1. brand identity and target group

Define your brand identity and your target audience. Understand who will buy your products or services and design your brand accordingly.

• Define your brand values and message
• Analyze your target audience and their needs
• Tailor your content and products to the target audience

2. product development or services

Develop products or services that fit your brand and target audience. Focus on quality and innovation to gain a competitive advantage.

• Invest in product development and improvement
• Consider trends and innovations in your industry
• Evaluate the feasibility and profitability of your products

3. production and delivery

Find reliable manufacturers or service providers to manufacture your products or offer services. Ensure that production is efficient and sustainable.

• Choose manufacturers or service providers that meet your quality standards
• Optimize the production process to reduce costs
• Develop an efficient supply chain to deliver products on time

4. e-commerce platform and website

Open an e-commerce store and website to sell your products or services. Make sure the platform is user-friendly and secure.

• Choose an e-commerce platform that fits your needs
• Optimize your website for search engines to increase visibility
• Offer secure payment options and a smooth ordering process

5. marketing and advertising

Use your influencer reach to promote your brand. Create a marketing strategy that includes social media, content marketing, and influencer marketing.

• Share your products or services on your social media platforms
• Create quality content that supports your brand
• Collaborate with other influencers or brands to increase your reach

6. customer service and feedback

Provide excellent customer service and listen to your customers’ feedback. This can help you improve your products and build a loyal customer base.

• Ensure you are available and responsive to customer questions and concerns
• Consider customer reviews and feedback as valuable information for product improvement
• Offer rewards or incentives for loyal customers

7. sustainability and long-term vision

Think long-term and sustainable when managing your brand. Plan for growth and innovation to strengthen your brand over time.

• Set sustainability goals for the production and packaging of your products
• Invest in research and development to develop new products or services
• Stay flexible and adapt your strategy to changing market conditions

8. scaling, sale (exit)

If your brand grows successfuly, consider options for scaling and possible sale (exit strategy). This may include selling your brand to a larger company or going public.

• Explore ways to scale your business to reach more markets or customers
• Think about a possible exit strategy when you are ready to sell your business or trade publicly
• Work with professionals to evaluate the best options for your brand

Tip. Kickstarter campaign: crowdsourcing for funding

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. jeremy fragrance – Office For Men

Did you know? Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 supporters. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands. That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

• Kickstarter campaign with “Office For Men” perfume
• Jeremy Fragrance asked the community for €25,000
• In the end it was 780,149 euros from 5,955 supporters

About the campaign:

• Jeremy Fragrance, Kickstarter Campaign

2. pebble time – the smartwatch revolution

Pebble Time was one of the most successful Kickstarter campaigns of all time. Not only did they create an innovative smartwatch, but they also built a passionate community. Key to success:

• Clear product presentation with convincing features
• Regular updates and communication with the community
• Provision of rewards for early supporters

3. exploding kittens – the card game that explodes

Exploding Kittens, a humorous card game, became popular through a creative campaign. The creators used humor and fun to capture the attention of the Kickstarter community. Key to Success:

• Unique and entertaining campaign approach
• Rewards with exclusive playing cards
• Interaction with the community via comments and updates

4. oculus rift – virtual reality for all

Oculus Rift has revolutionized the world of virtual reality. The campaign showed the potential of the technology and raised millions of dollars. Key to success:

• Compelling video that conveys the vision
• Participation of celebrities and experts
• Demonstration of the prototype and technology

5. reading rainbow – education for children

Reading Rainbow is an example of how crowdfunding can be used for educational purposes. The campaign aimed to make educational materials more accessible to children. Key to success:

• Strong message and social impact
• Participation of celebrities and ambassadors
• Transparency in the use of funds

6. potato salad – a joke that went viral

The “Potato Salad” campaign started as a joke, but went viral and attracted a large number of backers. Although humorous, it shows how viral trends can be leveraged on Kickstarter. Key to Success:

• Unique and humorous approach
• Communication with the community and gratitude
• Providing simple and affordable rewards

7. The Coolest Cooler – More than just a cool box

The Coolest Cooler is an example of how an everyday item with innovative features can become a hit on Kickstarter. Key to success:

• Compelling video highlighting the benefits
• Clear communication of the functions
• Early delivery and customer service

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video

1. catchy beginning

Every video needs a strong start. This first impression is crucial to captivating viewers. Start with an exciting moment or a compelling question. Then show the main problem or need your project will solve.

• Capture the attention of the audience immediately
• Present the main problem or need

2. presentation of the team

You are the engine behind your project. Introduce yourself and your team in detail to build trust and credibility. Emphasize your qualifications, experience and passion for the project.

• Introduce yourself and your team in detail
• Emphasize qualifications and passion for the project

3. explain the project

Clarity is key. Explain your project in understandable terms and use visual aids like animations and graphics to illustrate complex ideas. Show how your project will improve people’s lives.

• Explain your project clearly and understandably
• Use visual aids for illustration
• Emphasize how your project will improve people’s lives

4. show prototype or progress

If you have already developed prototypes or made progress, show them. This greatly increases the credibility of your project. Showcase the work you’ve done so far and the results you’ve achieved.

• Present prototypes or progress to date
• Show results and achievements

5. rewards and support opportunities

Explain in detail what rewards supporters can receive when they back your project. Show how these rewards add value and why it’s worth becoming part of your campaign.

• Explain the rewards in detail
• Show the added value of support

6. social evidence

Prove that your project is already receiving support. Share media coverage, testimonials from satisfied customers, or expert opinions. This is how you build trust with potential supporters.

• Parts media coverage and expert opinions
• Show satisfied customers or supporters

7. funding target and schedule

Explain how much money you need and what it will be used for. Give a realistic timeline for completing your project so supporters know what they’re getting into.

• Explain the funding goal and how it will be used
• Give a realistic schedule

8. call to action

Finally, encourage viewers to support your project. Use clear calls to action like “Support us now” or “Share this campaign with friends.” Make it clear how important their support is.

• Encourage support and sharing
• Make clear the importance of their support

9. contact details and social media links

Provide ways for viewers to contact you if they have questions. Encourage them to follow you on social media to get updates about your project and stay in touch.

• Offer contact options
• Encourage following on social media

10. conclusion

End your video with a strong impression and a summary of the main points. Thank viewers for their interest and possible support.

11. optimization for mobile devices

Make sure your video works well on mobile devices, as many people visit Kickstarter on their phones. A mobile friendly display is crucial.

12. length of the video

Usually keep your video to about 2-3 minutes to avoid losing the viewers’ attention. Shorten it to the essentials.

13. quality

Make sure you have good video and sound quality to make a professional impression. Clear images and good sound are essential.

14. testing and revising

Test your video on different audiences and gather feedback to improve it. Be ready to make adjustments to ensure it’s as compelling as possible.

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter examples

1. mention in your project

Start with a special mention in your project. Show supporters that you value their support by listing their names on a special thank you page in your project. This creates a personal connection and gratitude.

• Add a thank you page in the project
• List the names of supporters there

2. favorable products or services

Offer affordable products or services as rewards. This allows people with smaller budgets to participate in your project. Make sure these rewards offer real value.

• Create affordable rewards for any budget
• Make sure the value of the rewards is appropriate

3. early bird rewards

Create special Early Bird rewards for those who support first. This creates an incentive for supporters to jump on the bandwagon early and add momentum to your campaign.

• Offer exclusive rewards for the first supporters
• Set a limited number of Early Bird rewards

4. exclusive updates and insights

Give your supporters exclusive behind-the-scenes access to your project. Share regular updates, photos, and progress reports that are only accessible to them. This builds loyalty and engagement.

• Share exclusive updates and progress reports
• Give a glimpse behind the scenes

5. limited editions

Create limited editions of your products or services as rewards. This creates a sense of exclusivity and urgency because supporters know they are receiving something unique.

• Offer limited edition rewards
• Communicate the limited availability clearly

6. early delivery

Offer supporters the opportunity to receive their rewards earlier than others. This is especially attractive to those who are impatiently waiting for your product. Make sure you plan and communicate early delivery well.

• Consider early delivery as a reward
• Provide clear information on availability

7. gratitude messages and videos

Send personalized thank you messages or videos to your supporters. This shows your appreciation and adds a personal touch to your campaign. The more personal the message, the better.

• Send personal thank you messages or videos
• Make the messages as personal as possible

8. additional bonuses

Surprise your supporters with extra bonuses or gifts they weren’t expecting. This can strengthen your relationship with them and encourage them to recommend your campaign to others.

• Add surprising bonuses or gifts
• Give thanks for support in an unexpected way

9. flexibility in the selection

Offer your supporters the ability to choose or customize their rewards. This allows them to receive the reward that best suits their needs.

• Allow the selection or customization of rewards
• Show flexibility to the wishes of supporters

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter video
• Kickstarter examples

1. catchy headline and subtitle

Your headline should immediately pique interest and convey the essence of your project. Supplement it with a concise subtitle to provide additional information.

• Use a catchy and clear headline
• Complete the headline with a meaningful subtitle

2. a convincing project photo or video

The main photo or video of your campaign page is the first thing visitors see. Make sure it’s high quality, engaging, and informative. A video can often convey the message even better.

• Use a high quality photo or video
• Explain the idea and benefits of your project in the video

3. description of your project

Explain your project in detail, including its genesis, benefits to supporters, and why it is unique. Use clear and compelling language.

• Explain in detail what your project is about
• Emphasize the benefits and uniqueness of the project

4. rewards and support options

Show the rewards you offer supporters in clear lists. Explain what supporters will receive if they contribute certain amounts and make it clear how they can support.

• Present the rewards in clear lists
• Explain what supporters receive for their contributions

5. your team and your qualifications

Introduce yourself and your team to build trust and credibility. Emphasize your qualifications and experience that contribute to the implementation of the project.

• Introduce yourself and your team in detail
• Emphasize relevant qualifications and experience

6. update and communicate regularly

Keep your supporters informed. Post regular updates on your project’s progress and respond to questions and comments from supporters.

• Post updates on the progress of the project
• Be active and respond to comments and questions

7. a clear call-to-action

Make it easy for visitors to your site to become supporters. Place a clear call-to-action with a button that leads to the support page.

• Place a clear call-to-action button
• Actively encourage visitors to become supporters

8. gratitude and appreciation

Show your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagementShow your gratitude to your supporters. Mention them in updates and share their support. This strengthens retention and engagement.

• Thank your supporters publicly and privately
• Share stories about the impact of support

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

1. product development and planning

Before you launch your campaign, make sure your product is well thought out. This includes product development, prototyping and costing.

• Make sure your product is marketable and offers a clear benefit
• Create a prototype to verify functionality
• Calculate production costs and set a funding goal on Kickstarter

2. create a convincing project page

Your project page is the core of your Kickstarter campaign. It should contain clear information about your product, your team and your vision.

• Use engaging photos and videos to showcase your product
• Explain in detail why you need support and how the funds will be used
• Show your team and emphasize relevant qualifications and experience

3. set your rewards

Think about what rewards you want to offer supporters. These should be attractive and balanced to appeal to different levels of support.

• Create rewards that reflect the value of support
• Offer exclusive rewards for early supporters (Early Birds)
• Emphasize the added value of rewards for supporters

4. set a realistic funding target

The funding goal should cover the actual production costs and other expenses. Make sure it is realistic and that you have considered all costs.

• Calculate the total cost of your project, including production, shipping, and Kickstarter fees
• Set a funding target that covers these costs
• Explain how funds will be used to gain the trust of supporters

5. marketing and promotion

Before you launch your campaign, you should develop a marketing plan. This can include using social media, email marketing, and reaching out to influencers.

• Create a strategy for spreading your campaign through social media
• Create anticipation by sharing teasers and previews of your project
• Cooperate with influencers or blogs to gain more visibility

6. active communication during the campaign

Keep your supporters informed during the campaign. Post regular updates and answer questions and comments to build an active community.

• Post updates on project progress and campaign development
• Be active and respond to comments and questions from your supporters
• Thank your supporters publicly and privately

7. after the campaign

After successful funding, the work is not over. You need to carefully plan the production and delivery of your products and keep supporters informed about the progress.

• Keep your supporters informed about production and delivery progress
• Deliver the rewards on time and in good condition
• Cultivate the relationship with your supporters and encourage them to recommend your brand to others

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

Kickstarter campaigns: Jeremy Fragrance example

Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected.

He originally asked the community for 25,000 euros, but in the end he recorded an incredible 780,149 euros from 5,955 backers. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

Kickstarter Kamapgne raised 30x more!

That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

Discover more examples of successful Kickstarter campaigns that worked here:

• Kickstarter examples

Own brand as an influencer: profitability, production, delivery and e-commerce

You’ve managed to build a loyal follower base as an influencer and now you want to take the next step to establish your own brand? This is an exciting development that can not only strengthen your personal brand, but also open up new revenue streams. In this article, you’ll learn what to look for when building your own brand as an influencer.

Create a Kickstarter campaign: Crowdsourcing to fund your products

Funding your own products can be a hurdle if you’re just getting started in the world of e-commerce. A Kickstarter campaign is a great way to get financial support from your loyal followers and new fans. In this article, we’ll show you how to create a successful Kickstarter campaign and what to look out for.

Our guide to your first campaign:

• Create Kickstarter Campaign

Kickstarter project page: what to look for on your campaign page? Structure, content, tips

The project page on Kickstarter is the flagship of your campaign. Here you have to present all the important information to convince potential backers. We will go through step by step how to create an impressive project page and give you valuable tips to attract attention.

This is how you build your project page sensibly:

• Kickstarter Project Page

Kickstarter Rewards: Mention, Cheap Products, Early Bird & Co.

The rewards you offer backers are critical to the success of your Kickstarter campaign. We’ll explain what types of rewards work best, how to make them attractive, and why it’s important to reward early backers with special “Early Bird” offers.

Set the right incentives:

• Kickstarter Rewards

Rewards example (simple)

Rewards for supporters:

• Support with 10 € – you will receive an exclusive thank you!
• Support with 50 € – Receive a signed copy of the project.
• Support with 100 € – you will receive our exclusive t-shirt and a thank you card.

Kickstarter campaign video: What to look for? Teaser, call to action, structure, content, convince

An impressive video can make the difference between success and failure of your Kickstarter campaign. In this article, we’ll go over the most important elements of your campaign video, from a compelling teaser to an effective call-to-action. Learn how to convince viewers and get them excited about your idea.

Create your video with a convincing structure:

• Kickstarter video

With these steps, you’ll be well equipped to establish your own brand as an influencer and successfuly launch a Kickstarter campaign for your products. The world of e-commerce and crowdsourcing is yours to explore, and we’ll help you get the best results.

Musk’s Twitter acquisition: the news

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

Elon Musk’s goal, each shareholder should receive $54.20 per share. As a result, Elon Musk obtained financing commitments from several major American banks. He also deposited a portion of his own Tesla shares as collateral.

Now he’s buying Twitter for a whopping 44 billion US dollars

Why is Musk buying Twitter?

Freedom of expression: money is not the goal

Money is not the big goal, Elon Musk has said from the beginning, he is all about freedom of expression. Twitter is an easily accessible social network; the app runs on smartphones, tablets, and even PCs. Messages can be sent quite easily. In recent years, Twitter has become more and more restrictive, according to Musk.

He will now give a large place to “freedom of speech” insofar as everything takes place within the law.

This purchase (or takeover) is a great opportunity for Twitter, because although it is one of the largest social networks, the latest trends don’t happen here; influencers can also be found elsewhere. Accordingly, the acquisition could give Twitter a whole new charm. Especially with the new owner Elon Musk, who is already responsible for other spectacular projects.

🚀💫♥️ Yesss!!! ♥️💫🚀 pic.twitter.com/0T9HzUHuh6

— Elon Musk (@elonmusk) April 25, 2022

What does Elon Musk do?

Elon Musk is best known for Tesla, the electric car manufacturer that is already competing with established brands. But also visionary companies like SpaceX, which are bringing private space travel to life.

Share price on the day of the acquisition news

Soon you won’t be able to see this stock chart, because if everything goes according to plan, Twitter is to be delisted from the stock market. So here is one of the last share prices, on the day of the announcement.

• Price: $51.40
• Buyout: $54.20
• Difference: $2.80 per share

Twitter Explained + Twitter Marketing

What is Twitter and how does the app work? You have not yet dealt with Twitter? Then you should take a look at our little guide. Here you’ll learn all the basics, really all the basics. From registration and logging in to Twitter user numbers.

• Twitter simply explained

Post tweet

Do you also want to post actively on Twitter? Then you should read our second little guide on the subject of Twitter postings, the so-called tweet. Here you’ll learn everything from times to hashtags to the content you can pack into a tweet.

• Tweets

Twitter agency

Want a professional social media agency for your ideas? Read more about our services here:

• Twitter agency