X is coming: Musk’s new app

Elon Musk has been shaking up Twitter since his takeover, and now it’s the turn of the iconic blue Twitter bird logo. The billionaire announced that the familiar bird design will soon be a thing of the past. Instead, it will be replaced by a stylized black X – a letter Musk holds in particularly high regard. This announcement, of course, was made on his own short messaging service via a tweet. “Soon we will say goodbye to the Twitter logo and gradually to all birds,” Musk wrote.

When asked how soon this could happen, he replied that he could discover a good X logo as early as tonight and then it would go live worldwide tomorrow. The familiar brightness of the bird logo will also be replaced with a plain black, as Musk also confirmed when he explained his plan in a Twitter audio chat. He emphasized that this should have happened a long time ago. Apparently, Musk is determined to give Twitter a significantly changed identity with this new design.

X: The new logo

Just published on X, the new logo:

https://twitter.com/elonmusk/status/1682978324375543808

Elon Musk tonight – live

Captured for eternity, the 2 most important tweets (are they still tweets?).

Is Twitter becoming like WeChat? My speculations

Here’s some speculation from me, since no official announcements have been made by Twitter in this direction yet.

All-in-one platform

Like WeChat, Twitter could become an all-in-one platform that goes beyond just microblogging. Similar to WeChat, which combines chatting, payments, games, social media, and more in a single app, Twitter could offer a broader range of features to keep users on its platform longer.

You know:

“Buying Twitter is an accelerant to creating X, the everything app”

twitter.com / elonmusk

Mobile payment: Shopping and Payment

WeChat has a strong influence in China as a mobile payment system, allowing users to transfer money and make payments for purchases directly through the app. Twitter could introduce a similar feature to facilitate transactions and purchases on the platform, becoming a digital payment service provider.

New identity: WeChat has also reinvented itself

Just as WeChat introduced a new name (Weixin) and logo, Twitter could also undertake a major redesign of its brand and identity under the new concept of “X” to better represent its expanded functions and vision.

Expansion of the ecosystem: third-party providers

WeChat has created a broad ecosystem by integrating third-party apps and services, offering users a variety of experiences. Twitter could enter into similar partnerships with various companies to expand its ecosystem and provide additional value to users.

User-customized content: Algorithm and AI

WeChat provides personalized content based on users’ preferences and activities. Twitter could use similar algorithms and AI-based technologies to deliver tailored content and recommendations to users to improve their user experience.

What is x.com?

X.com was a payment service provider founded by Elon Musk in 1999 in Palo Alto, California, together with Harris Fricker, Christopher Payne and Ed Ho. As early as 1993, the domain x.com was registered and was considered a valuable address in the Domain Name System at the time. Originally, Jon Postel, a late Internet pioneer, had blocked most single-letter domain names under .com from the public, but x.com was one of three exceptions already taken.

Elon Musk expressed a flair for domain names early on and acquired the appropriate domain x.com for his company. However, X.com became the well-known online payment service PayPal in March 2000, when Musk sold his company to PayPal and customers’ accounts continued under this domain name.

Despite the sale, there was a sentimental connection in Elon Musk to the domain x.com, and in 2017 he bought it back, although the exact amount of the purchase price was not confirmed. It is believed that the price was around $5 million, but Musk himself speaks only of difficult negotiations.

What does X mean to Elon Musk?

The letter X has a special meaning for Elon Musk and appears again and again in the names of his companies. Even his son’s name, X Æ A-XII, contains the letter X. X.com was one of the first companies Musk founded, and it laid the foundation for his current success. Later, X.com became the successful online payment system PayPal.

What companies has Elon Musk founded?

Elon Musk is known for founding several companies. Besides the electric car brand Tesla, these include X.com or PayPal, SpaceX, Solar City, OpenAI, Neuralink and The Boring Company. He has also bought other companies, including Twitter.

Why did Elon Musk buy Twitter?

In October 2022, Elon Musk acquired the short message service Twitter. This purchase is connected with his plan to create his own social platform. Musk wants to create a common digital exchange place where different opinions can be discussed. There is also the possibility that user-adapted advertising will be played on Twitter in the future.

X Agency: marketing, advertising and performance

Marketing, advertising, performance on X – We do it!

• X Marketing Agency

Marc Zuckerberg vs Elon Musk

I would have preferred to call this article:

” Tech giants in the ring: Elon Musk and Mark Zuckerberg plan apparent death match!”

But we want to remain serious! But no fun, as can also be seen here in the Wallstreet Journal. In a surprising exchange of blows between tech billionaires Elon Musk and Mark Zuckerberg, an apparent death match is brewing. What began as a humorous confrontation now appears to be turning into a serious one.

Twitter owner Elon Musk and Meta (formerly Facebook) CEO Mark Zuckerberg have publicly stated that they are ready to fight each other. Even the president of the UFC, Dana White, confirmed that both opponents are absolutely serious.

Battle for users and profits

But this battle goes far beyond personal egos. It symbolizes the fierce battle for users and financial gains in the tech industry. Additionally, it reflects different ideologies and the competition between social media. Elon Musk’s recent plan to take over Twitter has prompted Meta to develop “Threads,” a Twitter competitor.

The tensions between Musk and Zuckerberg show the increasing hostility and competition between major tech companies. This tech giant death match is a fascinating example of the new challenges and conflicts in the fast-moving tech industry.

Musk vs Zuckerberg in the Wall Street Journal

The topic even occupies the Wall Street Journal.

Threads that compete with Twitter: 3 reasons

The success of Threads, Meta’s messaging app, will undoubtedly have an impact on Twitter. There are several aspects where Threads could challenge Twitter.

Already on your smartphone? App Download:

• Thread App – Android
• Thread App – Apple

Bad PR from Twitter and Musk – Reason 1

First, Twitter has struggled with bad PR in the past, particularly with controversial decisions by CEO Elon Musk such as firings or limiting the posts that are displayed. These events have led to a loss of trust among some Twitter users.

Meta advertisers network – reason 2

In contrast, Meta has built a strong network of advertisers and is making a profit. With Threads, Meta could appeal to those who are turning away from Twitter and looking for an alternative.

Direct Instagram login in 2 seconds – reason 3

Another aspect is the possibility of a direct login via Instagram. Threads allows users to log in with their Instagram account in just 2 seconds, with the profile picture and bio applied directly. This makes joining Threads easy and convenient for Instagram users who already have a strong presence on the platform. This seamless integration could prompt Twitter to offer a similar feature to stay competitive.

Twitter will not die!

However, it’s important to note that Twitter still has a large user base and plays a significant role in the social media landscape. It has its own strengths and a dedicated community of users who appreciate it. It will be interesting to see how Threads evolves and how Twitter responds to maintain its position and overcome potential challenges.

However, MySpace also used to exist and who still knows it today?

Twitter gets problems

Overall, Threads by Meta could cause some problems for Twitter, especially in terms of PR and user engagement. Meta already has an established advertising network and success in social media. With Instagram integration and convenient login, Threads could be an attractive alternative for some users. Nevertheless, it remains to be seen how the competition between the two platforms will develop and whether Twitter will take appropriate measures to strengthen its position and overcome the challenges.

Threads: The new app

Threads, the latest creation from Meta (formerly Facebook), has established itself as a revolutionary messaging app focused on sharing photos, videos and messages with close friends.

With a variety of features and seamless integration with Instagram, Threads allows users to share their daily lives with their best friends in an even more personal way. In this special on meta’s new app, we’ll take a closer look at Threads, its features and how it can be used for business. We’ll also take a look at what Twitter can teach for Threads marketing.

• Threads: The new app
• Threads Marketing Agency

Copyright: meta / Threads App

Topic: Elon Musk wants to buy Twitter

Last week, Elon Musk, CEO of Tesla, announced that he wants to buy out the social media network Twitter. Previously, he had already bought shares in the amount of 9.2 percent. What exactly his offer now looks like and what short-term impact it had in the following.

Briefly summarized:

• Elon Musk wants to buy Twitter
• Already owns 9.2% of the shares in Twitter

But first, a look at Twitter and Elon Musk.

[Update] – Elon Musk buys Twitter!

No sooner had the social news been written than it was fluttering through the news tickers of this world:

Elon Musk buys Twitter!

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

• Elon Musk buys Twitter

Elon Musk? The entrepreneur

Elon Musk is an American entrepreneur with African roots, who is the owner and founder of the electric car manufacturer Tesla and the space company SpaceX. He is also the co-founder of the global payment service PayPal. With a total fortune of about 200 billion US dollars, he is one of the richest people in the world.

Elon Musk quickly explained:

• US entrepreneur
• Companies a.o.: Tesla & SpaceX
• Co-founder of PayPal (bought by Ebay)

Twitter? The social network

Twitter is one of the most popular networks, along with Facebook, Google+ and YouTube. Twitter is a microblog, which has the task of sending small messages in the form of text messages, usually with a limited amount of text. Twitter was founded in San Francisco in 2006. Twitter Inc. is a public company and employs about 2000 people. With 353 million users worldwide, including 12 million users in Germany, Twitter is definitely one of the most widespread social networks in the world.

Twitter summarized:

• Founded: 2006
• Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
• Employs 2000 employees
• 353 million users worldwide

Elon Musk buys Twitter: supply & impact

As reported above, Musk announced last week that he would buy out Twitter. He offered the company $54 per share, for a total of $41 billion. The social media platform reacted to this with the so-called “poison pill” strategy. This strategy is designed to make a company unattractive to potential buyers. They plan to sell shares more cheaply to shareholders who already own more than 15 percent of the total shares.

However, according to the board, it is not out of the question for Twitter to accept an acquisition proposal or work with other companies.

Share price at the time of the news

Here’s what Twitter’s stock price looked like at the time of the news:

Current Twitter rate: 36 months

Here again the long-term view of the last 36 months, with current status.

Online Marketing News: B2B & B2C

Social ads, SEO, SEA, content marketing and more. The headlines of the week:

Online Marketing EN: Elon Musk wants to buy Twitter

This week’s Online Marketing DE features “Collaborative design project: Instagram works on boards” and “OMR22: When Quentin Tarantino meets 60,000 marketing heads”. More news from this week:

• After Elon Musk: More companies express interest in buying Twitter
• OMR22: When Quentin Tarantino meets 60,000 Marketing Heads
• Collaborative design project: Instagram works on boards

Marconomy: The future of HR communication

Marconomy’s blog reports on ” A look at the future of HR communications ” and ” How the 4 Google search intentions affect your B2B digital marketing “. More news from the blog:

• 2 days. 17 B2B speakers. 100% networking guaranteed.
• A look into the future of HR communication
• How the 4 Google Search Intentions Influence Your B2B Digital Marketing

More Fire: Influencers & Pharmacists

This week on More Fire, articles include “The Future of Search – What Comes After Google?” and “8 Tips and Examples for Better Call-to-Actions.” More from the blog:

• Influencers & pharmacists: new marketing and sales channels at orthomol
• 8 tips and examples for better call-to-actions
• The Future of Search – What Comes After Google?

PR Blogger: Decision Maker Types

There is also interesting news from PR Blogger this week, such as “Successful networking on LinkedIn” and “Types of decision-makers you should know if you want to push through influencer initiatives”. More news from this week:

• Successful networking on LinkedIn
• The PR Blogger in 2022
• Decision-maker types you should know if you want to push influencer initiatives through

Blogger ABC: Blogs vs. magazines

In contrast, Blogger ABC reports this week on “Gamification: engaging and retaining readers through play” and “Corporate blog vs. magazine: what are the differences?”. More headlines of the week:

• Corporate blog vs. magazine: What are the differences?
• 10 WordPress Plugin Tips for 2020
• Gamification: Engaging and retaining readers in a playful way

Conversion Power: Framework & Results

At Konversionskraft, they delve into “22 female conversion experts whose knowledge will help your business in 2022” and “Omnichannel strategy: a simple framework for better results.” More news from the blog:

• Omnichannel strategy: a simple framework for better results
• 22 conversion experts whose knowledge will help your business in 2022
• The maximum of tracking with TTDSG & DSGVO: We have tested it!

B2B Online Marketing: Conversions for B2B Marketing

New from B2B Online Marketing this week includes “When do I use which format in B2B email marketing?” and “Step by Step: In 9 phases to a successful website relaunch”. More online marketing news:

• When do I use which format in B2B email marketing?
• The journey is the destination: micro and macro conversions for B2Bs
• Step by step: 9 phases to a successful website relaunch

121 Watt: How important are headlines?

This week 121 Watt has topics like “How Attribution Works in Google Analytics 4 (GA4)” and “H1, H2 & Co! – How important are headings for SEO?”. New topics of the week:

• Visibility in SEO between Sistrix, Google Search Console & Ryte
• H1, H2 & Co! – How important are headlines for SEO?
• How Attribution Works in Google Analytics 4 (GA4)

Future Biz: TikTok overtakes Instagram

This week on Future Biz among others “Why hashtags, locations & tags won’t save your Instagram content” but also “TikTok interaction rate on average 7x as high as on Instagram”. New articles, headlines and trends:

• TikTok interaction rate on average 7x as high as on Instagram
• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back

Ryte: simply compress images

This week Ryte has interesting topics like “Performing Website Audits: A step-by-step guide” and “Compress images – reduce load time: How to do it!” on the blog. Check out the posts and more tips here:

• Conduct website audits: A Step-by-Step Guide
• AMP Guide – Set up and check Accelerated Mobile Pages
• Compress images – reduce loading time: This is how it works!

Online Marketing Rockstars: Mercedes in the digital future

New headlines this week also include Online Marketing Rockstars like “Matthew Ball is THE Metaverse expert – and he’s coming to OMR22” and “Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments.” Other headlines:

• Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments
• Matthew Ball is THE metaverse expert – and he comes to OMR22
• This is how Mercedes CEO Ola Källenius wants to lead the automaker into the digital future

SocialMedia header image optimization

Every social network has its own individual, unwritten rules. For many projects, products and services, it is worth thinking about the cover images in social media marketing. They give the visitor uncomplicated and direct information about their own social media channel. On Facebook this could be a current action, e.g. an open day, or even a raffle, on YouTube it is usually the announcement of new YouTube videos, as regular as on classic TV, every Friday at 5 pm. On Twitter, the channel images are usually equipped with little information. Let’s take a look at all the networks in comparison today. Remember to also optimize cover images for your social media channels.

Header image Facebook

The Facebook header picture contains all important information about the channel. Often not only a photo of the channel operator, the brand, or the group, but also text information is often packed here. Especially when it’s no longer just about private channels, but about fanpages of companies, products and services.

The Facebook cover picture is not only displayed on the computer, notebook and tablet, you can also see the header picture on the smartphone. Therefore it is suitable very well to place information to the own channel, or company. The header image has a very good presence due to its placement on the start page and is therefore frequently called up by the users.

The format of the Facebook title pictures has changed relatively often. Usually every 2 years design optimizations were made by Facebook.

Current Facebook cover picture Dimensions

• 820 x 312 pixels on computer and notebook
• 640 x 360 pixels on the smartphone, default
• At least 400 x 150 pixels for usage

Header image YouTube

The YouTube cover picture is located on the homepage of the YouTube channel. Thus the YouTube cover picture is just as present as with Facebook and can be used accordingly also for the own graduation. However, YouTube’s header image is most often used by people and companies to make announcements in their own sense. Usually these are announcements of new releases of videos. On YouTube, regularity is a very important factor and indicator of success. A bit comparable to the classic TV, the more regular the broadcasting times are, the more the viewer gets used to the times and switches on automatically. So that visitors know immediately when new videos will appear, the dates are announced in the respective header picture. In addition, there is usually an image of the YouTuber itself, which again increases the recognition value.

The YouTube title picture is output in various formats. The largest format is required for Smart TV. A little smaller, the edges are trimmed, is the header image for computers and notebooks. On the smartphone, the size of the header image depends on the individual screen size. Responsive design does not only play an important role in the development of websites, but also in social networks the respective sizes and the value of the images adapt to the end device.

Current YouTube cover image Dimensions

• 2560 x 423 pixels on computer and notebook
• Of which 1546 x 423 pixels are safely visible on computer and notebook
• 2560 x 1440 pixels maximum size on Smart TV
• Smartphones are dependent on screen size

Header image Twitter

The header picture on Twitter is drawn crosswise in the upper part and relatively narrow. The header image on Twitter is mainly displayed on notebooks and desktops.

The Twitter image usually contains little information, it is usually an image of the channel owner with a maximum of some information, e.g. on the topic. Unlike the header picture on Facebook and YouTube, more information is rarely packed here. Why is that? Twitter is a very fast network with a lot of information, there are no regular times here, because a lot of content is spread throughout the day. Unlike e.g. YouTube, which often refers to the regular publication, e.g. on Friday at 5 pm.

Current Twitter Cover Picture Dimensions

• 1500 x 500 pixels recommended for all devices

Microblogging on Instagram, Twitter and Facebook

Especially popular is microblogging, which means not only personal postings but postings on other topics, from politics of fashion, music, gaming, much more on Twitter. Here many people explicitly deal with a topic, daily updates, innovations, but also opinions and comments. Microblogging is therefore a mix of the classic blogs, newspaper commentary but also the new social networks.

Difference between friend and subscription

Anyone who makes friends on Facebook or adds another person as a friend makes a closer connection than with a subscription. In our Facebook profile settings, under Privacy, we can specify what information is publicly available, for friends only, or actually for friends only. This shows that the status of a friend is the highest option to access data.

Anyone who subscribes to another channel on Facebook only wants to receive information. For example, with people in public life or simply with the secret flame from the neighbourhood.

The word friend refers explicitly to the social network Facebook. In other social networks, such as Snapchat, TicToc, Instagram, or YouTube, this link is called Follow or Subscribe. If you want to solve a friendship, you can entfreunden.

One then sees all his connected relationships in the friendship page. You can have a maximum of 5,000 friends on Facebook. After 5,000 friends no further adding is possible. Therefore, many people convert their private Facebook page into a Facebook fan page afterwards. On this Facebook fanpage people can subscribe to our channel, which means they don’t become friends. Each subscription will then receive our information. Our followers can still write us private messages if we enable this function.

Friend vs Subscription

• On Facebook you make friends with other users, this requires a connection from both sides
• A friendship is a closer bond than a subscription
• Who only wants to receive information of a user but also has the function to subscribe to this user
• “Make friends” is only a term on Facebook, in other networks one subscribes or follows another person

Use the Discover function strategically

Conversely, users can also become aware of them! Therefore it is always worthwhile to publish new content, so that you also have a high probability of appearing in this and other functions. Most social networks work with a daily rhythm, which means that most information is up-to-date for one day. Of course, there are some people who also create a relevance of two or three days, but the rule focuses on the here and now.

Discover and influence trendings? How does something like this work?

If you want to appear in the trendings, you need a certain amount of interaction within a certain period of time. This is different for each medium, hashtag and of course also depending on the competition. But let’s take a small example to describe how you can get yourself into the trendings.

• Important in advance, this is a very simplified example!

Next they must analyze how many likes a picture has, e.g. on the day

• #house construction

Why do we want this Hashtag house building? Let’s take a customer such as building society insurers, banks or even a DIY store as a best practice example! From the big niche of insurance on Instagram to banks and the big wide field of Do It Yourself. Our goal is to appear twice a week in the Trendings, so that we can win new fans for our channel, on which we post daily new inspiration for house, apartment and garden. We would like to entice away fans who are interested in house building, renovations, decoration,… I’m interested in you.

So we compare the average amount of likes and comments a photo gets with this one hashtag

• #house construction
• #renovate
• #living room
• …

From all these hashtags we look for the ones with the greatest potential. This means least competition, relatively high reach and a precise target group that is potentially interesting for us as well. As an example, we are now saying that the topic of house construction is the most interesting for us. All Germans who want to build a house next year may be looking for inspiration, after all they are Generation Instagram! The Instagram generation is also beginning to take an interest in homes of its own. Young families, young working people who want to make provisions now before they start a family. This is exactly our target group!

Analysis and strategy

Our Hashtag #hausbau needs only 100 Likes, so it is already in the Trendings.

Our, or rather your task now is to take care of these 100 Likes. Best 150 likes and 20 comments. If we manage this, we will be in the trendings for a certain period of time, 24 hours to 72 hours, with everyone who is interested in this topic. Some photos even make it to a week. This is how we do it!

Therefore use the power of analysis and monitoring to strengthen your social media power.

Discover and Trendings

• In the Discover function you will see posts that are tailored to your interests
• This function can of course also be used for your own benefit, if a particularly high interaction takes place in a short time on a post from you, the probability is high that you will also end up in the Discover function
• If you use e.g. a very popular hash tag or a hash tag that is interesting for your target group it can help you to generate the desired number of interactions
• The hash tag with the most potential: least competition, relatively high range and exact target group

Hootsuite for Beginners – Video Tutorial

Since not every online shop or brand can afford its own agency, we have recorded this video tutorial for beginners! Here we show how you can pre-plan content, add channels and so you quickly understand the basics of Hootsuite even as a beginner and can make your own social media marketing even more productive, because you do not have to make every single post yourself. This saves a lot of time. How it works, we show in the video!

German tutorial.

Social Media Software Tools: Tests and testimonials

You think Hootsuite is exciting? Check out more social media software tutorials here or take a look at the top 10 social media software tools.

• Social Analytics – Influencer Marketing / Instagram
• Instazood – Social Bot / Instagram
• Combin – Social Bot / Instagram

Social Media Concept: Fanpage Posting Times

Determining the optimal time for fanpage posting time in social networks like Facebook, Pinterest, Twitter & Co. is not an easy task. For people who do not deal with social media every day, the definition of a meaningful social media strategy is very complex. In principle, social networks such as the World Wide Web are generally subject to a constantly fluctuating traffic volume. This is due to different influencing factors. A simple example: Good weather in summer attracts people in parks. Friends meet offline. On such days the traffic figures like to fluctuate by up to 70% of the normal value. For European and international companies, the development of such social media marketing campaigns is even more comprehensive, the considerations even more diverse. For the perfect time, there is no formula. This is not only the result of expert reports from online projects. There are also no clear results in different studies. The deviations from each other are large.

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Online behavior of the users as an indicator of posting period

The reason is simple: the social web lives through its users. At the same time, only users of the defined target group are interested in online campaigns. However, online behavior is strongly dependent on who belongs to the defined target group. Students differ from employees. Office workers (with their own computer) in turn differ from employees in the retail trade. Depending on the situation, users socialize more or less. Basically it can be said beforehand that there is no standardized, optimal time for social media marketing. It is therefore important to find out when the readership is most active, and when certain content is particularly worth publishing. All that matters is your target group, which you must know. You need to communicate with it.

With or against the current? Trust in your gut feeling

Of course the traffic volume differs not only by the individual contents, but also by the different social networks. Optimal times for publications in social networks are generally difficult to assess as described. Thus, as described above, there are no ultimate times when social networks (in their diversity) are more visited. The question is, however, that if you prefer to post a posting at well-visited times and risk taking part in the posting flood, or rather choose a time that is not visited by social media marketers or users, in any case some readers to reach? To answer this question, let us take a brief look at the different theories of traffic at different times.

Facebook Fanpage: Optimal Times for Publication

Some studies have yielded quite a lot of results. The study by Buddy Media says that postings on Thursday, Friday and Sunday are reaching a big audience. Argyle Social came to similar conclusions. In both of these studies it is clear that the interaction rate rises sharply, particularly on weekends.

Posting time in the largest social network

An extensive social media analysis by Bitly adresses the topic of posting time more detailed and comes to a slightly different result. According to Bitly analysis, postings should never be published before 11 o’clock. Optimal is a time between 1 pm and 4 pm. The analysis also mentions a particularly favorable time: Wednesday (between 1 and 3 pm). This is the first word of the word. According to Bitly Wednesday is the ideal time for any postings on Facebook. From personal experience, postings should focus on your target group or the activities of your target group. Therefore, first vote your Facebook fanpage postings on your target group. The second step would be to use the essence of the studies. Postings should be published around noon, afternoon. This ensures you have enough runtime to get “like” -clicks and share them. Furthermore, the majority of people here follow their everyday tasks. The probability increases.

Twitter: time for news and information

In Twitter, a service that is used mainly by mobile users, the content plays a very important role. The user has only 140 characters available. Therefore, they should be carefully prepared to achieve a higher level of user interaction. The time is less important here, but it also plays a role in tweets and is therefore not entirely negligible. Looking at the argyle social study, it can be said that even tweets directed to the average user are a bigger one at the weekend Audience. The interaction rate is highest on Sundays.

Blogs: Long time with perfect time management

The optimal time to publish blog posts is somewhat easier to name. Here with reference to the study by Bitly. She advises to publish blogs on Monday, Friday and Saturday. The ideal time is 11:00 am in the morning. Blogposts in the late afternoon and evening should be avoided, as the attention span of the readers decreases at a later time.

Conclusion – Quality starts with the concept

As you can see, neither the exact day of the week, nor the precise time at which something general should be published can be determined. The studies provide only a few guidelines, which simplify their own examination of the optimal posting time. To blindly follow these results increases the success only to a limited extent: the number of readers differs not only in the published content and the platform used, but also in the underlying intention of the marketer and the desired target group. An important goal of each marketer should be to find out when their readership is most active and when they are most receptive to specific content. However, it is not just the time that plays a role. The relevance of social media posting is also an important factor. Users have different needs. Office workers want other things as a retailer. That is why the readiness to share content is an equally central factor for success in social media marketing.

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50 Likes at 1000 Views are better than 50 Likes at 10,000 Views. This is the efficiency of their posting. A meaningful link to relevant and current events increases the relevance of the posting for Internet users. The willingness to share content increases. Similarly, links to well-known brands or individuals can enhance the success of a single posting. A popular means here are also hashtags. These abbreviations allow the user to quickly embrace messages in the social network – even in text form. Also on most platforms by hashtags the categorization and archiving of the contents on the user side is possible.

DIY! Facebook Marketing Online

In the blog there are many tutorials and good social media marketing articles. However, anyone who wants to know insiders has to go deeper into the trickbox. Also for small companies the view is worth this Facebook marketing course of our partner agency AdBaker. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:

Social Media Marketing Help for beginners

Stephan M. Czaja (Lukinski, advertising agency) explains in his blog in more than ten individual steps how to apply social media for your marketing in the company. As a model agent and media manager he knows the game between media, reach and attention. The articles are primarily aimed at social media beginners and beginners. From the first basics of networks, to new trends such as Influencer Marketing. With every step you understand social media marketing as a beginner better. The following articles can be found here: Social Media Marketing Manager.

1. What are Social Networks? The Power of Youtube, Snapchat, Facebook & Co
2. Trends & Trendsetter – Influencer in the Media World
3. Social Media Concept: How it’s done – brand, reach, monitoring
4. Web 2.0 & Social Media: reach for companies (example ASOS & ZARA)
5. Social Media Manager – Management and Online Marketing
6. Social Media Manager – Measurement, Goals, Target Group and Range
7. Five Tips to Increase Range – Creativity, Influencer, Content
8. Instagram: Advertising – Online Marketing or Product Placement
9. Youtube: 3 steps for better rankings in the search engine
10. Facebook: Target group targeting – place of residence, age, prospects
11. Facebook: echs Tips for the Facebook Fanpage
12. Influencer instead of expensive Facebook ads
13. Influencer: Fashion, Trends & Trendsetters

So far the social network Twitter is mainly used in the USA. In Germany, the network is so far one for communication, that is, for people who have something to communicate or to communicate something, but mostly in an entrepreneurial sense. Particularly prominent persons use Twitter in Germany, be it the soccer players of the World Cup 2014 or prominent singers and stars. But not only celebrities can benefit from Twitter, but everyone can spread information here and get ready to reach the right people. To help you get a little start, we have here 3 tips for beginners for perfect tweets summarized:

1. Use keywords
2. Use short links
3. Use pictures in the tweet appendix

1. Use keywords

For each text message on Twitter are available in 160 characters, which are then distributed in the social network. Should you, and most of them will usually do a social network like Facebook, use this posting directly to the template for your tweet. Look for the keywords of their postings, as well as the core statement and pack them in (only) one sentence! Already you have published an interesting, relevant suite with many slogans. The secret is here in the near future, watch for keywords in your tweets.

2. Use short links

Since you only have 160 characters available, but still want to lure prospective customers to their further information (website, onlineshop, etc.), use shortened links. For this, there is a very clear recommendation called Link-Shortener. With these programs you can also combine long domains and short URLs. This summary as links often has no more than 10 characters and therefore only 10 percent of their tweets. So you can see their link, but you still have enough space for your own content in text form.

• Google URL Shortener
• Bitly – The Power of the Link
• TinyURL.com
• Bit.do URL Shortener
• Rdd.me Link Shortener

3. Use pictures in the Tweet attachment

Twitter could not remain the network of pure text forever, so it was decided many years ago to offer also picturesloads. You as a Twitter user can use this function at any time! Through a meaningful picture, you can increase the relevance of your tweets to other users in the social network – thus the division rate and your range! Through pictures, you can set visual accents in the text network.

The perfect tweet

In the social network Twitter it isainly important that you remember that it is a network of communicators, that is, you are exposed in a flood of messages. Always use keywords, so-called keywords, additional URLs and, if possible, image and graphics media. So you can take off your tweets from the crowd and build a sustainable fan base.

If you have questions about social networks and campaigns in platforms like Twitter, please contact us at any time.