We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]
Throwback from Stephan (owner): I was so proud to work with WW (Weight Watchers). WW has the Oprah Winfrey Trust! A full day, with over 50 invited, good-humored guests. We had exclusive dance tips from and with the wonderful Motsi Mabuse. But everyone was also enchanted by star chef Andi Schweiger. He created and presented […]
Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, first insight with example. Two days ago, we had already written in detail about keyword marketing on Pinterest. The big topic, organic reach, instead of paid […]
Pinterest Marketing Strategy – Organic Reach you may already know it from the Search Engine Optimization, in E-Commerce, it is also important when it comes to Social Media Marketing, even more special Pinterest Marketing. 100.000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts for ideas, […]
Shudu Gram – The dark-skinned model is truly the epitome of perfection. Even skin, full lips, perfectly symmetrical facial features and a body that others only dream of. The model is literally too perfect to be true. So it was surprising when it came out that this is a digital art project, but the closeness […]
Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Today we would like to start together with you the introduction to the topic “Advertising on Google” or AdWords. CPC, CPM, AdWords, impressions, clicks, … many technical terms! We want to explain Google Ads today very simply, using the most frequently asked questions. How does advertising work on Google? How do I place ads on […]
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- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
- Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.
- Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast
- Yubo: The new TikTok / Instagram? Trend analysis – app combines Snapchat and Youtube
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