AI marketing: How do agencies use AI?

KI Erfahrung von Stephan Czaja

AI doesn’t do the job, but it can make certain areas up to 184 times faster. For agencies, this means that they can offer their clients significantly more service in less time. While a traditional editorial team used to take days or weeks to create and coordinate content, modern AI tools do large parts of this in just a few minutes. This also shifts the role of agencies: they become more of a strategist and curator, while repetitive tasks are taken over by the AI.

Increase productivity

Today, texts, images and videos can be created much faster than ever before. In the past, several departments had to work together on a project; today, a well-formulated prompt is often enough. Even transcript corrections of YouTube videos or the creation of social media descriptions can be done virtually in real time. This not only enables agencies to produce more output, but also a higher frequency of tests and optimizations. A blog post is no longer seen as a single project, but as part of a continuous content machine that constantly delivers new data.

• Texts in minutes instead of hours
• Processes become scalable
• Faster optimizations possible

AI Avatare 2022/2023

PS: What sets us apart? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

Accelerate creativity

There has also been a paradigm shift in the creative process. Where people used to work with brainstorming sessions and lengthy coordination, campaign ideas can now be visualized directly by AI tools. Storyboards, video plans or content days are created at the touch of a button, including suggestions for titles, keywords and even variations for different target groups. This does not mean that creativity disappears – on the contrary: creativity is accelerated by AI. Instead of spending a long time refining ideas, teams have more time to focus on fine-tuning and emotional appeal.

Minimize costs

One major advantage of AI is the drastic reduction in costs. A few years ago, companies had to employ large teams of copywriters, designers or video producers to publish relevant content at a high frequency. Today, many of these tasks can be automated. This does not mean that human labor is becoming superfluous – rather, the focus is shifting: instead of investing budgets in quantity, money is increasingly flowing into strategy, brand management and the creation of truly unique content. AI takes over the craft, humans control the vision.

• Produce SEO content more cheaply
• Teams are relieved
• Focus shifts to strategy

Create texts with AI

AI doesn’t just write texts – it delivers complete content strategies. For SEO of blogs, product descriptions, Google titles and meta descriptions, AI is a real game changer. While copywriters used to spend hours working on structure, wording and optimization, AI like ChatGPT now creates multiple variants in seconds. This opens up a new dimension of testing: Which title brings more clicks? Which description will keep users on the page longer? AI provides immediate data that teams can use to further refine content.

From blog to store optimization

Whether blog posts, landing pages or product pages – the tools adapt individually. Google Titles and preview texts are created automatically and can be imported directly into the CMS or store via XML import. This puts an end to the tedious copy-paste of individual content. Particularly exciting: AI recognizes patterns in search queries and automatically suggests content that is highly relevant to the target group. If you use this, you can build a data-driven content machine in the background that grows continuously.

• Automated content pipelines
• SEO optimization in real time
• Strategy driven by data

Create images and graphics with AI

Fotos machen? So 2026

Searching for stock photos is a thing of the past. Today, AI can be used to generate realistic images and complex infographics using a text prompt. People used to spend hours on platforms like Shutterstock – and often still couldn’t find a suitable image. It was particularly difficult in niches, for new products or for scenarios that simply didn’t exist yet. AI solves this problem by generating image ideas directly. This not only creates unique visuals, but also a consistent visual language across all channels.

Visual content for every platform

Images and graphics can be used immediately for blog articles, SEO strategies and social media posts. The big advantage: every brand can create its own visual world without being dependent on external providers. This not only makes production cheaper, but also strengthens the brand identity because the visual language and tonality can be controlled directly.

Create videos with AI

Content nach Keyword Plan (AI)

Video production days used to be expensive and inflexible. Today, small content pieces can be created in just a few minutes with AI and changed immediately if necessary. Instead of expensive days of filming in the studio, a short prompt is often enough to create a complete explanatory video or even a promotional film. The comparison is impressive: where several weeks of planning used to be necessary, today several versions for different target groups are created in just a few hours. This not only speeds up campaigns, but also makes them much more flexible.

Realistic avatars and speakers

Videoschnitt der AI Avatare

Modern tools can reproduce real people, right down to their voice, facial expressions and gestures. This allows videos to be produced in series without the voice actors having to go to the studio every time. This is a revolution, especially for brands with high content requirements. At the same time, the question of authenticity arises: do customers prefer to see real people or is a perfect simulation enough? This shows that AI not only changes technology, but also the expectations and perceptions of target groups.

Website and store automation

AI is also changing customer service. Instead of waiting for human responses, companies now offer chatbots that are available around the clock. These systems access databases, answer questions and even speak fluently with customers. The advantage is obvious: no one has to wait for opening hours anymore. But there’s more: AI can also act proactively, give purchase recommendations and make individual product recommendations – an area that was previously only possible with enormous effort in e-commerce.

Automated campaign planning

E-Mail Funnel (Automatisierung)

Not only customer service is automated. Newsletter marketing, funnel strategies and A/B split tests are also faster and more targeted. In the past, marketing teams had to plan test runs over weeks and evaluate them manually. Today, AI immediately generates several variants, tests them in parallel and delivers results in real time. As a result, companies gain speed and can make data-based decisions without long waiting times.

Change through AI

Google setzt auf KI statt Suchergebnisse

The world is changing – and so is marketing. Giants like Google have to rethink their business models because new players like OpenAI are conquering the market and other offspring like Worldcoin. Even giants like Meta are investing billions in AI. And alongside the giants are many small tools such as Gauth AI (from ByteDance). In addition, there is more and more augmented reality (AR) such as VR glasses from Meta or Snapchat.

Creators and influencers are also feeling the change: videos can now be created at the touch of a button. This is having an impact on entire industries – from film production and copywriting agencies to traditional photographers. Where expensive hardware and large teams used to be necessary, today a laptop with the right software is often enough.

New opportunities for all

The advantage: Anyone can realize their ideas without large budgets or networks. The boundaries between professional and amateur are becoming blurred. A person with a good concept can now produce the same level of content as a company with a large team – if they know the right tools. This opens up completely new markets, but also changes expectations: Customers are getting used to fast, high-quality content – and companies have to keep up.

What makes the use of AI difficult for companies?

Many companies fail not because of the technology, but because of how they deal with the flood of new tools. Hundreds of AI applications appear every month, only a few of which are really relevant. If you don’t have a clear overview, you quickly lose time and money. What’s more: Not every team is prepared to use AI effectively. The tools are powerful, but they require knowledge, experience and, above all, a good strategy. Without this, they often remain unused or are used incorrectly.

Integration into the company

AI goes far beyond content: CRM systems, recruiting or data analysis – everything can be automated. But without specialist knowledge, the potential remains untapped. This is why more and more companies are relying on specialized consultants to select and implement the right tools. Those who have this expertise in-house can scale their processes, while others get stuck in the jungle of possibilities. In retrospect, the difference is not whether you use AI, but how you use it.

• Too many tools to choose from
• Lack of expertise in the team
• High demand for integration

Snap & Meta present new VR glasses

In a nutshell: Meta seems to have a stable prototype. Snap, on the other hand, has a more global design, immature demos and mixed reactions.

We compare and test the two models and answer the question: Why is Zuckerberg investing billions in VR & AR?

Let’s start with the presentation of Snap’s “Spectacles”.

Snap “Spectacles” Presentation – Video

Snap is launching an updated version of its AR glasses on the market with the new Spectacles. Although they are chunkier than their predecessors, they offer exciting approaches for integrating augmented reality into everyday life. The new features, including gesture control and AR effects, are currently only aimed at developers – a step towards further exploring the potential of this technology.

Mark Zuckerberg presents “Orion” prototype – Video

Mark Zuckerberg eagerly presents the Orion prototype from Meta, which is considered a revolutionary AR headset. With holographic representations in the real world and a new type of gesture control that works via a neural interface, Meta is focusing on a high-tech experience. Although the Orion glasses are currently only a prototype, they offer an impressive glimpse into the future of augmented reality.

Snap & Meta glasses in the test

One of my favorite podcasts, Hard Fork, sums it up like this:

• Snap: Very very simple model
• Meta: Significantly more advanced than Snap

Great episode, part 1 right at the beginning.

But long story short, if you want a detailed review of the two models, take a look at these two videos.

Snap’s Spectacles glasses in the test

What can Spectacles do?

In contrast to Meta’s “Orion”, feelings are not only mixed in the podcast, this review also shows that the idea is good, but the implementation is not. Here are the most important findings about Spectacles:

The new Snap Spectacles receive mixed reviews in the video. The original Spectacles were praised for their simple and fun functionality, especially for recording short videos for Snapchat. The new AR glasses, on the other hand, seem clunkier and less suitable for everyday use. The further development towards augmented reality (AR) is highlighted as a positive aspect, as Snap has successfuly popularized AR filters in the past. However, the new glasses are currently only available as a developer kit and the demos were still immature. The high fee of $99 per month for developers is also viewed critically.

“The new AR glasses, on the other hand, are clunkier and less suitable for everyday use.”

5 facts about the “Spectacles” glasses

• Chunkier design
• Developer kit only, $99/month
• Immature demos
• Positive: Snap’s AR expertise
• Mixed reactions

Meta’s “Orion” glasses for (still) only $10,000

What can Orion do?

Here is the whole video ultra briefly summarized for you:

It displays holograms in the real world and enables gesture control thanks to a neural interface. The glasses offer a large field of vision and virtually artifact-free displays. Particularly impressive is the integration of AI, which makes the experience even more realistic. Despite some weaknesses, such as the clunky design and short battery life, the tester emphasizes that the glasses are a glimpse into the future of augmented reality. However, they are currently only an expensive prototype.

“Overall praise for meta – though always bear in mind, from a nerd, whether the concept catches on, we’ll see.”

5 facts about the “Orion” glasses

The most important thing from the video for you:

1. Innovative AR headset
2. Holograms in the real world
3. Control through gestures (neural)
4. Very good field of view, few artifacts
5. High price ($10,000), prototype

Why is Meta investing so much in VR & AR?

Facebook once started out as a simple social network. It runs on devices from Apple, Samsung and others. However, this dependence on the hardware giants, especially Apple, bothers Meta. Marc Zuckerberg wants to get his own devices into the hands of users. This is why Meta is focusing on the development of VR and AR technologies.

What’s the next big thing after the smartphone?

Goal: What is the metaverse?

The Metaverse is a virtual, digital world that extends the internet into an interactive 3D environment. Users can interact, work, play and share social experiences in real time while using virtual avatars and digital goods. It combines virtual reality (VR), augmented reality (AR) and social networks to create an immersive experience. The aim is to create a fully connected, digital parallel world that goes beyond traditional screens.

Zuckerberg sees the future primarily in virtual reality (VR) and augmented reality (AR). But what exactly do these technologies mean?

Metaverse = VR environment of Meta

A video says more than a thousand words!

VR = Virtual Reality

Virtual reality (VR) is a technology that enables users to immerse themselves in a completely digital, computer-generated world. With the help of VR headsets and controllers, users can enter this artificial environment, interact and enjoy an immersive experience. In the VR world, you can walk through digital rooms, play games or even work. Although the technology is impressive, current VR devices are still often bulky and heavy, which has so far limited their distribution in the mass market. However, the potential applications are diverse – from gaming and education to medical research.

AR = Augmented Reality

Augmented reality (AR), on the other hand, adds digital elements to the real world. AR superimposes visual information, such as images or holograms, over what the user sees in their actual environment. This can be done using special AR glasses or simply using a smartphone. Well-known applications of AR are Snapchat filters or navigation with Google Maps, where information is projected directly over the real environment. While VR immerses the user in a completely digital world, with AR you remain firmly anchored in the real world, enriched with digital information.

Meta share remains stable

As of 09/24, the price is almost $250 and a look at the 3-year chart also shows that Zuckerberg’s ideas are finding favor somewhere.

Share price: 36 months review

“Quest”: The 2kg VR monster

Zuckerberg has already taken a few steps towards the metaverse with the “Quest” VR glasses. But to be honest, who wants to put a two-kilogram device on their head permanently? Although the Quest technology offers impressive VR experiences, the clunky design remains an obstacle for the wider market. VR goggles have been around for more than 20 years, but apart from gamers and technology enthusiasts, acceptance is still low. For many users, the experience is simply not comfortable enough. Nevertheless, the Quest marks an important milestone in the development of virtual reality, even if the breakthrough is still a long way off.

Current model version 3

“Orion” VR & AR glasses, even better

With the “Orion” prototype, Meta shows that they want to take their VR and AR technology to the next level. The first prototype costs a hefty 10,000 dollars, but as with any technology, the price will fall over time. “Orion” is a lightweight and smart pair of glasses that combines both VR and AR functions. These glasses make it possible to project holograms into the real world and interact via neurally controlled interfaces. Even though they are still in the development phase, they offer a fascinating glimpse of what could be possible in the coming years.

• Read more about Meta “Orion” here

Meta is not alone: Snap’s “Spectacles”

While Meta has its eye on the future with “Orion”, Snap is not sitting idle either. With the new “Spectacles”, Snapchat shows that it is continuing to focus firmly on AR experiences. Although the new version of the Spectacles is chunkier than previous models, it offers exciting approaches to integrating augmented reality even more into everyday life. The glasses are initially aimed at developers and should enable new applications for AR filters and digital experiences in the future. Snap has already shown in the past that they can successfuly establish AR in social media, which gives them a clear advantage in this emerging technology.

• Read more about Meta “Orion” here

Marketing in the metaverse

The Metaversum is a globally unique virtual marketplace. It offers companies the opportunity to reach their consumers with the creation of virtual worlds and thus create real experiences. This new virtual space enables companies to address their target audience in entirely new ways.

To stay competitive in the metaverse, companies need to find innovative marketing solutions. This is where introducing marketing to the metaverse comes in. As the name suggests, this type of marketing refers to all aspects of marketing that are developed specifically for the metaverse. This includes digital advertising and marketing campaigns, social media marketing, and content strategies developed specifically for the metaverse.

• Virtual marketplace
• New way to address the target group
• Digital campaigns
• Social Media Marketing
• Content strategies

Opportunities and possibilities

We have listed for you the advantages that the metaverse offers for corporate marketing. Now we want to look a little deeper into the opportunities that the metaverse offers for companies:

Augmented & Virtual Reality

Combining AR (augmented reality) and VR (virtual reality) is an innovative way to get consumers to engage with your brand. Another opportunity is that it allows the company to present its products or services in a completely new way. With the help of AR and VR applications, consumers can get a realistic picture of the brand and gain a deeper understanding of the company.

New target group

The metaverse enables companies to send their messages to a wider audience. This means that marketers can be able to reach more people and generate new customer groups.

Global reach

The metaverse allows marketers to distribute their messages around the world, which significantly increases global reach. It also enables the use of language barriers and cultural differences between different countries and regions.

Campaign Experience

With the metaverse, marketers can create a unique campaign that is more interactive and seamless than traditional campaigns. This can improve audience engagement.

Cost efficiency

Marketing in the metaverse is extremely cost-effective, as it does not require expensive media campaigns or TV commercials. It is also effective because the campaigns are directed to the target audience and feedback can be received immediately, which is not possible with traditional campaigns.

User behavior

Finally, the use of metaverse in marketing is also useful for analyzing user behavior. Using the technology, data collection processes can be automated to provide deeper insights into user behavior across devices. This information can then be used to better understand audience segmentation efforts and campaign targeting strategies to enable better brand coordination.

Risks and challenges

It is important to consider the risks and challenges of marketing in the metaverse in addition to the opportunities and possibilities.

Lack of knowledge

One of the biggest challenges is that most people don’t know what a metaverse is or how to market it. Therefore, companies need to make sure they invest enough time and effort in explaining the concept before trying to launch a campaign.

Fear of the unknown

Another risk is that many people may not be willing to invest in something new and unknown. This means that campaigns in the metaverse may not be as effective as expected. It is therefore important that companies ensure that they invest enough time and money in building the target audience and building a strong brand.

Technology development

Technologies in the metaverse are also constantly evolving. As a result, it can be difficult to plan a campaign or understand which tools are best for a particular purpose. Companies therefore need to keep up to date and consider new developments in order to achieve effective campaign results.

Despite this challenge, marketing in the metaverse offers great potential for companies of all sizes. With the right tools and strategies, companies can increase their brand reach and gain customer insights, all in a dynamic environment with unlimited possibilities.

Implementation examples for marketers

Some implementations that arise for marketing in the metaverse are:

Virtual events

In a virtual world, companies can hold virtual events where customers from all over the world can come together and interact with each other. This offers a unique opportunity to interact with customers in a whole new environment and provide them with an unforgettable experience.

Virtual products

In a virtual world, companies can offer virtual versions of their products. This allows customers to test the products in detail before deciding whether to buy them. This way, they can be sure that the product meets their expectations.

Virtual billboards

In a virtual world, companies can create virtual billboards that can be seen by potential customers. This provides an excellent opportunity to draw attention to the company and its products and direct potential customers to the company’s website or online store.

Virtual exhibition stands

In a virtual world, companies can create virtual booths where you can introduce interested clientele. This is a great way to get in touch with potential clientele and learn more about their needs and wants.

Marketing in the Metaverse: Conclusion

It is obvious that marketing in the metaverse offers a new and exciting world of possibilities. Companies can present their brand in a completely new way and are no longer limited to the time-honored methods of marketing. This presents a number of new challenges for companies, but also opportunities that must be seized.

However, it is important to understand that marketing in the metaverse is a very different playing field than traditional marketing. The interaction between users and the company needs to be a different kind of relationship, based on trust and mutual recognition. Companies also need to be more open to the idea of providing a more personal experience for their customers.

In the end, marketing in the metaverse is a great opportunity for companies to prove themselves in a whole new environment. And if you take the right steps, it can prove extremely rewarding for companies. It is therefore imperative that companies take their engagement in the metaverse seriously and take strategically considered steps to ensure they can effectively engage their target audience and create long-term customer satisfaction.

• Offers new opportunities, but the risks and challenges should not be disdained
• No traditional marketing
• Create openness personal experience
• Seriousness towards the metaverse

Login & Best Practice

Metaverse: The Metaverse Login

You now know the opportunities and risks of marketing in the metaverse, but do you know how to enter the metaverse? The metaverse is huge. First and foremost, there is no such thing as “one” metaverse. Because it is a virtual world, which is to be created from a combination of different providers, programs, services and the real world. More information about the login can be found here!

• The Metaverse Login

Brands in the Metaverse: Best Practice – Examples

You can’t really imagine anything about marketing in the metaverse yet? Here we have some examples of already implemented projects in the metaverse. For example, luxury fashion brands are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse. Here you will find a number of brands that have already worked in/with the Metaversum.

• Best Practice

Use of the metaverse for fashion companies

The Metaverse offers many opportunities to companies that specialize in fashion. It is a great way to showcase and promote their brand. Some of the main ways fashion brands can use the Metaverse for their brand are:

Virtual Reality Shops

Most people are used to shopping online. But with virtual reality stores, fashion companies can go one step further and offer an immersive shopping experience. Customers can walk through stores in 3D environments, try on different garments and shop from the comfort of their own homes.

Virtual fashion shows

They offer fashion brands the opportunity to present their latest collections in a realistically designed environment. This type of event can include various innovative features, such as virtual photographs and interactive experiential moments. This allows customers not only to examine the latest look, but also to order directly online.

Gamified shopping experiences

Here, too, the aim is to make the shopping experience more attractive and entertaining for customers. Gamified shopping integrates playful elements, such as collecting points, personal avatars, or interactive experiential moments, into the shopping process. This creates an immersive world with the potential to significantly improve the brand experience for customers.

Event marketing

The metaverse also offers companies the opportunity to hold virtual events, whether digital concerts or exclusive product launch parties, to present their brand and address new target group segments. These innovative approaches give fashion brands more exposure than ever before, opening up new avenues for brand globalization.

In conclusion, the metaverse holds many opportunities for fashion companies, from virtual reality shopping to event marketing, to bring their brand into new dimensions of consumer experience. With this tool, fashion companies have the chance to explore new avenues of market communication and market research and thus reach out to even more consumers as a target group.

Risks of metaverse for the fashion industry

The metaverse also poses some risks for the fashion industry:

Presentation of the creations

For example, it might be difficult for designers to display their creations in the metaverse because most avatars have very limited design options. It might also be difficult for customers to try on clothes in the metaverse before buying them. Therefore, fashion companies need to think carefully about whether and how they want to build their business in the metaverse.

Manipulationlation & Attention

The virtually generated environment is easily manipulated and it is difficult to predict how people will react to new designs. Therefore, companies have to be very careful when developing new products, as they have no way of knowing whether or not it will resonate with their target audience. It is also becoming increasingly difficult for companies to make their brand stand out in the metaverse, especially against other competitors.

In summary, the Metaverse offers both opportunities and risks for the fashion industry. However, if fashion marketers are willing to embrace the potential of the metaverse while keeping an eye on the risks, there is an opportunity to create real value for their business.

Preparation for the metaverse

Now you know how to leverage the metaverse. But how do you prepare your company for the onset of the metaverse? For companies, the metaverse means preparing for a whole new set of customers and markets. Because in a world where the boundaries between the real and virtual worlds are blurring, customers will tick differently and have different needs.

• Entering the metaverse as a company

Fashion company on TikTok

Do you already use TikTok for your fashion company? TikTok has become an important marketing tool for fashion companies, as it reaches a large audience and offers the possibility to present the brand in front of a large audience. In this article, you’ll learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, and important hashtags to use.

• TikTok marketing for fashion companies

Preparation for the metaverse

For companies, the metaverse means that they have to prepare for a whole new kind of customer and market. Because in a world where the boundaries between the real and virtual worlds are blurring, customers will tick differently and have different needs.

To be successful in the metaverse, companies should therefore focus on the following points:

Awareness

First, it’s important for businesses to realize what opportunities the metaverse offers them. There are a variety of opportunities available for businesses to make money and reach more customers. These include developing virtual products and services, marketing their products through social media platforms, and using blockchain technologies.

Customer Experience

In a world where customers are increasingly online and in virtual worlds, it is important that they have a positive experience. This includes, for example, ensuring that the company’s website is user-friendly and that it is easy to find the products or services they are looking for. Companies also need to be well positioned in terms of customer service and respond quickly to inquiries.

Virtual employees

This means that virtual employees are also becoming increasingly important. This is because they can attend to business around the clock and do not have to be permanently in one place like conventional employees. Virtual employees are also ideal for communicating with customers via social networks or messengers.

Augmented and Virtual Reality

Companies need to invest in the technologies necessary to succeed in the metaverse. This usually means investing in software and hardware applications designed specifically for the metaverse. These applications can help improve customer experience and attract visitors. They can also increase cost efficiency, ultimately boosting profits. Thus, AR is also becoming increasingly important for companies: for example, products can be tested or shown in AR applications before they are purchased. AR can also be used for training or information purposes, for example to present new products to employees or explain certain processes.

Getting a foothold in the metaverse

To get a foothold in the Metaverse as a company, you need to do one thing above all else: get started. It’s important for companies to dive into the Metaverse world early and build their engagement there.

Identification of the target group

To do this, you first need to identify their target groups. When companies know who their target audience is and what they prefer, they can develop the right strategies to attract and retain them.

Building a strong presence

Another important step is to build a strong presence in the metaverse. This includes establishing an identity in the social networks, but also developing content that is relevant to the respective market. Companies can also launch interactive campaigns or organize events in virtual worlds to facilitate customer events or showcase digital products.

Investments in the metaverse

It is critical that companies make investments in the Metaverse, whether in the form of real money or virtual resources, to establish and strengthen their engagement. They should also try to find innovative ways of marketing in the metaverse and use them to make their offering distinctive.

So, the key in marketing in the metaverse lies in the combination of all the factors mentioned above, identification of the target audience, strong presence and innovative strategies to get the most out of the engagement in the metaverse. Therefore, successful companies use all available tools and opportunities of marketing in the Metaverse effectively and efficiently. This is how any company can achieve great results and achieve long-term customer success.

Conclusion: unique opportunity

Companies need to be aware of the potential of the metaverse and how it could impact their operations and strategy. They should keep an open mind and be willing to experiment with new technologies and platforms. The metaverse offers companies a unique opportunity to create new experiences and connect with their customers in more meaningful ways.

Login & Best Practice

Metaverse: The Metaverse Login

You now know the opportunities and risks of marketing in the metaverse, but do you know how to enter the metaverse? The metaverse is huge. First and foremost, there is no such thing as “one” metaverse. Because it is a virtual world, which is to be created from a combination of different providers, programs, services and the real world. More information about the login can be found here!

• The Metaverse Login

Brands in the Metaverse: Best Practice – Examples

You can’t really imagine anything about marketing in the metaverse yet? Here we have some examples of already implemented projects in the metaverse. For example, luxury fashion brands are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse. Here you will find a number of brands that have already worked in/with the Metaversum.

• Best Practice

What factors define VR?

VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic factors:

• 360 degree environment
• 3D depth effect
• Spatial audio
• Motion control

According to VR researcher Jeremy Bailenson, the use of VR is particularly valuable when real-world experiences are dangerous, impossible, expensive, or rare. Accordingly, it is particularly well suited for

• Expensive experiences with only a small audience
• Dangerous, high-risk experiences, such as high-risk climbing trips
• Extraordinary experiences, like flying like a bird
• Experiences rarely experienced in reality, such as the surfacing of a whale

How does VR work?

We can only experience experiences on a screen from a certain distance. In VR, you are in the middle of the action because things are happening around you. Depending on the application, you only need one pair of VR glasses. VR goggles consist of two lenses that create a separate image for each eye. There are also VR controllers that are handy for interaction. Otherwise, you only need free space to move around freely so that you can absorb the experiences in the best possible way.

Media, social networks, virtual reality

The development of social networks has now come a long way, from the first attempts, such as MySpace to Facebook, today’s giant among social networks, next to Google (Alphabet) with Youtube. Then, since Instagram, there has been a completely new phenomenon, influencers. People who build presence (reach) and fans (followers) in digital spaces. What will be the next steps, where is the journey going?

Digitization is an ever-growing buzzword. Whether it’s journalistic texts written by tools with “artificial intelligence” or even people who have been artificially created and yet embody real, authentic content. A broad spectrum.

Advantages: CO2, risk on set, post production & co.

When it comes to innovations, the question is always: What is the advantage?

Reduce CO2 emissions: Positive PR / Brand Image

Especially in times of climate debate, such a VR production saves tons of CO2. Because, for such photo and video productions, with digital people, no one has to fly anymore. Already knew?

Here is an example of the CO2 balance:

• From: Berlin (DE), BER
• To: Cape Town (ZA), CPT
• Round trip, economy class
• Approx. 19,200 km, 1 traveller

How much do you estimate? 100 kg, 200 kg, 500 kg?

CO2 amount: 3.2 t

For a team of 10, directly 32 tons of CO2 emissions, for a photo or video production, just for the flights.

Large productions for e-commerce

Another advantage: mass production of photos and videos. Because, at the same time, thousands of garments can be produced in a very short time. Not every single piece has to be sent, prepared, ironed, dressed, photographed, undressed, …. Another advantage is the extremely flexible post-processing, which is otherwise not possible. Camera angles can be changed afterwards, not, but are also emotions, facial expressions and gestures. Completely new freedom, through digital avatars.

Storytelling makes them human: work behind the avatar

Through photos and stories on Instagram, these avatars come to life, so to speak. The better the storytelling behind them, the more real people want to know more about these digital avatars. You can see how well this works on channels like Lil’ Miquela or Noonoouri.

Read more, in the interview on OMR! Online Marketing Rockstars talks to the two teams from Germany that are competing with the US Creatorn in the interview. Among them are us and Noonoouri, who already has more than a million followers! Great work, great success from the Creators.

• Interview – OMR

Virtual Influencer: List

If you want to meet more of these virtual avatars, influencers, then you can find a detailed list here, with the individual profiles and links to each channel:

• Virtual Influencers

Exciting times for VR in advertising

World premiere after world premiere – with each passing day, the virtual world is becoming more real to us.

Criticism of digital avatars: “They take jobs away from people”

Of course, there are critics who say virtual people can never exist alongside real people. But there has always been criticism, at the beginning of a new technology. Bill Gates (Microsoft, founder) said the Internet will have no future. In fact, this technology giant, did not believe in the Internet. It is often like that when it comes to innovation.

There are first movers who believe in new ideas, projects and innovations and there are those who have to experience the future first.

Many take a critical view of VR, as described. In the past it was video games, currently it is “virtual networks” (social networks, example data scandal at Facebook) and in a few years, it will perhaps be virtual avatars, people, which are viewed critically.

Best Practice since 2019: Lil’ Miquela (Los Angeles, USA)

A little less than two years ago, the first digital avatar was created in Los Angeles. Meanwhile, millions of young people follow her (Lil’ Miquela) on Instagram. They, her followers, no longer perceive Miquela as a virtual person, but as part of their lives.

New competition from Japan and Europe

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Now there are two new teams active in the field of virtual avatars, one from Europe and one from Japan.

Special attention should be paid to the European project, active since 2021. Already there are several campaigns and the special feature: this VR team also develops virtual avatars for brands.

Therefore, today a “Closer Look” on Zoe and Ella, two virtual avatars from Europe. Tip. There is not much of these digital influencers, we have collected them all together for you here, in a clear list: Digital Avatars.

Examples: Advertising campaign, fashion show, VR presentation

How Virtual Reality can look like in advertising, we want to show here the first examples and best practice campaigns, from Europe.

Buffalo: Diversity Campaign with Ella Stoller – World Premiere

VR in fashion – The latest campaign, number 3 in 2021, released in March. Buffalo Shoes is one of the most renowned shoe manufacturers and shoe retailers that exist in Europe. The brand is known in all countries and has its headquarters in Germany and London.

Of course, as a market leader, you always have to be a trendsetter. So the very first campaign worldwide, on the topic of diversity, was created with a virtual model. The model in the campaign is called Ella (CM Models). You will also see her later in a completely new project, because in the meantime the development department has reached the point where she can dance, among other things, but also talk! Step by step, to the virtual human.

Source: Youtube / Buffalo

What gets people excited? In the end, it’s always about a great story. Just like there are great series that are remade season after season, just like there are Hollywood characters in movies that don’t exist in real life, yet everyone knows.

Here begins an entirely new story.

MarcCain: Fashion Show with Zoe Dvir (VR) – World Premiere

VR in the presentation – From a “virtual fashion show” has been heard more often, but virtual then always meant only that the fashion show is streamed and not presented live.

Since January 2021, the world is a completely new one! World premiere in Berlin, here begins a new level. 4 virtual models, 8 real models and one show. We come together for the first time both worlds. How beautiful?

Source: Youtube / MarcCain

Realtor: Ella Stoller – World Premiere

VR in real estate – Ella, as a virtual person, has various skills that are gradually being expanded (developed). A big step was the ability of speech, simply put! Eventually everything ends up being programmed, which means in the end it’s all one giant “app” – very, very simply put! The more it is taught, the better it gets. The developers can then set all sorts of parameters, not just on the avatar itself, and of course lighting, clothing and much more.

This is a new level, because this is no longer just about fashion, but about real estate, with a high value. Accordingly, the presentation must be extremely high-end and qualitative. The fact that a virtual person now presents the brand, the real estate portal and also individual properties is really a new step when it comes to presentation. Where is the future heading? Trade shows, interviews in fashion magazines?

Here is a very first small glimpse, a quick video screenshot in the evening, of the very first pulse that are online.

Virtual influencers: marketing and strategy

Virtual influencers, digital avatars, whatever you want to call this new category of “people,” they will leave a lasting footprint in advertising and marketing. Best practice projects, like from Los Angeles show that I can get millions of people interested in a virtual person, so much so that they actively follow him to get daily news.

The world of virtual influencers is small because the investment costs are extremely high. Entire teams work on writing codes, optimizing designs and so on. But there are a few who believe in it! Check out here the first, virtual people, avatars, models or influencers…. of the world at:

• Virtual influencers

Source : Zoe / CM Models