Burlington

Training with social media component – Tip

Tip! Vocational training (businessman / businesswoman) in a social media agency.

Management assistant for office management / dialog marketing

Typically, vocational training in this area (i.e., office management assistant, dialog marketing or similar) lasts three years. This means you go to a company for three years and learn all the processes step by step.

However, such vocational training is not primarily about social media marketing, but also about the basics as a business person. In the context of vocational training, however, you will also learn about many aspects that will become important in social media marketing.

Commercial basics: purchasing, sales, personnel & co.

The basics of your vocational training are then typical aspects such as purchasing, sales, human resources, accounting, so ideally you will get to know many aspects. This not only prepares you perfectly for the specific job of a social media manager, but also familiarizes you with business processes.

Typical contents of the training:

• Purchasing
• Sale
• Personal
• …

You can find such training opportunities at social media agencies that are registered with the Chamber of Industry and Commerce as training companies.

Vacancies in our media agency

You are looking for a job?

We are looking for genuinely motivated employees!

Match.

Whether career entry and internship via initial topics such as content marketing or directly, as a junior or senior manager with the corresponding professional experience. Read more about our vacancies and jobs at Social Media One here:

• Vacancies

Become a social media manager

What do you have to be able to do? What is important? Learn more here:

• Become a social media manager

What does a social media manager earn?

The salary (income, wage) of a social media manager varies depending on the tasks for which you are involved. Then again, there are jobs, e.g. in performance marketing, where you not only have the fixed salary, but also an additional bonus, e.g. if the turnover has exceeded a certain level. For orientation of the salaries in a social media agency, here is a rough overview of the average wages in the industry.

• Salary

Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Social Media Agency: Consulting and strategy at a glance

Presence is one of the highest goals in social media marketing as well as in classical marketing methods and strategies. For banks, there are as many areas in which products can be advertised as there are extreme. These include complex issues, such as real estate management or portfolio management, but also the very frequently requested topics, of course often on the subject of account opening and loans.

In social media marketing, questions need to be answered. However, the questions should not only be answered, this would naturally involve very long texts, questions must be answered by pictures. The happy young woman at an ATM, the simple payment at the supermarket with her card, there are hundreds of situations in which the topic of banking can be presented positively. In particular it concerns the simple questions and fundamental advantages of their bank around only customers to generate.

For younger target groups, e.g. on Instagram, TikTok but also YouTube play just as for adults on Facebook and Twitter the same topics are important. Among the decisive criteria for bank and account choice are:

• Cash-free payment in the cinema, supermarket, everywhere
• Cash withdrawals at third-party cash dispensers
• Payment abroad when travelling and on short holiday
• Free app for the smartphone
• Online banking (TAN procedure) for easy transfer
• Digital account statements on the homepage or in the App
• Cash deposits possible
• Partner card for spouse or boyfriend, girlfriend
• Additional credit card

Goal in Social Media Management: Snack Content

These are the basic characteristics that a person associates with a bank. Central characteristics, modern procedures, service and reliability. All this must now be translated into a coherent concept for the social networks.

Of course, for banks, online marketing is not only about finding neww customers for accounts, but also about building society savings and even more complex issues such as:

• Estate Planning and New Construction Financing
• Financial planning for retirement provision and today
• Real estate management from property management to capital investment
• Portfolio management of equities, derivatives, indices and many more
• Private risk management
• Establish a foundation
• Pension management for old age

Many topics! Therefore it is worthwhile to have an experienced social media agency with you, because it can break down all complex facts into simple, explainable and easily understandable content. The result is the concept, from which the visual language is created again. In short, the social media agency’s concept and strategy is about making the bank stand out as one of the best. For different target groups, honest and credible.

In addition to this aspect, community maintenance and community management is a very important topic. Only an active community ensures that one’s own reach grows and that one thus gets more reach. This involves interactions between the photos and videos, because it is only through these interactions that the individual contributions are rated higher by the algorithm of social networks, so that more people are played out. That’s why we answer the question every day:

Which is the best bank?

But the added value of social media management also includes answering questions. For banks, this is where questions about account management arise, because this is often where the road to long-term customers begins.

• How long does it take to open a new account?
• What do I need to open an account?
• Which is the best bank?
• What is the basic account?

Your aim must be to play out the answers to this question to as many people as possible. In order to get enough reach, you can not only rely on the organic traffic, that is, the reach that is achieved without advertising the posting additionally. Depending on the network, this is between 6 and 14% of your own community. The reach is mainly influenced by their activity and the activity of their community. But you can’t get beyond a certain level, so you have to think about advertisements. Through advertisements you can reach extremely many people who you would not reach only through the organic traffic.

Adverts on Facebook, YouTube and Instagram

Yes, when it comes to social media marketing, you as a bank also have to think about paid reach. Advertising in social networks is extremely targeted thanks to the existing data basis. Not only the target groups can be very precisely targeted with advertisements, they can also find out which advertisement was the most successful and brought the most deals through various advertisements in later reporting and monitoring. In this way, advertising campaigns in social networks can be constantly optimized. But it gets even better.

Through retargeting, visitors to their own website can also be convinced of a deal at a later point in time by replaying advertising. Not each purchase decision is immediately met, therefore it is worthwhile itself user still over a few days or weeks geziert with appropriate advertising agency to bespielen. Retargeting even goes so far that advertisements are not simply played out randomly, they can go exactly to individual products and pages. If a user looks at thus a certain investment or a certain stock product, the action is registered and can be used later around the user a purposeful announcement for this one investment product or these one share to play out.

Target group definition has never been as accurate as it is now. From the already existing extremely precise target groups we can even determine additional interested parties who are not yet part of our target group definition but fit into the grid due to the proximity to our existing users. In simple terms, this means that if our investment sells especially to 40 year olds who are married, have certain interests, we can create target groups that have exactly these characteristics. In technical terms this is called Lookalike audience.

Reach get and Community develop

Aldi concepts, strategies, measures, productions and advertisements have only one goal, their bank should get reach! But what do you do with reach? Now it goes to the central core. From social media marketing, building the community. As already described at the beginning of the article, the main thing is to provide users with added value. Simple, briefly formulated messages. The right media in the form of photos and videos. In addition, there is the added value in the form of information, for example on our previously mentioned questions. In addition to this added value through information and media is the activity. Interaction and commitment is the currency in social networks. Simply explained, it means answering comments from users, whether it’s a question or not. Try to activate your community, for example through questions or surveys. Provide your users with further information. Either in your own network, cross media, e.g. from Instagram Photo to the continuative YouTube video with full explanation. Or to foreign media, for example renowned newspapers like Spiegel, Focus or Welt. Show them more than just advertising and marketing, give people a glimpse behind the scenes, show them employees from your team or present them to customers, your wishes and dreams.

Consultation and agency

You see, baking social media marketing yourself is very creative! Of course only if you have the right social media agency at your side. If you still have questions about social media marketing, management, community on trial or advertisements, then we look forward to hearing from you.

Why is social media marketing successful? 4 factors

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Social media has changed so much. In short, an entire communication model has been overturned.

Building awareness and developing new target groups

The development of social networks brought wi[text appears incomplete] it a completely new sender-receiver model. Previously, communication existed in only one rigid pa[text appears incomplete]. A few large media, a large mass audience and [text appears incomplete]e selective choice of information. Today, anyone can become a sender [text appears incomplete]emselves, which is also how [text appears incomplete]e first big influencers emerged, who today have more influence [text appears incomplete]an almost all magazines and journals. The same applies to companies, of course. While in [text appears incomplete]e past PR agencies had to be hired, wi[text appears incomplete]out [text appears incomplete]em no targeted communication wi[text appears incomplete] [text appears incomplete]e few big media would have been possible, today companies can build [text appears incomplete]eir own community. Even wi[text appears incomplete]out a community, you can broadcast information. For example, many large companies but also areas such as politics use Twitter. Al[text appears incomplete]ough [text appears incomplete]ey only have a few 100 followers, large media houses record [text appears incomplete]eir tweets directly. You can [text appears incomplete]us send your information directly to a large audience, are even recited by additional media.

This is [text appears incomplete]e new sender-receiver model; everyone can give out information equally. Social networks enable free, immediate and wide-reaching access to a huge community. Those who publish [text appears incomplete]eir content regularly and provide good texts and content [text appears incomplete]at bring added value to [text appears incomplete]e user can win over many fans. Ano[text appears incomplete]er advantage for companies, [text appears incomplete]is marketing channel does not cost advertising budgets for achieving reach. Theoretically, you can reach every fan once a week wi[text appears incomplete]out spending any money. This is completely different from search engine advertising or classic billboard advertising and flyers in magazines, for example.

It gets even better, [text appears incomplete]e better [text appears incomplete]eir content is, [text appears incomplete]e more often you encourage your fans to interact wi[text appears incomplete] [text appears incomplete]eir posts, [text appears incomplete]at is published content, [text appears incomplete]e more often [text appears incomplete]eir friend friends will see it. This referral marketing, is passive and very effective. Every time a fan presses like, comments on a photo or tags ano[text appears incomplete]er friend under a funny video, virality ( word of mou[text appears incomplete]) increases. That’s why you should already value your first 1,000 fans! They are your first 1,000 digital brand ambassadors.

• Social media enables messages to be sent directly; unlike in classic PR
• Communities are created [text appears incomplete]rough added value, i.e. valuable information, o[text appears incomplete]er users and communication as well as appreciation
• Referral marketing is very powerful, make sure you interact wi[text appears incomplete] your existing fans

Increasing image and trust by improving contact and communication possibilities

Many traditional companies [text appears incomplete]at have been around for 50, 100 or even 150 years have relied in recent decades primarily on [text appears incomplete]e point of sale (POS; [text appears incomplete]e place of sale, such as a retail store), [text appears incomplete]e place where business is transacted, wi[text appears incomplete] an attached service center or [text appears incomplete]e classic telephone customer service. Bo[text appears incomplete] forms are always a barrier for [text appears incomplete]e buyer or potential buyer, to [text appears incomplete]e point of sale I have to drive or walk, [text appears incomplete]e customer service I have to call impersonally and wait maybe for 12 minutes in a queue because no customer service representative to speak. Bo[text appears incomplete] possible cases in which a potential customer cancels a sale. And regular customers are so important!

Nowadays, everyone has [text appears incomplete]eir smartphone wi[text appears incomplete] [text appears incomplete]em, whe[text appears incomplete]er [text appears incomplete]ey’re 8 years old or 68, and half of [text appears incomplete]ose over 50 are regularly active on social networks [text appears incomplete]ese days. Did you already know [text appears incomplete]at? Our world has become digital, digitality is no longer just a phenomenon of young society. The Internet has established itself, Web 2.0 has completely turned around [text appears incomplete]e communication model, everyone searches for [text appears incomplete]eir information via search engines today, buys [text appears incomplete]eir clo[text appears incomplete]es or even technology products in online stores and reads news in online magazines instead of newspapers.

Therefore, offer your customer [text appears incomplete]e ultimate service, [text appears incomplete]eoretically reachable 24 hours a day, customers can reach o[text appears incomplete]er customers, for example, [text appears incomplete]rough comments, [text appears incomplete]ey can see 24 hours reviews and recommendations, [text appears incomplete]ey have all [text appears incomplete]e news at a glance, whe[text appears incomplete]er Berlin, London or Rome. They are reachable for all interested parties.

Take advantage of [text appears incomplete]is change for your business. Just look at [text appears incomplete]e possibilities of user-generated content, which we will discuss later. All [text appears incomplete]e feedback, comments, suggestions, you can use to fur[text appears incomplete]er develop products and services.

Streng[text appears incomplete]ening customer loyalty: daily interaction

How do you get valuable information from your customers? The larger your community, [text appears incomplete]e more information you can get, [text appears incomplete]e more information you can send, and [text appears incomplete]e more likely you are to increase your sales [text appears incomplete]rough social media marketing. Goals [text appears incomplete]at have been precisely defined beforehand can [text appears incomplete]us also be proven in key figures. The most important tool to retain customers and prospects on your own social media channel, i.e. to build up your own community, is regular, usually daily interaction. Why is daily interaction so important?

Social media marketing is a constant flow of information. The user only takes a moment for a single image. So [text appears incomplete]e big secret is to deliver information regularly. If you regularly publish new content, you will be remembered. Here we are again at [text appears incomplete]e practical marketing, who stands at [text appears incomplete]e end in [text appears incomplete]e supermarket or in on-line Shop searches, on [text appears incomplete]e product will fall back [text appears incomplete]at he or she knows. Presence is [text appears incomplete]erefore so important. But not only for sales, also for [text appears incomplete]e chance of a recommendation. Maybe today we don’t have [text appears incomplete]e right garment or [text appears incomplete]e right cell phone model for user XY. But [text appears incomplete]at can change tomorrow and user XY already presses Like, comments on [text appears incomplete]e photo or even shares it wi[text appears incomplete] a friend.

• Regular interaction ensures, as described in classic marketing, [text appears incomplete]at brands and products remain in [text appears incomplete]e memory.
• Regular interaction increases [text appears incomplete]e likelihood [text appears incomplete]at users will recommend your product or service

User-generated content: market research is hardly possible at a lower cost

Free market research! Instead of commissioning research institutes wi[text appears incomplete] 20 employees to call 1,000 people, modern companies are cleverly using social media. Large fashion companies can conduct a survey on Instagram wi[text appears incomplete]in seconds. This allows you to respond to trends and developments wi[text appears incomplete] virtually no loss of time and adjust your product range accordingly. So you don’t have to wait for sales figures from individual stores as you used to, only to optimize [text appears incomplete]e collection for [text appears incomplete]e coming year two mon[text appears incomplete]s later. Today, you can [text appears incomplete]eoretically produce locally in Asia, get opinions from all over [text appears incomplete]e world via social media, and make purchasing decisions directly and immediately. Modern new world!

User-generated is [text appears incomplete]erefore so extremely valuable to businesses, and [text appears incomplete]at’s why it’s one of [text appears incomplete]e four factors [text appears incomplete]at make for social media marketing success.

But [text appears incomplete]e use of user-generated content goes much fur[text appears incomplete]er [text appears incomplete]an market research.

For [text appears incomplete]e fur[text appears incomplete]er development but also [text appears incomplete]e new development of products such user generated content is extremely valuable! You get direct and unfiltered feedback from your users. Of course, [text appears incomplete]ere are also certain risks, you have certainly heard [text appears incomplete]e topic of shitstorms before. Look at [text appears incomplete]ings positively! Before your product becomes a dustup on [text appears incomplete]e shelves, you get early feedback and can take action to improve your product or service. But you can also use all [text appears incomplete]e comments, ratings and conversation flows to directly improve and optimize new developments. In a classic market research situation, you always have parameters [text appears incomplete]at influence [text appears incomplete]e course. Most of [text appears incomplete]e time [text appears incomplete]e test persons are not at home, so [text appears incomplete]e environment is completely different, which influences [text appears incomplete]e language but also [text appears incomplete]e emotions. The private atmosphere also ensures [text appears incomplete]at topics are adressed [text appears incomplete]at might o[text appears incomplete]erwise fall under [text appears incomplete]e table because [text appears incomplete]ey might be embarrassing for [text appears incomplete]e respondents in a real conversation. Many details need to be taken into account in market research, but [text appears incomplete]rough user-generated content [text appears incomplete]ey already have unfiltered feedback from [text appears incomplete]eir users. That’s why maintaining your own community is not only interesting for sales and increasing revenue, but product development can also be sustainably, positively influenced by [text appears incomplete]e various comments and ratings.

Reach and SEO

Here’s a tip for search engine optimization! Have you ever [text appears incomplete]ought about displaying reviews on Google directly on [text appears incomplete]eir website or in [text appears incomplete]eir online store? Positive reviews also ensure [text appears incomplete]at [text appears incomplete]ey are better positioned in [text appears incomplete]e search engines. For example, if you search for a major company, you will quickly see [text appears incomplete]at reviews are displayed very prominently in [text appears incomplete]e search engines. Users feel [text appears incomplete]at [text appears incomplete]e opinions of o[text appears incomplete]er users are very important. All studies and statistics show [text appears incomplete]is. Search engines now even go one step fur[text appears incomplete]er and bundle various social networks and [text appears incomplete]eir ratings wi[text appears incomplete] each o[text appears incomplete]er to get an even more comprehensive picture. So actively invite your users to rate your product, service or brand. This will also have a positive effect on search engine optimization.

In addition, remember [text appears incomplete]e own media on [text appears incomplete]eir own website or online store single beds. The recycling of content is very efficient, as well as media cross media are used, for example, on Facebook, Instagram and YouTube are published, of course, in different forms and layout, you should use [text appears incomplete]e published content in social media on cross media own platform. For example, YouTube videos can be embedded in posts but also Instagram photos. Under individual products in online stores, for example, you can embed reviews, recommendations or even comments on [text appears incomplete]e respective product.

Social media can be used much more extensively. For visitors to your website or online store, it makes your own presence look more modern and digital. In addition, [text appears incomplete]ey refer to [text appears incomplete]eir social channels and can [text appears incomplete]us gain additional fans. Visitors to your website or online store are [text appears incomplete]us also actively made aware of your social media channels.

Successful social media marketing

If you are also looking for successful social media marketing strategies and a social media agency [text appears incomplete]at can define your goals but also implement [text appears incomplete]em, [text appears incomplete]en we look forward to your project inquiry!

New! Native Ads: Recommendation instead of “advertising

Native ads (also called native display ads) refer to all paid advertising formats [text appears incomplete]at are discreetly labeled as ads. So, simply put, native advertising is advertising [text appears incomplete]at doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know? According to a whitepaper by AppNexus, [text appears incomplete]e CTR of native display ads is 8.8 times higher on average. According to Forbes, purchase intent increases by as much as 18% [text appears incomplete]rough native ads. We also always measure a higher CTR in our client projects. What does [text appears incomplete]is have to do wi[text appears incomplete]? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?

• Native Ads

1. How to find the most lucrative target audience for your advertising
2. How to perfect your retargeting with the Facebook pixel
3. Which images and texts work best with Facebook ads
4. How to reach click ratios of 20% and more
5. How to use Custom Audiences and Lookalike Audiences perfectly
6. As you get maximum range with only 0.01 euro per click

Facebook offers here a practical solution, the advertising can be very specifically targeted; one can appeal to certain target groups at a certain age, from a certain region or with certain interests. People will see the advertising advertisements and then interact with them: The ever-popular and popular interaction. The interaction rate is a very important tool for the success of campaigns in social networks.

The interaction rate as a success indicator for advertisements on Facebook

One of the greatest success indicators for digital advertising campaigns is the interaction rate of the respective advertisement. The interaction rate is concerned not only with the mere range, but also with the user participation. The higher the interaction, that is, the more likes and comments were made, or the more frequently the own posting was shared, the higher this value. Most social networks have an interaction rate of between 2% and 10%. According to this, the value of a blogger or influencer, for example, is also measured. Likewise, one calculates the best single campaign here. But first we look at Facebook advertisements, what do they look like at all?

If you initiate an advertising campaign on Facebook, you first have to login to the Facebook Business Manager to register your advertising account. There you can convert your profile to an advertiser and you can then create advertising ads for your own fanpages and projects, which are debited from your account. The payment takes place here via credit card or PayPal. If you now have an existing advertising account, you can start with the first advertisement. In advance, however, I recommend the integration of a targeting pixel!

Retargeting pixels at Facebook: Re-launch advertising

What is a retargeting pixel actually? The so-called Facebook pixel is actually only a single, tiny graphic with some code. This pixel is transparent and as the name implies, just only one to one pixel high or wide. This is not to be seen on the website. If you add this pixel to your own site or to your own Onlineshop, all users are registered by Facebook by the small script, which is around the image file. If these users now return to Facebook, they can be targeted again in the form of advertisements. This principle helps companies and marketing departments above all in order to reach the already involved people very precisely.

Do you remember the interaction rate? The interaction rate is, of course, particularly high, since users are already familiar with your product or brand. This significantly increases the chances of a sale and a conclusion.

But now we come back to the Facebook Business Manager by creating your first advertisements on Facebook.

Advertising on Facebook, it’s that easy!

1. Create Campaign: Only one name

In the advertising ad manager, you first create a single campaign. This campaign includes different ad groups, which in turn contain individual ads. Thus, the advertisements have a two-stage nesting. The big advantage is that you can always apply the global settings of the campaign or the individual ad group to all of the individual ads. For example, if you have fifty individual ad groups, the entire budget should be increased by 10 € per day. With just a few clicks, you can change the setting of all single displays by nesting. A crucial advantage in speed, especially when the campaigns are larger and do not just contain “a few” ads, but hundreds.

So let us remember, first a single campaign must be created. Let’s go to the cucumbers. Main Ad groups in Facebook Ad Manager.

2. Ad groups: Global management of settings

The individual ad groups in Facebook’s Ad Manager, determine the individual audience. Here, you globally say that your entire ad group should have a particular interest. All advertisements will focus on this interest. However, as mentioned above, you can also manage and adjust the daily budgets of the campaign globally. Once the single ad group is created, you can duplicate it with just a few clicks and then change the basic values ​​of the groups individually. For example It is possible to create an ad group that is not only oriented on the interests of the target group, but also on the place of residence, sex and age. If we duplicate this ad group, we can swap one of the variables quickly and say that the ad is not to be played on women, but on men. All other variables, as well as the age and the place of residence, also the interests remain the same. So you can quickly build a portfolio, for example, The fans of a certain competitor and only shares them in individual, more comprehensive groups, eg. Men between 20 and 30, Men between 30 and 40, and so on. Why do you share the different ads in this way?

CPC is King! (CPT) and interaction

The advantage of advertising on Facebook is the targeted amount of people to whom marketing messages are spread. If we think of a classic advertising poster, thousands of people pass by there every day. However, they are from different social classes, have different interests, do not necessarily live at the place where the poster was suspended, are male or female, old or young. One can never determine exactly how effective a single advertising poster has or will have on a single person. Effects of traditional advertising can only be recorded in large quantities.

With Facebook ads it is completely different! Here we can exactly determine who should see our ads, that increases the effectiveness of advertising ads tremendously. We can also determine whether ads are displayed on only mobile devices or on the desktop. This increases not only the effectiveness but also the range in relation to the given budget. A social media manager measures the success at the CPC. CPC means nothing more than costs per click. The lower the cost of purchasing a click, the more successful they will be converted, we go from a common group of things.

CPT means thousands of contact price. He answers the question of how much money has to be invested so that a thousand people can see the ad (impressions). If we are only going to a very simple campaign, the social media marketing is only 20% compared to a classic CPM In a print magazine or in a daily newspaper. This means that the same budget can be used to get the fivefold efficiency! This is exactly what people and companies are passionate about in social media marketing.

3. Individual ads in the Facebook Werbemanager: A / B test

First, a superior campaign is created and named, for example “50% Sale”, then the ad groups with their respective target groups. You see, so far we have been concerned about the structure and structure of the advertising campaign. Now it’s about optics and design. Once the ad group has been created, you can create various individual ads. These individual displays then include, for example, Various pictures or even videos or even a whole photo slideshow. Each individual graphic gets a single ad. As a result, the results obtained can be separated precisely from one another later. This can of course also vary the lyrics, do you use emoticons or maybe not? All these possible, sales-influencing variables are now being played through in the individual ads. This means that you have 10 or 15 different individual ads in the individual ad group.

If you duplicate the ad groups, hundreds of individual ads are created, which must also be managed and monitored afterwards. The subsequent monitoring and analysis or analysis of the individual campaigns on Facebook, of course, is the decisive factor. This is why it is so important to have the individual ad groups run against each other, as well as the individual displays, graphics and texts.

The gritty, successful campaigns by analyzing the ads

Through a split test, or an A / B test, social media agencies look at how successful the respective individual ads are. In short: Which display converts best? The measurement is taken by our CPC, as a reminder: cost per click. For example, In the German market, one has, of course, high competition densities and many competitors who compete for the users in the social networks, especially Facebook. This can also happen that although a few thousand euros budget is available, in the first days only a few euro spent or played by Facebook. The low output of the promotion is due to the fact that the competition is high and many companies book advertising space on social networks (but also search engines). When new ad groups are introduced or new campaigns, they must always compete against existing, already booked ones. No matter how, in the end it is about buying clicks as cheap as possible. If your own online shop has only twenty unique visitors every day, but if you generate one hundred new visitors through advertisements on the Internet, whether Facebook or Google, the sales will immediately multiply. How does a successful Facebook ad look nowadays?

Successful campaigns of Facebook marketing agencies

In advertising, there has always been a golden rule: advertising must create attention. This is precisely the principle that agencies are using in the social networks when campaigns are conceived. Graphics or videos that are published must produce attention. In specific to the target group that might be interested in the product or service. This attention is created by using very simple means, as well as circles or arrows as an overlay, which point directly to an offer. The same principle works in graphics but also in video content, which must have a surprising moment within the first three seconds in order to pick up the users.

Did you know that most users watch videos on Facebook just two or three seconds? The same principle also applies to YouTube, here the videos are usually viewed only a few seconds. That is why you have to make sure that the story is designed in such a way that the user experiences a surprising moment in the first few seconds. This activates it for the further messages and thus a video can increase in the effectiveness, extend the range and naturally also provide for viral effects, if the campaign is then made smart.

Is advertising on Facebook usefull?

As we have seen before in the CPT prices, by calculating how many costs arise so that 1000 people see our ad, social media advertisements are much more effective than traditional advertising. Only 20% of the costs have to be spent to reach as many people as possible. For this purpose, the scatter loss is significantly lower since the target groups can be precisely determined and are not widely spread as in the case of an advertisement in print magazines or newspapers. These key advantages make Facebook and other networks such as YouTube or Instagram currently so successful in marketing campaigns of companies and companies.

How much does Facebook advertising cost?

Advertising ads on Facebook are relatively expensive when we look at how an ad is shown. However, this only applies to young companies. For every medium-sized company, as well as medium-sized companies and, of course, stock corporations, Facebook Advertising is an absolutely effective means of reaching low-cost target groups. Likewise, chipping tests are very easy to carry out here and do not require a long-term concept or production or actions like the hanging of posters.

If you want to post a Facebook ad, of course, will first of all be confronted with clicks of a few euros. If you sell a product whose margin is only a few euros, it will quickly become inefficient. This is why it is important to pay attention to the CPC and to deactivate ads that do not promise success and whose clicks are much higher than those that promise a profit on sales.

CPC formula: cost per click

CPC = clicks / costs

50 times our ad is seen, resulting in a click, which costs us an example 1 euro. This Euro is also our CPC and the acquisition cost for a click. Dealers selling on Amazon, you can measure the success, but also many others. The costs are multiplied quickly if there are daily budgets of one hundred euros on each ad group. To this end, we have about five ad groups, already five hundred euros a day. It adds up. For this reason, we recommend focusing on individual groups and few split tests. This is different for big companies. Here, not only are sexes or interests split, also different countries and languages. Nevertheless, all speak one language: CPC.

Whether it is ten or ten thousand euro daily budget, your goal must be to press the CPC. From 50 cents to 20 cents, 10 cents and in the end only a single cent. If we reduce the CPC from 50 to 1 cent, the display will be 50 times more effective with the same budget, which is 5000%. This is the great art in Facebook Advertising!

If you buy clicks that cost only one cent, then maybe only 20 visitors for a single sale in the onlineshop needs, each single sale costs only 20 cents and thus the profit margin was increased extremely. If we were still at 1 euro per click, the acquisition of this buyer would have cost 20 euros. If we are now running an advertising campaign for a large customer, the city will quickly cost € 1,000. The margin is too big depending on how well a Facebook advertising is optimized.