The advantages of an employer branding agency

An employer branding agency mainly deals with the search for qualified employees and employer communication. The focus is primarily on increasing employer attractiveness so that outstanding employees can be recruited for one’s own company. In this article, we would like to give you an overview of what makes a good employer branding agency.

What is employer branding?

Employer branding uses various marketing strategies to focus on the attractiveness of an employer. An important point in this context is above all the positioning of the respective company. This is because exceptional positioning helps a company to stand out from the competition in a targeted manner. A corresponding employer branding agency helps companies to work out such a positioning.

What are the goals of employer branding?

Employer branding has two main objectives. On the one hand, it aims to increase employee loyalty to the company. This is achieved, for example, through numerous incentives. We have listed some of them below.

These incentives increase employee retention

• Company pension plan
• Vacation and Christmas bonus
• Company car (can also be used privately)
• Further training opportunities
• Concrete career plan

Furthermore, employer branding deals with the acquisition of potential competitors. Here, too, we would like to give you a few tips to help you strengthen your employer branding.

These strategies help with employee recruitment

• Meaningful career pages
• Open and transparent communication
• Successful social media presence
• Job ads in career portals
• Recruiting support

What exactly does an employer branding agency do?

An employer branding agency helps to implement the previously described fields of activity. Since many companies often do not have an extensive HR department, they must use the services of an employer branding agency. Agencies usually have tried-and-tested strategies with which you can achieve rapid success.

What makes a good employer branding agency?

A good employer branding agency is primarily characterized by presentable results and customer feedback. A simple Google search is often enough to find out whether the agency in question is suitable for you. In addition, many agencies also offer a free initial consultation, which you can take advantage of. In this conversation, you can then form your own impression of whether a collaboration makes sense for you.

When does it make sense to work with an employer branding agency?

Working with an employer branding agency makes sense if your in-house capacities are not sufficient or if you have insufficient experience in certain areas (e.g. digital employer branding). Younger employer branding agencies in particular have specialized in digitalization and can thus reach young applicants in a targeted manner.

How much does an employer branding agency cost?

This question cannot be answered in a blanket manner. The costs are usually related to the amount of work involved. However, some agencies offer a monthly flat rate. This includes various measures (e.g. management of the career pages). As a rule, however, an offer is individually adapted to the needs of the customer.

Conclusion: Cooperation with an employer branding agency increases market attractiveness

By working with an employer branding agency, you can increase the market attractiveness of your company. Especially in today’s market, where there is a desperate search for the right professionals, you need strong employer branding to stand out against the growing competition.

Marketing Agency One explores what makes employer branding effective in different labor markets — from the US to Germany to Scandinavia.

How to find the perfect recruiting agency

More and more employers are finding it increasingly difficult to fill vacancies with the right employees. For this reason, more and more companies are deciding to place this task in the hands of recruiting agencies. In this article, we would like to tell you what you should look for when choosing a recruiting agency.

What is a recruiting agency?

In contrast to headhunters or recruitment agencies, recruiting agencies offer comprehensive support in the area of employee recruitment. This includes, for example, the areas of employer branding, active sourcing, candidate journey, performance marketing and recruitment. In many cases, this holistic support means that vacancies can be filled with the most suitable candidates as quickly as possible.

How does recruiting work today?

Recruiting has changed noticeably in recent years. Nowadays, hardly any job ads are placed in magazines. Classic recruiting has been increasingly replaced by channels offered to us by digitization. These include online forms, online job exchanges, active sourcing or specially created personnel marketing campaigns that direct potential employees to the desired sites.

What recruiting measures are there?

Digitization opens up numerous opportunities for recruiting agencies to attract potential employees via the Internet. However, which measures are suitable usually also depends on the respective target group. In the following, we have listed the most common recruiting measures that you can use to successfully attract employees via the Internet.

The most common recruiting measures in the age of digitalization:

• Career page on the homepage
• Third-party job boards
• Modern employer branding
• Job ads on social media
• Performance marketing campaigns
• Active sourcing on social media

Especially when it comes to attracting young talent, the Internet is essential in today’s world. For this reason, it is immensely important for all companies to build a strong digital presence in order to remain competitive in the future. This challenge is where modern recruiting agencies come into play.

When should you hire a recruiting agency?

Working with a recruiting agency can be beneficial for several reasons. Below we have listed the most common reasons why companies choose to work with us:

• Relieving the burden on your own employees
• Lack of in-house resources
• Expansion of the own knowledge spectrum
• Insufficient competences
• Complementing existing measures

How much does a recruiting agency cost?

How much a recruiting agency costs cannot be answered across the board. It usually depends on which of the previously mentioned measures are to be implemented. Consequently, the costs have to be calculated individually. Many recruiting agencies offer free consultations in this context so that needs can be determined.

What makes a good recruiting agency?

A good recruiting agency is usually characterized by existing customer successes. These are often illustrated by case studies on the homepages of the respective recruiting agencies. In addition, modern recruiting is data-driven, which means that all relevant key figures can be evaluated. This is particularly important for companies when it comes to making a cost-benefit calculation.

Conclusion: This is why you should hire a recruiting agency

Companies that are currently experiencing difficulties in recruiting employees should use the services of a recruiting agency. This is because it is often not possible to solve the existing challenges oneself. Especially when recruiting needs to be completely restructured, it makes a lot of sense to use the services of an agency so that the open vacancies can be filled.