Methods for traffic generation

Here you can see methods to generate traffic:

• Search engine optimization
• Use social media
• Use Analytics
• Keyword optimization
• E-mail newsletter
• Design and text optimization

Direct Traffic quickly explained

Direct Traffic briefly explained:

• Number of direct website hits
• Or number of people who have entered your URL

URL parameters: How it works

As a Youtube agency, we are not only responsible for content creation (storyboard, keywords to production). The presentation of the media is also part of it. One strong feature is Youtube. It has never been so easy to make video content available quickly, easily and worldwide.

Effects and optimization: Why actually?

Marketing is always about having as few barriers as possible. Simply put:

With each additional click, customers are lost

Our goal in optimizing the process (whether it’s PR [brand awareness], newsletter opt-in, or closing a sale) is always to make the paths as straightforward as possible. The same is true for videos.

Users usually have to actively press play to see the content of a video. As described above, through parameters in the URL, certain functions can be activated or reactivated.

Code for embedding: 2 methods

For beginners and novices who want to embed a Youtube video for the first time in their website or own online store, here is a quick look at the 2 embedding methods. Method 1 is by default the use of an iFrame. A small HTML code that makes the Youtube video playable in the page. Method 2 is offered by some CMS (content management systems) like WordPress, they automatically convert the video URL for embedding, without HTML code.

Example embed code:

• <iframe width=”560″ height=”315″ src=“https://www.youtube.com/embed/AWlR0Z10UpI” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

So if you go right to this URL https://www.youtube.com/embed/AWlR0Z10UpI you know it’s about embedding with HTML code.

Tip for WordPress: Automatic URL conversion. With WordPress it is enough if you paste the URL https://www.youtube.com/watch?v=AWlR0Z10UpI from the browser directly in the editor. WordPress will then automatically convert the URL to an embed. But here the parameters do not work! If you want to use parameters for your video marketing, you have to work with the embed code from Youtube.

So that’s our URL, for the rest of the tips and tricks, from the iFrame embed code:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI

Example “Autoplay”: Add parameters explained

You will get to know Autoplay in more detail in a moment. Here is a brief explanation of how to add individual parameters:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?autoplay=1

Important:

1. The first parameter is appended to the URL with a ?
2. Each additional parameter is added by a &

Tip! As a rule there is always the value =0 and =1. =0 deactivates a setting and =1 activates it.

• Autoplay=0 – video starts only on playback
• Autoplay=1 – video will be played automatically

Result: Before / After Example

Now, before we get to the list of important parameters, here’s a before/after comparison.

Before (default)

After (with parameters)

Here you can see the same video, with:

1. Autoplay > autoplay=1
2. Repeat > loop=1
3. Element color white > color=white
4. Mute > mute=1
5. Start time of 30 seconds > start=15
6. No external suggested videos > rel=0

So, the video starts right at 30 seconds and ends with no external suggested videos (ergo, only videos from your own channel, instead of outside content from others, maybe even competitors).

Code:

• <iframe title=”YouTube video player” src=”https://www.youtube.com/embed/5Oe5h8YsKKs?autoplay=1&loop=1&color=white&mute=1&start=15&rel=0″ width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”></iframe>

Turn off sound: Mute

With “mute” you can play videos without sound. Advantageous, especially with the “autoplay” function.

URL parameters:

• Mute=1

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?mute=1

Autoplay: Automatic playback

Autoplay provides automatic playback of Youtube videos on Internet pages.

URL parameters:

• Autoplay=1

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?autoplay=1

Hide similar videos

The “rel” parameter will help you if you want to hide similar videos that are suggested after the end of the played video.

Example:

• Rel=0

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?rel=0

Color: change color

Sets the color of the playback bar (time / already seen).

URL parameters:

• Color=red
• Color=white

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?color=white

HTML5 Player instead of Flash

With “playsinline” you can start video in HTML5 player.

• Playsinline=1

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?playsinline=1

Set language: User interface

If you want to display a specific user interface language to your users, you use the “hl” parameter in your URL. After “hl” follows a 2-digit country code, for example “DE” for German, “ES” for Spanish or “FR” for French language elements.

X is the respective country code

• Hl=X

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?hl=ES

Hide controls: Controls

“controls=0” is handy if you want your users to see “only” the video, not “annoying” player controls.

“controls=2” loads the Flash Player only when the user is active. This setting is convenient because it reduces the loading time of the time. This in turn helps in search engine optimization, especially for e-commerce, where fractions of a second matter.

URL parameters:

• Controls=0 – controls of the player are not displayed
• Controls=1 – Controls of the player are displayed. Controls and Flash Player are loaded immediately
• Controls=2 – same as control=1, but Flash Player is loaded only on playback

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?controls=0

Hide title and channel (before playback)

The “showinfo” parameter helps to ensure that information such as the video title and the name of the uploader are not displayed in the player before the video starts playing.

• Showinfo=0

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?showinfo=0

Show subtitle: cc_load_policy

By default, the user’s settings are always selected. If you want a subtitle to be always displayed, use the parameter “cc_load_policy”.

URL parameters:

• Cc_load_policy=1 – subtitle is always displayed

Example:

“cc_load_policy=1” always displays subtitles.

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?cc_load_policy=1

Practical, for example, to play back parts of a video:

Repeat: Repeat videos in loop

Especially for short Youtube videos the loop function is handy. This way, the video is played over and over again (i.e. in a loop).

URL parameters:

• Loop=1

Example:

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?loop=1

Time: Set start and end

This way you can define when a video should start and when it should stop. Convenient if you want to show for example only 1 product from a “Top 5” video.

Set start time: Video start

The “start” value defines the start time of the video. This way, the video starts directly from a position of your choice. The value is specified in seconds.

X is an integer like “2”.

URL parameters:

• Start=X

Example:

“start=15” causes the video to start at 15 seconds.

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?start=15

Set end: Video end

The “end” value sets the automatic end time of the playback. The value is specified in seconds, as for start.

X is an integer like “2”.

URL parameters:

• End=X

Example:

“end=120” makes a video stop at 120 seconds.

• HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?end=120

These were the most important parameters. You can always find more updated on Youtube: Parameters.

Tip! Do you already know Google UTM parameters?

Topic Tracking in e-commerce – How does an e-commerce agency determine when a sale has occurred, through which channel? Within Google, the answer is: “UTM parameters”.

In online marketing, nothing is often more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. Briefly explained: each project has a URL, this is unique. Like https://example.com/ – By extending this URL, individual sources can be tracked, as seen in a moment in the example. This way you can identify visitor streams, like here https://example.com/?utm_agc=petra – what this means and how UTM parameters work for your monitoring and reporting, you will learn in this article!

• UTM parameters

Learn to install (FTP, MySQL) – Part 1/5

Part 1/10 – Learn about WordPress setup and how to set up a WordPress system fresh yourself in 3 steps.

Tip: Want to learn even more about WordPress? Visit the Lukinski Masterclass!

First of all, you need 1) an FTP user to upload your WordPress files and 2) a database (MySQL) for the content (posts, authors, etc.) that WordPress will access later and 3) the data upload, preferably with a tool like FileZilla (free). Here you can see all steps in detail, article: Install WordPress.

You”ll learn in Part 1:

1. Installation
2. FTP
3. Data upload
4. MySQL

Key links:

• WordPress (free CMS)
• FileZilla (free FTP tool)

German tutorial

Setup in 5:08 minutes – part 2/5

Part 2/10 – Learn the most important steps you need to know when setting up WordPress. This is all about the basics, a simple, fast loading site with no frills! With 6 steps, you’ll have your WordPress set up. First, set 1) the permalinks, your URL structure, followed by the 2) page title and the creation of 3) home page and 4) blog page. Finally, your 5) logo and your 6) main menu. Your website is already set up.

You”ll learn in Part 2:

1. Settings
2. Permalinks
3. Page title
4. Home page
5. Blog
6. Logo
7. Main menu

Install Theme (Upload, Activation) – Part 3/5

Part 3/10 – In this video you will learn the basic skills to install your own WordPress themes. In our example, you’ll see how to upload and activate a theme (purchased from themeforest for $59) in a few seconds.

You”ll learn in Part 3:

1. Download
2. FTP
3. Enable
4. Settings

Expansion of website, e-commerce & co. – part 4/5

What can you do with WordPress? Create your own blog for your ideas, a website for your company or clients, but you can also build a complete online store from WordPress with landing pages and multilingual content. This way you can present your idea to the whole world almost overnight. In this video I show you how easy you can expand your shop in terms of design and functions using Themeforest.net.

Your possibilities with WordPress as a basis

• Blog and magazine
• Corporate website
• Online shop or e-commerce
• Landing pages for campaigns
• Multilingual content
• …

Setting Home Page, Blog, Category and URL – Part 5/5

In this video, you’ll learn how the WordPress system basically works, with its essential (and most important) basic features. Pages, posts, categories and URLs are the first step in building websites and e-commerce. Here you’ll learn how to create and set up your home page, as well as your blog roll. After that, we’ll take a look together at your first categories and basic URL structure, permalinks.

In this video, you’ll learn:

• System fundamentals
• Why Page, why Post?
• Category
• URL

Writing SEO texts: Search engine optimization for Google, e-commerce & Co.

After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before you use software like Google Search, XOVI, etc., use your brain. Your planning, your “story”, your writing style shape every article. Visitors read the content and decide within seconds whether an article is convincing or not.

• Writing SEO texts