Taking product photos with AI tools: What works?

KI Update mit Stephan Czaja (Co-Owner)

At the moment, you can’t simply take a photo of your product and immediately place it in any environment using AI, but we are getting there step by step. Many tools already allow you to create realistic scenes, incorporate models or make your products look professional. It is particularly interesting to work with Freepik, which has developed from a simple icon archive into a complete AI toolbox.

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What counts for stores: Images must be consistent, high-resolution and convincing. Tools such as Midjourney or Freepik offer a combination of image editing, scene generation and AI models that are specially optimized for e-commerce. With the right workflow, you can create a complete product gallery in a short space of time – including variants for campaigns or seasonal adjustments.

Taking product photos for an online store? Example Midjourney

Generated here with just a single prompt in Midjourney in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

AI product photos with Midjourney: Result

Product photography without photography?

If you don’t have a professional camera or photographer at hand, you can still achieve convincing results. All you need to do is take a simple photo with your cell phone, create a precise description with ChatGPT and then feed it into tools such as Freepik or Midjourney. This creates variations such as images with models, studio scenes or detail shots – depending on what your store needs at the time.

• Take a photo with your cell phone
• Create detailed description with ChatGPT
• Generate variations: Studio, Model, Detail
• Optimize with Freepik or Midjourney

Product images for product video

It gets even more exciting when you make videos directly from AI images. With tools such as Google Veo 3 or Sora from OpenAI, you can create animated clips that present products dynamically. This allows you to enhance your store images and produce content for YouTube Shorts, Instagram Reels or TikTok. The combination of AI image and AI video makes your product presentation much more versatile.

• Create AI videos
• Also exciting: Create an AI avatar

AI for stores in everyday life: there’s no turning back

AI has not yet completely replaced traditional product photography, but it makes the creation process faster, more flexible and cheaper. From Freepik to Midjourney to Veo 3: if you combine the tools, you can already create professional photos, animated scenes and product videos – without a large studio. This saves costs and opens up new creative possibilities for e-commerce and marketing.

• Cost-effective product images with AI
• Flexibility in scenes and environments
• Extension to AI videos possible

Thumbnails and blog visuals

KI Update mit Stephan Czaja (Co-Owner)

Blog articles and YouTube videos thrive on strong thumbnails. Midjourney delivers creative, click-worthy visuals that generate attention in just a few seconds. This creates consistent styles for blogs, thumbnails or content series.

• Clickable thumbnails
• Uniform blog graphics
• Fast series production
• Click here to go to Midjourney

Oh yes, and for all those who have been trapped on stock photo platforms for years:

AI image generation is the best thing that could happen in this aspect! 1) Absolute creative freedom + 2) No more warnings with constant license search and time expenditure

Let’s move on!

Product images for stores

E-commerce benefits directly from Midjourney. Products can be inserted into different scenes and environments without having to organize a photo shoot every time. This saves costs and opens up new possibilities for creative product presentations.

• Creative product staging
• New scenarios for products
• No photo shoots necessary

Tip! Read more about AI product images with tips on generation and my current favorite tool (which even has models) here.

Taking product photos for an online store? Instructions

Generated here with just a single prompt in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

KI Produktfotos mit Midjourney: Ergebnis

Content for social media

Whether Instagram, TikTok, LinkedIn or X: visual content determines reach. Midjourney allows you to create posts with unique styles and visual languages. This strengthens brand perception and ensures varied content in the feed.

• Instagram Posts & Reels
• LinkedIn campaign visuals
• Graphics for X / Twitter

What can Midjourney do in conjunction with Runway?

Visual storytelling for brands

Midjourney makes it possible to translate complex ideas or moods into images. Recognizable styles can be developed for branding campaigns or corporate design that are used consistently across different channels.

• Strong brand images
• Consistent image style
• Storytelling via visuals

Is Midjourney better than Veo 3?

Is Midjourney better than Veo 3?

Implement marketing campaigns efficiently

Midjourney also supports testing and the rapid variation of content. This allows marketers to generate different visuals for A/B tests, address target groups variably and optimize campaigns more quickly.

• Fast A/B tests
• Variations of visuals
• React flexibly to trends

Technology and development

Midjourney has been constantly evolving since 2022. The current version 7 offers even more realistic imagery. In addition to Discord use, there is now also a web interface that makes operation much easier.

• Version 7 available
• Discord & Web Interface
• Niji model for anime

Learn Midjourney? Good video tutorial

You want to learn Midjourney? Here is a good video tutorial.

More functions in planning

Midjourney is working on new features such as video, 3D generation and advanced personalization. This will allow the tool to be used even more widely in marketing in future – from classic visuals to interactive content.

• Video function in tests
• 3D models in planning
• More personalization

Midjourney in the marketing mix

Midjourney is more than just a creative tool for companies: It is becoming a fixed pillar in content marketing. Thumbnails, social visuals, product images and campaign content can be produced faster and in high quality. Those who integrate Midjourney now will gain a clear advantage.

• Fast content production
• Broad use in marketing
• Competitive advantage for brands

Fancy designing something? Click here to go to Midjourney.