so are Instagram Ads. Read more here:

• Instagram Ads

What does Crossmedia Marketing 2026 mean?

Cross-media marketing refers to the use of different media channels to create and distribute an integrated marketing campaign. This can mean distributing a marketing message through print advertising, TV commercials, social media platforms, email marketing, and other channels to reach a broad audience. The idea behind cross-media marketing is to follow a coordinated marketing strategy to increase brand awareness and reach the target audience on different channels.

Typical cross-media marketing channels

Marketing channels that can be used in cross media marketing (excluding TV):

• Online advertising (e.g. on websites, social media)
• Email marketing
• SMS and messenger services (e.g. WhatsApp, Facebook Messenger)
• Out-of-home advertising (e.g. billboards, outdoor advertising)
• Events and sponsoring
• In-store marketing (e.g. in retail)
• Print media (e.g. magazines, journals)
• Radio
• TV

There are many more channels that can be used in cross media marketing, and the choice depends on the goals and target audience of a campaign.

Advantages of cross-media campaigns: opportunity costs

Cross-media campaigns offer a number of benefits, including:

1. Increased brand awareness
2. Improved target group approach
3. Increase customer loyalty
4. Increased campaign effectiveness

Increased brand awareness: By spreading the marketing message through various channels, you reach a larger target group and can increase brand awareness

Improved targeting: cross-media campaigns make it possible to reach the target group on different channels, which can help ensure that the marketing message is better received

Increase customer loyalty: By integrating marketing messages across multiple channels, companies can strengthen customer loyalty and build long-term relationships

Increased campaign effectiveness: Cross-media campaigns can increase the effectiveness of marketing campaigns by reaching the target audience on different channels and increasing brand awareness

Use marketing budgets more effectively

In terms of opportunity costs, cross-media campaigns offer the advantage that companies can use their marketing budgets more effectively by using different channels to get their messages out. This can help reduce opportunity costs by ensuring that the marketing budget is targeted to achieve the best results.

Case studies: This is what crossmedia 2026 could look like

Let’s look directly at two ideas, two examples of:

1. Autohaus XYZ – New customers and customer loyalty
2. Product ABC – Launch in the supermarket

Car dealership: Social Ads > Email Marketing > Sales

Method:

Social Ads > Email Marketing > Sales Funnel > Sales

Car dealership XYZ wants to attract new customers and uses a cross-media campaign that includes both social media and email marketing.

The social media campaign starts with a series of posts in which the dealership presents its latest models and positions itself as a reliable provider. The posts contain links to landing pages where users can find out more information about the cars and contact the dealership.

When users click on the landing pages and leave their contact information, they are added to the dealership’s sales funnel and receive regular emails with offers and information about new cars.

The dealership also uses targeted email marketing to address specific user segments and provide them with personalized offers.

By combining social media and email marketing, the dealership can attract new customers and guide them through the sales funnel, ultimately persuading them to buy a car.

Step by step to the sale

Here are the steps the dealership took in my example:

1. Creation of a social media campaign: the dealership created posts showcasing its latest models and positioning itself as a reliable provider
2. Posting links to landing pages: Links to landing pages were provided in the social media posts where users could get more information about the cars and contact the dealership
3. Use of email marketing: once users left their contact details on the landing pages, they were added to the dealership’s sales funnel and received regular emails with offers and information about new cars
4. Targeted email campaigns: The dealership also used targeted email marketing to target specific user segments and provide them with personalized offers

Tip. Read more about the topic here:

• Email marketing
• Sales Funnel Marketing
• Sales Funnel Examples

Product Launch > Content Creator > Social Leads > In-Store

Methodology:

Product Launch > Content Creator > Social Leads / Followers > Brand Awareness In-Store

The ABC brand wants to launch a new product that will soon be available in many supermarkets. To generate awareness for the product, the brand is commissioning content creators to produce creative content that will be published on Instagram, TikTok and YouTube.

Content creators create short, entertaining videos that introduce the product and show how it can be used. They publish the videos on their social media channels and also use advertising budget to promote the videos and show them to a wider audience.

By posting videos on popular platforms like Instagram and TikTok, the brand can increase awareness and gain new followers. The videos can also help the product stay in consumers’ minds, making them more inclined to buy it the next time they go to the supermarket.

Step by step to the sale in-store

Here are the steps taken by the ABC brand in our example:

1. Commissioning content creators: The brand has commissioned a team of content creators to produce creative content that showcases the new product
2. Video creation and publishing: Content creators created short, entertaining videos and published them on Instagram, TikTok, and YouTube
3. Use of advertising budget: the brand has used advertising budget to promote the videos and show them to a wider audience
4. Increase awareness and gain followers: By posting videos on popular platforms such as Instagram and TikTok, the brand was able to increase awareness and gain new followers
5. Increasing the likelihood that the product will be purchased at the supermarket: Through the videos, the brand was able to make the product stick in consumers’ minds, making them more likely to buy it the next time they shop at the supermarket

Practical example: Can Challenge

The food market, and energy drinks in particular, is hotly contested. Big European players like RedBull, American brands like Monster and newcomers like Silver Arrow. How do you attract attention? In the Can Challenge, we showed how music influences social media and ultimately pushes sales.

• Crossmedia example: energy drink
• More Agency Cases

Have you heard… “Got Milk?” of the 90s

Cross-media worked great back in the 90s, and with the power of social media marketing and its treasure trove of data, you can be even more efficient.

A well-known cross-media marketing campaign is the “Got Milk?” campaign, which was launched in the USA in the 1990s. The campaign relied on a series of print ads that portrayed drinking milk as a healthy habit and became a well-known slogan. The ads were published in magazines, newspapers and out-of-home advertising, and were also part of TV commercials and radio spots.

The “Got Milk?” campaign was later rolled out in other countries and has helped sustain milk sales in the United States.

The campaign shows how cross-media marketing can help to increase brand awareness and reach the target group on different channels.

Target group / reach of TikTok

TikTok offers companies a unique platform to leverage their advertising potential. The app has over 1 billion active users worldwide and is available in 154 countries. This means that companies have access to a large number of potential customers that they can reach with their content. TikTok is extremely engaging to users, especially through the TikTok algorithm.

Younger users and young adults

The platform is particularly attractive to younger users and young adults. This is how TikTok reported at the end of 2019,

that more than 82 percent of its users are between the ages of 16 and 24.

In addition, TikTok is one of the most popular social media platforms among young people and has gained significant popularity in recent months. This makes it an ideal place for companies to reach their target audience and get noticed by them.

Visually as well as auditorily appealing

Another plus of TikTok is that the platform is both visually and auditorily appealing. Companies can upload videos in a variety of formats, including short-form videos, storytelling videos, and hashtag challenges. With a wide variety of visual or auditory formats, they can more effectively promote and raise awareness of their brand.

When it comes to outreach, TikTok also offers many opportunities for groups. Individuals can advertise on the platform via influencer marketing and raise awareness of their product or company. The platform also offers Advertising Solutions that allow companies to promote their product or service on the platform. This advertising option allows marketers to target exactly those users who would be most likely to be interested in their product.

Ultimately, TikTok provides companies with a dynamic platform to share content with potentially millions of people for attention-grabbing advertising. With its versatile advertising options, you can effectively promote your brand and reach your target audience – something more and more corporations are recognizing and taking advantage of!

How to build successful campaign

It’It’s important to have a clear idea of what you want to achieve with your TikTok campaign. Then you can make sure all your content and activities are aligned with that goal. Goals can include:

• Increase the awareness of your brand
• Win new customers
• Increase your turnover
• Improve your customer loyalty

Once you know what you want to accomplish, you can develop a strategy to achieve that goal. The following points should be considered:

• Which target group do you want to address?
• What message do you want to convey?
• What content is best suited to get your message across?
• How can you design your content to resonate with your target audience?
• On which channels should you distribute your content?

With a clear strategy, you can build your campaign in a targeted way and ensure that all activities are effectively aligned with your goal.

Creative ideas for companies

TikTok is a great platform for businesses to spread their messages and reach out to new customers. The app offers many ways to grab users’ attention and get them to click on your ads. Some of the best methods are:

1. Use emojis
2. Use images
3. Use videos

Use emojis

Using emojis: Emojis can be very effective in attracting attention and creating interest among users. There are a variety of emojis that you can use to emphasize or even replace your message.

Use images

Use images: Images are one of the best ways to attract attention and make the message of your advertisement clear. Therefore, you should definitely make sure that your images are relevant and interesting.

Use videos

Use videos: If possible, you should also use videos in your promotions. This is because they are not only very effective at attracting attention, but they can also create an emotional connection. Thus, your viewers may be more willing to click on your ads.

Monitoring, analysis and reporting of campaigns

The success of a campaign on TikTok depends not only on creative execution, but also on good planning and organization. In this article, we will show you how to successfuly monitor, analyze and report your campaigns on TikTok.

1. Monitoring
2. Analysis
3. Reporting

Monitoring: Plan and organize campaigns

Before you start a TikTok campaign, you should first define its goal. Do you want to achieve more reach? Or would you rather increase the interaction rate? Once you know what you want to achieve, you can plan and organize your campaign accordingly.

To successfuly monitor your TikTok campaign, you first need to identify the right metrics. The most important metrics for monitoring a TikTok campaign are the number of impressions, the number of clicks, and the conversion rate. In addition, you should also track the interaction rate with your videos. These metrics will tell you how well your campaign is performing and if it’s reaching its goal.

Analysis: Determine key figures

After you’ve been monitoring your campaign for a while, it’s time to take a closer look at it. This step is about finding out which aspects of your campaign are working well and which can be improved. To do this, you’ll analyze the metrics you determined during the monitoring phase. For example, if you’ve noticed that the interaction rate with your videos leaves something to be desired, you can consider whether you should change the content of your videos.

Reporting: Create report

After you have analyzed your campaign, it’s time to create a report about it. In this report you summarize all the important information about your campaign and present it in a clear format. For example, you can record which target group reacted best to your campaign or which key figures turned out to be particularly positive. This way, you can plan and execute even more effective TikTok campaigns in the future.

Tip. Here is directly a list of good ones:

• TikTok Monitoring Tools

Examples of successful campaigns

We have already realized several successful campaigns and cases of successful TikTok videos and campaigns.

• Agency: Cases
• TikTok Agency
• TikTok Ads