Workshop Archives - Social Media Agency Sun, 15 Feb 2026 13:55:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Social media consulting: strategy, setup, promotion – executives & employees https://socialmediaagency.one/social-media-consulting-strategy-setup-promotion-executives-employees/ Sat, 30 Oct 2021 18:13:14 +0000 https://socialmediaagency.one/social-media-consulting-strategy-setup-promotion-executives-employees/ Social Media One Consulting – With consulting to social media strategy! Understanding. Ability to act in Berlin, Hamburg, Munich, Düsseldorf, Cologne and all over Germany. Our primary goal in strategic consulting for executives, but also in more operational consulting for employees (to be seen later in our workshops / speaking engagements). Our consultants teach you the keys of social media marketing. Click here to go directly to our marketing consulting.

Managers: imparting experience

On site, our consultant will talk to you about the core objectives, specific to your products / brand. Fashion and fashion, travel and tourism, trend technologies such as e-automobility or even pets, insurance or banking, to understanding and if necessary, to the social media concept. What is a social media consultant? What does a social media agency cost? With consultant / consultant to the social media strategy.

Direct performance instead of testing? Hire our social media agency for your brand

One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

We are looking forward to your inquiry.

Stephan M. Czaja, Owner

Core analysis: brand / product / target group

Core Analysis – channel, target group and competitor analysis with subsequent consultation and goal setting. Broadly speaking, it’s about making a basic analysis (as-is/target). Where are your social media activities in their current state and what should an optimal target state for your brand and products look like? We bring these findings simply and clearly for you, for managers and employees, into a customized roadmap for implementation.

Roadmap: Strategic / operational guide

Guide – Social media goals and production strategy development, personal and on-site. The roadmap includes concrete action steps, depending on the scope of the consultation, clearly or already elaborated in detail, with strategy, community, ads, etc. On the basis of these checklists, you can expand your performance in social networks. Always with a view to the level of knowledge of employees and / or managers. Simply put: Are we still talking about the “social media marketing mix” (individual social networks) or are we already talking about “dark posts” for social media ads (advertisements) in the consultation?

Strategy: Plan and achieve objectives

Objective – social media concept, production and editorial plan from a single source. From this social media roadmap, you can derive concrete concepts, methods and a social media strategy for your brand or your individual product or product range.

A strategy then includes the following aspects, for example:

  • Set goals
  • Select platform
  • Define target group
  • Metrics for verification (KPI)
  • Formulate guidelines

Guidelines for employees and agencies

Formulating guidelines means generally applicable rules for all employees and also external agencies (advertising, PR, other consultants, etc.). Guidelines give your social media marketing the right framing for content and community.

Strategy is not only about creatives (creative content), above all it is about planning and implementation. That’s why all goals are always structured according to the well-known Smart Principle. You may already know this from marketing.

Smart means:

  • S = Specific
  • M = Measurable
  • A = Attainable (realizable)
  • R = Relevant
  • T = Time based (terminated)

Community: management and brand fans

Community – Community management ensures organic reach and creates brand fans. Reading tip: Community Management.

Interaction: content and reactions

Interaction – Within your own community, it’s all about one thing, regular interaction to drive engagement. Simply put, this means regular postings (publications) and subsequent reactions from your community and third parties. Always be mindful of personality and authenticity, because as a brand, it’s not about advertising! Also, reactions from your community should not go unanswered, so value feedback and interact with it, it shows appreciation towards your active community.

Partnerships: Authentic, Reaching New Circles

Partnerships – In order to promote one’s own reach, and thus one’s own attention and interaction at the same time, it is profitable to think about partnerships. For example, through nearby people, such as employees (positive mentions from company parties to recruiting), but also external, for example influencers or cross-industry, e.g. travel companies and insurance companies.

Tools: Software for monitoring

Tools – The use of social media software allows you to measure and review the previously established metrics. In the process, you should not only receive positive feedback, but also negative reactions. Accordingly, preventive, crisis management is also developed – as needed (negative comments to shitstorm).

Content: added value and attention

Content – If you’ve already read our guides on content marketing, you know how important one thing is to us: Giving users added value! As with appreciating responses, all content in content marketing should always be planned to give your community the most value possible. This will make your content relevant and interesting!

Regularity: Constant social media activities

Regular activities – In the last aspect, we will still emphasize that all these findings give up in a regular, consistent work. Because only through, regular, consistent interaction, increases your reach.

Best Practice – For beginners and newcomers who are doing social media marketing for the first time, it is also worth taking a look at best practice projects, content that is already successful. E.g. the most successful YouTube videos or TikTok videos.

Social Media Community Strategy: Checklist

Social media community strategy at a glance:

  1. Post regularly
  2. Promote commitment
  3. Personality and authenticity
  4. Give appreciation
  5. Partnerships
  6. Social Media Tool
  7. Crisis management
  8. Give added value
  9. Regular activities

Social Media Ads: Building Reach

Advertising – campaign switching, paid reach for content, dark posts and evaluation. Read Tip: Facebook Ads.

Advantages of Social Ads

Organic reach is good, paid reach is better! Why? Social networks derive their revenue and profits mainly from selling advertising content. Accordingly, reach doesn’t come “for free.” But don’t worry, social media ads can be used extremely effectively to increase your reach! Especially through targeting and re-targeting.

Create attention: Aida model

But before you can go into the depths of the matter, it’s about one thing above all: generating attention. Did you know that every single user swipes and scrolls several hundred meters through his smartphone every day? Accordingly, you only have a fraction of a second to generate attention from the user. Explained simply and quickly, we use the Aida model for knowledge transfer and implementation in your social media roadmap.

The most important thing is attention. How? An understandable scheme:

  • A = Attention
  • I = Interest
  • D = Desire (need)
  • A = Action

Still quickly, explained in advance what targeting and re-targeting mean.

Targeting: placing advertisements, precisely targeted

Targeting – A simple definition would be, targeting people based on data. Targeting is the excellent social media marketing tool.

Surely you’ve heard that social networks are big “data octopuses”. That’s exactly how it is. Social networks know about users’ interests, know your contacts, places of residence and whereabouts, made and also just started search queries (wishes / interests). Facebook alone has an average of over 2,400 parameters per user. You can use this to your advantage!

Example – For example, imagine that you want to reach women between 30 and 34 who travel frequently (change location), are currently interested in travel destinations, and are single. Their ad would be extremely targeted and accurate! This single campaign would then have, for example, media content (texts, photos, videos) that would convey the ideal idea of this target group when it comes to recreation. Very different from men, at the same age. Just as a simple example. Or couples, or families with child, with baby….

Example parameters for advertisement:

  • Product: Weekend vacation in Barcelona
  • Target group for playout of the advertisement
    • Exclusively women
    • Age: 30 – 34 years
    • Residence: Hamburg, Berlin, Cologne, Düsseldorf, Munich
    • Relationship status: Single
    • Interest: Travel content (for example, Tui, Ltur or Urlaubspiraten).
    • …

You see, an incredibly powerful social media tool to build reach, for your brand or product.

Here is still the quick transition to re-targeting, am simply explained.

Re-targeting: Minimize abandonment rate, increase sales

Re-targeting – Re-targeting deals with the people who have already visited your social media channel, website or online store.

Example – A very simple example would be, a certain user was interested in a trip to Mallorca. However, the purchase was not completed, but was canceled in the shopping cart. Through the targeted tracking (via pixel), this user and his desire can be precisely identified and informed by renewed address (ad), again. This significantly increases the conversion rate (sale), since all persons are adressed again who previously made a sales cancellation. For example, simply due to time constraints.

Instead of switching to a competitor, these users are made aware of your offer again. Whether on Instagram, TikTok, YouTube or also through Google Ads and Native Apps, for example on Google (search results) or also on major magazines and online portals.

Reporting: content, community and campaigns

Evaluation – content, community and campaign analysis with subsequent monitoring and report. Reading tip: Monitoring. Don’t miss any successes or failures! By defining metrics, or key performance indicators, as early as the initial social media strategy, you can measure success. From very simple parameters, such as the number of your fans and followers, to more complex reporting and monitoring, for example for e-commerce.

Again a very big advantage, you can relate individual campaigns, directly to individual sales!

Let’s stay in the travel example, here too you can very well understand the relationship between a single campaign and a single sale. Accordingly, key figures can be calculated, which in turn contribute to optimization. This all happens in regular meetings, with your social media agency or with your internal expert.

Meetings: How does a good agency work? Like this!

Customer communication – Regular appointments with our social media experts for strategy optimization. A small insight Best Practice.

Influencer: referral marketing

Multiplier – Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing.

Increasing awareness is not only possible through good content, for example content marketing, or through advertisements, i.e. paid reach, but also through brand advocates, influencers. Influencers stand especially for their personality and authenticity. Accordingly, they enjoy the trust of their community and you can use this profitably for your brand or your products.

Events: POS, trade fair & other offline actions

Events – With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event. Depending on the size of your company or business, it’s worth thinking not only about online marketing, but also about linking online activities and offline activities. At the POS (point-of-sale), at trade fairs or even through individual campaigns, such as at festivals. Here, too, you can rely on the advice and experience of experts.

Employees: Speakings and workshops

Speaker: Learning from experts

Speakers – Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! Social Media Speaker.

Workshop: Imparting knowledge in a targeted manner

Advanced training – We bring your employees up to date and accompany you as mentors in social media marketing. Reading tip: Social media workshop. Targeted measures for your employees and individual department? Our workshops are perfect for this, here the content is prepared and conveyed in a targeted manner.

Hire social media agency

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and Global, if you wish.

Love: Everything for the user!

Love – We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social media agency.

Do you have any questions? We are looking forward to your inquiry.

Contact

Directly on site, at your premises:

With examples, figures and best practice.

Intensive work = knowledge building.

Feedback on creative pitches from participants.

Jobs: Performance Marketing Pros wanted!

Are you looking for new challenges and creative campaigns and performance campaigns for our clients? We are always on the lookout for new talent to help drive our team and our clients forward – Sky is the limit!

You already have experience? Then send us your application:

]]> Global: Social Media Agency worldwide for TikTok, Youtube, Instagram, Facebook & Co. https://socialmediaagency.one/global-social-media-agency-worldwide-for-tiktok-youtube-instagram-facebook-co/ Mon, 30 Aug 2021 10:49:59 +0000 https://socialmediaagency.one/global-social-media-agency-worldwide-for-tiktok-youtube-instagram-facebook-co/ Social Media One – Read our agency content and tips now in your language! For all of Europe, from Spain to France, Germany to Sweden. In the USA and as well as in Asia, now in China and Japan. Because for our customers, we are already globally active. Read more about us, our work, projects and social media strategies of our experts here.

 

What we do? Social Media Agency

Concept, strategy, marketing: social media becomes more complex from quarter to quarter. We find the right strategies for our clients. Read more about our services and references here:

Country list

Here you will find an overview of all national languages.

Main markets:

Other languages:

The own channel, ads, community management and video marketing for YouTube and Facebook but also on Instagram, Instagram Shopping and TikTok. We accompany you with experience and creativity.

Social ads and performance: a model for success

Of course also Social Ads and Content Production, Virtual Reality, up to Performance for E-Commerce, by Google Ads and Native Ads – with our young Social Media Team, the international network and Know How we are your contact in Social Marketing.

]]> AF tax coaching: 100K real estate Youtuber Alex Fischer becomes tax coach?! Experiences and rating https://socialmediaagency.one/af-tax-coaching-100k-real-estate-youtuber-alex-fischer-becomes-tax-coach-experiences-and-rating/ Sun, 04 Oct 2020 19:15:02 +0000 https://socialmediaagency.one/af-tax-coaching-100k-real-estate-youtuber-alex-fischer-becomes-tax-coach-experiences-and-rating/ Germany’s biggest real estate YouTuber launches his “Next Level Tax Coaching”. For weeks, Alex Fischer (Germany’s biggest Youtuber for real estate & finance) has been publishing new videos on his channel: However, on taxes and tax optimization. Reason enough to test the new tax coaching in detail. Otherwise, I write here in the social media blog about marketing, strategies for gaining reach – today it’s about a tip that I just want to give you, as loyal readers. Of course, I know there are many, very entrepreneurial readers here on the blog, like you. That’s why I also thought: we should discuss the topic of tax optimization today. More specifically, tax tips and experiences from AF Tax Coaching. Over 2,500 subscribers in the last 12 months – I’ve taken Alex Fischer Tax Coaching and here’s my review.

Field report: AF Steuercoaching – Foreword

Why did I do the “Next Level Tax Coaching”? Primarily, I’m not interested in lowering my personal income tax. I want to know overarching, in-depth, and most importantly, proven and legal tax reduction tips.

Maybe you feel the same way – Anyone who pushes their own e-commerce through social ads or plans campaigns, who designs media and who is responsible for what happens in large corporations, pays taxes. It doesn’t matter if you’re an entrepreneurial employee or an entrepreneur yourself. Taxes are a huge item (when you add up all your taxes) and your tax burden will always increase as you earn more – which I’m sure you want.

Here you can get directly to the coaching and also other participants’ experiences.

Media reports at Ntv, FIV and Wallstreet Online. But, who are we actually talking about, Who is Alex Fischer? What is tax coaching all about?

What is tax coaching, very very briefly, about?

Anyone who earns millions with real estate AND has managed to open the largest YouTube channel in Germany for such a complex topic as “real estate and finance” AND who has written a bestseller with over 200,000 readers – knows how it works: tax optimization. Even better: optimize taxes and convert them into private assets.

Sound like work? It is / it will be! Contrary to what I thought at the beginning, tax coaching is not only more time-consuming, but also more extensive than I thought. If tax optimization were easy, everyone would do it.

A word in advance: it’s not worth it for everyone, but what you learn is unbeatable knowledge that only the big corporations know.

Conversely, you can use this knowledge to convert taxes into private wealth.

Problem: Tax consultant and his know how

My original and personal motivation for tax coaching: my tax advisor. To put it more precisely: his lack of advice, or rather, the lack of optimization. Do you know this too? He and his tax firm are tax administrators, they don’t design, how could they. They staple our receipts and file and account for them – simply put. To the question: why doesn’t my tax accountant help me optimize my taxes?

He can’t.

Reason 1) is the education and the purpose of the profession and reason 2) your always, absolutely individual constellation. To put it very simply: Are you buying a property privately or through an existing or even new company?

Basic problem: Bad tax advisors & compliance<

The problem of many entrepreneurs and self-employed people is a bad tax adviser. One of the reasons for this is their education. The state is responsible for this. A close look at the training makes it clear: tax structuring and optimization is, contrary to what some people expect, not part of the core curriculum. Instead, tax returns and balance sheets are mainly on the timetable. And so many clients who go to their tax advisors with questions and suggestions are often dispatched with the same answers. Not only that: most entrepreneurs hardly know anything about taxes themselves and hand this task over to their tax advisors full of confidence. “Big mistake”, means Alex Fischer. Contrary to the occupation name, tax advisors offer namely no consultation, but Compliance. This means nothing other than compliance with the law and the rules.

  • The training to become a tax advisor is subject to the state
  • No tax structuring in the curriculum
  • Conformity to rules instead of advice

First of all, I didn’t naturally go looking for opinions and reviews.

What does the community say about Alex Fischer’s tax coaching?

In the first part of my internet research, my #1 goal was testimonials from former participants.

With phrases like “impress my accountant”…. Impress my tax consultant with real (!) expertise, exactly my goal.

After all, as Alex Fischer has said in several videos and interviews, no one knows your professional and personal situation as well as you do. So my mission: I want to learn the tax game.

Application, initial interview and decision

Before I started with the tax coaching, I did some research, read testimonials and took a close look at Fischer’s website. Besides his book, a podcast and his regular blog, I finally found the application form for the tax coaching.

What’s striking here: Unlike many other coaching programs, you have to apply first!

Application and form

What? Why? In fact, participants are selected here. Alex Fischer’s tax coaching is not a “simple tax course”, here strong personalities come together who want to work on creative tax solutions with entrepreneurial interest, after all, the tax coaching also includes two live events. So space is limited and participants should have real will.

Spoiler: This also extremely benefits the live events. As I’ll tell you in a moment, the others from the AF tax community were extremely interesting and cool people, from master craftsmen to doctors. Yes, there were tax accountants on site too!

Initial interview: What’s it about?

Since the conversations are quite individual, here’s just a quick teaser for you:

The application was followed by an initial interview, where I was not only able to ask my questions, but also had to explain my current tax situation – the whole thing obligation-free, of course. Why the analysis interview? It allows the Alex Fischers team to get a better overview of my qualifications and to assess whether tax coaching would really help me.

Understandable, I think.

You probably guessed it: I got a ticket!

So I can give you a few more, real insiders from AF tax coaching right now!

Foyer (event location in Düsseldorf):

Prominently located, close to the famous Königsallee.

Why did I do the AF tax coaching?

I’ve been following Alex Fischer’s YouTube channel for a while now. I’ve also stumbled across his book “Reicher als die Geissens” (Richer than the Geisses) and his podcast a few times in the past. There has been a lot of talk here about the tax piano and the “tax game” in particular. I wonder if my tax advisor was familiar with that as well. The answer: a matter-of-fact No. The solution: expert knowledge is needed. Because most entrepreneurs, like me delegate their tax activities. Instead, you should become active as an entrepreneur yourself and give the tax know-how you have learned here to your advisor, says Alex Fischer in one of his videos. And especially when looking at my future, I realize:

I don’t just want to save taxes. But also to build up stable assets from this money.

Next Level Tax Coaching: Structure, Participants & Speakers<

How to become a tax professional? Someone needs to analyze my situation, identify knowledge gaps and provide targeted information: Principle Tax Coaching. A special lexicon explaining important terms and ‘orientation maps’ without jargon was created for coaching, just as additional modules with catch-up information were developed for individual participants. Means, the complex “tax-speak” of tax consultants in simple, understandable words.

The approach: increase knowledge. When conveying the knowledge content, as with the structure, not only is the different personality types of the participants taken into account, but also the different knowledge gaps. The whole thing is also available – apart from the live events – as an online knowledge database, quasi to-go.

Everyone can dive as deep as is helpful for themselves

It is important to Alex Fischer that every participant really learns something during the coaching and thus benefits from the new tax knowledge even decades later. Advertising slogan? No. Alex’s bestseller, which I have read of course, had 200,000 readers. All content is always aimed at long term wealth building. This is not about 1, 2, 3 tax saving tips, but about structuring companies, as well as acquisitions and their identities – but that would already go too deep for this experience report.

View from the audience to the stage and speaker Alex Fischer:

Complex things simply explained and step by step into the complexity.

This is what almost 400 participants look like!

My way to becoming a tax professional: webinars & individual discussions with experts<

After acceptance from the Alex Fischers team, the coaching already began for me. To learn how to play the fiscal piano, of course, not just an online course is enough. Instead, Alex Fischer also puts a lot of emphasis on implementation vouchers, question rounds and personal meetings with the speakers.

So the building blocks of coaching are many and varied:

  1. Lifelong access to an online academy
  2. Live webinars with different speakers
  3. Join the exclusive Facebook group Alex Fischers
  4. Live events at the beginning and end
  5. Personal conversations to network
  6. Implementation packages to take home
  7. Expert vouchers for personal strategy development

You can also talk to Alex Fischer in person at the live events:

Participants: From the board of directors to the master craftsman

While I was able to acquire the rough tax knowledge through the video seminars, I finally got to know the other participants personally at the big closing event with Q&A session. Who thinks that this is a cozy get-together with cookies and cake, is wrong.

Almost 400 people met at the Hotel Intercontinental

Almost 400 people met at the Hotel Intercontinental to get to know Alex Fischer and his team of experts in person. Among the other participants were many entrepreneurs and self-employed, master craftsmen, investors, doctors and lawyers. The common thirst for knowledge at such an event unites and thus led to an exuberant and motivating atmosphere.

Of course, a selfie is not to be missed!

The wide-ranging specialist team of Alex Fischer

Of course, the in-person conferences and events aren’t just Alex Fischer and his team. After some time, a row of tables at the entrance caught my eye. These are experts, specially commissioned by Fischer for this purpose, who are available to his coaching participants for individual concerns. At the expert tables there are, among others:

  • Lawyers
  • Foundation experts
  • Holding Consultant
  • Tax consultant
  • Contract Lawyer

Here, too, my individual questions were answered with patience and any last scepticism about the highly praised tax coaching was put to rest. So that I can also benefit from my new tax know-how in the future, I was finally given a black cloth bag to take home – a “sustainability and implementation package” Alex Fischer calls it with all the tools and plans inside to support me in my next tax planning. I also find reference books, documents and templates for my tax advisor in my implementation pack. The motivation is summarized for me by one of the attendees:

Our goal is for our participants to recoup their costs by a factor of at least three within the first year.

Makes sense, I think to myself. And with the business cards of other participants in one hand and my black cloth bag in the other hand I feel well prepared for this.

The Intercontinental in Düsseldorf (you can find photos at the beginning of the article) with its large rooms and atmosphere offers the perfect place to make contacts and get into the tax game.

Late in the evening, the topics and conversations become more intense and information-dense (don’t forget a notepad!).

Expertise : Real Estate Investor & Tax Guru

Before I summarize the core topics of the Coaching to you, here once completely briefly Alex Fischer in the Portrait: Born as son of two teachers with 0& own capital it is considered meanwhile as one of the most well-known real estate investors and tax Coaches of Germany. In its 25 Jährigen career, so Fischer, it bought already over 2,000 dwellings, reorganized and so also again sold. Its private real estate existence at a value of 20,0000 square meters is located Duesseldorf, exactly like its office. He acquired his knowledge of real estate and taxes himself and now passes on his tips and tricks to people like me who are thirsty for knowledge. Here is a brief overview of the biggest coaching topics.

Watch out for tax traps: Joint Ventures, Investments & Corporations

In addition to the big mistake of delegating one’s tax responsibilities, there are plenty of other examples of tax traps that many a high earner or entrepreneur steps into on a regular basis. One example is a joint venture. If you choose the wrong form of company, you can end up with high taxes. This is also the case when selling. With the right tax rate you learn here how to pay only 1.5%. The basic principles behind this were also clearly explained to me at the seminar.

If you do it right, you only have to pay 1.5% tax

It is also worth thinking twice when buying a property. If you buy it privately or in a corporation, the tax rate changes here as well. As a well-known real estate investor, Alex Fischer is very knowledgeable and provides extensive advice before it comes to escapades in the settlement and these expensive consequences behind. The same applies to investments.

Tax structuring: the right combination for ultimate wealth creation

In order to avoid these and more pitfalls, the coaching places a great deal of emphasis on the skilful combination of several types of design. These, it is explained to me, always have their advantages and disadvantages. What looks like a small decision at first, adds up later and so, if I combine cleverly, I can save taxes. In order to make this tax game simple and yet effective for his participants, Alex Fischer’s main focus is on overriding principles, strategies and “basic laws”. Formalities and the “typical” paragraphs that every tax advisor knows are rather further down the priority list.

Design types are combined in such a way that the disadvantages cancel each other out and as many advantages as possible are left over

The Pareto Principle applied fiscally: Setting priorities

One of the basic rules that Alex Fischer values is based on the well-known Pareto principle: You only need to have understood the important 20% that cause 80% of the results. Only in this way does an entrepreneur become a strategically thinking and fiscally intelligent entrepreneur – the goal of coaching.

Cause 80% of the results with 20% of the right knowledge

During the expert discussions it becomes clear: This important 20% is mostly reserved for large corporations. And through the various expertise of the speakers, it is passed on to me, as a participant of the coaching, by means of concrete examples.

Short insight into the first weeks: Lots of know how and … Tax shifts!

As I said before, the coaching was specially designed to benefit every participant from day 1. So the first week starts with an easy introduction to the topic of taxes – perfect for an ignorant freelancer like me:

  • The tax game & its rules<
  • Origin & purposes of taxes<
  • Which taxes bring in the most revenue?
  • What is tax planning?
  • Convert taxes & duties into private assets<

///TIP – Bracket

Alex Fischer’s knowledge is composed of tax, entrepreneurial and investment know-how. In addition, the topics of asset building, lending and transfer are also adressed. Asset protection and building also play an important role. Using the free cash from tax deferral is especially helpful for the latter. The money saved here thus becomes equity and one then uses this for an investment:

“I used to think that tax deferrals were just a ‘nice-to-have’ if you’re not that liquid right now. But in fact, tax deferrals in Germany are an incredible wealth-building accelerator.”

Conclusion: Taxes are a matter for the boss

I was able to benefit from my newly learned tax knowledge not only privately. I was also able to give my tax advisor a few things to do and now have more control over what happens with my hard-earned money. I was also able to make professional contacts with like-minded people through the events and the Alex Fischers Facebook group. As a medium-sized entrepreneur, I am happy that Alex is passing on his knowledge to me and sharing his network of entrepreneurs, lawyers and investors with me.

Related links: Alex Fischer

Learning from real estate investor, the best way to learn taxes online. Here are 2 more extremely good tips, the 80% of his knowledge about tax optimization and finance Alex Fischer gives for free on Spotify, iTunes and YouTube. Yes, for free.

Do you already know his bestseller

In fact, I devoured this book. Alex Fischer is an expert on taxes. His book has over 200,000 readers, for good reason. It’s also in the top 100 on Amazon! In a nutshell, you get 43 timeless laws of success that will make you more successful financially, professionally and personally. You learn to achieve your goals, to “materialize” them (what that means, you learn in the book).

You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you will learn how to avoid these fatal mistakes and at the same time follow your passion – every day! In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes! Alex Fischer: Bestselling RADG (Review).

Alex Fischer (opening) live on the speaker stage. In the background his bestseller:

Tip. 100,000+ followers want new tips and tricks for taxes from Alex Fischer on a regular basis. Learn a lot about taxes, finance and real estate for free here. Click here to go to Alex Fischer Youtube. Once you’re ready, be sure to check out Tax Coaching:

Here you can get directly to the coaching and also other participants’ experiences.

]]> Cashflow Ads 2.0: Facebook Ads step by step – Online Course https://socialmediaagency.one/cashflow-ads-2-0-facebook-ads-step-by-step-online-course/ Thu, 11 Jul 2019 17:08:30 +0000 https://socialmediaagency.one/cashflow-ads-2-0-facebook-ads-step-by-step-online-course/ Do you know how Facebook Marketing 2019 works and most importantly, do you know what 95% of all marketers and companies are doing wrong. With Cashflow Ads 2.0 you will learn how to create profitable Facebook Ads and how to successfuly create Pay-Per-Click ads! This way you can build up your own business (topic: making money on the internet) or even effectively place ads for another company.

Facebook Marketing Step by Step Guide

As you can read in the article Evolution of social networks, the technology is constantly changing, but also the functions that are already provided on the desktop or in the app. Of course, social media managers also have to keep their finger on the pulse. Of course, this is even more true for anyone applying to be a social media manager. Because even though they are privately on social media a lot themselves, ad management is very specialized know-how that needs to be learned. Creating ads on Facebook is something completely different than the private use of the social network. But not only for absolute beginners, also for advanced users a constant refreshment of the possibilities to improve their own ability to act is always recommended.

///TIP – no blank next to Link

Online course at a glance

What exactly will you learn in this online course? Cashflow Ads 2.0 essentially teaches you how to create Facebook Ads (campaigns) on your own and then use them profitably for yourself or other companies, brands and products. Even better, in the online course you get live insights into the Facebook Ads agency (real insights!) and learn from best practice examples from the field. For all Social Media Managers, there is even a special treat at the end of the course, because upon successful completion, you will receive your certificate! You can then present this certificate when applying for a job and convince your employer.

The online course shows you all the tricks and hacks we use in a social media agency and you see step by step what 95% of all other social media managers do wrong on a daily basis. Tip! You have instant access after purchase and even get lifetime access with lifetime updates and support – mega deal for beginner social media managers.

Contents of the workshop and agency tips

Spoiler! Here is a little insight into the course of the online course:

  1. Chapter: Introduction
  2. Chapter: Facebook Ads Basics
  3. Chapter: Your interaction booster
  4. Chapter: The Turnover Generator
  5. Chapter: The Profit Maximizer
  6. Chapter: Facebook Pro Hacks
  7. Chapter: Messenger Complete Course
  8. Chapter: Secrets from the agency

Extra! Bonus material

  1. Bonus: Conversion Mastery
  2. Bonus: Agency Case Study
  3. Bonus: Acquisition Box (building your agency).

Sound good? It is! Get the full online courseourse now and learn how to run successful Facebook Ads!

]]> 2 hours Influencer Marketing: Free Video Course – Keys of Cooperation https://socialmediaagency.one/2-hours-influencer-marketing-free-video-course-keys-of-cooperation/ Tue, 25 Dec 2018 17:59:32 +0000 https://socialmediaagency.one/?p=15688 New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every evening in the studio and recorded this two-hour video course with all the important facts about basics, definition, KPIs, campaign, planning, analysis, monitoring and much more.

Free online course! Influencer Marketing Basics

Here is an overview of the different topics and focuses of the two-hour tutorial.

Introduction to Influencer Marketing

Definition

Development of social networks / social value

Social Network Ranking, Values of the networks

Classification and categories

Advantages Influencer Marketing

Risks

Software support in social media marketing on Instagram

Hootsuite / Screencast

Social Analytics / Screencast

Instazood / Screencast

Planning and implementation of an Influencer concept

Definition of the objectives

Applications / SA Hashtag Analyser

Qualitative and quantitative attributes of the influencer

Influencer Search / SA Research / SA Manager

Briefing for the Influencer

Contact

Contract

Processing

Offers for agencies / SA campaign planner

Monitoring / SA Monitoring

Conclusion

Introduction into influencer marketing

Definition: Influencer Marketing

Influence

Especially young people

Recommendation, Evaluation Opinion

High credibility

Influence

92% trust recommendations from people
(even if they don’t know her)
also PR:

95% of editors use search engines for their research

development of social networks / social value

Forums and pioneers like Ebay

First communities ( Myspace) and data transfers (Napster)

The Web 2.0: Permanent networking
Social networks have revolutionized the entire world

Bloggers and opinion leaders

Social Commerce: Referral purchases

Social Network Ranking, Values of the networks

Facebook: The giant for paid advertising

31 million users
19 million now active day

Overlay of news, groups, pages

Viral groups as an alternative

Advertising as a must
Even advertising slowly played out, overlay

Youtube: Organic traffic with value

4 – 8 million frequently / regularly depending on survey

Long-term placement / calls

high involvement

SEO aspect

Instagram: Trends in seconds

15 million users active every month

People under 15 years over 30 min daily

Daily entertainment

Favourably compare Youtube / FB Ads

Classification and categorization of bloggers

Relevance

5-10k are micro

10-100k

100k+ can become idols

1M+ Stars

are the most popular:

Top Germany (Football, Youtuber, Lisa and Lena)

Normal influencers (fashion, lifestyle, sports)

Categories:

Fashion, biggest topic

Music

Food

Travel

Fitness

Beauty

Accessories

Animals, Pets

W3> advantages Influencer Marketing

Advantages in marketing

Desired target group
No Adblock
No control
Exact target group (data influencers)

Influencer marketing is credible
Bridging the distance to the consumer

High ranges
Pamela Reif 3.3 million
Vogue 200K, < 10%
Paola Maria 5.4 million

Promising
In 2017, 50% of 14-19 year olds bought a product by recommendation of an influencer

Purchase decision by age group

50% – 14-19 years

33% – 20-29 years

24% – 30-39 years

10% – 40-49 years

7% – 50-59 years or 3% 60 years +

Risks that arise

Offensive advertising does not work
Solution: product placement or storytelling

Vertigo with reach
Solution: Engagement / Interaction as hard currency

Software support Basics

Hotsuite / screencast

Forward planning of content for different networks

Streams facilitate access to posts, scheduled posts, fans, interactions, etc.

Create social networks in seconds

Social Analytics / Screencast

Influencer Research (search by country, city, etc.) and the Influencer Report (profile and analysis)

Influencer List for management, grouping and always up-to-date data

Campaign Manager for fast processing of requests and offers (with forecasts)

Posting monitoring for success analysis and evaluation of campaigns and influencers

Hashtag Analyser examines millions of postings and shows you the most successful influencers and postings for a hashtag

Toplist Creator for trend content and search engine optimization as an extra for our customers!

Instazood / Screencast

Everyone talks about bots: What are bots?

How does a social bot work?

Influencer concept: How do I create an advertising campaign with bloggers?>/h2>

Definition of objectives as a first step

Strategy at a glance

Definition of the target group / customer needs

Identification of topics, keywords and channels

Identification of the influencers

Goals and KPIs

Influencer analysis

Procedure of a campaign and important questions

What do you want to achieve with your campaign or influencers?

What should the influencers do for your brand?

What does the individual influencer get out of it / in return?

Who should contact the influencers, when and how?

Calculate range (impressions)

Calculate Impressions
Impressions of a posting = number of followers / 1.52
Impressions of a story = number of followers / 27.46

Assessing costs and success by means of ROI (Return of Invest)

ROI = Turnover achieved / investment for sponsored post
2.5 = 250 Turnover / 100 Invest

Heavy on Instagram, only one link

Tracking through codes

Possibilities of the bloggers in the campaign

Effect and emotionalisation

Reach and attention

Increase of brand awareness

Emotionalization

Interaction

Forms of advertising from product presentation to unboxing

Product presentations

Product recommendations

Unboxing

Hashtag setting

Products (clothing) “wear

Direct sales (affiliate marketing)

Competition analysis and creativity process

Channels on IG

or Hashtag Analyser

Qualitative and quantitative attributes of the influencer

Qualitative characteristics of bloggers

Features from “Identification of influencers

Sex, age, look, interests, amount of influencers, min / max Follower

Its target group is A&O

Quantitative characteristics of bloggers

number of followers

Number of comments

Number of Likes and Shares

Focus: engagement and interactions
Engagement Rate = Number of followers / ( Likes + Comments * 2 )

Interactinosrates as a sign of quality and value

Up to 50,000 fans from 8-20% (top 25, 30%; average 8-12%)

50.000 – 100.000 fans from 6-14%

100.000 – 500.000 fans from 5-11%

500.000 – 1.000.000 fans from 4-9%

1,000,000 – 5,000,000 fans from 2 -6

5,000,000 – 10,000,000 fans from 1-4

Fluencer search

Find influencers with the research tool from Social Analytics

Cities, countries, categories: Everything in one overview

Influencer Management and Groups

Briefing for the influencer before contact

contact details
Company, contact person, e-mail, telephone

Campaign data
Customer, content

Tasks of the Influencer (Digital)
Postings, stories, videos, attendance

Tasks of the Influencer (Offline)
preparation, training, store visits

Frequency
One-time, regular, duration / deletion?

Media usage
Countries, language regions, duration

Contents of the postings
Representation of the mark, marking, mention

Use
influencer, client, PR / press, third party

Contact: here we go!

General behaviour and guidelines

Via e-mail, short and sweet

Do not put pressure

take criticism seriously

personal dialog

Include content and ideas

Show interest in contributions

Link, comment on blogger posts

Offer added value: exclusivity

exclusive offerings

unpublished information

for profiling in your own community

Contract and framework agreement>/h3><
Basis: Briefing of the influencer

Processing from booking to payment

Influencer posts photos / videos

Influencer stores media (posts, stories, etc.)

Send media data (monitoring)

Payment

Offers for agencies in seconds

Campaign planning and prediction of reach, likes, comments

Price calculation of postings and stories

Monitoring to measure success

Influencer grouping for monitoring

Parameter input (mention, marker in image and hashtags)
/h2>
Desired target group

Influencer marketing is credible

High ranges

Promising
In 2017, 50% of 14-19 year olds bought a product by recommendation of an influencer

Social Analytics supports the entire process

]]> Instagram Marketing: Strategy of an Agency | Social Media Insights! https://socialmediaagency.one/instagram-marketing-strategy-agency-social-media-insights/ Tue, 13 Mar 2018 17:09:24 +0000 https://socialmediaagency.one/?p=5710 Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Instagram? How often do you post? How do you produce content for Instagram? How do you get in contact with bloggers and agencies? We take a look at Instagram from A-Z: How to Build an Instagram Channel!

Interested in an Instagram Workshop with Social Media One? Our Instagram expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Instagram Workshop.

Instagram channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Instagram

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • Target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Instagram

Network, App and Statistics for Business

In the second part we take a basic look at Instagram. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Story
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • Target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Instagram: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Instagram?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests
  • …

Then we’ll see how existing media can be linked to our Instagram Instagram network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Instagram

How do you actually advertise products and services on Instagram?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Instagram?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Instagram Afubau comes right after the workshop!

Instagram Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Instagram. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Instagram Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Instagram

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Instagram Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Instagram + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Building Instagram Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Instagram

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …<
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
    integration of Advocates / Bloggers / Customers

Instagram: The Network

Network Properties

  • What makes Instagram / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Instagram

  • Who can we achieve with ours?

App Interface

  • What do I need to know from the FF?

Statistics and Evaluation

  • How do I read statistics

Story

  • What is a story?

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Instagram

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?<
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Instagram

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Instagram

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • Playout
  • Look-a-like
  • Target
  • Interest<
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • Monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Instagram Workshop.

]]> Youtube Marketing: Strategy of an Agency | Social Media Insights! https://socialmediaagency.one/youtube-marketing-strategy-agency-social-media-insights/ Tue, 13 Feb 2018 17:09:21 +0000 https://socialmediaagency.one/?p=5708 YouTube marketing – video is nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan a successful start for your Youtube channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are getting more and more involved with Youtube. The waste coverage is low, the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How to produce content for Youtube? How do you contact bloggers and agencies? We take a look at Youtube from A-Z: How to build a Youtube Channel!

Interested in a Youtube Workshop with Social Media One? Our Youtube expert will come to your company, so that your employees will get know-how directly on-site. With further training for your employees, you can keep know-how in your own company and always react flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • Target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • Target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests
  • …

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!

Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …<
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?<
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

]]> Facebook Marketing: Strategy of an Agency | Social Media Insights! https://socialmediaagency.one/facebook-marketing-strategy-agency-social-media-insights/ Sat, 13 Jan 2018 17:09:22 +0000 https://socialmediaagency.one/?p=5709 Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look at the insights of Facebook. Advertisements are very precisely controllable, especially in the Power Editor.

Let’Let’s take a look at our Facebook Agency strategy. How do you plan the successful launch of your own Facebook channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Facebook. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Facebook? How often do you post? How do you produce content for Facebook? How do you get in contact with bloggers and agencies? We take a look at Facebook from A-Z: How to Build a Facebook Channel!

Interested in a Facebook Workshop with Social Media One? Our Facebook expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Facebook Workshop.

Facebook channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Facebook

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • Target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Facebook

Network, App and Statistics for Business

In the second part we take a basic look at Facebook. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Post
  • Videos

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • Target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Facebook: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Facebook?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests
  • …

Then we’ll see how existing media can be linked to our Facebook Facebook network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Facebook

How do you actually advertise products and services on Facebook?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Facebook?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Facebook Afubau comes right after the workshop!

Facebook Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Facebook. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Facebook Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Facebook

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Facebook Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Facebook + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Building Facebook Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Facebook

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …<
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
    integration of Advocates / Bloggers / Customers

Facebook: The Network

Network Properties

  • What makes Facebook / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Facebook

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Facebook

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?<
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Facebook

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Facebook

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • Playout
  • Look-a-like
  • Target
  • Interest<
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • Monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Facebook Workshop.

]]> Blogger, Influencer, Trendsetter – How to Become a Successful Influencer? https://socialmediaagency.one/blogger-trendsetter-successful-influencer/ Tue, 27 Jun 2017 13:41:15 +0000 https://socialmediaagency.one/?p=3219/ Influencers – Many today have the great dream of being able to live successfully from blogging. That means living by that one is reported in daily of his own life and so sold over social media so skillfully that one becomes the opinion leader even by the increasing number of followers becomes. If it has managed to establish our own opinion as relevant, we call it Influencer. We have here a few essential tips for young people who want to realize their dream!

Advertising agencies and brands invest a lot of money for reach

10k, 20k, 50k. As an influencer, you build up yourself more and more reach. For marketing agencies, an authentic Instagram, Snapchat or Facebook Channel Gold is worth. This will help you get new jobs, you are as a blogger and influencer relevant to other people! What you do or do, the others want. A great opportunity through the transformation of digitalization that you can use for yourself to win new customers as an influencer for you. Thanks to very good cameras in smartphones you even have the advantage that you always have new picture material at your disposal. All you need is a small trigger and a ministative. You already have perfect pictures of every location. The more you come, the more exciting it becomes. New backstage photos, famous brands and new announcements with other bloggers and influencers. If you pack all your travels in your story, you’ll be able to build up your reach quickly. But why exactly does it help you to have a lot of scope?

If advertising agencies and brands, for example, book a page in a large modem magazine, they also pay more than 50,000 euros. For a page, in an output. Why? The magazine is important for many people who read it every week. Inspiration, shopping tips, fashion. Your advantage as an influencer: If you have a successful channel as a model and post about jobs, the company will get more coverage when booking for a campaign. Here is your added value!

What makes an influencer for agencies?

Influencers are persons who have a long range. Through their fanbase, they can inspire other people for brands and products that they themselves use. Influencers can have relatively small accounts with only 20k, but they can address a very precise target group, for example, where they often use high-quality accessories in their postings or, as mentioned, tell their travels. Instagram, Snapchat, Facebook & Co. will help you to reach new customers as a model. The more followers you collect, the more likes and comments you get, the more successful the strategy becomes. Let’s look at the big topic of social media marketing.

Your fanbase is important and should be cultivated

Social media and general digitalization in all areas play an important role for bloggers. Self-marketing in blogs and social networks gives you more success. For customers is the book of rich blogs, as described, of course, an incredible value! One is theoretically not only a beautiful face for his own advertising campaign, but also directly a whole fanbase to it.

The self-activity in social networks like Instagram and Snapchat are, if you will, the engine or drive for your own career in addition to the management of the influences. As spectators, we want to experience the heights and lows of our idols. Everything that happens, whether it is the fitness shake or the cool drink, can easily be integrated into the story. People have always loved to accompany other people in their lives. We have always known the principle of actors and celebrities who are advertising for brands and products.

Change in the agency world: Influencer for success in social networks

Self-marketing in blogs and social networks plays an important role for you as an influencer. With “fans” who actually want to accompany every step of you. This requires authenticity and regular posting. Many large and international advertising agencies are moving from the pure agency for advertising to social media marketing with influencers. As a result, digitalization and social media have become indispensable for brands and companies; on the other hand, they offer you an excellent platform to start your own business.

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Great reach and online marketing power for business

Anyone who wants to become an Influencer should always observe the principle of an Influencer Agency. Because for Influencer, Blogger and Vlogger is not only about having a great reach, it is also always about themselves well to market themselves. Why? To negotiate good prices! Fans can buy everyone. For a few hundred US dollars, the Instagram account can quickly be transferred to a large “range” with bots. The range is not real, but Bots do not interact, they do not buy products. For this reason, the reach of an influencer is only a relative quality feature in Influencer Marketing.

Regular customers, recommendations and oral propaganda will take you forward

As an influencer, are you unique and irreplaceable? No. Influencers must also develop their reputation. It is always about binding the (real) fans, self-marketing and brand expansion. You are as an influencer your own brand. Nobody but you will advance the brand, you are your own boss! As in any industry, talent is not everything but ambition. There are always 90% work and 10% talent (as one likes to say). You have to focus your energy, your work and your time on your reputation. With real fans and real interaction you can always be fully behind your social media channel. So you can always trust your customers, but also your Influencer agency, that you are one of the special people who are honest with their fans and enjoy genuine trust on their part. You also have to work diligently! Here we come back to ambition. The biggest stars on Youtube, Instagram and Facebook have worked on their success for years. This is the only way to make it possible for me to book and recommend customers permanently.

Customers are also influencers.

Really! They have their circle of acquaintances, which often consists of people who are in the media sector. So if you have a good experience with an uncomplicated influencer, we will pass on your recommendation. Now you can say that there are only a few people. But: Your contacts are very valuable! Marketing manager, advertising agency and campaign manager from social media agencies. For you, it is also important to make points in the B2B business so that they can get you further recommendations and you have long-term satisfied customers. This also saves you the constant search for new customers. Just advertising agencies are top customers for you because their customers are looking for quick ideas and strategies. Influencer Marketing provides them with an effective opportunity for great success.
How do you start as an influencer?

For your first steps, you have to do a lot yourself. A good influencer agency will only pay attention to you if you have generated a large part of your range. In the beginning it is the same as bloggers. First, you will be sent a lot of packages where you will be offered clothes, which you can keep for free. For this you post a photos, video or blog contribution. Right on your blog or on social networks like Instagram.

At some point, you will realize that your mailbox is filling so much with packages that you will think: This is effort! Voila, at this moment you will think economically. You will be thinking, what can I make of it? From this point, prices had to be negotiated for the first time. Of course, we will always face clever marketers who are trying to push your price for postings as an influencer. This is why it is so much more fun for bloggers and influencers to have a management behind you, that takes all questions, handles them for you and only passes the really relevant ones to you! With a management, you can achieve more, as you gain more than just customers. There are also first or new contacts to the press, new prospects and more.

Most importantly, whether you have fast or slow success as a blogger, remains there! Even the biggest YouTube stars have not become overnight stars to the stars you know today. Often one worked for one or two years until the first profit-making payment was there. You have a lot of mockery harvested in your own environment, perhaps also from your parents. You still have the solid ideas of becoming a star on the Internet? Then you can become an influencer! And in any case one transcends the threshold to success if one has only long enough to carry enough, has motivation, ambition and a long breath! In the end, Influencer is also “just” a job. You’ve got customers you’ve been following, you’ve got fans following you, and you’re going to be a bit miserable if you make mistakes. You are your own manager and your lucky blacksmith. Every day. In good and bad times. You will have great moments, nice memories and lots of experience!

Why do influencers have such a big effect on buyers?

As an influencer one is an example for his fans!

One can compare the efficient success of influencers well with the fact that all people love actors! Hollywood is our model. Already 100 years ago and before, when I “gave” operas and theater, showmen were role models for the people. They come around a lot, see the world and experience exciting new stories. Nowadays this is no different, most of them are looking for models that they can emulate. They will always pay attention to what these people (their role models) do, how they talk, what people they meet, what places they visit and what products are used.

Whether actors, musicians or influencers, they all have a great influence on all people who follow them. In all social group dynamics, there are always people who serve as role models. Even in elementary school, there are always structures in friends’ circles, there are always those whom the others emulate. They are the children’s first “trends”. Whether at a young age or as an elderly person in public life. Trendsetters are interested in new ideas and new products. They talk about it, write or discuss it. As not many people do, you can quickly build range, especially in the Longtail (in niche markets). The more specific the topic, the easier it is (in the beginning).

Range is a crucial issue for influencers

Those who are keen to finance their lives fully from blogging and networks such as Instagram, will also always pay close attention to how their own media looks and how they work for visitors. Good influencers, as we find, are people who actively search their own followers and look for bots. Each individual bot lowers the interaction rate and thus the own relevance of the profile. That is, if you remove a few of these bots from their followers, relatively more people will interact with their own profile. This increases the relative interaction rate. This increases the relevance and importance of your own channel. Even though you have less fans in theory, your own channel is worth more. These and other considerations are important when you decide to become an influencer. Promised, it’s a job!

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Influencers bring brands to life

When you create a new brand as a company, one of the first steps to accomplish this is to live with it. Only when the brand is alive and people realize that you can generate real value from it (the brand)! Whether it is the image of the brand or the people behind a brand. We just have to remember the big things that Steve Jobs has made the Apple brand. Each presentation bore its stamp! Bill Gates, Mark Zuckerberg and many more. If you do not have your own showman in the team, you can rely on Influencer Marketing.

]]> Facebook Marketing – Do it yourself! Our recommendation: The AdBaker online course https://socialmediaagency.one/facebook-marketing-recommendation-adbaker-online-course/ Tue, 27 Jun 2017 11:40:32 +0000 https://socialmediaagency.one/?p=3016/ Facebook Marketing Online Kurs oder teure Beratung? Heute geben wir Ihnen unsere Empfehlung für Firmen und Unternehmen, die ihr eigenes Social Media Marketing auf Facebook erfolgreich betreiben wollen!

A social media agency can not, or does not want to, afford every company. Especially not an expensive large advertising agency for social marketing or a specialized agency for Facebook Marketing. In doing so, the decision does not always have to influence monetary reasons, often the know-how and the marketing or their concept and strategy remain in the company. You can either book a social media consultant for your own company or train your employees with a simple online course.

Go to the official> Facebook Marketing Course here

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Facebook Marketing: Online Course Recommendation

The Internet offers numerous options, here is our recommendation for companies who want to successfully manage their own Facebook Marketing! After researching and making comparisons, there is a clear winner, AdBaker’s Facebook Marketing Course. Why? The course is very well structured, the agency is very experienced and has many insiders who are presented exclusively in the course.

In this course you will learn as a marketing employee in companies and as a freelancer how to optimize your Facebook Marketing quickly and well. This is not only about optimization, but also about the structure and the final advertising advertisements as well as the overall optimization on conversion (listing in lists, online shop sales, etc.). The course is constantly being expanded and provides the latest content on social media marketing.

In order to give you an overview of what is online in the course, here is a detailed description of our most important chapter:

Crash course for beginners in the online workshop

Firstly, all important terms are clarified, the network and its tools are explained and good basic knowledge is conveyed for further, deeper courses! Social media help at its best with all relevant areas. Afterwards, you or your employees are perfectly prepared, for example for the first “10 Facebook Marketing Hacks”. Go to the official> Facebook Marketing Course here

10 Facebook Marketing Hacks and Insider for Companies

Why is it important to know real Facebook insiders?

Facebook experts work daily with digital target groups, link social networks with online shops, individual products or services offered by their customers. Through the diverse and diverse work in different industries and with different products, Social Media Manager gradually develop ever more efficient tactics around reach. The more reach, the more chances of success. Facebook insider tips help, for example, to take advantage over competitors, to cover new areas that are little advertised and thus to maximize their own profit. Those who use these small hacks smartly can maximize their profits through Facebook Marketing.

There are different small hacks, from target groups to content (content), which inspire others and click to animate. Clicks on Facebook, as always in online marketing, are very important when we talk about social media advertising. Specifically, the CTA (Call to action rate = ratio of views / clicks) refers to the ultimately performed desired interaction in relation to the set of views. If you want to increase your own CTA at Facebook, you can achieve this very effectively with the insiders of AdBaker!

Facebook Marketing: How to Create a Facebook Fansite

Build your own fanpage and adjust it optimally?

Every single company, every self-employed person or every person in public life needs their own fanpage on Facebook. There are some things to consider when creating a social media channel. It is not just the information or the indication of which industry is your own company. There are many small steps that can be used to optimize the visitors’ own fansite. The longer visitors are on a fan site, the more interesting content they find here, the longer they will stay on the site. The longer they stay on a fan site and the more they interact with it, the “more important” is the own fansite for Facebook. Ergo, the more reach your company has, the more successful your performance will be on Facebook.

Users and fans: How to find his target group on Facebook

How do I contact the person I want to reach with my advertisements?

In the section “How to find your target group on Facebook”, you will learn how to effectively and very effectively manage advertising ads and their target groups at Facebook. How accurate the targeting is at Facebook is sure to surprise you! Some details you may already know, as well as the filter option according to the age of the person or the place of residence. Whether it’s Berlin, Hamburg, Munich or smaller cities in Germany or worldwide. Social media marketing ads bring measurable successes.

Of course, the whole thing is even more accurate! Anyone who takes some time and is interested in the subject can quickly learn how to send specific products to specific people in order to increase their own conversion (CTA) through Facebook Marketing Tools.

Fanpage Build: 1000 Facebook fans generate

The first 1000 fans are for many on Facebook the first big hurdle! With 1000 fans, the channel is finally ready, right? You have the first interaction with fans, gets “like” expressions or comments on your own Facebook posts. Slowly your own Facebook channel! The way to go here is not so easy. Especially since you have no fans at the beginning on your own fan site and have to build up one by one. It goes on, constantly new concepts need to animate Facebook visitors to the interaction, so they actively to act on their own channel. How you can do this relatively quickly, the Facebook Marketing Online course shows. Go to the official> Facebook Marketing Course here

How to increase organic reach on Facebook

With advertising you can achieve a lot, already clear. But how is it with organic reach on Facebook? Organic reach, what does it actually mean? It deals with the reach of genuine users, which is created by interaction. This means that the amount of the individual views is not increased by additional advertising budgets. Organic reach is simply said to be something “wonderful”. A good sign for many and an indicator on the many pay attention in online marketing. With it nowadays, many people as an influencer earn money if you have authentic social media channels. Influencers are generally a trend theme in advertising, often increasing the profit through Influencer Marketing. Since the topic is so crucial for social media marketing, it is treated very extensively in the course. This way, you or your employees will learn how to build up a qualitative range.

Facebook Marketing Leads: How to create an attractive lead magnet

Do unicorns always work?

Creating products that does not offer everyone increases the chance of sales. Because, who is boring, quickly falls into the information flow of postings, photos, videos and advertisements on Facebook. This is why it is important to pack your own marketing message so interesting that users feel attracted and are willing to interact with it. If you want to collect leads, then I have to think about the content and visual presentation of the products and advertisements. This is not just about an attractive product, it is also about the graphic elements, as well as a concise text and, in the right target group, the perfect emoticons. Different parameters in Facebook Marketing, which ultimately lead to the goal through small AB tests (comparison of different advertisements according to CTA) and play the perfect ads for you. With these you can now collect many leads!

Landingpages 2.0: How to build a squeeze page

Squeeze?

Basically, a squeeze page is there to get email adresses from potential prospects and customers. In English, “to squeeze” means “squeeze” or “squeeze”. Online marketers know the term “landing page”, both are very similar and serve the purposeful interaction with users. “Landingpages” do not necessarily demand a return, squeeze pages from the visitor. How to build your own, conversion-strong side shows the Facebook marketing course.

The targeted collection of e-mail adresses can be used later or directly afterwards, products can be advertised even cleaner and more effective. Of course, there is also a chapter in the course explaining how to efficiently build your own e-mail lists.

Email Marketing and Funnels: How to build an e-mail list

Are im still up-to-date?

Yes! Emails are as up-to-date as ever. Nowadays, many young online marketing talents are concentrating on creating detailed funnels for products and services. This means that you are actively collecting e-mail lists, in order to get them enthusiastically with their own campaigns for themselves or their respective customers. Funnel are therefore concerned with the targeted sending of information to e-mail lists. By means of clever concepts, the content is played out individually depending on how a user acts or what he is interested in. This makes the content so personal that the interaction rate increases again. In order to do this, you need a large but also a qualitative e-mail list! In the chapter “How to build an e-mail list”, everything is explained and explained step by step. The examples can also be easily transferred to your own company, so that you can start quickly with your Facebook Marketing to generate e-mails.

Facebook Retargeting for exact advertising to target groups

Retargeting for marketing products? It’s actually quite simple. If we were in the inner city, we would reapply people who visited us in the store, for example, through an advertising poster. If the visitor did not decide to buy, he might do it when he sees the product for the second or third time. The highlight: hardly scattered losses as with classic banner advertising. In the special case of social networks, this means that we also display visitors to our social media page with advertising on Facebook. Retargeting does not only work on the Facebook fans page, In the online shop a product, as well as later in Facebook again with the product. If you have not decided for the first time for the purchase, it is now so far!

Social Media Marketing Statistics on the success measurement of retargeting

With Facebook Retargeting you can reach as a very efficient person on Facebook, even more specifically, the person who has already been interested in their own brand or product. Once again, top-class social media marketing statistics can be created, for example, the CTA.

Conclusion: Facebook Marketing Help from AdBaker

In the Adbaker online course you really learn everything you need to make your own brand on Facebook. From the first basic knowledge about Facebook Marketing to the target group setting on Facebook and the later sending of advertising. This is not only about concepts for Facebook Marketing, but also the website itself is “squeeze pages”, “lead generation” and “retargeting”!

What is also very good at coaching, the content is very up-to-date. Even after the first few weeks, the range of products has expanded significantly. There are also great insiders like the “10 Facebook Marketing Hacks”. For self-employed persons, for employees in companies or for internal training of large companies, this online course is an absolute recommendation when it comes to social media marketing on Facebook. Click here to go to the official> Facebook Marketing Course

The Social Media Manager is looking for more success in marketing

What is Social Media Manager in connection with “Facebook Marketing?” We found the most important search queries and collected the interesting picture of social media and / or Facebook marketing, giving great inspiration and new ideas: First the top placements:

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