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	<title>Establishment &#8211; Social Media Agency</title>
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	<link>https://socialmediaagency.one</link>
	<description>Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand.</description>
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		<title>Tesa: Case</title>
		<link>https://socialmediaagency.one/tesa-case-2/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Mon, 29 Nov 2021 15:24:45 +0000</pubDate>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[References]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advisor]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[Bad]]></category>
		<category><![CDATA[Bath]]></category>
		<category><![CDATA[Beispiel]]></category>
		<category><![CDATA[Berater]]></category>
		<category><![CDATA[Beratung]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Einrichtung]]></category>
		<category><![CDATA[Establishment]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[Hygiene]]></category>
		<category><![CDATA[Kunde]]></category>
		<category><![CDATA[Living]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Reference]]></category>
		<category><![CDATA[Referenz]]></category>
		<category><![CDATA[tesa]]></category>
		<category><![CDATA[Wohnen]]></category>
		<category><![CDATA[Zuhause]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/tesa-case-2/</guid>

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<div  class='flex_column av-30yvwig-15f6925f476322c1f8b3dac79c23a0d1 av_one_third first flex_column_div  '     ><section  class='av_textblock_section av-3ue1po-786e20be23caa338938d565f4f2f616e '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1>Tesa</h1>
<p>Case overview. Click here to return to our <a href="/?page_id=42402" data-type="page" data-origin="de" data-origin-url="/?page_id=42287" data-id="42402">cases</a>.</p>
<h2>What we did</h2>
<ul>
<li><a href="https://socialmediaagency.one/content-creation-production-implementation-of-valuable-content-equipment-types/" data-type="post" data-origin="de" data-origin-url="/?p=50607" data-id="55183">Content Creation</a></li>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">Performance Ads</a></li>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">Performance Consulting</a></li>
<li><a href="https://socialmediaagency.one/e-commerce-agency-near-you-what-you-should-look-out-for/" data-type="post" data-origin="de" data-origin-url="/?p=53908" data-id="54236">E-mail marketing</a></li>
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<div  class='flex_column av-2j7zn94-5e55a618da0b9cec61ce83085c430878 av_two_third flex_column_div  '     ><section  class='av_textblock_section av-losznkld-bc2ef4d50ac16a57c7b6effa3c127120 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h3>With a strong partner in e-commerce &#8211; initial situation</h3>
<p>When a brand name becomes synonymous with an object: As the world&#8217;s leading manufacturer of adhesive system solutions, tesa offers its customers innovative products, including insect screens and self-adhesive bathroom products.</p>
<p>With the launch of two new web stores, tesa aimed to further expand its online business. The PMI Group provided support as a strong partner in the areas of performance ads and content creation.</p>
<h3>Content Creation &#038; Performance Ads</h3>
<p>With creative content to viral ads</p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-43341 size-full" src="https://socialmediaone.de/wp-content/uploads/2021/11/Tesa-Ad-performance-influencer-cases-marketing-socialmedia-facebook.gif" alt="" width="540" height="540" /></p>
<h3>Lead magnet attracts interested parties</h3>
<p>New leads through targeted content</p>
<p><img decoding="async" class="alignnone wp-image-43355 " src="https://socialmediaone.de/wp-content/uploads/2021/11/Tesa-Ad-performance-influencer-cases-marketing-socialmedia.gif" alt="" width="1085" height="481" /></p>
<h3>Building trust in email marketing</h3>
<p>Leads stick with the right funnel.</p>
<p><img decoding="async" class="alignnone wp-image-43327 size-full" src="https://socialmediaone.de/wp-content/uploads/2021/11/Tesa-Ad-performance-influencer-cases-marketing-socialmedia-Instagram.png" alt="" width="958" height="275" /></p>
<h2>What has been achieved?</h2>
<ul>
<li>Very successful test phase</li>
<li>Extended cooperation</li>
<li>Numerous positive social media reactions</li>
<li>Over 11 campaigns set up</li>
<li>Over 44 adsets built</li>
<li>Over 179 ads placed</li>
</ul>
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<section  class='av_textblock_section av-ow2a60-1548fc08ada7e132a91afc170a16e7c6 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p style="margin: -20px 0px 20px; text-align: left;">We love <a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">performance marketing</a>!</p>
<h2>Social media x performance</h2>
<p>Your partner for digital, measurable performance.</p>
<ul>
<li><a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=2361" data-id="2942">Contact us</a></li>
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			</item>
		<item>
		<title>Install WordPress yourself &#8211; That&#8217;s how it works! Filezilla, SQL and setup</title>
		<link>https://socialmediaagency.one/install-wordpress-yourself-thats-how-it-works-filezilla-sql-and-setup/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Fri, 25 Dec 2015 14:41:49 +0000</pubDate>
				<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[Anleitung]]></category>
		<category><![CDATA[Einrichtung]]></category>
		<category><![CDATA[Establishment]]></category>
		<category><![CDATA[Filezilla]]></category>
		<category><![CDATA[Hilfe]]></category>
		<category><![CDATA[Installation]]></category>
		<category><![CDATA[Installieren]]></category>
		<category><![CDATA[Instruction]]></category>
		<category><![CDATA[Notepad++]]></category>
		<category><![CDATA[Phpmyadmin]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[SQL]]></category>
		<category><![CDATA[Tipps]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Übertragung]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/?p=15464</guid>

					<description><![CDATA[The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let&#8217;s just go ahead and step by step. Summary: All steps of the installation How to install your content management [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let&#8217;s just go ahead and step by step.</p>
<h2>Summary: All steps of the installation</h2>
<p>How to install your content management system yourself:</p>
<ol>
<li>Data transfer with <strong>FTP Client Filezilla</strong></li>
<li>Wp-config.php with <strong>Notepad++</strong></li>
<li>Save, change, edit databases with <strong>PhpMyAdmin</strong></li>
</ol>
<p>Not yet convinced of content management? In the article What is Content Management I once explained the countless advantages of modern CM systems such as WordPress, Typo, Drupal and Co. If not, have fun with your first WordPress installation:</p>
<h2>Data transfer with Filezilla: FTP Client</h2>
<p>The FTP program FTP Filezilla, allows you to access your FTP server. The unbeatable advantage of FTP Filezilla is that you can easily exchange, edit or create data as if the server were a local hard disk. Thanks to the FTP client program, you can easily manage your website data or server data.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><a href="https://filezilla-project.org/download.php" target="_blank" rel="noopener noreferrer">FTP Filezilla<em> &#8211; Free Software Download</em></a></li>
</ul>
<h3>Data exchange and transfer</h3>
<p>In principle FTP Filezilla consists of three window components. First, you have the file browser of your local system, i.e. your computer, and second, you have a directory of your FTP server/webspace. You can now transfer data between the two windows. So you can easily exchange e-commerce product pictures or profile pictures of your company website. The third window shows you active transfers that are currently taking place. You will find it below the two file browsers. Here you can see the current status of data transfers and queues. In FTP Filezilla you also have the possibility to work in several windows at the same time, the advantage is that you can work on several projects at the same time.</p>
<p>Step 2: Adjust wp-config.php</p>
<h2>Notepad++ HTML, CSS, everything</h2>
<p>In order for your WordPress (alternative CMS) to have access to the database, we first have to adapt the wp-config.php. It is located in the /root of your WordPress directory and can easily be opened with the Notepad++ editor.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><em><a href="http://notepad-plus-plus.org/download" target="_blank" rel="noopener noreferrer">Notepad++</a> &#8211; Free Software Download</em></li>
</ul>
<p>The following five lines now need to be adjusted DB_NAME, DB_USER, DB_PASSWORD, DB_HOST and (if desired) the table prefix (this is a small abbreviation that is later in the SQL database. For example, wp_posts, wp_options, etc.). You can get all data from your web host or after the database creation. Let&#8217;s get started:</p>
<pre style="font-size: 0.8em;padding-left: 30px">[...]

/** Replace database_name_here with the name of the database you want to use. */
define('DB_NAME', 'database_name_here' 'database name');

/** Replace username_here with your MySQL database username */
define('DB_USER', 'username_here' 'database user');

/** Replace password_here with your MySQL password */
define('DB_PASSWORD', 'password_here' 'password');

/** Replace localhost with the MySQL server address */
define('DB_HOST', 'localhost' 'mysql123.domain.com')

[...]
$table_prefix = 'wp_';

[...]
define ('WPLANG', 'de_DE'); // here you can change the language of your system, e.g. to en_EN for English.</pre>
<p>You can certainly use the classic text editor that you already find on your Windows or Apple installation of the computer. But if you are working with large documents or in programming languages like HTML, CSS or PHP, it is recommended to use an appropriate program like Notepad++.</p>
<h3>Our favorite among text editors</h3>
<p>The advantage of Notepad++ is that you can see individual codes highlighted in color. This allows you to navigate quickly and easily even in larger text files. The quick and easy navigation in the text editor allows you to edit documents quickly and efficiently. But you have many more possibilities. For simple users, for example, we recommend the search function, which you execute via Ctrl+6. By clicking on the &#8220;replace with&#8221; tab, you can also replace specific words or character combinations. For example, if you have a company name that is mentioned frequently and you want to change it completely, e.g. with a hyphen in the middle of the second word of your name, you can replace it globally. Global means in the whole document with one click.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/08/lukinski-content-management-2014-top-5.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4078" src="https://lukinski.de/wp-content/uploads/2014/08/lukinski-content-management-2014-top-5.jpg" alt="lukinski-content-management-2014-top-5" width="898" height="441" /></a></p>
<p>With Notepad++ you have numerous functions to edit texts quickly and easily, to edit program languages or to edit texts in a structured way.</p>
<p>Step 3: Save, change, edit databases</p>
<h2>PhpMyAdmin &#8211; Databases</h2>
<p>With PhpMyAdmin we can adjust the database afterwards. But here we can also export backup copies, and much more. Whether your own online shop, website or the new landing page. Content Management Systems need a database, you might know it, it is called SQL database. To be exact MySQL. With PhpMyAdmin you can access, edit and edit this database. Mostly you need the database only once, when you first install your company website or online shop with CM systems like WordPress, Typo3 or Cantao.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><a href="http://www.chip.de/downloads/phpMyAdmin_12995300.html" target="_blank" rel="noopener noreferrer">PhpMyAdmin</a><em> &#8211; Free Software Download</em></li>
</ul>
<p>[shortcode variables slug=&#8221;adsense&#8221;]</p>
<h3>SQL is like Excel</h3>
<p>To explain SQL to you, imagine an Excel table. In this Excel table, you can have several folders, as well as different tables or columns. Each row contains new information, the same is true for SQL.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/08/step1-wordpress-passwort-sql-datenbank.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4223" src="https://lukinski.de/wp-content/uploads/2014/08/step1-wordpress-passwort-sql-datenbank.jpg" alt="step1-wordpress-passwort-sql-database" width="920" height="516" /></a></p>
<p>With PhpMyAdmin you can edit the database, i.e. enter commands. For example, you can change users or their passwords. Later your content management system will access this database. Information is pulled from here. So you can find in the database among others your website name, your individual posts, website settings and much more. Not yet convinced of Content Management? In the article <a title="Install WordPress yourself - What is Content Management?" href="https://socialmediaagency.one/content-management-cms-the-top-5-from-wordpress-to-typo3-and-cantao/" data-type="post" data-id="15434">What is Content Management</a> I once explained the countless advantages of modern CM systems such as WordPress, Typo, Drupal and Co.</p>
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