Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Today we would like to start together with you the introduction to the topic “Advertising on Google” or AdWords. CPC, CPM, AdWords, impressions, clicks, … many technical terms! We want to explain Google Ads today very simply, using the most frequently asked questions. How does advertising work on Google? How do I place ads on […]
Social Media Marketing – Marketing today is so much more complex than ever before. The marketing mix is constantly expanding. Berlin is a hotspot for ideas but also full of competition. If you want attention and reach, you have to use new methods and strategies. The importance of social media marketing is increasing for companies […]
How does e-commerce work? Today we take a close look at the advantages but also the risks of e-commerce. How do current marketing strategies work in e-commerce? From the basic structure to marketing through search engine optimization (SEO) to advertising on Google (AdWords), Social Media Marketing but also social ads on Facebook, Youtube and Instagram […]
Search engine optimization, how does that actually work? Today we want to take a closer look at the topic of search engine optimization, or SEO. So that you understand how the mechanism (PageRank) and algorithm behind search engines like Google or Bing, Yandex and Duck Duck Go Go works. Of course with a clear focus […]
Social Media Videos for Youtube, Facebook and Instagram – Prepared in the different facets and for the different target groups, videos ensure that products get into the market and find their buyers, whether it is financed by advertising or by virality (word of mouth), all by itself. Film is the be-all and end-all today! Especially […]
Facebook – marketing, advertising, users, … what facts and figures are there about the largest social network in the world? At the beginning of the year, Facebook had 2.2 billion users worldwide. But if you look at the age structure you can see that the youth is migrating to alternatives like Instagram and TikTok. Facebook […]
Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]
Social Selling deals with the art of generating sellers from social networks. Through creative and good content, through targeted advertisements, through influencer marketing has also been through its own online stores in the social network. This works with Facebook as well as with Instagram. One of the latest trends, your own online shop on Facebook […]
Regram, ribs, retreat, important names for social media managers. But what makes the terms so special? Content production is extremely complex! For Instagram less than for YouTube but still it needs almost daily content on social networks. Showing your creativity every day is difficult. This is not only about creativity itself, of course there are […]
Social Media Marketing
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As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
- Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype
- Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice
- CPC: This is how much a click costs – Statistics Google Ads EU comparison!
- Automation: Gain time & earn money – strategies of Alex Fischer’s “Richer than the Geissen
- Create infographics with Photoshop: design, SEO and viral posts – free explanatory videos (German)
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