erview with Alphabet CEO Sundar Pichai, exclusively for CNBC at the end of the news.

After 27 years: The new Google search mask

27 years ago, in 1997, Google revolutionized the Internet with the introduction of its groundbreaking search algorithm. Since then, the company has become an integral part of everyday digital life, helping millions of people find information quickly and efficiently.

I also fell in love with the 6 colorful letters of the logo back then! I lived in Frankfurt for a short time back then. I still remember exactly when a school friend came up to me and said: Do you know Google?

Since then, 100+ websites built, 30+ online stores, 5+ apps and now?

Will SEOs soon be out of work?

Haha, don’t worry, Google still has to earn money in the end, but yes, long-tail keywords and simple content such as “dating sayings” or “children are bored” will no longer lead directly to e-commerce. The result:

1. Fewer clicks
2. Less traffic
3. Fewer leads

The arrival of ChatGPT: AI in everyday life

About two years ago, ChatGPT burst onto the scene, bringing artificial intelligence into people’s everyday lives as a practical tool. This AI-based technology enabled users to use natural language to interact with computers, solve complex problems and obtain information without having to search for it for a long time.

How long will Google wait until AI replaces traditional search?

Tonight, the answer came on YouTube.

Watch this video! From Google

The video changed all my plans this morning

In a late night revelation, a video was released explaining the upcoming changes in detail. This video provides an insight into Google’s strategy to improve search results while taking into account the needs of users and advertisers.

When will Google bring AI to search results?

The question of whether Google would change its search results has long been debated. As the main source of advertising revenue resulting from top rankings in search results and Google Shopping, the company was faced with the challenge of improving its user experience without jeopardizing its revenue.

• Google earns money with advertising placement
• AI will soon appear before the search results
• Will there be internal links in the AI text?
• Will shopping remain the last e-commerce lead source?

Rollout of the changes: OMG! The time has come

After a long wait, the time has finally come. Google announced that changes to the search results will be introduced in a few weeks. The rollout will first take place in the USA, followed by a rollout in Europe.

• Rollout in the USA: in the coming weeks
• Europe: A few weeks after US rollout

Google’s announcement has triggered mixed reactions. While some welcome the changes and are pinning their hopes on an improved search experience, others have expressed concerns about the potential impact on their business models.

The coming weeks will show how these changes will affect the Internet landscape. I am excited!

Breaking News! Alphabet CEO Sundar Pichai

Alphabet CEO Sundar Pichai speaks exclusively to CNBC.

Learn SEO: old school?

You still want to teach yourself SEO skills? Maybe not a bad idea, because people still want to store! People still need craftsmen, people are still looking for decorating ideas and coaching. And yes, Google still has to earn money with advertising placements (Google Ads).

• Learn SEO

Search engine optimization: SEO simply explained

Social media marketing is a small area that is mostly only interesting for B2B. But now think of big markets like travel, pets or even e-cars and real estate.

We can promise you:

Life can be so simple with 1,000,000 relevant visitors a year.

Relevant = search by topic (interest already exists)

Calculation example: Visitors per month + Converison (sales)

Traffic – How about if you have a website and reach a million people a year? That’s round about 84,000 visitors / month.

Sales conversions – Let’Let’s say only 0.1% buy from the store, which is not a typical conversion rate (more like 1 to 4%). With 0.1% conversion, you would already have 10,000 paying customers.

Margin and profit – If we calculate with a small margin of 15 euros / sale, then your profit is already at 150,000. At 1% conversion, it is 1.5 million profit. With a good rate of 4%, a whole 6 million profit for you.

Conversion Table:

• 0.1% conversion (bad) – 150,000 profit / year
• 1% conversion (ok) – 1.500.000 profit / year
• 4% conversion (good) – 6.000.000 profit / year

Traffic is not everything: convincing product

PS: This also shows that traffic is not everything! Reach is always only the first step. Behind it there must be a convincing product.

But how to become a traffic millionaire?

Keywordrds and competition

Before we get into the specific SEO strategy, here’s the golden rule first:

The more competition, the more profit, the harder it gets.

The advantage to getting started with good SEO:

Conversely, the more specific, the “easier”.

Some industries are relatively easy, some industries are relatively hard.

• High profit, little demand – neutral
• High profit, much demand – hard
• Less profit, much demand – hard
• Less profit, much demand – simple

For search engine optimization than it first applies the following rule:

The more specific the target group, the more specific the topic, the “simpler” the structure.

The marketing term for this, longtail.

Longtail simply explained: Example keyword chain

Longtail simply means “the long tail”. Translated into SEO, not the beginning, that is, the main keyword, but more distant keywords, more precisely keyword chains. An example says more than 1,000 words:

Main Keywordrd:

• “Buying a car”

“Buying a car” at #1 is going to be tough. That’s why you start with the long tail:

• “Buy Mercedes A-Class blue Hamburg”

The chain “Mercedes A-Class blue buy Hamburg” has less competition, because they all do something to “buy a car”. But who serves “Mercedes A-Class blue buy Hamburg”?

Behind the main keyword “buy a car”, of course, is much more potential, hundreds of thousands of search queries every month. Longtails are sometimes retrieved only ten times a month, 100 times a month, but if there is enough profit behind it, it is worth it, especially in market building against the big competition.

Focus Keywordrd(s) / Keywordrd Chains Difference:

• Focus: “Buying a car”
• Longtail: “Buy Mercedes A-Class blue Hamburg”

Strategy, structure, links and texts

To conquer longtails and main keywords you need strategy, structure, links and many, many SEO texts.

Search engine agencies use the search engine infrastructure to create presence for their clients. Google is ultimately like a big road, with many road users. If you get your business location far up the road, you will be visible to those driving (searching). The more advertising signs we have, the more attention and visitors our brand gets.

Infrastructure search engine, figuratively speaking:

Every placement on page 1, is a new billboard

So you build up longtails step by step and link them (links).

The longer users stay on your site, the better the metrics.

• Dwell time
• Abort rate
• …

SEO Strategy: Keyboard expansion

Then follows the strategy: expand longtails piece by piece. So that the rankings (placement) on page 1 increase.

The more good rankings, the more traffic (visitors to your website, online shop, …)

Let’s calculate with a really small example. A certain keyword brings 100 visitors a month if it is placed on page one. If we extrapolate this, you already get stable numbers. Just think, you would have this amount of visitors in a specialty store.

Example, keyword page 1 = 100 visitors / month:

• 1 = 100
• 20 = 2.000
• 50 = 5.000
• 100 = 10.000

That means just 100 page 1 keywords will already deliver you 10,000 quality visitors, every month. These are already:

• 120.000 visitors / year with 100 relevant keywords

Butterfly Effect in search engine optimization

Do you know the butterfly effect? This states that the flap of a butterfly’s wings will eventually cause a big hurricane.

Even in search engine optimization, small wing beats will gradually storm into big ones. The more long-tail keywords you conquer, the more relevant you become, even for the general topic, i.e. for your (ultimately, strategically focused) main keyword.

You know the example “buy car” and “buy Mercedes A-class blue Hamburg”. Here is another one for clarification:

Example: Real estate industry

The real estate industry is one of our main hobbyhorses, whether buying, selling or renting. Here, too, it goes up and up via the longtail. From the four “4 room apartment Berlin Spandau”, to the “4 room apartment Berlin”, to the “rent apartment Berlin”.

Longtail construction in stages:

• 4 room apartment Berlin Spandau
• 4 room apartment Berlin
• Rent apartment Berlin
• Apartment Berlin

Reach: main keyword and longtail in comparison

With each level the traffic (number of visitors) increases. Let’s take a quick look at our example here.

Now the question, how long does such a SEO project take to build? For this question you should also first consider the golden rule, do you work in a segment with high margins and high competition or in a special segment, with a small target group?

Structure:

• 1-5 years

By the way, an SEO project never really ends. After all, the competition is always growing, new companies, new projects, new private sites (blogs) and of course social media. Accordingly, content must be updated, but also newly created.

Example: “Currency trading” (Finance) + secret trick

Here is another practical example, of a new project. Also heavy keywords like “currency trading” are possible, if especially a secret trick is in the foreground:

Good, user-oriented content (added value).

Yeah, that’s the secret trick:

Make the user happy!

Example focus keyword “currency trading”:

Read more on the topic here:

• Search Engine Optimization

SEO and Google Ads: Insider Tip 2

Now here’s an insider tip to really reach everyone.

Combine organic reach and paid reach.

Google, like other search engines, lives on advertising revenue, which is achieved through the sale of prominent placements above the organic search results. Accordingly, stand before the qualitative content, always advertising links. No matter whether quality or not.

So for profitable areas, it pays to combine these two worlds. We also support our clients’ organic content, not only through social media marketing activities (sharing a post for example), but also through Google Ads, Display Ads.

Tip. Especially for e-commerce ultra interesting. Just think of the typical long-tail, as in our example “Mercedes A-Class blue buy Hamburg”. The purchase desire is relatively concrete and accordingly we should be the first place where users land after your search query.

Read even more about Google Ads, in Display Ads, as a complementary reach booster for your content here.

• Google Ads
• Native ads