What can you expect from us?

With us, you will be part of a small but dedicated team based in the heart of Cologne. Your daily job will revolve around research, campaign management and reporting. If you love marketing, have a knack for management and are just as familiar with KPIs as you are with the latest social media trends, then you’ll fit in perfectly with us!

Sounds perfect? Perfect! Send us your application:

• E-mail: office@socialmediaone.de
• Subject: Application / Influencer Marketing
• Appendix: Application and curriculum vitae

Your tasks

1. Research: Finding the right creators
2. Campaign management: postings, approvals, insights
3. Reporting: Determine and optimize key performance indicators (KPIs)

Research: Finding the right creators

You analyze current trends in influencer marketing, identify suitable influencers and prepare comprehensive market analyses. Your focus is on developing and implementing the best strategies for our clients.

• TikTok
• Instagram
• YouTube
• But also Twitch, LinkedIn & Co. in individual cases

Campaign management: postings, approvals, insights

You plan, develop and manage influencer campaigns from A to Z. You will work closely with influencers, coordinate communication and ensure that the campaign goals are achieved.

Reporting: Determine and optimize key performance indicators (KPIs)

After each campaign, you create detailed reports in which you analyze the performance and evaluate it based on KPIs. You are responsible for ensuring that our customers receive the best possible results and focus on continuous optimization.

What we expect from you

1. Professional experience (ideal for immediate full-time employment)
2. Marketing and management skills
3. Strong communication skills
4. Team player

Professional experience: Optional (lateral entry possible)

You have at least 2 years of professional experience in an agency, ideally in the field of influencer marketing or social media management. Alternatively, you have the opportunity to join us via an internship. Depending on your previous experience, the internship will last between 2 and 6 months.

• Lateral entry via internship, 2-6 months depending on previous experience

Marketing and management skills

You love managing campaigns, developing strategies and are a real numbers person when it comes to KPIs. You have a strong understanding of marketing processes and are able to implement projects independently and in a goal-oriented manner.

Strong communication skills

You are not afraid to get in touch with influencers, customers and partners. You impress with your open manner and your ability to explain complex issues in an understandable way.

Team player

Although you work independently, you are a real team player. You support your colleagues whenever necessary and contribute to a positive working atmosphere. That’s why there is no remote work. We value direct communication within the team, which is why we work on site in the office. This allows you to contribute your ideas directly and work with us on creative solutions. However, working from home is of course possible in some cases after one year of operation.

What we offer you

1. Exciting projects: Beauty, pharma, automotive
2. Central location in Cologne
3. Career opportunities for you

Exciting projects: Beauty, pharma, automotive

You will work on innovative and varied campaigns for well-known clients and have the opportunity to play a key role in shaping influencer marketing.

Central location in Cologne

We plan and organize activities on social networks and in digital media for clients in Berlin, Cologne, Düsseldorf, Munich and Hamburg. Our office is located in the center of Cologne – ideal for exploring the city after work.

Career opportunities for you

With us, you have the opportunity to develop your skills and take on responsibility. We negotiate your salary individually and it depends on your experience and qualifications.

What does an influencer agency do?

You can find our influencer agency and other cases here: CM Creator Cases!

Outdoor and event campaigns:

Indoor campaigns:

Fashion! Up to virtual influencers:

Your way to us

If this sounds like you and you would like to become part of our team, then apply now! Send us your complete application documents including your CV, certificates and a short letter of motivation telling us why you are the right person for this job.

We look forward to getting to know you and performing the next influencer campaigns together with you!

Sounds perfect? Perfect!

Send us your application to:

• E-mail: office@socialmediaone.de
• Subject: Application / Influencer Marketing
• Appendix: Application and curriculum vitae

Back to all: Jobs.

Why an influencer agency?

Stephan M. Czaja, Inhaber

Good question! We’ve been around since the early days of social media and have over 8 years of experience in influencer marketing. With personal access to over 500 creators on TikTok, YouTube, Instagram, Twitch and more, we are perfectly connected. These relationships are not just names on a list, but real contacts from successful campaigns.

Our results speak for themselves:

• Influencer marketing since 2017
• Social media campaigns (organic & ads)
• 100+ successful campaigns
• 500+ personal influencer contacts
• Over 5,000 negotiations conducted

Collaboration? Let’s go! Call us without obligation or write to us directly here:

• Contact us

What goals are you pursuing?

Many customers come without clear goals: “We want to book influencers!” But why? For your investment of €100,000 to really make sense, you need concrete goals. Whether it’s more traffic, higher newsletter registrations or follower growth – we always set clear KPIs for the influencer campaign to maximize success.

• Lead generation
• More followers on social media
• E-commerce leads
• Newsletter opt-ins
• Store visits

Strategy: Who is planning your campaign?

A good campaign starts with a clear strategy. From target group analysis to the selection of suitable platforms and creative implementation – we make sure that everything fits together and that your message gets across.

• Campaign preparation
• Selection of creators and target groups
• Development of creatives and content
• Briefings and editorial plans

How do you choose the right influencers?

It’s not just about follower numbers. Views, engagement and the quality of interaction are crucial. With us, you’ll find the creators that really suit your brand and deliver results.

• Views and followers?
• Engagement and interactions?
• Likes, comments, shares?

How do you save costs?

Good price negotiations are the key. Unlike advertising options such as Google Ads, you don’t pay per click here, but for an entire post. We have the experience to get the best prices for you.

A simple comparison:

“1 post costs €12,000”

or with us:

“1 Post €5,000”

Who negotiates 50 prices for you?

Are you planning a large campaign with many Creators? Then you often have to have over 100 conversations. We take care of this for you so that you can concentrate on your business.

Who writes your briefings?

A good briefing includes much more than just product information. It’s about clear messages, stories and all the technical details. We create detailed briefings so that everything runs smoothly.

• Titles, descriptions, thumbnails
• Keyword analysis and planning
• Creative and content specifications

Who coordinates and monitors your campaign?

With only 5 creators and several posts, there is a lot of work involved. Planning, coordination and follow-up are crucial. We take care of the entire process and monitoring.

• Daily communication and agreements
• Monitoring and quick adjustments

How do you prevent expensive bookings without clicks?

Not every large reach brings success. The right creators, storytelling and a clear CTA are crucial. We help you to avoid mistakes and focus on conversions.

How do you reach the other 70%?

Organic posts often only reach 30% of the community. With targeted social ads and media buyouts, we get the full potential out of your campaigns.

Who provides you with a good evaluation?

We analyze the results after each campaign. What went well? What can we improve? This is how we ensure that you get the greatest possible ROI.

How do we think cross-media?

Successful campaigns are not limited to social media. We think further: events, posters, pop-up stores, different types for your influencer event concept – everything that brings your brand to life.

• Cross-media strategies: from billboard to launch party
• Event planning and presence

Collaboration? Let’s go!

Call us without obligation or write to us directly here:

• Contact us

You can find our CM x Creator unit here:

• Influencer agency.

Changes in Influencer Marketing

Over the years, influencer marketing has changed a lot. Primarily due to the increasing spread of social media and the associated reach that influencers have today. But the way companies use influencers has also changed.

In the past, influencers were often just a means to achieve greater reach for a brand. Today, however, many companies see influencers as a real added value for their marketing. Because influencers can not only achieve a large reach, but also be a trusted face for a brand.

This change is mainly due to the steady growth of the influencer market. According to a study by the consulting firm “Klear”.

the market for influencer marketing grew by around 32% annually until 2022.

The increasing demand for influencer services has also led to the professionalization of the industry. In recent years, more and more agencies and platforms have established themselves that support companies in their search for and use of influencers.

The way companies pay influencers has also changed in recent years. Many companies now pay not only per post or per follower, but also per engagement, such as likes or comments. This is mainly due to the increasing competition for attention. The greater the reach of an influencer, the higher the price.

All these changes show that influencer marketing is not a fad, but has become an established part of many companies’ marketing.

The future of influencer marketing

Influencer marketing has become one of the most important and effective advertising tools in recent years. It has become an integral part of digital marketing and many brands are realizing the benefits it offers. The future of influencer marketing lies with social media platforms, as they can help raise awareness of a brand, create engagement and generate more sales.

In the future, people will benefit from influencers in a variety of ways. Some examples are:

Micro Influencing

With the latest technologies, it will be possible to find out more about specific target groups, which will increase the chances of addressing target group specifics with appropriate influencer marketing. This means that brands can use micro influencers to create more targeted campaigns that cater to specific interest groups.

AI-powered influencer marketing

Artificial intelligence (AI) is already having a big impact on many areas of marketing and this will also apply to influencer marketing. AI can help compile more relevant information about specific target groups, making it easier to achieve company-specific campaign goals.

Video Influencing

Video content is one of the most popular content formats for social media channels. Moreover, videos are very effective in building reach and engagement. Therefore, video influencing will become increasingly important in the future to deliver more content to audiences and create more visually engaging content for brand names.

More sustainability

Sustainability is an increasingly important topic and companies need to understand and learn to follow a sustainable strategy in order to maintain their reputation as a trustworthy brand and to be able to succeed in the long term. Therefore, in the future it is very likely that companies will look for ethical standards and want to cooperate with influencers who can convey sustainable values to them.

Influencer Marketing: Conclusion

Influencer marketing has become a powerful tool to help companies build their brand. The relationship between companies and influencers has changed radically over the years: It is now necessary to build relationships of trust and design credible campaigns. Working with the right influencers can help inform more people about your product or service, generating more sales. All in all, it has become obvious that influencer marketing has changed a lot over the years – and it will certainly continue to change!

Criticism of influencer marketing

That’s how influencer marketing became as we know it today, and that’s probably how it will change in the years to come. Influencers reach thousands, if not millions, of people every day with their content. With that comes a huge responsibility.

• Criticism of influencer marketing

Find and activate animal lovers: But how?

Whether it’s food, toys, clothing and accessories for cats, dogs, mice, etc. Social media marketing is all about one thing, interaction. If you want to build your own community that actively talks about your brand, but also recommends your products to each other (within the community), then it is no longer enough to post a product here and there. Social media marketing needs structure, planning and of course efficiency, especially when combined with e-commerce. Keywords here are already social media advertising, targeting but also re-targeting of user groups. But let’s start at the very beginning. How does a social media agency work?

Mistake: Some ad agency is doing this

Many companies have been working with classic advertising agencies or PR agencies. Social media marketing is then added to the actual program, but treated stepmotherly. Accordingly, campaigns run into the void, postings do not provide interaction and advertisements do not provide sales in the online shop.

Performance and presence: really (!) reach users

The most common mistake, the mindset of “social media has to be done!” Yet social media is so personal, people look at their favorite apps in the morning, at lunch, at dinner and of course before bed. So social media is omnipresent. Accordingly, love must be put into concepts and strategies, as well as experience but also know-how for a good performance, simply put sales in the online shop.

Emotions for pet fans! That’s what it’s about

Especially with pet owners, it’s all about emotions that you need to evoke as a brand. Fortunately, it’s even a little easier for you than it is for many other brands. After all, you are already working with a product that provides high emotions in millions of households. Actually, the perfect foundation for social media marketing!

Since you have already landed on this page, the first step has already been taken. But what happens next?

The most popular pet, the cat!

number 2 most popular pets, the dog.

Workshop: Step 1 to the social marketing concept

Workshop – a joint workshop with you and our social media expert is the basis and the beginning of the cooperation. Here we analyze the brand, the products but also the target group for your snacks, treats, toys,… for cat, dog, hamster, mouse… singles, single parents, families, men, women, elderly people,… continue with areas of interest, your own place of residence, various parameters that ultimately lead to the creation of your social media strategy.

Social Media Strategy for Pets

Mentioned here again, should you want to learn more about each area, you can find more in-depth articles, guides and tips in our main menu but also in our social media blog.

Quickly explained, the social media strategy provides the common thread. Simply put, an editorial plan that everyone on the team adheres to, combining different aspects, from content of each post, to posting times, to tagging (increasing interaction). Within the social networks, between Facebook, Instagram, YouTube, TikTok, but also other representatives, social media marketing has become more complex, so the experience of a good social media agency will help you develop their own concept.

Then it’s on to the day-to-day work and activities on your social media channels. Of course, also external if you are thinking about influencer marketing. The possibilities are many, from influencer marketing to paid reach, advertising on social networks.

The great Why of the speech

What is a pet’s job anyway? Tasks of pets in the US

• Best friend – 66%
• Cuddly toy – 59%
• Protector – 37%
• Child – 33%
• Therapist – 25%

Love meets performance

Not only are we top equipped for the job as a social media agency, through our experience and expertise, we also have three cute little staff members in the office with lots of fur!

Strategy means one thing above all else, knowing your target audience.

Targeting: Exact addressing of persons

Another very important aspect, advertising on social networks. But why are the social networks so strong?

You know that social networks store and of course process a lot of data about their users. The largest social network alone has well over 2,000 parameters of information per user. This includes simple information, such as age, place of residence or interests, as well as more complex information, such as the history of likes. The more information social networks have, the more efficiently they can serve ads to their customers. This is exactly what we use as a social media agency to create ads with performance!

Identify and promote target groups

Accordingly, we can also make good connections, for example, between families, single, dog owners, cat owners, budgie owners, hamster owners, mice owners and all other types of pets. Advertisements can be designed accordingly precisely in visual aspects (image, video) but also in communication, such as text, emojis, links.

And you can always be more specific! Here we really only want to show you a small aspect of the possibilities that are available to you as a company with the right social media agency.

You can address the exact target groups even more precisely at individual locations, e.g. at places of residence but also at people who are interested in certain places, e.g. because they want to travel there soon.

But you can also target people who have visited your online shop, were interested in a certain toy or food and now should be shown ads of this single, special product again for two, three weeks. As you can see, the marketing tools within social media ADS are powerful and diverse.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

• Contact

The first, real Social Shopping Network

As a social network, Instagram has over 1 billion active users every month. This makes Instagram the most engaged network, even ahead of Facebook itself. Approximately 70% of Instagram users are under 35 years old. This is an extremely strong target group, also with a view to the future and the strategic development of their own brand. Products have been linked to Instagram for about two years. That’s why the function has long been an insider tip from our e-commerce agency.

Until now you have to create a Facebook Shop for it. Accordingly, the effort was too high for many people. After all, the own store had to be connected to Facebook to mark products on Instagram. Now everything is much easier, much more present.

Create Instagram Shop in the app, done. Now you can create products and link them in your photos and videos

That is why we wanted to tell you about it directly! Today we will take a first, basic look at the feature together. Most of the time we get very basic questions about Insta Shopping. This article answers all questions step by step.

• What is Instagram Shopping?
• Is Instagram Shopping worth it?
• How does Instagram Shopping work?
• How can you sell stuff on Instagram?
• How much does Instagram Shopping cost?

What is Instagram Shopping?

When you start the app, 5 icons appear in the main menu. One of them is new, the Instagram Shopping function.

The icon is not only present at the start of the app, but also in all subpages. It doesn’t matter if it’s a news stream, your own profile or the search for content and channels. Instagram tries something completely new with it, it becomes a social shopping network. If you open the shopping area, you will find the start page for the area here. From here you can search or navigate by topics. There you will find products, stores and other inspiration marked by users (or brands).

For example, here you can mark Influencer your products (or yourself).

Tip! Product videos instead of photos

As you have already learned in the article Instagram Video Algorithm, Instagram focuses more and more on video content. TikTok is already competing with 800 million users. Dior, for example, uses video to make your products more vivid.

This is Instagram Shopping for users. Now let’s move on to the business area that is important for you as a marketing channel. Under the respective product or store you will of course find further articles from the store.

Key figures: Is Instagram Shopping worthwhile?

The question: “Is Instagram Shopping worthwhile?” we want to look at in a little more detail. Also in relation to social commerce in general, or its potential for the future. First of all, let’s take a look at the question: “Is Instagram worthwhile?

Instagram or… what do companies use?

As described in the introduction, Instagram has over 1 billion active users per month. This makes Instagram the most engaged network, even ahead of Facebook itself. Reach and interaction, you can find both on Instagram. But are companies taking advantage of the Instagram opportunity? 76% of companies worldwide use Instagram. Here you can see the exact percentage of companies using social media platforms worldwide in January 2020.

Social Media Marketing: Advertising expenditure until 2022

The next important question, how are companies’ investments in social marketing developing? After all, this is an indicator of whether companies and brands trust in social media marketing campaigns or rather rely on alternative advertising formats. Here you can see the investments in social media advertising worldwide from 2007 to 2018 and forecast 2022 (in millions of US dollars).

Facebook share: parent company in focus

Instagram has been part of the Facebook Group since the acquisition of Mark Zuckerberg. Looking at the company’s share price, the changed marketing world is reflected. The value of the company increases and increases. Here is a review of the past year (charts from Ariva.de):

In the context of the annual review of the Facebook share, here is a review of the share price development of the last years. Yes, an investment would have been worthwhile!

Direct sales instead of indirect advertising

A look at the advertising investments of companies shows that social media marketing continues to increase in its relevance. The marketing mix will therefore continue to diversify, and in addition to new networks such as TikTok as Instagram competition, there will also be expanded functions, such as the Insta Shopping function.

How does Instagram Shopping work?

To the question: How can you sell things on Instagram? Until now, influencer marketing has been the big topic on Instagram when it comes to marketing products. Now, products can be created directly and marketed in an adorable way. Users no longer have to leave Instagram to browse their own product catalog.

The golden 20’s bring with them completely new marketing opportunities for companies and brands. In social media marketing, this new, extremely present version of Instagram Shopping is of course also worth its weight in gold. But not only for established companies, also new and young brands can present themselves more elegantly. With one click on the icon you are in the world of Instagram Shopping

Over 80% mobile traffic

Proportion of Instagram.com desktop traffic by country of origin in September 2020

Setting up an Instagram Shopping Channel is free of charge. All you have to do is create your own Instagram Channel.

Create Instagram account

1. Download the Instagram app, either for Android or iOS
2. Tip on “Register”
3. Log in with your existing Facebook account, email or phone number and tap “Next”
4. Type in your full name
5. Select a password
6. Enter your date of birth and then tap “Next”

Voila! You have created an Instagram account. With this account you can now set up the shopping function.

TikTok vs Instagram

Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure of TikTok is forcing Instagram to change. You should consider this in your social media marketing plan. More about the current competition between TikTok and Instagram, is available here as an update in the article.

TV contribution to the “Business Model Influencer” in the Mediathek

• Now at the DW media library: Influencer Marketing [1:15 – 3:15 minutes]
• More about singer & songwriter Luna Farina
• More from Press & Media

Thanks to the whole team!

Many thanks to my team:

• CM Models / Natascha Windgaße
• DW / Miltiades Schmidt (Editor Office Economy and Science)

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / CM Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

• Read more about TikTok
• More about singer & songwriter Luna Farina
• More from Press & Media

Influencer Search Engine: The Online Tool for Instagram

A simple Influencer search engine does not exist! Or is it? Instagram belongs to Facebook. Facebook’s business model is data about users. If Facebook or Instagram made this data available so easily, the business model would no longer be exclusive to them. Other companies could quickly settle down to steal their own programs from the data. Facebook or Instagram acts as an intermediary and therefore keeps all data to itself. If you remember the data scandal of the company Cambridge Analytica, you will see what you can do with large amounts of data. In the course of the data affair and after Mark Zuckerberg’s hearings with high-ranking US officials, access to the data was restricted even more. Instead of thousands of accesses again, now only a few hundred are possible per minute. Therefore companies, software in addition, most on-board systems cannot pull large quantities of data any more. Since Instagram has nearly one billion users, one would have to update all these profiles daily, in order to be able to supply really meaningful values. With only 200 requests per minute, you can’t get that far every day. That’s why there is no exact analytics software for Influencer on Instagram.

The best alternative to detecting Influencer on Instagram is therefore a small live hack on our part!

Finding influencers with Combin

Agency everyday life: Influencers are sought by hand on the smartphone. This takes a lot of time. It is better to have a smart tool work for you: Combin.

Search function and results

Combin stands in particular for increasing reach through interaction. The basic function is to find the right audience using parameters. These include, for example, the number of likes on a picture or the targeted search for media with a specific hash tag. If you are looking for influencers, you can use this function to track down people.

Combin analyses millions and billions of contents in the search and sorts itself according to search criteria and chronologically. You get a simple overview with media and the most important data (likes, comments, etc.). Now you have 50, 100, 250 or more influencers at a glance! So the selection is easy.

• Continue to: Combin Software
• Price: Free of charge (Package: Starter)

Search filter

The search can be further restricted by entering hashtags. For car manufacturers #mercedes or #bmw easy to find people who:

1. Post the right content (with hashtag)
2. A certain number of Likes have (correspondingly many followers)
3. Associated number of comments
4. Time factor
5. Much more…

Specific search for influencers in regions? Whoever works internationally, for example in Europe, is confronted with many different languages. Our tip: Translate words with Translator (e.g. Google Translator) into national languages, then search. International search? When searching, it is particularly worthwhile to search for terms in the national languages.

If you search only for a #hashtag like #fashion, all postings (also with 0 Likes) appear, so you should set the filter directly to 5,000 + Likes. So the general search looks up with results, only filtered to one #hashtag.

Combin continues to evolve into Instagram marketing and content planning solutions.

Analyze channel

Here in Best Practice to see a new channel for a fashion magazine. This gives your own social media / influencer manager an immediate overview.

Instagram Analysis Online with a few clicks

Of course Combin can do much more! With our online tool you can perform the Instagram Analysis online. Very easy and convenient, from notebook, tablet, desktop PC and of course from smartphone. So you always have an overview of your current influencers, for different projects or campaigns.

• Continue to: Combin Software
• Price: Free of charge (Package: Starter)

Find influencers: Database for exact search

Most influencer agencies as well as social media agencies still work in Excel lists. Here the individual influencers are collected, with their channel ID, the individual URL but also the current follower and the current news. The data must be constantly updated, this costs a lot of time from employees and therefore a lot of money! Finding influencers is definitely not free of charge. For some campaigns it is 97.98 % time saving. The tool offers so many advantages to your company. Also in our consultations we see how much time can be saved in some agencies. Especially if one or two employees update data every day. After the online tool for the influencer search was integrated into the everyday life of the agency, these people were able to focus directly on more effective work.

amit you not only have a huge selection of influencers to find in Germany, but also in Europe and worldwide. So far, the search is focused on Germany, but you have protection access to many countries and cities in the world.

How to categorize influencers?

More about this topic: Influencer categorization.

Infographic: Classification of influencers

Free online course! Influencer Marketing Basics

Here is an overview of the different topics and focuses of the two-hour tutorial.

Introduction to Influencer Marketing

Definition

Development of social networks / social value

Social Network Ranking, Values of the networks

Classification and categories

Advantages Influencer Marketing

Risks

Software support in social media marketing on Instagram

Hootsuite / Screencast

Social Analytics / Screencast

Instazood / Screencast

Planning and implementation of an Influencer concept

Definition of the objectives

Applications / SA Hashtag Analyser

Qualitative and quantitative attributes of the influencer

Influencer Search / SA Research / SA Manager

Briefing for the Influencer

Contact

Contract

Processing

Offers for agencies / SA campaign planner

Monitoring / SA Monitoring

Conclusion

Introduction into influencer marketing