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Eppendorf Social Media Marketing — 2M+ Views, 300K Likes — Lab Goes Viral

International ad management and social media content production for Eppendorf SE — content days at the lab produced multiple viral assets, including a Reel with 2M+ views and 300K likes.

Client
Eppendorf
Industry
Life Science / Lab Technology
Services
International Ad Management, Content Days, Social Media Content Production
Channels
Instagram
2M+Reel Views
300KLikes (Viral Reel)
The brief01

Marketing lab equipment on Instagram — a platform dominated by lifestyle, fashion, and food content.

Eppendorf needed to reach young scientists and lab professionals where they spend their free time, not just in academic journals and trade shows.

The idea02

We created Instagram content that made lab life relatable and aspirational

"day in the life of a scientist" Reels, satisfying pipetting videos, and lab aesthetic content. Three targeted Instagram campaigns reached the science community through hashtags and influencer collaborations with science communicators. The strategy proved that even B2B industrial brands can build engaging social presences by understanding their audience's identity, not just their purchasing needs.

What we did
  1. 01
    Lab Aesthetic Content

    Satisfying pipetting videos, clean lab setups, "day in the life" Reels — making science look aspirational.

  2. 02
    Educate, Don't Sell

    Educational Reels drive 3x more saves than product showcases. Scientists share knowledge, not ads.

  3. 03
    Science Communicator Collabs

    Partnered with science communicators who already had credibility in the lab community.

  4. 04
    B2B on Instagram

    Proof that B2B works on consumer platforms — when the content speaks to real users, not procurement.

What mattered

B2B on Instagram: authentic lab content days produce assets that outperform polished corporate posts.

One viral Reel can reach more than a year of standard content.

About the client

Eppendorf is a German life science company founded in 1945, producing laboratory equipment used in research institutions, pharmaceutical companies, and universities worldwide. Known for precision pipettes, centrifuges, and bioprocess equipment, Eppendorf is a global leader in biotech tools.

Services
  • International Ad Management
  • Content Days
  • Social Media Content Production
  • Budget Efficiency Optimization

Social Media Agency · Content & Video Production · Instagram Agency

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