RTL Interview with Stephan Czaja: Virtual Avatars

The article features two German avatar creators, CM Models from Cologne / Berlin with Ella and Zoe, and Noonoouri from Hamburg.

Today on GMD (Frühstücksfernsehn), on Mittagsjournal and on RTL Explosiv at 18:00.

Now stream again in the RTL Mediathek:

• Virtual influencers on the rise

Excerpts (Screenshot rtl.de)

Virtual Avatar Ella.

Spectators puzzle: Real or not? Example fashion show (MarcCain).

Virtual Avatar Zoe.

Social Media One owner Stephan M. Czaja (also CM Models VR).

Virtual Kiss: Miquela x Bella Hadid

OMR Interview with Stephan Czaja

Now with Online Marketing Rockstars! Very few of our customers know that we have been quietly working on a new project for months, now even more than a year: Virtual Avatars! Virtual Avatars?

If you still have no idea what digital avatars are, in the new interview on Online Marketing Rockstars (OMR), you can now find the answers to many questions about virtual reality, the changes it brings to the media industry but also other areas of business and industry, from our agency owner Stephan Czaja.

Read now, the interview:

• OMR Interview

Media, social networks, virtual reality

The development of social networks has now come a long way, from the first attempts, such as MySpace to Facebook, today’s giant among social networks, next to Google (Alphabet) with Youtube. Then, since Instagram, there has been a completely new phenomenon, influencers. People who build presence (reach) and fans (followers) in digital spaces. What will be the next steps, where is the journey going?

Digitization is an ever-growing buzzword. Whether it’s journalistic texts written by tools with “artificial intelligence” or even people who have been artificially created and yet embody real, authentic content. A broad spectrum.

Advantages: CO2, risk on set, post production & co.

When it comes to innovations, the question is always: What is the advantage?

Reduce CO2 emissions: Positive PR / Brand Image

Especially in times of climate debate, such a VR production saves tons of CO2. Because, for such photo and video productions, with digital people, no one has to fly anymore. Already knew?

Here is an example of the CO2 balance:

• From: Berlin (DE), BER
• To: Cape Town (ZA), CPT
• Round trip, economy class
• Approx. 19,200 km, 1 traveller

How much do you estimate? 100 kg, 200 kg, 500 kg?

CO2 amount: 3.2 t

For a team of 10, directly 32 tons of CO2 emissions, for a photo or video production, just for the flights.

Large productions for e-commerce

Another advantage: mass production of photos and videos. Because, at the same time, thousands of garments can be produced in a very short time. Not every single piece has to be sent, prepared, ironed, dressed, photographed, undressed, …. Another advantage is the extremely flexible post-processing, which is otherwise not possible. Camera angles can be changed afterwards, not, but are also emotions, facial expressions and gestures. Completely new freedom, through digital avatars.

Storytelling makes them human: work behind the avatar

Through photos and stories on Instagram, these avatars come to life, so to speak. The better the storytelling behind them, the more real people want to know more about these digital avatars. You can see how well this works on channels like Lil’ Miquela or Noonoouri.

Read more, in the interview on OMR! Online Marketing Rockstars talks to the two teams from Germany that are competing with the US Creatorn in the interview. Among them are us and Noonoouri, who already has more than a million followers! Great work, great success from the Creators.

• Interview – OMR

Virtual Influencer: List

If you want to meet more of these virtual avatars, influencers, then you can find a detailed list here, with the individual profiles and links to each channel:

• Virtual Influencers

Exciting times for VR in advertising

World premiere after world premiere – with each passing day, the virtual world is becoming more real to us.

Criticism of digital avatars: “They take jobs away from people”

Of course, there are critics who say virtual people can never exist alongside real people. But there has always been criticism, at the beginning of a new technology. Bill Gates (Microsoft, founder) said the Internet will have no future. In fact, this technology giant, did not believe in the Internet. It is often like that when it comes to innovation.

There are first movers who believe in new ideas, projects and innovations and there are those who have to experience the future first.

Many take a critical view of VR, as described. In the past it was video games, currently it is “virtual networks” (social networks, example data scandal at Facebook) and in a few years, it will perhaps be virtual avatars, people, which are viewed critically.

Best Practice since 2019: Lil’ Miquela (Los Angeles, USA)

A little less than two years ago, the first digital avatar was created in Los Angeles. Meanwhile, millions of young people follow her (Lil’ Miquela) on Instagram. They, her followers, no longer perceive Miquela as a virtual person, but as part of their lives.

New competition from Japan and Europe

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Now there are two new teams active in the field of virtual avatars, one from Europe and one from Japan.

Special attention should be paid to the European project, active since 2021. Already there are several campaigns and the special feature: this VR team also develops virtual avatars for brands.

Therefore, today a “Closer Look” on Zoe and Ella, two virtual avatars from Europe. Tip. There is not much of these digital influencers, we have collected them all together for you here, in a clear list: Digital Avatars.

Examples: Advertising campaign, fashion show, VR presentation

How Virtual Reality can look like in advertising, we want to show here the first examples and best practice campaigns, from Europe.

Buffalo: Diversity Campaign with Ella Stoller – World Premiere

VR in fashion – The latest campaign, number 3 in 2021, released in March. Buffalo Shoes is one of the most renowned shoe manufacturers and shoe retailers that exist in Europe. The brand is known in all countries and has its headquarters in Germany and London.

Of course, as a market leader, you always have to be a trendsetter. So the very first campaign worldwide, on the topic of diversity, was created with a virtual model. The model in the campaign is called Ella (CM Models). You will also see her later in a completely new project, because in the meantime the development department has reached the point where she can dance, among other things, but also talk! Step by step, to the virtual human.

Source: Youtube / Buffalo

What gets people excited? In the end, it’s always about a great story. Just like there are great series that are remade season after season, just like there are Hollywood characters in movies that don’t exist in real life, yet everyone knows.

Here begins an entirely new story.

MarcCain: Fashion Show with Zoe Dvir (VR) – World Premiere

VR in the presentation – From a “virtual fashion show” has been heard more often, but virtual then always meant only that the fashion show is streamed and not presented live.

Since January 2021, the world is a completely new one! World premiere in Berlin, here begins a new level. 4 virtual models, 8 real models and one show. We come together for the first time both worlds. How beautiful?

Source: Youtube / MarcCain

Realtor: Ella Stoller – World Premiere

VR in real estate – Ella, as a virtual person, has various skills that are gradually being expanded (developed). A big step was the ability of speech, simply put! Eventually everything ends up being programmed, which means in the end it’s all one giant “app” – very, very simply put! The more it is taught, the better it gets. The developers can then set all sorts of parameters, not just on the avatar itself, and of course lighting, clothing and much more.

This is a new level, because this is no longer just about fashion, but about real estate, with a high value. Accordingly, the presentation must be extremely high-end and qualitative. The fact that a virtual person now presents the brand, the real estate portal and also individual properties is really a new step when it comes to presentation. Where is the future heading? Trade shows, interviews in fashion magazines?

Here is a very first small glimpse, a quick video screenshot in the evening, of the very first pulse that are online.

Virtual influencers: marketing and strategy

Virtual influencers, digital avatars, whatever you want to call this new category of “people,” they will leave a lasting footprint in advertising and marketing. Best practice projects, like from Los Angeles show that I can get millions of people interested in a virtual person, so much so that they actively follow him to get daily news.

The world of virtual influencers is small because the investment costs are extremely high. Entire teams work on writing codes, optimizing designs and so on. But there are a few who believe in it! Check out here the first, virtual people, avatars, models or influencers…. of the world at:

• Virtual influencers

Source : Zoe / CM Models

“How Beautiful” by MarcCain (VR fashion show)

Here is the first fashion show, worldwide with digital models. Created by MarcCain; Digital Models by CM Models / Zoe 101. Read more about virtual influencers here.

Zoe Dvir: Instagram, Life, Everyday Life, and Activism.

There is so much more behind the beautiful photos on Instagram than just a pretty young woman. The virtual model studies, meets friends and stands up for the things she cares about. Sounds almost too perfect? The virtual influencer definitely shares her weak moments as well. Sometimes she shows herself when she is sick or when she, like all of us know it, couldn’t keep away from the sweets department while shopping. Often with her: her virtual friend and model colleague Ella Stoller.

Tip. Read more about virtual influencers here!

Facts about Zoe Dvir: student, model & dog owner<

The virtual influencer was not simply programmed to model. Zoe tells a story that many can identify with. The digital beauty studies, works, travels and lives a life that is known from many thousands of influencers before her.

• Art & Design Student<
• Bartender
• Model
• Vegetarian
• Dog Mom
• Volunteer with the Animal Rights Association

Instagram @zoedvir: How the virtual model shares her life

As a virtual influencer, your social media presence is everything. Social media is the only place a virtual model exists to begin with. And it’s also the place where you share and define your personality. This is not only true for CGI influencers, but also the human counterpart. In the way you present yourself, you create your brand. So it’s extremely important what you share with the outside world and how.

• Instagram @zoedvir

Zoe presents everything that is important to her: pictures from her travels, favorite corners in her hometown Tel Aviv and her own studio. Zoe is also a proud vegetarian. She likes to share that with her followers as well, showing off colorful vegetables and fruits. But Nobody’s Perfect! Zoe has just as much of a soft spot for vegan and vegetarian sweets as many of us do. Did you know Oreos are Vegan!!! A sweet girl with sweet preferences, who can resist?

Model’s hobbies: Salty sea breezes and delicious pizza

When Zoe isn’t wielding a paintbrush in her studio, mixing cocktails behind the bar or cramming for her next exam, she tries to spend as much time as possible at the beach. So it’s perfect that she’s from Tel Aviv, where the nearest beach is only a stone’s throw away and the often mild temperatures don’t get in the way of a relaxing day at the beach. So: beach bag packed and off we go! But be careful: heat and salt quickly lead to fluid loss, so Zoe refreshes herself regularly and looks forbiddenly good doing so:

An active lifestyle naturally makes you hungry. Good thing Zoe loves cooking and baking! The plant-based treats are healthy and, of course, just what you need after a busy day of work and activity. So she shows that an animal and eco-friendly diet is easy and can be fun too.

Activism: digital model Zoe Dvir for his four-legged friends

Vegetarianism and veganism are more popular than ever and the choice of vegan food in restaurants and supermarkets is growing all the time. In Zoe’s home country of Israel, 5% of the population follows a vegan diet. That’s more than any other country in the world. How fitting, then, that Zoe also counts herself among the ranks of the veggie front.

That veganism can be a healthy way of eating is clear and explains the 22-year-old’s great body, but Zoe is about much more than her own health and her own body. Her goal is to make her followers aware of abuses in the field of animal husbandry, but also sustainability. Zoe stands for reduced, conscious consumption, against fur and has the goal to make the masses aware of grievances and the effects of our impact on the earth.

Jobs for virtual models: Adidas, CHAIN, Bird and more

It’s impressive how Zoe Dvir manages to find time for modeling on top of her studies and job as a bartender. I guess that’s one of the advantages of being a 3D animator: Time doesn’t matter. Travelling, university, job and free time are easy to reconcile.

As an activist for animals and the environment, Zoe naturally likes to work for sustainable brands and those with the goal of creating change. A change that she herself also stands for, because virtual models do have sustainable aspects.

Adidas: On the road to sustainability

The German sportswear brand Adidas has had a very intensive approach to sustainability issues for a number of years and has managed to be part of the Dow Jones Sustainability Index for over 20 years as one of the leading brands in the field of sustainability.

This makes the digital model with a penchant for sustainable lifestyles perfect for representing the brand. The model Zoe is wearing on her internet profile is the Adidas Her Studio Cropped Hoodie.

• Price 54,99 €

CHAIN Fashion: digital influencer Zoe Dvir for eco-friendly clothing production, video

The Argentinian fashion brand Chain had the great honor to present their collection at the Mercedes-Benz Fashion Week in Moscow. The young label is dedicated to sustainable, gender-neutral fashion. The products are made in Argentina from local materials with gentle dyeing and processing methods. Chain actively tries to prevent fabric waste and pays attention to gender-inclusive cuts.

For these reasons, Zoe Dvir and Chain are just a perfect match. Chain stands for everything Zoe lives. Sustainability, connection to home and nature. These similarities are also exactly what comes across in Chain’s commercial. The virtual model presents herself minimalistically in a white, figure-flattering jumpsuit and is slowly surrounded by ivy vines.

NJoy Design: Virtual Influencer Meets Hand Painted Clothing

You could almost say art meets art, because there’s a lot of design work that goes into a virtual model too. The Israeli label NJoy offers creative, hand-painted clothing by artists and the goal to bring a bit of virtuosity into your life.

Bird Scooter: digital influencer for e-scooters

The e-scooter macro-sharing provider Bird Mobility, which is also represented in Zoe’s hometown of Tel Aviv, has also teamed up with the cute curly-head to showcase its product. At just under 20 km/h, Zoe takes to the streets of Tel Aviv to visit her favorite spots. Whether that’s a café where she meets up with friends or the Apple store with the latest models.

Virtual fashion and sustainability

Digital and virtual fashion are one of the latest developments in sustainability for fashion. In the past, the fashion industry has increasingly moved in a direction that is detrimental to the planet and the environment. In the spirit of protecting the climate, many brands have moved to more sustainable production processes. Virtual fashion, like the models who wear it, is designed in 3D programs and then turned into reality with 3D printers.

A major advantage of this production method is the avoidance of material waste, which would normally occur in the traditional design process by hand. The large technical differences in the design process and the financial aspects that go hand in hand with them make it difficult to establish this method on a widespread basis.

Digital models like Zoe Dvir for sustainability

Not only does the activism of the young influencer help raise awareness for socially relevant issues, virtual models are also the people who wear and present the computer-animated clothing. In the competitive model business, however, it is never only relevant that the clothes are worn, but also who wears them.

With supermodels like Gigi Hadid, Kylie Jenner and co. a label simply gets more attention. This is where virtual influencers come into play. They bring their personal followings and are already a more recognizable face. Plus, Instagram success already proves how well the guy is received. Digital influencers represent the perfect middle ground between individual CGI models and real supermodels.

ZOE0.1: Digital Influencer Forge, Social Media Agency & Production<

ZOE0.1 specializes in creating and marketing digital influencers. The agency's beautiful avatars are created in the finest design work, the CGI models according to their own taste and then backed with a suitable story. Thus, three unique digital influencers are now part of the agency's portfolio:

• Zoe Dvir
• Ella Stoller
• Diana Torre

Each of the three young women has her own story and personal interests. Zoe, as we have already discovered, is a student, bartender and model. Ella stands out with her pink hair and is an influencer who wants to reach the top. She has already made her first appearances on Israeli television. The South African model Diana Torre is currently working as a dancer in London.

Booking: Zoe Dvir and Ella Stoller at CM Models

To perfectly prove their sense of time, the young model agency headquartered in Cologne has signed the two digital models. CM Models(model agency) represents a variety of aspiring and successful models and has already worked with well-known brands such as Chanel, Dior, Balmain and many more. A perfect match for the successful digital influencers.

Reality meets VR – Social News!

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay?

First virtual fashion show / fashion movie

Lil’Miquela has made a rise since 2019 that no one would have thought a virtual, digital person could achieve. She now has nearly 3 million followers on Instagram alone. In 2021, virtual people will be seen on the runway for the first time, today. Pictures say more than 1,000 words.

• Fashion show: Reality meets VR

Digital tattoo model on social media like Instagram & Co.<

We know the mysterious Blawko 22 as the model friend of Robot Beauty editor Lil Miquela, but who is Blawko? Like his model friends Bermuda and Lil Miquela, the male virtual model was created by Brud, founded by Trevor McFedries and Sara DeCou. Brud’s logo on his right thigh is one of his many tattoos on his body.

Blawko22 is one thing in particular: self-confident. The young robot has almost fallen in love with his own reflection! The virtual male model would love to clone himself so that she can kiss herself on the forehead. The beau convinces with his smooth buzz cut, the airy eyebrow slits and the facial tattoos.

In terms of fashion, Blawko goes for a stylish, urban streetwear style. His special trademark is his mask, which covers his mouth and chin. So far, there is no picture of him without the face covering. This makes the attractive model mysterious and enigmatic. Unusual and exciting at the same time, this makes him all the time! However, we hope that Blawko’s mask will fall soon…

Tip. Read more about the most famous virtual influencers here!

Instagram: Posts with Brud Friends and Stylish Outfits

On Instagram you can follow the daily life of digital model Blawko 22! Whether it’s photos of him from everyday life, clique photos together with Lil Miquela and Bermuda, gaming videos or memes – Blawko’s profile is always worth a visit. Sex sells: In many of his photos, the attractive male model presents himself bare-chested and shows us how sexy the models of the new generation are!

Youtube: Blawko’s tips for love, life and the perfect body

The digital influencer reaches thousands of subscribers with his videos. Do you need help with love, fitness or cooking? Then you’ve come to the right place! On his channel you can find tips on flirting with women or learn more about the life of a robot!

Jobs & Bookings: Supreme, Off-White, Balenciaga<

In terms of career, the male model is in no way inferior to his female colleagues! Luxury labels like Balenciaga, Supreme or Off-White want the special Blawko look to present their fashion!

If there's one thing Blawko takes care of, it's his skin. Proper skin care is a daily ritual for him. Who better to advertise Glossier Skincare than him!

Dating, women and relationship with Bermuda

As you can see in his YouTube channel, Blawko knows a lot about love. But how does it actually look like with him himself with love?

Blawko is a real ladies man and knows how to make the perfect impression on women on dates! But what about a committed relationship? There is supposedly a bizarre love triangle between him and Miquela and Bermuda. We eagerly await dates in Blawko’s love life!

Bermuda on Instagram: virtual Insta-Baddie

The young model from Los Angeles presents herself on Instagram like the typical Insta-baddie: flashy colours, eye-catching make-up and lots of bling bling. But instead of a polished image, Bermuda shows antagonistic traits. She loves controversy and scandal and jumps into them without fear of losing face.

Tip. Read more about virtual influencers and who you should know among them!

The digital model and her friends like Lil Miquela and Blawko22

@bermudaisbae is not a lone wolf, quite the opposite. She has solid references to many other virtual influencers. Lil Miquela and Blawko22, in particular, keep popping up on her profile. She shares a close familiarity with the latter in particular, as the two were a couple for a while. However, the love didn’t last too long.

The reason for the separation of the tattooed bad boy and the sexy blonde were personal differences. The two were just too different, which led the virtual male model to the conclusion that the relationship had a negative impact on his well-being. However, the two ex-turtle doves remained friends.

Scandal: Lil Miquela vs. Bermuda?

The biggest scandal Bermuda launched so far was to reveal the identity of girlfriend Lil Miquela to the public when she had not yet shared her virtual nature with the world.

Bermuda published a post in which she claimed to have given Miquela Sousa the chance to show her true colors to the world, otherwise she would. This beef generated an incredible amount of attention and even helped Lil Miquela expand her fame.

So the drama was just a publicity stunt to draw even more attention to the two. With success, because Miquela now has almost 3 million followers on Instagram. A number many real-life influencers can only dream of. With this fame come modeling jobs and many brand deals.

“Bermudaisbae” and her role models: Instagram bitch to the power of ten?

Further, the model avatar remains not entirely without controversy. Scandals feed her success and are what make her so appealing. Of course, Bermuda’s creators know this too, and cleverly play on the bitch trope they’ve chosen for Bermuda. A lot of spoiled brat and a little bit of malevolence make Bermuda what she is.

Her great role models make use of similar clichés. so she looks up especially to Regina George from Chick-Flick Girls Club: Caution Biting! (OV: Mean Girls) and likes to make use of her style and features. But fans of the film know that Regina is also just being that way to cover up her own complexes and problems. And above all, the film teaches us one important thing: popularity is never as important as true, honest friendships and peace with yourself.

In the end, Bermuda seems to have understood this as well and quickly reestablished a relationship of trust with her friends.

Brands presented by the virtual model: Vetements, Chanel and Co.

As an influencer with almost 300k Instagram followers, you naturally arouse the interest of many brands and can land the one or other brand deal. It’s also part of the modeling profession, especially as a digital model, to make brands aware of you. This works especially well by presenting designs of the brand for free.

Pretty in Pink: Trend label Vetements with virtual influencer Bermuda

Launched in 2014, the design collective began with the aim of producing down-to-earth fashion. The simple approach turned out to be hugely successful and Vetements went from being an underground label to a name that’s on everyone’s lips, especially in streetwear. However, as the luxury and sportswear markets continue to merge and shape the looks on the streets, the brand has shot to the forefront of the fashion world.

Bermuda proves just how well the bright pink of the brand’s turtleneck matches her complexion, which she probably has the California sun to thank for, on her Instagram profile.

Mercedes-Benz: In an off-road vehicle through the dusty streets of LA

The German car manufacturer is also extremely popular in the USA. Especially the SUVs stylized in English also called G-Wagen have it stars and influencers taken. So it’s no surprise that the blonde model doesn’t miss the chance to pose with the car in white.

Elegance á la Chanel: favourite brand from Bermuda

The French traditional label is known for its noble fashion designs. There is hardly anyone in the world who has not heard of the brand and its founder Coco Chanel. At the latest with the chairmanship of Karl Lagerfeld, the fashion house has become an absolute must-have in the wardrobe of all fashion fans who think something of themselves. There is no question that Bermuda is something to be proud of. It presents a modern version of the twill suit. The skirt and blazer combination contrasts with her blonde hair and makes her blue eyes shine.

Music career and booking: where to see Bermuda?

The Californian, like many who cavort in the megacity of Los Angeles, has her sights set on making it big. The first step, a considerable Instagram following, is done. More projects of the pretty model can be found here.

‘Queen of Robots’ shows off her musical talent? – Video

What Miquela can do, Bermuda has been able to do for a long time – at least it looks like she thinks so. On her YouTube channel, Bermuda not only compares herself to stars like Britney Spears and Lindsay Lohan, she’s also trying to boost her music career. Song of choice: a cover of American band Red Hot Chili Peppers. A supremely ironic choice considering the RHCP’s songs like ‘Californication’ harshly criticise the LA lifestyle Bermuda stands for.

Still, with a sort of Barbie meets Y2K aesthetic, the young woman from Los Angeles is able to get her personal version of the song across well.

Booking: Virtual Influencers for Fashion Shows and Brand Deals

Virtual models bring with them many advantages. For one thing, virtual models don’t age per se. For another, virtual models don’t have a bad day at the shoot. In addition, the digital avatars trigger a kind of fascination. Time and again, the real existence of digital models is questioned. Rightly so, if you consider existence in a classical sense.

However, the popularity of social media and the virtual space have catapulted the very notion of existence into whole new dimensions. Dimensions that agencies like CM Models are exploring in Europe. The agency’s well-established and highly trained team helps to find the perfect (virtual) model for one’s own needs and shines with distinctive industry knowledge.

Virtual models like Zoe Dvir have already appeared at Fashion Week under the agency’s umbrella, securing one contract after another.

Who is Shudu Gram? Facts, Instagram and origin of the virtual model

Shudu has managed to captivate the fashion world with her stunning looks within a very short span of time. How Shudu came to be and what are the inspirations for the virtual model can be read below.

Tip. Read more about virtual influencers here!

First digital supermodel: real or virtual?

Well, the question of Shudu’s real existence is basically settled in the headline. In April 2017, the journey of the model created by Cameron-James Wilson began. The photographer had a vision in mind and began teaching himself 3D modeling to turn it into reality. After days and weeks of YouTube tutorials, a lot of practice and a lot of talent, the first image of the CGI model was created.

As a photographer, Wilson had a particularly good eye for detail and was able to create a model that looked amazingly real. Every pore was in place, every part of the face was in the right place. Shudu is the epitome of perfection.

Instagram: @shudu.gram and the beginning of the CGI model era

Shudu Gram stepped into the limelight for the first time, on the profile Shudu gram created especially for her. She posted her first picture there on April 22, 2017. Tagged as 3D art, the finely crafted beauty was well received.

However, the career as a model really took off when the brand Soul Sky wanted to work with the pretty CGI model. A solution was quickly found: The brand’s T-shirt was unceremoniously created by Wilson in as a 3D model and put on the model. The result was breathtaking and the customers were satisfied. Since then, Wilson and the team at The Diigitals have put a lot of time and effort into 3D modeling clothing to fit the bodies of their virtual models and set the scene perfectly.

Key Facts about Shudu Gram

• Birthday: April 22, 2017
• Creator: Cameron-James Wilson
• Eye color: brown
• Star sign: Taurus
• First digital supermodel
• First order: August 25, 2017

Booking & Inquiries: The Diigitals, Model Agencies and more<

After Shudu amazed the world, creator Cameron-James Wilson recognized the potential of virtual supermodels. So after the great success he founded the modeling agency The Diigitals. The Diigitals is the first modeling agency in the world to exclusively feature digital models in its portfolio. The Diigitals does not limit itself to human looks with its models. With Galaxia, the first 'Beyond Human' digital model was introduced. The focus of the model creations is clearly on small details, such as skin texture, which make the models look hyper-realistic.

The Diigitals portfolio now includes seven models who can be booked for advertising campaigns, appearances and more. Although The Diigitals is a British agency, but also in Germany the first model agencies with CGI models can be found in the directory. For example, CM Models, an international agency based in Germany, represents Zoe Dvir and Ella Stoller. A step that shows the openness and also the interest of the model and fashion world in digital model avatars.

Digital supermodel with jobs for brands like Balmain, Oscar de la Renta & Co.<

Shudu has been able to land a big contract or two as a pioneer in the digital modeling world. The potential of the art project was recognized when 'Soul Sky' wanted to work with her. Shortly after, Fenty Beauty got a taste for the young woman and since then Shudu has been ubiquitous.

While digital models have faced a lot of criticism, especially Shudu for being inspired by African beauties but animated by a white man, there is a lot of potential in the use of CGI models. For example, digital models can help make the fashion industry more sustainable by using only one sample piece of fabric to digitize.

Balmain: Shudu with Margot and Zhi

Balmain proudly presents its ‘Virtual Army’ on its own website and on Instagram. With this, the French fashion house joins the ranks of labels that already rely on virtual models. Many in the industry are already predicting a rapid rise in the representation of virtual models in the advertising industry. Markets like furniture and home decor, as well as food, have been relying on 3D modeling instead of actual mock-up buildings for years. Especially since these environments can be recreated very realistically through CGI.

Fenty Beauty: Virtual model Shudu wears Mattemoiselle

However, the virtual model’s first big break came earlier. Fenty Beauty noticed the pretty model wearing one of their lipsticks and shared the picture on their Instagram account. The high-contrast, highly aesthetic image was not only popular, it also drew attention. This is because people couldn’t really make sense of the model’s appearance, but few realized that it was a computer animation.

Ellesse: Casual CGI Shoot

Founded in the seventies, the Ellesse label is also one of Shudu’s clients. The sports and ski fashion brand mainly shaped the fashion of the eighties, but celebrated a comeback in the 2010s. Accordingly, the brand’s image naturally had to be adapted to the new era. Using a CGI model for its campaign is definitely a step in such a direction.

Oscar De La Renta: The luxury label decorates Shudu

Dominican designer Oscar de la Renta is best known for his eye-catching ball gowns and wedding dresses. The prices of the luxury dresses are often in the range of € 12,000. Between 1993 and 2002, Osca de la Renta was a designer for Balmain, which also used the work of the digital model.

The label’s nature-inspired jewelry was recently showcased by Shudu on her Instagram account. The special thing this time: to show the full effect of the 3D art, the video is animated and shows how Shudu looks in action.

Magazine cover: Shudu for Condé Nast & Co.<

One of the biggest honors for models is to be on the cover of a major fashion magazine. But also appearances in the editorials are extremely difficult to get. It is exactly these kinds of jobs that make really good models stand out.

Shudu can keep up with that right at the front. She has already found her place in several magazines and has even graced the cover of a particularly large magazine.

Harpers Baazar: Shudu on the cover

Wearing a dress by Lavie at CK, Shudu is seen on the cover of Harpers Bazaar Arabia. Appearing imposing, the model poses over the camera and cuts a particularly good figure in the mermaid cut dress. The simple gold jewellery completes the look perfectly.

Zipped Magazine: Shudu and Koffi represent digital models

Zipped Magazine has gone straight for two virtual models from ‘The Diigital’ agency on the cover. Shudu and Koffi seduce the camera into their digital world. The newspaper has together with creator of the two, Cameron-James Wilson, and the magazine have geminsam answered the most important questions about Shudu and digital models.

WWD: Shudu in hyperrealistic 3D clothing

Womens Wear Daily specializes in news from the women’s fashion world. Shudu is definitely one of those news items. Virtual models are one of the biggest transformations the modeling industry has gone through in the last few decades. How much digital models will replace human models, however, is yet to be seen.

What is certain, however, is that slowly but surely the use of these will become more and more prevalent, especially with brands in the lower price segment. The clothing worn by Shudu is also particularly interesting in the shoot. The animation was done by CLO, a digital design agency that specializes in the digital design of extremely realistic clothing. The process of rendering textiles is extremely elaborate and involves an extensive study of the garments, paying attention to all the small parts and details and translating them into the digital realm. The end result then looks like this:

Interview with the creator Cameron-James Wilson

Inspired by a Barbie doll, Cameron-James Wilson created the perfect model. A vision that quickly evolved into something much bigger, his own digital modeling agency. He discussed how much work goes into programming with Zipped Magazine.

Most important questions about digital influencers

Speaking with “Zipped,” Wilson chatted up a few details about the models, his inspirations, and many more topics. The most important points are summarized here for you:

• Shudu was started as an art project
• The designer already has over 20 3D models he is working on.
• The need of brands for digital models is high
• Wilson plans to work more with other artists than brands
• Dealing with inclusion is not easy
• The digital model community will grow in the coming years
• The market for virtual model is already competitive

Lil Miquela: Virtual Model, Musician and Influencer

Female influencers often try to portray and publicize perfection on their social media channels. Lil Miquela may be one of the few influencers who can be authentically “fake” and perfect. Lil Miquela is a computer generated personality. Perfection is in her blood, so to speak – and yet she comes across as more authentic and “real” than some flesh-and-blood influencers. See for yourself what the digital influencer phenomenon is all about!

Tip. Read more about virtual influencers here!

CGI Model: How it all started in 2016 for virtual influencer Lil Miquela!

What a birth certificate entry is to one, Lil Miquela’s first Instagram post is the birth of a digitally created personality. Dating back to April in 2016, the first Instagram message marks the first step in an unexpected, successful career. The supposedly 19-year-old half-Brazilian leads the life of a classic influencer. All important aspects of her life are shared on her social media channels, fashion is showcased, interviews are given and music is produced. All this meanwhile in front of an audience of 2.9 million people on her Instagram account. Her Instagram profile allows glimpses into her life, which she describes as follows:

“Change-seeking robot with the drip!”

Video: The digital model introduces itself

I’m Miquela – a digital model, virtual musician – the list is long. As long as the list of her talents is, so is the list of people for whom this phenomenon around “digital personalities” is intangible. In the video below, Miquela gives you a glimpse into her life as a virtual influencer starlet in an attempt to dispel the suspicions of many. See for yourself:

Timeline: “Personal” development of a virtual influencer

• 2016: 1st Instagram message in April
• 2017: 1st music video “Not Mine”
• Collaboration with Calvin Klein
• More music videos on Spotify
• Collaboration with YouTube Music at Coachella Festival
• Ambassador for charity projects

Disclosure: Virtual Influencer Relationships

21st century technology at its best. While nowadays people are aware of the fact that Lil Miquela is a digital influencer, she has kept her community in the dark for a long time. Comments like “She is not real”, “She looks like an avatar in SIMS” were often not adressed further. Until April 18, when her secret is set to be officially revealed. This entire process will be dramatically staged. Bermuda, another virtual personality, hacks Miquela’s Instagram account and calls her a “fake ass person.” Only by fulfilling the ultimatum of revealing the truth surrounding her existence to her community does Miquela regain control of her Instagram account.

“I’m not a human being! I’m a robot!”

She claims that her progamming company Brud had sworn her to secrecy about her true identity. Either way, this PR strategy has had an impact – Lil Miquela and her unique story continues to inspire and disturb the entire social media world to this day.

History of Lil Miquela

Lil Miquela is a virtual personality. She is not a human figure in the traditional sense. Everyone is aware of that by now. But who is behind this technological innovation? Who is the face behind this technical, revolutionary development?

Movie Studio in the 21st Century: Brud

The answer is L.A.-based startup Brud. A company of engineers, storytellers and dreamers. They specialize, by their own admission, in artificial intelligence and robots. In short, it’s a transmedia studio where graphic designers, stylists, designers, writers and engineers merge their ideas and talents to create something new. In their case: Lil Miquela – the digital influencer in the 21st century.

Video: The phenomenon of a virtual influencer

Still not convinced? This video gives you a little peek behind the scenes and shows what the phenomenon “Lil Miquela” is really all about. Convince yourself!

Character and appearance of a digital influencer

Can a programmed personality have its own character traits? What are the external recognition features of a virtual model? Answers to all these questions and more can be found in the following two paragraphs!

Virtual model with freckles, gap teeth & full lips< The digital influencer inspires her community with her extravagant look. Sweet freckles, clear skin, an innocent gap between her teeth and rosy pouty lips. She doesn't conform to the classic beauty ideal à la blue eyes, blonde hair and Barbie stature. Lil Miquela has a look that is recognizable. Her dark brown hair is usually worn in a Princess Leia-esque chignon at the back of her head. With her big brown eyes, she charms the entire fashion world. Further she inspires with her outfits, which are always modern, trendy but also unique and extravagant.

Character: “fake” as a human being, “real” as an influencer

“39 degrees out im still getting this iced matcha!”

Just one of her many statements on Instagram or Twitter. Lil Miquela shares her everyday life with her community, acts humorous, authentic and likeable. Like a “real” person. She doesn’t take herself too seriously, but still knows how to address serious, socio-critical problems. Her fans love her for her authentic, “real” way.

Timeline: Career and trajectory of a fictional influencer

Virtual models are now so perfectly generated that we are often not even aware of how often we actually see them in advertising campaigns. The following is a small overview of previous cooperation partners of Lil Miquela:

Model, musician and much more

• Dior
• Chanel
• Prada
• Gucci
• UGG (40th anniversary campaign)
• Porsche
• Burberry
• Jacquemus
• Moschino
• Boramy Viguier
• AREA
• No Sesso
• And many more!

Model career: virtual beauty on the campaigns of the fashion elite

Starting with collaborations with skateboard labels, Lil Miquela has fought her way into the fashion world. Calvin Klein, Prada or Moschino – just to name a few names – are now among her partners. Here are a few of the most important advertising campaigns!

Calvin Klein: Kissing scene with Bella Hadid

Big designers like Calvin Klein use Lil Miquela’s celebrity for commercials. In May 2019, Calvin Klein proves his marketing skills. He creates a campaign video where Bella Hadid performs alongside Lil Miquela. A kiss between the two beauties makes headlines, and not just virtually! See for yourself:

Samsung Galaxy: Virtual Influencer in the Virtual World

Samsung has launched a global digital campaign in 2019, with Lil Miquela being one of the four members of #TeamGalaxy. She is promoting the Galaxy S10 alongside Millie Boby Brown, DJ and producer Steve Aoki and professional gamer Ninja.

#Team Galaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of “Do What you can’t!”.

That’s the official statement from Samsung. Lil Miquela brings the commercial into the 21st century. Why she’s behind this campaign? “I am the product of technology myself, so I can realte to Samsung in a way that’s a LOT more literal than most people. Wheter it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galays S10 – which I’ve named Samuel Phonington III,” she says herself.

Dazed: CGI model as editor

In addition to her career as a model, musician and influencer, she is also venturing into the world of magazines. The digital lifestyle magazine “Dazed”, based in London, hires Lil Miquela as an editor.

“thanks to her experience a musician and activist on the side of her modeling work!”

The voice of a digital personality

Lil Miquela is not only wowing the fashion world with collaborations. She also shines with a singing career. Lil Miquela’s music is in the realm of pop and house and has already gained many followers. While Miquela is now hailed as a star by fans herself, she also has a list of role models. Rihanna, Erykah Badu, Aaliyah, Solange and H.E.R. – just to name a few of the big names. Following you will find a list of her most famous songs, with which she follows in the footsteps of her idols. On YouTube her videos already count more than 4 million views. Tendency rising! Listen for yourself:

Video: Music video debut “Not Mine”

Here you can find Lil Miquela’s music video for her song “Not Mine”, which was also her music video debut and attracted a lot of attention.

Video: “Hard Feelings” music video

Check out Lil Miquela’s music video for her song “Hard Feelings,” in which she dances on the trailer platform of a moving truck in the Las Vegas desert.

Charity: virtual influencer with heart

Lil Miquela has proven herself in almost all creative tracks and is successfuly celebrated as a digital influencer. However, she also uses her reach for topics beyond fashion, beauty and lifestyle. She makes herself loud for socially critical issues and calls for fundraisers. For example, her Instagram bio is adorned by the hashtag #BlackLivesMatter. The following is a short overview of the charity projects Miquela supports:

• Black Girls Code
• After-School-Program (Donation of music equipment)
• California Wood Fires
• BlackLivesMatter
• Etc.

Ella Stoller: Virtual Model from Israel

Pink hair, bright eyes and gaudy outfits. Ella Stoller is not easily forgotten. Find out how the virtual beauty is doing in the fashion world, who created her and what her career has been like so far.

Tip. Read more about virtual influencers here!

Creation and “birth”: Zoe01 creates virtual models

Zoe01 is a technology and creative company specializing in the design & development of computer generated personalities. They offer a new kind of service – they create a custom face, body including personal voice and individual traits.

They design and characterize a digital model that is brought to life with the power of social media. This is also the case with Ella Stoller – the company Zoe01 has designed the digital avatar with personality for reality. With success – in the meantime, the virtual model has built up a fan base and is able to record numerous model jobs with accompanying success in Israel as well as in Europe.

Time Line: career and development of virtual beauty

• Origin: Tel Aviv, Israel
• November 21, 2019: 1st public performance
• Magazine Cover: AT Magazine
• Modeljobs: Palette Swim
• Modeljob: Fix Underwear
• TikTok success (6.5k followers)
• Instagram Success (11k followers)

Digital model with pink hair and sympathetic charisma

Ella Stoller may not be a “real” person, but she is able to inspire her community on social media channels with her likeable charisma, her colorful and extravagant style and her self-confident appearance. How does a digital model differ from her model colleagues? To what extent does a virtual personality possess individual character traits? You will find answers to these questions and more in the following paragraphs!

Virtual beauty with shoulder length hair, perfect complexion and extravagant outfits

While Kaia Gerber, Bella Hadid and Co. have been conquering the catwalks of this world for years, virtual models are also celebrating more and more success in the fashion world. Those CGI models with a special look with recognition value can enjoy particular popularity. Pink or platinum blonde hair, almond-shaped eyes and striking facial features. Who, if not Ella Stoller, can be remembered for her looks! Her clothing style also speaks for itself. Colourful patterns, body-hugging cuts and stylish combinations. Whether floral two-piece in pink, bikini in animal print or sports outfit in neon batik pattern – Ella Stoller knows how to inspire her community and the fashion world with her outfits!

Character: self-confident & likeable digital influencer<

Rarely does the description "fake" apply to a person as accurately as it does to Israeli model Ella Stoller. The only difference is that this is an objective description rather than a subjective assessment. Ella Stoller is a virtual model, a personality generated by computers. Despite her lack of a "human" component, fans can often relate to her better than some influencers. She makes no secret around her "fake identity" and supposed perfection. Much more she plays with it and inspires with her authentic, likeable and self-confident manner. We like!

Virtual influencer, digital model and much more!

She shares her entire lifestyle on Instagram without losing that certain nuance of mysterious. With this concept she captivates the fashion world. She inspires with classic model jobs in well-known campaigns, interesting collaborations via Instagram and likeable, entertaining and at the same time no less intelligent TikTok videos. Her community describes her as a very confident, likeable and creative personality in the social media world!

Digital model in the digital world with Instagram and TikTok

Digital influencers and models without digital media would be like a top model without a catwalk. Not imaginable. Accordingly, Ella Stoller more than lives up to her role as a virtual personality. She shares her life on various social media platforms and thus entertains her continuously growing community!

Virtual model on Instagram: @itsellastoller

November 21, 2019: the birth of a new virtual beauty. Ella Stoller posts her first Instagram post on that day, taking her first step into the fashion world.

“New girl in town!”

With this comment under her post, she confidently states that a new digital beauty has entered the fashion world. Within a year, her Instagram account has reached 11k followers. Her posts count several hundreds of likes and regular comments. And the trend is on the rise! She refers to herself as a “Human Robot” on her platform. With this, she makes it clear from the start that she is a virtual model. With this honesty, her “perfection” looks authentic in the “fake” world of the 21st century!

Creative Tik Tok videos of a CGI model: @ellastoller

With nearly 7k followers on video platform TikTok, Ella Stoller has adapted to the 21st century zeitgeist. She inspires her community with classic TikTok videos. So far, she has already shared six humorous videos on the platform. Her most clicked video even counts almost 215k clicks. In total, she already has 17.2k likes on her TikTok account. And the trend is rising!

Booking, Career & Jobs of a CGI Model in Israel and Germany<

Ella Stoller has been shining in the modeling world since 2019. She is under contract with the Israeli model agency IT Models and the German model agency CM Models. Within a year, she has already landed some model jobs and was able to inspire with her extraordinary look and her friendly charisma. The following is a short overview of some of the most successful model jobs and campaigns.

Virtual Beauty as Cover-Girl of AT Magazine

Together with a real model, Ella Stoller graces the cover of the Israeli lifestyle magazine AK. With her self-confident charisma, her platinum blonde hair and her magnetizing eyes she gives the cover her individual touch. A successful first appearance as a cover model!

Modeljob: Fix Underwear

The virtual model is just starting out in the fashion world. One of her first modeling jobs is a collaboration with the label “Fix Underwear. On her Instagram account she regularly posts updates and new footage with the underwear label.

Modeljob: Paletté Swim

Ella Stoller inspires not only with her look and her outfits. She also knows how to put her body perfectly in scene. So it was only a matter of time until she inspires her community as a swimwear model. With Paletté Swim she has found her perfect cooperation partner. Flattering yet body-hugging cuts, bright color combinations and daring pattern combinations perfectly reflect Ella Stoller’s style. She especially opted into a blue ensemble with a perfect cut. This outfit graces several of her Instagram posts. See for yourself!

CGI model as the face of a campaign

The digital model not only shines in her role as an influencer, but also inspires as a campaign face. With her memorable hair, bright eyes and friendly charisma, she convinces not only her community but also well-known companies. See for yourself which companies have put their trust in the virtual model!

Digital food campaign with Take3: Next Level

Ella Stoller promotes an Israeli delivery service in the following video. Whether it’s sushi, pizza, Indian or co. – she shows that you can fulfill your food wishes comfortably from your couch. She wows with her smile, her comfortable yet stylish outfit and her dance moves! See for yourself: