Product & Entertainment

Fundamentally, and before location, activities, moderation, content creation… what message should an influencer event communicate to the outside world?

Influencer interest

An influencer event should communicate a positive message to the outside world that portrays the brand or company and the influencers involved in it in a good light. The message should focus on the shared values and goals of the brand and the influencers and highlight the benefits of working together. For this, you go deep into planning the topics and activities before all later.

On site one thing is important:

Positive experience + professional social creator

Public interest (PR)

Another goal of an influencer event is to draw the public’s attention and interest to the brand or company. Therefore, the message should also aim to appeal to the target group and arouse their interest in the brand.

In addition, the event should also strengthen the relationship between the brand and the influencers and create a positive experience for all involved. So the message should also point out the collaboration and engagement between the influencers and the brand to emphasize a strong partnership.

For the positive feeling, you should combine two aspects:

Branding and entertainment

Mix: product presentation and entertainment for the guests

Seen here:

• Branding / product presentation
  • Presentation stands
  • Expert stands
• Entertainment
  • Social Wall: Made for content
  • Moderation area on the stage
  • Skin Smoothie Bar
  • Catering

Sketch: Event idea 1.o at desk

What does something like this look like?

Before we design an entire pitch deck for the presentation, we go about the conceptual planning of the event in the classic way with pen and paper. This involves running lines and distribution. The typical event has 30 – 50 influencers or content creators as guests. Our strategy for creating the concept:

X = combine information and fun

With crisscrossing walking lines, guests distribute themselves between stations quite automatically. Shown here in small, in one room:

Concept for the event: The next steps

Only then do we move on to concrete planning.

Designing an event that is designed for influencers involves several aspects, all aimed at fostering a successful collaboration between the brand and the influencers. Here are some important aspects that are part of the conception of such an event:

Target group analysis: Who should be reached

Before designing an event for influencers, it is important to know who the target group is and what their interests and needs are. A careful analysis of the target group helps to align the event with the needs and interests of the influencers and their followers.

Topic selection: Focus Communication

The choice of theme is an important factor for the success of the event. The topic should be aligned with the interests and values of the target group and create a connection to the brand or the company.

Influencer selection: guests of the event

The selection of influencers should be based on the target group analysis and the topic of the event. The influencers should have a suitable target group and fit well with the brand or company in terms of content.

Venue and format

The venue and format should also be tailored to the target group. A cozy atmosphere can help influencers feel comfortable and better identify with the brand.

Contents and activities: What to do?

The content and activities should be tailored to the target group and the theme of the event. Interactive activities, such as workshops or discussion rounds, can help to actively involve influencers and make the event more interesting for them.

Example: Live Cover Shooting @ WW with 50+ Influencers

Moderation: Lead event

If guests or influencers and content creators are left alone, orientation is quickly lacking. A well-prepared moderation guides the guests through the event, but also manages to cleverly place the brand and the brand message again and again.

Social Media Strategy: Create Content

A social media strategy is critical to the success of an influencer event. Appropriate hashtags and links should be chosen for social media to make the event and the brand or company accessible to a wider audience.

The A&O for 99% of events: content.

For good content to emerge, appropriate situations must be designed where you “just have to take a picture / post something”!

Follow-up and evaluation: results

After the event, feedback and results should be evaluated to improve planning for future events. Follow-up with influencers is also important to build long-term relationships.

Successful Influencer Events: Conclusion

Successful conception and planning of an influencer event requires a thorough understanding of the target group and its interests. The choice of influencers, the theme, the activities, the venue and the format, as well as the social media strategy should be coordinated. The point is to communicate a positive message about the brand or the company to the outside world and to arouse the interest of the influencers and the public.

As part of the conception and planning, workshops, discussion rounds, presentation stands, expert stands, social walls and catering can be used to activate influencers and make the event more interesting for them. A well-prepared moderator guides guests through the event, skillfully placing the brand message. Evaluating the event and following up with influencers are important steps to build long-term relationships and improve planning for future events.

Influencer Event

More about Influencer Events? Here you can find more about our agency and our tasks as an event agency:

• Influencer Event

Why social media now? Simply explained

First of all, why social media? This is not yet about deep topics, but about very basic aspects that make up the core of successful social media marketing (by and for companies).

These are the important reasons:

1. More attention
2. More reach
3. More brand awareness
4. More orders / orders
5. More customers
6. More regular customers
7. More brand fans

So the stage goes from creating awareness of your brand, to generating leads (newsletter signup, online store sales, etc.) to repeat customers and true brand fans.

Comparison with 1990: Few advertising channels

Quite simply explained, you are closer to your target group than ever before. Just 20 or 30 years ago, there were only a few communication channels, e.g. newspapers, radio or TV. Otherwise, there were only flyers or posters. That means you could never really get in touch with your target group directly.

Since social networks have been around, things have been different, and this is precisely where the big advantage lies.

You can contact your community with a few clicks. Community means the people who follow your account on a social network.

Social Media: Speak directly + reach

But the benefits of social media go even further, especially when you remember that as a business, company, and brand, you need one thing above all else: reach.

Reaching people with precision instead of “wild posters

This is where a second important aspect of social networks comes into play, the benefits of advertising within the apps. Let’s stay with the billboard example, from 30 years ago, you have to make it 100 billboards around town, over a week, in a hundred different places. What a hassle, with all the planning, the printing, the distributions, the hanging, the taking down.

Make ideas known overnight

Today you have a good idea, quickly take a photo, write a little text, publish this posting and additionally advertise.

In simple terms,advertising means that you pay x euros(CPM) for 1,000 broadcasts of this ad. You can advertise a good idea as fast as this, without having to plan an elaborate advertising campaign in the whole city beforehand. In fact, you only need 5 minutes.

Always available, whether shopping in the city or at home on the sofa, social apps.

Conclusion: Reach and Community

Accordingly, there are two important aspects, the community and the reach. This will save you extremely much money in the future, you just need to manage to build 100 fans, 500 fans, 1,000, 5,000 and so on. The journey is the destination. But once you are at – let’s say “only” – 1,000 fans, you can always reach out and activate them.

Which is pretty much already in the name:

Social & Media.

Let’s summarize once again the typical advantages of social media, which, interestingly enough, harmonize very well with the reasons:

• Attention
• Range
• Brand awareness
• Orders / Orders
• Customers
• Regular customers
• Brand fans

Social media marketing agency with experts

The technical possibilities of social networks make our everyday communication with friends, colleagues and family so uncomplicated. Smart campaigns in social media promote products or services much more effectively and through precise target group targeting with much less wastage than in classic media. a modern brand presence For international concepts, we have the strongest campaign managers for your project. With innovative, strongly linked ideas between Facebook and other social networks Instagram. Top your profits now, with project management from us, Social Media One. Offensive advertising in digital portals is today to the well-known standard marketing tools in every marketing department In Hamburg, Düsseldorf, Hannover as well as Munich we have implemented campaigns together with clients. For effective and target group oriented online marketing, social media is made. Well advised. In the marketing of companies we have expertise for all your user interaction in social networks.

By means of data to the ideal on Facebook and Instagram

The current media usage of Germans shows that 60+ million Germans are active online, according to the ARD/ZDF Online Study. For example, one third of German citizens are registered on Facebook, the largest social network, a high number of potential customers also in Berlin, which social media managers can advertise extremely accurately. Consumers are changing their habits, so media usage is shifting more and more to the Internet. Reach fans for the future with well-made concepts! Build brand fans right now. We have advised many medium-sized companies in Berlin and designed and implemented various campaigns, for example in the financial sector. With Social Media One, the professionals for social media management and Facebook advertising campaigns in Berlin, you can be sure to reach the most interested people. Due to the corporate takeover of Instagram by Facebook, you have almost the same advertising options here and we as a social media agency can target interested parties in Berlin very precisely with ads in the Instagram stream. Achieve low campaign spreading losses through the precisely adjustable targeting in the Facebook Ads Manager. Instagram is usually still little considered in small and medium-sized businesses, for brands and products to be promoted in the various social networks through interactive content.

With options like Graph Search from market leader Facebook, your social media project manager has great tools at their disposal to increase the efficiency of their own channel, not only to get to know your subscribers extensively. This is how we produce precise marketing concepts for you. At Social Media One, we always advise all clients with commitment. With Social Media One, your company always has the social media consulting experts for the next campaign or even your first campaign. The interaction of your own users is what matters, a precisely specified target group increases interaction like likes significantly.

How Duisburg ticks: The Social Media Marketing Report

Duisburg currently has 491,231 inhabitants. In 2010 there were still 489,599 in the city, an ever-changing city. A permanent population trend, the total population of Duisburg stagnates at 0% or 1,632 citizens in only 5 years. And related to Duisburg’s total area, even as an urban startup, you have directly about 2110 inhabitants / km² in your area. Every one of the 491,231 Duisburgers could be a potential prospect for your new brand.

Duisburg companies are partly well positioned in Facebook

The different research results from the online studies show. Purely statistically, Duisburg companies, brands and family businesses invest almost 40 billion euros annually in online promotion, would you have thought? Not only chatting and commenting, tend 11,007 people in Duisburg use social networks for professional. New projects and also the work are in social media in the age of global becoming communication increasingly always also available for all users. Is it worthwhile now in measures like Facebook campaigns? 103,159 people are active in social media through their shared photos in the beat time of 19-20 o’clock. So an additional 39 thousand people permanently that you then reach with your ads on Facebook. If we take this one business day alone, then an average of 64,499 Duisburgers are online in social media and write with friends. For example, from 13 – 16 clock are barely 83,509 people online.

349,101 people rate or post photos. In Duisburg, the Like button is pressed 330,727 times every single day. Every day, 734,950 messages and files are sent among people in Duisburg only. And a whole 25,723 selfies are posted by users. 122,649 users want to keep in touch with friends. 64,469 want to chat with others. 47,173 want to meet new acquaintances here.

Daily use in Duisburg

This is why Duisburgers are active on social media

Clicks from Duisburg

Social Media Concepts, Strategy and Focus: Social Media Marketing for Dresden makes you successful with strategies from our experts

The features of social networks make communication with our friends, colleagues and family so easy. Our managers promote physical products and brands through smart social media campaigns. national social media marketing campaigns Offensive advertising in online portals is now a common standard of every media manager Increase your campaign sales steadily with social media marketing from Social Media One! Social Media Marketing designs high reach events, rapid increase in reach as well as multinational campaigns for you. As you can see, it is important for your company to know your target group, your prospects and your potential sales markets precisely, to monitor them on your media, to define them and to constantly develop them further. When it comes to well-designed social media, we are always happy to be reliable contacts. For national and international advertising campaigns we provide competent consultants and media managers for your media project in Berlin.

People are changing their habits, so media usage is increasingly shifting to the web and social media. Build brand fans today. Thanks to Facebook’s business acquisition of Instagram, your company now has the same ad options on Instagram, can target your audiences extremely accurately with ads in the Instagram stream. Instagram is usually still untested in many small and medium-sized businesses, for brands and products which should be marketed on social networks through viral content. Through the truly individual users of Instagram, you can always calculate with little resulting wastage in the promotion.

Targeted social media management on Facebook through retargeting

With Social Media One, you always have the social media consultants for your next or very first ad campaign on Facebook and Instagram. The more defined the target audience, the more effective your social media channel interaction rate will be. With options like Graph Search from market leader Facebook, your social media project manager has great tools at their disposal to optimize their channel. Not only to help you analyze fans accurately. You see every project is challenging, we advise all companies with great enough initiative ideas.

This is how Dresden ticks: The numbers for social media marketers

543,825 residents currently live in Dresden, alone or with their families. In 2010 there were 523.058. By no means a new trend. The number of citizens of Dresden is growing strongly by 4% or 20,767 people in just 5 years. Just related to Dresden’s total area, you have even as a local startup directly 1656 inhabitants / square kilometer in the area. For mediamanagers, Dresden is good to advertise all relevant residents online. The various data sets from online studies show. Purely statistically Dresdener companies, stock corporations and family businesses almost 40 billion euros every twelve months in digital advertising, already knew? Also board members are online in social networks always looking for new options and opportunities to expand their business, a whole 6,963 users want to find new clients day in, day out. More than just in the tried and tested career portals, such as Xing. Peak values make the Internet users between 19 – 20 o’clock with 114,203 persons. That would be an additional 42,799 Dresdeners. In contrast to this, between 5 – 8 o’clock there are hardly 16,315 online! Today alone, 71,404 Dresdeners will be online in social media. All Dresden Internet users are also still unknowingly active, they interact very actively with their social groups content of friends. Only in Dresden’s surroundings, the Like button familiar to everyone is pressed 366,137 times a day by members in social media. 813,638 messages and photos are sent, regardless of the day. As well as 28,477 photos posted. 135,781 Dresden users want to keep in touch with friends. Friends want to find 52,223. 12,185 are looking for new professional contacts for the network. 6,963 also want to get other multipliers for projects.

Main usage times for Dresden

Activities and interaction of Dresdeners in social media

Visits per month

Social media marketing immediately guarantees more followers on the Internet

Instagram, Whatsapp and Twitter: We manage your channels with ever new modern ideas. Increase your sales sustainably. In social media marketing, our agency offers experts for all your communication in social networks. Virality is the crucial point when it comes to presentable advertising campaigns for established brands. has become normal for many advertising companies, social media has an increasingly larger percentage of the marketing budget. national campaigns We have realized campaigns for brands and companies from Munich, Berlin to Düsseldorf with customers and companies. Advertising in digital portals is now one of the usual standard marketing tools for media managers Social Media Marketing offers for your company national social media campaigns, extremely rapid increase in reach as well as very targeted targeting of user groups. The occasional redefinition and observation of your own target group additionally increases the success of your marketing. For targeted and smart digital marketing, our social media managers are always there for you. Your Instagram agency for regional, national and international media projects. For product promotion in we are always happy to be the best contacts. Win fans together with us through new ideas good concepts! Our social media agents have advised many small and medium-sized companies and designed and implemented many extremely successful channels in the insurance industry. The current media usage of people in Germany shows: Sixty million Germans are online.

Strategies for Regensburg users and companies with our social media marketing

The sharper your target group is determined by social media management, the more frequent the interaction of your users. Our social media marketing managers look after all companies with interest and motivation, because as you can see, every campaign has its own individual challenges. With features like Graph Search, there are great options available to you in Admanager. Not only to help you get to know fans precisely. With our social media marketing management, your brand always has the social media advisors for the upcoming or first advertising campaign on Facebook, Instagram and YouTube.

Social Media Marketing Report Regensburg for the largest social networks in Germany

145,465 inhabitants live with their family, partner or alone in Regensburg at the moment. If you as a marketing manager now also add the surrounding area, you get an impressive number of potential new consumers as a social media manager. In 2010, there were 135,520. A population trend that has long existed in Regensburg’s demographic change, the population of Regensburg is growing by 7%, so 9,945 city residents in just five years. Online marketing is profitable with about 1,803 people per square kilometer for companies with a desire for more digital success.

Masterplan! Social media management for Regensburg entrepreneurs

Results from the major studies show. Purely statistically Regensburg companies, stock corporations and family businesses spend over 7 billion euros a year on online advertising, did you know? New projects and also work are permanently present in social networks for all people on the Internet. Why not? During the day, 3,259 Regensburgers use social networks also for job, network and career. Is it worth it now in like Youtube campaigns? 30,548 Regensburgers are online during prime time from 7pm to 8pm. That means you reach an additional 11,448 people here! On a daily average, between 19,100 internet users in Regensburg are online in the period from 6am to 2pm. From 5 to 8 o’clock it is then only 4,364 Internet users from Regensburg Online in communities. Only commenting on photos and selfies from friends engages 103,377 people every day. 217,636 messages are sent between users. 13,969 users want to meet new acquaintances and like-minded people. 3,259 use social media especially for professional purposes. And a whole 1,863 want to find online multipliers.

Daily use of social media in Regensburg

Behind the scenes – Most people want to stay in touch with friends

Page views

Social media marketing agency with managers

Our managers sell products through clever social media management concepts. Social networks are a mesh of dynamic groups of people, different platforms and technical features that make our communication with friends ubiquitous and multimedia. has become normal for many companies. Social media is contributing an ever-increasing percentage of campaign budgets. With social media managers from the personal network for the areas for online marketing. Facebook, Youtube and Instagram: Our consultants manage your channels daily with modern marketing strategies. Social Media One: Your Facebook agency for regional, national and international campaigns. Social Media One is the media agency for companies in social media like Instagram and Facebook. Frequently redefining and monitoring your target audience lifts the conversion rate of all your media. Still wondering why? Social media platforms like Facebook, Snapchat and Youtube offer your campaign enormous potential for precisely defined and targeted sweepstakes, but also efficient target group communication. In Hamburg, Cologne and Munich, we have realized first-class campaigns together with our clients. Virality is the crucial point when it comes to successful companies for established brands!

Increase your profits sustainably!

Gain new followers for a long time through new advertising ideas well done marketing strategies! Due to the very specialized user group of Instagram, you can inherently operate with little wastage when marketing on Instagram. Many online marketers in companies see the social network Instagram Not as a channel to generate new leads. With Facebook’s business takeover of Instagram, your company now has the same opportunities to advertise on Instagram as and can find prospects in Berlin very accurately with ads. With Social Media One, you have the social media consultants for the upcoming or even your very first ad campaign. To analyze fans accurately, your social media manager has great options from the market leader Facebook itself, highlighting Graph Search. Interaction matters. The precisely targeted audience increases the factor of interaction rate like Likes significantly for your brand. Every concept has its own challenges, which is why we advise and support individual clients with enthusiasm for the topic and proactive concepts.

Social media marketing for Erfurt target groups for small and large companies

210,118 people currently live in Erfurt with their family, partner or alone. In 2010, 204,994 still lived in Erfurt, an ever-changing city. A population trend. The total population of Erfurt has increased by 2%, i.e. 5,124 citizens in the last 5 years. A clear advantage for you as an Erfurt agency, with a population density of 779 citizens / square kilometre, digital advertising pays off for marketers in Erfurt and its surrounding area. This shows that Erfurt and its opportunities are a good place for companies to advertise. Just a look at the studies available to us in recent months reveals, statistically Erfurt family businesses and companies 12 billion euros every twelve months in digital advertising, with such high advertising investments we have not reckoned with the evaluation? More than communication with friends, during the day 4,708 people in Erfurt use social networks also for job and career. New projects and also work are always present in social networks in the age of faster communication for all people on the web. 44,125 people are active in social media with comments and chats in the main time from 7 to 8 pm. According to this calculation you reach 16.536 people additionally! Only today, an average of 27,588 Erfurt residents are online in social media. Other time periods are comparatively only worthwhile to a limited extent. At 8 am to 1 pm, on the other hand, only 30,257 people from Erfurt are online in social networks.

And yes, Erfurt Internet users incredibly active. 149,324 Erfurt residents rate or send photos from the social group. In Erfurt, the familiar “Like” button is pressed 141,465 times each day by registered users on social media. Every day, 314,366 direct messages and files are sent within Erfurt alone. And a full 11,003 selfies of themselves and others are posted by users.

Communicate in social media would like 27,576. New friends and acquaintances would like to meet 20,178. Looking for new professional contacts 4,708. Looking for new customers even from other cities in Germany are looking on each day 4,708.

Times of use for Erfurt

Daily social media interactions from Erfurt

Monthly and annual page views

Absolute focus, concept and strategic planning: social media marketing for Mannheim marketing managers

Online advertising is now among the usual standard marketing tools for media managers very targeted targeting of user groups Increase your company’s profits right now. In Berlin, Hanover, Frankfurt but also Stuttgart we have implemented social media campaigns with various clients. Our social media marketing team will design your social media brand presence, multinational marketing campaigns and high-reach events. We are the media agency for companies with a desire for success in social media such as Youtube. We rely on strong, viral media!

We work with experts and experience for all relevant decisions for online marketing.. It is important for you to know your market, your prospects and your potential customers as precisely as possible, to track them, to determine even more differentiated and to constantly improve. That’s why validated social media marketing is an indispensable tool for companies to do smart, targeted online marketing. without a lot of wastage. Social Media One: your agency for Instagram for national, regional and international advertising campaigns. has become normal for various digitally advertising companies, social media marketing has an increasingly large share at. Instagram, Whatsapp or Youtube, we organize your fan pages with always innovative multimedia concepts. Win new buyers together with us through creative ideas planned marketing strategies. With us you have professionals for social media campaigns your team can be sure to reach the best people with your advertising. The media usage of Germans shows that 60+ million Germans are active online, according to ARD / ZDF Onlinestudie 2015. Build yourself and your brand right now brand fans long-term, use smart technologies like retargeting pixels to promote them again. The internet, with all its extremely fast communication processes, its speed of dissemination, has been successfully entering the strategy mix of project managers for many years. We have supported many companies in Berlin and throughout Germany with consulting services for their digital transformation and have managed numerous campaigns in the insurance industry. In the largest social network Facebook alone, slightly more than one in three Germans is registered with their own profile. Millions of potential customers also in Berlin you can advertise extremely accurately for you with ads for new ideas.

Less wastage due to optimal advertising measures

Many marketing representatives in companies still do not see the potential, especially in young target groups, which is in the social network Instagram. Through the corporate takeover of Instagram by Facebook, your social media managers now have the same possibilities to place ads as in the Admanager, can locate customers in Berlin extremely accurately with ad ads. Through Instagram’s own user group, you can always operate with little wastage of advertising measures. The interaction of users in Berlin matters, a precisely specified target group raises the factor of interaction such as Likes sustainably for your company. With our social media managers you have the social media consultants for your planned or first ad campaign on Facebook, Instagram and Youtube. As you understand, each project is an individual challenge, we serve and advise all our clients with enthusiasm and enough time and own commitment. To get to know your brand fans and more extensively, great tools like Facebook’s Graph Search are available to your team.

Mannheim’s Social Media Marketing Report – How Mannheimers use social media

In Mannheim Mitte and the surrounding area live as a single or family household currently 305,780 inhabitants. If you continue to add the entire surrounding area, you quickly get a large number of Internet users for your business! Back in 2010, 313,174 still lived in Mannheim, so Mannheim is a permanently changing city. Absolutely not a new phenomenon, the total population of Mannheim is shrinking over so -7,394 inhabitants or also -2% in just 5 years. Calculated down to the total area of Mannheim, you have even as an urban brand directly about 2,109 inhabitants per km ² in their own neighborhood.

Masterplan! Social media management for Mannheim entrepreneurs

A simple, quick look at studies shows. Statistically, Mannheim family businesses and companies spend 20 billion euros a year on online advertising, would you have thought? New projects and also work are always present in social media for all internet users, not only for managers. 6,852 Mannheimers open social media absolutely of course for for professional reasons. Perhaps you ask yourself as a marketing manager now, when is the advertising investment worthwhile? Absolute peak users of social media make every day between 16 to 20 o’clock with 64,214 people. 40,149 Mannheim residents are now online in social networks and communities between 6-24 o’clock at night, on a notebook or smartphone. Other time periods, on the other hand, are only worthwhile for Facebook Ads to a limited extent. Accordingly, at prime time between 5-8 a.m., there are barely 9,173 people online in Mannheim, undeniably fewer people! Statistically, 217,307 people are engaged in rating friends’ photos every day. 16.012 selfies posted by friends. 29,364 want to make new friends. Business contacts and job opportunities but also new strategies are sought by 6,852 of Mannheim’s Internet users. Looking for more buyers also from other metropolitan areas are looking every day 6,852 of Mannheim users.

Activities of the Mannheim

Page views

Times of use for Mannheim