Why an influencer agency?

Stephan M. Czaja, Inhaber

Good question! We’ve been around since the early days of social media and have over 8 years of experience in influencer marketing. With personal access to over 500 creators on TikTok, YouTube, Instagram, Twitch and more, we are perfectly connected. These relationships are not just names on a list, but real contacts from successful campaigns.

Our results speak for themselves:

• Influencer marketing since 2017
• Social media campaigns (organic & ads)
• 100+ successful campaigns
• 500+ personal influencer contacts
• Over 5,000 negotiations conducted

Collaboration? Let’s go! Call us without obligation or write to us directly here:

• Contact us

What goals are you pursuing?

Many customers come without clear goals: “We want to book influencers!” But why? For your investment of €100,000 to really make sense, you need concrete goals. Whether it’s more traffic, higher newsletter registrations or follower growth – we always set clear KPIs for the influencer campaign to maximize success.

• Lead generation
• More followers on social media
• E-commerce leads
• Newsletter opt-ins
• Store visits

Strategy: Who is planning your campaign?

A good campaign starts with a clear strategy. From target group analysis to the selection of suitable platforms and creative implementation – we make sure that everything fits together and that your message gets across.

• Campaign preparation
• Selection of creators and target groups
• Development of creatives and content
• Briefings and editorial plans

How do you choose the right influencers?

It’s not just about follower numbers. Views, engagement and the quality of interaction are crucial. With us, you’ll find the creators that really suit your brand and deliver results.

• Views and followers?
• Engagement and interactions?
• Likes, comments, shares?

How do you save costs?

Good price negotiations are the key. Unlike advertising options such as Google Ads, you don’t pay per click here, but for an entire post. We have the experience to get the best prices for you.

A simple comparison:

“1 post costs €12,000”

or with us:

“1 Post €5,000”

Who negotiates 50 prices for you?

Are you planning a large campaign with many Creators? Then you often have to have over 100 conversations. We take care of this for you so that you can concentrate on your business.

Who writes your briefings?

A good briefing includes much more than just product information. It’s about clear messages, stories and all the technical details. We create detailed briefings so that everything runs smoothly.

• Titles, descriptions, thumbnails
• Keyword analysis and planning
• Creative and content specifications

Who coordinates and monitors your campaign?

With only 5 creators and several posts, there is a lot of work involved. Planning, coordination and follow-up are crucial. We take care of the entire process and monitoring.

• Daily communication and agreements
• Monitoring and quick adjustments

How do you prevent expensive bookings without clicks?

Not every large reach brings success. The right creators, storytelling and a clear CTA are crucial. We help you to avoid mistakes and focus on conversions.

How do you reach the other 70%?

Organic posts often only reach 30% of the community. With targeted social ads and media buyouts, we get the full potential out of your campaigns.

Who provides you with a good evaluation?

We analyze the results after each campaign. What went well? What can we improve? This is how we ensure that you get the greatest possible ROI.

How do we think cross-media?

Successful campaigns are not limited to social media. We think further: events, posters, pop-up stores, different types for your influencer event concept – everything that brings your brand to life.

• Cross-media strategies: from billboard to launch party
• Event planning and presence

Collaboration? Let’s go!

Call us without obligation or write to us directly here:

• Contact us

You can find our CM x Creator unit here:

• Influencer agency.

Changes in Influencer Marketing

Over the years, influencer marketing has changed a lot. Primarily due to the increasing spread of social media and the associated reach that influencers have today. But the way companies use influencers has also changed.

In the past, influencers were often just a means to achieve greater reach for a brand. Today, however, many companies see influencers as a real added value for their marketing. Because influencers can not only achieve a large reach, but also be a trusted face for a brand.

This change is mainly due to the steady growth of the influencer market. According to a study by the consulting firm “Klear”.

the market for influencer marketing grew by around 32% annually until 2022.

The increasing demand for influencer services has also led to the professionalization of the industry. In recent years, more and more agencies and platforms have established themselves that support companies in their search for and use of influencers.

The way companies pay influencers has also changed in recent years. Many companies now pay not only per post or per follower, but also per engagement, such as likes or comments. This is mainly due to the increasing competition for attention. The greater the reach of an influencer, the higher the price.

All these changes show that influencer marketing is not a fad, but has become an established part of many companies’ marketing.

The future of influencer marketing

Influencer marketing has become one of the most important and effective advertising tools in recent years. It has become an integral part of digital marketing and many brands are realizing the benefits it offers. The future of influencer marketing lies with social media platforms, as they can help raise awareness of a brand, create engagement and generate more sales.

In the future, people will benefit from influencers in a variety of ways. Some examples are:

Micro Influencing

With the latest technologies, it will be possible to find out more about specific target groups, which will increase the chances of addressing target group specifics with appropriate influencer marketing. This means that brands can use micro influencers to create more targeted campaigns that cater to specific interest groups.

AI-powered influencer marketing

Artificial intelligence (AI) is already having a big impact on many areas of marketing and this will also apply to influencer marketing. AI can help compile more relevant information about specific target groups, making it easier to achieve company-specific campaign goals.

Video Influencing

Video content is one of the most popular content formats for social media channels. Moreover, videos are very effective in building reach and engagement. Therefore, video influencing will become increasingly important in the future to deliver more content to audiences and create more visually engaging content for brand names.

More sustainability

Sustainability is an increasingly important topic and companies need to understand and learn to follow a sustainable strategy in order to maintain their reputation as a trustworthy brand and to be able to succeed in the long term. Therefore, in the future it is very likely that companies will look for ethical standards and want to cooperate with influencers who can convey sustainable values to them.

Influencer Marketing: Conclusion

Influencer marketing has become a powerful tool to help companies build their brand. The relationship between companies and influencers has changed radically over the years: It is now necessary to build relationships of trust and design credible campaigns. Working with the right influencers can help inform more people about your product or service, generating more sales. All in all, it has become obvious that influencer marketing has changed a lot over the years – and it will certainly continue to change!

Criticism of influencer marketing

That’s how influencer marketing became as we know it today, and that’s probably how it will change in the years to come. Influencers reach thousands, if not millions, of people every day with their content. With that comes a huge responsibility.

• Criticism of influencer marketing

TikTok Songs: Dance Challenges, Pranks and Co.

Without the cool sounds and music, the app wouldn’t be what it is today. The TikTok content creators post videos with great songs every day. We bring you the best TikTok trends with songs from Jason Derulo, Justin Bieber, Michael Jackson, Bruno Mars and more. There are popular dance challenges to go along with the music, cool choreography to dance to, and even fun pranks. If you’re looking for new music to add to your playlist, TikTok is the place to be. On TikTok you will find originals, covers and mashups. Old songs from the 19th century also pop up again and again on the app and become a hit again.

Peaches – Justin Bieber

For weeks, the song “Peaches” by Justin Bieber was heard in almost every TikTok video. The song was not only used for dancing, but also as background music for recipe videos, fashion hauls, tutorials and more.

Savage Love – Jason Derulo

Jason Derulo is not only a famous singer but also content king. His song “Savage Love” was the absolute catchy tune for weeks. In addition to his creative and funny videos, the American musician also uses the platform to promote his music. To the song he published a matching choreography on TikTok, which is known to every user since then. The American singer and actress Jennifer Lopez also danced to the song on TikTok.

Jerusalema – Master KG

The song that connected the whole world during the difficult times of the pandemic. The song “Jerusalema” was the absolute hit for months. The hospital, the fire brigade and the police all danced the choreography to the South African song together.

“Don’t talk to me” – Playboi Carti

The songs are not only used for dancing at TikTok, but also to express their own opinion. In this video, the lyric series of the song “Punk Monk” by “Playboi Carti” is running. The lyric series “Don’t talk to me”- is used in different ways here.

Heartbreak Anniversary – Giveon

Heartbreak Anniversary – an emotional song about a breakup. The TikTokers know how to use music properly, because they accompany this song with an emotional expression dance.

Leave The Door Open – Bruno Mars ft Silk Sonic

Bruno Mars remains a true romantic. “Leave the door open” has become the favorite song of TikTok users. In the process, the song line “What you doing, where you at…” has been used to express various situations.

https://www.youtube.com/watch?v=0003MAAgEq4

Towel Prank with “Bad” by Michael Jackson

The King of Pop may have passed away, but his music is still alive. In the TikTok Towel Prank, the song “Bad” by Michael Jackson is used. In the pranks, the women pretend to be naked under their towels and expose themselves at the sound of the chorus. The point is to capture the reaction of their partners. Check out the hilarious reactions in this video!

Dance Challenge “Corvette Corvette”

Here you can see the video of the TikTok trend “Corvette Corvette” by Popp Hunna.

TikTok choreography to the song “Beatbox 2

Check out the dance challenge to the song “Beatbox 2” by SPOTEMGOTTEM Feat. Pooh Shiesty.

https://www.youtube.com/watch?v=Rtd6USSIeTU

TikTok Trends: Dance Challenges, Music and Co.

You want to learn more about the different trends? Then we have more great videos with cool dances and much more.

Dance! Music…

On the train, on the playground, and at school, you see kids and adults with their smartphones on TikTok these days. What’s the deal with the app and why do so many spend hours watching videos? We have the answer for you right here! In addition to recipes and comedy, TikTok is known for its music.

The wave around TikTok started during the lockdown. Many lost their closest family members and friends due to Covid-19 and suddenly had a lot more time on their hands. TikTok has thus become the refuge of many, because with the great videos of the app, you will be entertained for hours indefinitely.

All you need is a smartphone and internet. Among the many other TikTok videos, the dance videos are especially popular. On the app you can find the trendiest dances to dance along.

• TikTok dances

Trend List: Ideas, inspiration and best practice

On the most popular app for video clips, the coolest trends begin. TikTok is a descendant of the app Musical.ly, which mainly targeted children and teenagers. The app allowed kids to dance to songs on playback and record “LipSync videos.” LipSyncs are the term used to describe the videos in which people sing and dance along to the music. Such videos are still popular on TikTok as well. Compared to Musical.ly, you can add a lot of great special effects and color filters on TikTok today. On the platform, you can also share posts, comment, and even make duets with other users. Since the app has many great features, the target audience of users has expanded. Adults and Instagram content creators are also migrating to TikTok for fun. Apart from cool songs, you can also use scenes from movies and series as sound. However, these are copyrighted and cannot be used for other platforms.

• TikTok Trends

Influencer Marketing Online Course: Overview of Topics

1. Definition, Development, Youtube, Facebook & Instagram
2. Blogger Relations? Advantages and disadvantages of the method
3. Social media software tools for post scheduling and followers
4. KPIs (key performance indicators), goals and planning of the social media campaign
5. Quality and quantity of bloggers and interaction
6. Briefing, forecasts, contact establishment and monitoring
7. Certificate Test Influencer Marketing Instagram

Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Duration: 13:51 Minutes

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VIDEO

Classification and categorization of bloggers

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. I also take a clear classification and talk about what real (!) reach influencers have on the social network Instagram. So that companies that start with influencer marketing have an honest and comprehensive overview.

• Relevance
• 5-10k are micro
• 10-100k
• 100k+ can become idols
• 1M+ Stars

Most popular are:

• Top Germany (Soccer, Youtuber, Lisa and Lena)
• Normal influencers (fashion, lifestyle, sports)

Categories that make up 99% of the content on Instagram

• Fashion, Biggest Topic
• Music
• Food
• Travel
• Fitness
• Beauty
• Accessories
• Pet

Advantages Influencer Marketing

The advantages of influencer marketing are obvious and have already been clearly highlighted in the last sections. Influencer marketing not only has a significantly lower CPM, i.e. thousand-contact price, which is used as a general comparison factor for campaigns in the media industry. Influencer marketing enables honest referral marketing on a whole new level. The first big companies and international firms are testing the first campaigns, influencer marketing is still new for many! Yet there is already a lot of expertise and also many best practice examples that show how successful influencer marketing can be as a method and strategy for marketing.

Advantages of the method of marketing through bloggers

• Desired target group< No Adblock No control Exact target group (data influencer)
• Influencer marketing is credible< Bridging the distance to the consumer
• High ranges< Pamela Reif 3.3m Vogue 200K, < 10% Paola Maria 5.4 m
• Promising success< In 2017, 50% of 14-19 year olds bought a product through an influencer recommendation

Purchase decision by age group

• 50% – 14-19 years
• 33% – 20-29 years
• 24% – 30-39 years
• 10% – 40-49 years
• 7% – 50-59 years or 3% 60 years +

Risks of the strategy

• Offensive advertising does not work< Solution: Product placement or storytelling
• Dizziness with range< Solution: Engagement / interaction as hard currency

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