Creating videos with AI: Insights

KI Erfahrung von Stephan Czaja (Co-Owner)

Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.

First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K

The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.

• Planning remains crucial
• AI is no substitute for strategy
• Clearly define goals

Important: You can see my own projects here, which I can talk and write about freely.

Video planning: What are you planning?

Was willst du kommunizieren und wie?

Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.

An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.

• Keyword plan for visibility
• Editorial plan for consistency
• Crosslinks for reach

Create shorts & reels

For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.

It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.

The best tools for reels and videos?

Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?

Our current recommendations:

1. Google Veo 3
2. OpenAI Sora
3. Runway @ Freepik

Remember: Keyword and editorial plan

With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.

The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.

• Combining the right tools
• Plan visual processes in advance
• Quality comes from preparation

Example: Short explainer video with 20k views

Example: Explain infographics

Example: Info-Tainment “Before and after effect”

Explainer videos and long formats

Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.

• AI is also suitable for long videos
• Less production effort
• High content density possible

Example 1: Infographic (from above) also available as a long version for more information.

Example 2: Video for website, explanation of the main menu.

Video planning for 1 year

In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.

• Month production vs. days with AI
• Experience + AI = speed
• Scalable annual plan possible

Content nach Keyword Plan (YouTube SEO)

Own video avatars: That’s me!

AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!

Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.

Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.

And very important: recycle content

It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.

• Avatar saves production time
• Can be used multiple times
• Ideal for content recycling

Here is an example of mine:

AI videos as a game changer? Yes. Yes. And yes!

AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.

• Short formats for reach
• Explanatory videos for depth
• Avatars for efficiency

Insight! Vibe coding with AI

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!

• Vibe coding with AI

AI marketing: How do agencies use AI?

KI Erfahrung von Stephan Czaja

AI doesn’t do the job, but it can make certain areas up to 184 times faster. For agencies, this means that they can offer their clients significantly more service in less time. While a traditional editorial team used to take days or weeks to create and coordinate content, modern AI tools do large parts of this in just a few minutes. This also shifts the role of agencies: they become more of a strategist and curator, while repetitive tasks are taken over by the AI.

Increase productivity

Today, texts, images and videos can be created much faster than ever before. In the past, several departments had to work together on a project; today, a well-formulated prompt is often enough. Even transcript corrections of YouTube videos or the creation of social media descriptions can be done virtually in real time. This not only enables agencies to produce more output, but also a higher frequency of tests and optimizations. A blog post is no longer seen as a single project, but as part of a continuous content machine that constantly delivers new data.

• Texts in minutes instead of hours
• Processes become scalable
• Faster optimizations possible

AI Avatare 2022/2023

PS: What sets us apart? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

Accelerate creativity

There has also been a paradigm shift in the creative process. Where people used to work with brainstorming sessions and lengthy coordination, campaign ideas can now be visualized directly by AI tools. Storyboards, video plans or content days are created at the touch of a button, including suggestions for titles, keywords and even variations for different target groups. This does not mean that creativity disappears – on the contrary: creativity is accelerated by AI. Instead of spending a long time refining ideas, teams have more time to focus on fine-tuning and emotional appeal.

Minimize costs

One major advantage of AI is the drastic reduction in costs. A few years ago, companies had to employ large teams of copywriters, designers or video producers to publish relevant content at a high frequency. Today, many of these tasks can be automated. This does not mean that human labor is becoming superfluous – rather, the focus is shifting: instead of investing budgets in quantity, money is increasingly flowing into strategy, brand management and the creation of truly unique content. AI takes over the craft, humans control the vision.

• Produce SEO content more cheaply
• Teams are relieved
• Focus shifts to strategy

Create texts with AI

AI doesn’t just write texts – it delivers complete content strategies. For SEO of blogs, product descriptions, Google titles and meta descriptions, AI is a real game changer. While copywriters used to spend hours working on structure, wording and optimization, AI like ChatGPT now creates multiple variants in seconds. This opens up a new dimension of testing: Which title brings more clicks? Which description will keep users on the page longer? AI provides immediate data that teams can use to further refine content.

From blog to store optimization

Whether blog posts, landing pages or product pages – the tools adapt individually. Google Titles and preview texts are created automatically and can be imported directly into the CMS or store via XML import. This puts an end to the tedious copy-paste of individual content. Particularly exciting: AI recognizes patterns in search queries and automatically suggests content that is highly relevant to the target group. If you use this, you can build a data-driven content machine in the background that grows continuously.

• Automated content pipelines
• SEO optimization in real time
• Strategy driven by data

Create images and graphics with AI

Fotos machen? So 2026

Searching for stock photos is a thing of the past. Today, AI can be used to generate realistic images and complex infographics using a text prompt. People used to spend hours on platforms like Shutterstock – and often still couldn’t find a suitable image. It was particularly difficult in niches, for new products or for scenarios that simply didn’t exist yet. AI solves this problem by generating image ideas directly. This not only creates unique visuals, but also a consistent visual language across all channels.

Visual content for every platform

Images and graphics can be used immediately for blog articles, SEO strategies and social media posts. The big advantage: every brand can create its own visual world without being dependent on external providers. This not only makes production cheaper, but also strengthens the brand identity because the visual language and tonality can be controlled directly.

Create videos with AI

Content nach Keyword Plan (AI)

Video production days used to be expensive and inflexible. Today, small content pieces can be created in just a few minutes with AI and changed immediately if necessary. Instead of expensive days of filming in the studio, a short prompt is often enough to create a complete explanatory video or even a promotional film. The comparison is impressive: where several weeks of planning used to be necessary, today several versions for different target groups are created in just a few hours. This not only speeds up campaigns, but also makes them much more flexible.

Realistic avatars and speakers

Videoschnitt der AI Avatare

Modern tools can reproduce real people, right down to their voice, facial expressions and gestures. This allows videos to be produced in series without the voice actors having to go to the studio every time. This is a revolution, especially for brands with high content requirements. At the same time, the question of authenticity arises: do customers prefer to see real people or is a perfect simulation enough? This shows that AI not only changes technology, but also the expectations and perceptions of target groups.

Website and store automation

AI is also changing customer service. Instead of waiting for human responses, companies now offer chatbots that are available around the clock. These systems access databases, answer questions and even speak fluently with customers. The advantage is obvious: no one has to wait for opening hours anymore. But there’s more: AI can also act proactively, give purchase recommendations and make individual product recommendations – an area that was previously only possible with enormous effort in e-commerce.

Automated campaign planning

E-Mail Funnel (Automatisierung)

Not only customer service is automated. Newsletter marketing, funnel strategies and A/B split tests are also faster and more targeted. In the past, marketing teams had to plan test runs over weeks and evaluate them manually. Today, AI immediately generates several variants, tests them in parallel and delivers results in real time. As a result, companies gain speed and can make data-based decisions without long waiting times.

Change through AI

Google setzt auf KI statt Suchergebnisse

The world is changing – and so is marketing. Giants like Google have to rethink their business models because new players like OpenAI are conquering the market and other offspring like Worldcoin. Even giants like Meta are investing billions in AI. And alongside the giants are many small tools such as Gauth AI (from ByteDance). In addition, there is more and more augmented reality (AR) such as VR glasses from Meta or Snapchat.

Creators and influencers are also feeling the change: videos can now be created at the touch of a button. This is having an impact on entire industries – from film production and copywriting agencies to traditional photographers. Where expensive hardware and large teams used to be necessary, today a laptop with the right software is often enough.

New opportunities for all

The advantage: Anyone can realize their ideas without large budgets or networks. The boundaries between professional and amateur are becoming blurred. A person with a good concept can now produce the same level of content as a company with a large team – if they know the right tools. This opens up completely new markets, but also changes expectations: Customers are getting used to fast, high-quality content – and companies have to keep up.

What makes the use of AI difficult for companies?

Many companies fail not because of the technology, but because of how they deal with the flood of new tools. Hundreds of AI applications appear every month, only a few of which are really relevant. If you don’t have a clear overview, you quickly lose time and money. What’s more: Not every team is prepared to use AI effectively. The tools are powerful, but they require knowledge, experience and, above all, a good strategy. Without this, they often remain unused or are used incorrectly.

Integration into the company

AI goes far beyond content: CRM systems, recruiting or data analysis – everything can be automated. But without specialist knowledge, the potential remains untapped. This is why more and more companies are relying on specialized consultants to select and implement the right tools. Those who have this expertise in-house can scale their processes, while others get stuck in the jungle of possibilities. In retrospect, the difference is not whether you use AI, but how you use it.

• Too many tools to choose from
• Lack of expertise in the team
• High demand for integration

Taking product photos with AI tools: What works?

KI Update mit Stephan Czaja (Co-Owner)

At the moment, you can’t simply take a photo of your product and immediately place it in any environment using AI, but we are getting there step by step. Many tools already allow you to create realistic scenes, incorporate models or make your products look professional. It is particularly interesting to work with Freepik, which has developed from a simple icon archive into a complete AI toolbox.

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

What counts for stores: Images must be consistent, high-resolution and convincing. Tools such as Midjourney or Freepik offer a combination of image editing, scene generation and AI models that are specially optimized for e-commerce. With the right workflow, you can create a complete product gallery in a short space of time – including variants for campaigns or seasonal adjustments.

Taking product photos for an online store? Example Midjourney

Generated here with just a single prompt in Midjourney in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

AI product photos with Midjourney: Result

Product photography without photography?

If you don’t have a professional camera or photographer at hand, you can still achieve convincing results. All you need to do is take a simple photo with your cell phone, create a precise description with ChatGPT and then feed it into tools such as Freepik or Midjourney. This creates variations such as images with models, studio scenes or detail shots – depending on what your store needs at the time.

• Take a photo with your cell phone
• Create detailed description with ChatGPT
• Generate variations: Studio, Model, Detail
• Optimize with Freepik or Midjourney

Product images for product video

It gets even more exciting when you make videos directly from AI images. With tools such as Google Veo 3 or Sora from OpenAI, you can create animated clips that present products dynamically. This allows you to enhance your store images and produce content for YouTube Shorts, Instagram Reels or TikTok. The combination of AI image and AI video makes your product presentation much more versatile.

• Create AI videos
• Also exciting: Create an AI avatar

AI for stores in everyday life: there’s no turning back

AI has not yet completely replaced traditional product photography, but it makes the creation process faster, more flexible and cheaper. From Freepik to Midjourney to Veo 3: if you combine the tools, you can already create professional photos, animated scenes and product videos – without a large studio. This saves costs and opens up new creative possibilities for e-commerce and marketing.

• Cost-effective product images with AI
• Flexibility in scenes and environments
• Extension to AI videos possible

UGC vs. influencer marketing: the difference

Classic influencer marketing: A brand pays a creator with reach to recommend a product – the focus is on the reach and credibility of the creator. UGC strategy: A brand activates customers and smaller creators to create authentic content about the product – this content is used by the brand as an advertising medium (with corresponding usage rights). The decisive difference: UGC works like real customer experiences, not like advertising. This is directly reflected in performance metrics.

How UGC works as paid social creative

The strongest UGC model in 2026: Small creators (1,000-50,000 followers) are paid for content production – not for the reach on their channel, but for the video material. The brand receives the rights of use and plays the content as meta ads, TikTok Spark Ads or Instagram ads. Why it works: The content looks like a real user video, not an ad production. In a feed full of ads, that’s the key difference. Benchmarks: UGC Creative Ads achieve 30-60% lower CPMs than traditional branded video productions.

Creator Economy models for brands

Affiliate Creator: Creators earn a commission for every purchase made via their link or code – no fixed fee. Ideal for brands with a wide range of products. Ambassador programs: 3-12 month cooperation with selected creators – long-term development instead of one-off posts. Performance-based UGC: Creators deliver content material, brand decides on usage and placement. Use creator-first platforms: TikTok Creator Marketplace and Meta Creator Marketplace connect brands directly with creators based on performance data.

UGC for various industries

Beauty and fashion: tutorial videos, product reviews, outfit combination content – classic UGC strength with high conversion potential. Food and beverage: Recipe videos, restaurant visits, product unboxings. Retail: Product tests, comparisons, shopping hauls. B2B: Case study videos with customer testimonials, software tutorials from real users, testimonials on LinkedIn. What applies in all industries: authenticity beats perfection. A smartphone video of a real customer who is enthusiastic beats any studio product video in conversion metrics.

Build UGC programs: How it works operationally

Step 1: Define the goal (paid creative? organic seeding? both?). Step 2: Develop creator briefing – not too narrow (content would then appear contrived), but clear in terms of product message and must-haves. Step 3: Clearly regulate usage rights from the outset – in writing, with duration and platform details. Step 4: Test which content types and creators perform best as paid creative. Step 5: Scale top performers, weed out poor content types. Social Media One sources creators from a 200+ network and develops UGC strategies that are measured directly against performance metrics.

Frequently asked questions

What does UGC content production cost?

For pure UGC (creator produces, brand receives usage rights, no reach on creator channel): EUR 150-500 per video, depending on creator profile and production costs. Significantly cheaper than professional video production (EUR 3,000-15,000) – with often better conversion performance.

Can I use UGC from customers for advertising?

Only with explicit permission. Comments like “Thank you, may I share this?” are not enough. You need written usage rights – platform, duration, format precisely defined. Brands that use UGC as advertising without permission risk legal disputes.

How do I find the right Creator for UGC?

Creator marketplaces (TikTok, Meta), specialized agencies and a targeted search for micro-creators in your own niche. More important than the number of followers: authenticity and whether the creator actually fits the brand – this can be seen in the content quality and community interaction to date.

Creator Economy Strategy with Social Media One

Creator Tiers: Which influencer suits which goal?

User-generated content achieves significantly higher credibility compared to traditional brand formats: studies show that UGC content influences purchasing decisions up to four times more than professionally produced advertising.

UGC campaign types for brands

• Product Reviews: Creators test your product authentically and share an honest opinion – ideal for building trust in the purchase decision phase.
• Unboxing: The focus is on the unboxing experience – particularly effective for high-quality or aesthetically pleasing products.
• Challenge: Brands define a participatory format that picks up users and spreads the word – maximum organic reach with minimal wastage.
• Brand Ambassador: Long-term collaborations create continuity and build genuine brand loyalty – the target group recognizes the creator as part of the brand.
• Affiliate: Commission-based models link creator remuneration directly to measurable conversions and reduce the spending risk.

For professional planning and implementation of creator collaborations, it’s worth taking a look at our influencer marketing agency services. If you want to calculate budgets and expected reach in advance, use our influencer marketing calculator.

Related articles

• Corporate influencer program: developing your own creators
• Influencer marketing calculator: calculate campaign costs
• TikTok for companies: Use creator cooperations
• Instagram Reels: UGC and creator content for reels
• Have a Creator campaign planned

Why Reels are the most important Instagram unit for companies

Instagram has clearly communicated its algorithm priorities: Videos – especially reels – get the most organic reach. The reason: Reels are not only played out to the follower network, but also to the Explore feed and the Reels tab – two areas that reach new target groups that do not yet follow the account. A well-produced reel can make a company account visible far beyond its own follower base. This reach is organic – for free, if the content is strong enough.

What makes a strong reels concept

The first 2 seconds are crucial. If you don’t attract attention immediately, you will lose the user to the next reel. Strong openers: A surprising statement, a visual hook (unexpected image, quick cut), a direct question to the user, or a provocative thesis. What comes next: The content must deliver what the hook promises. Either there is real added value (information, entertainment, inspiration) – or users scroll away and give the algorithm the signal “not relevant”. Typical formats that perform strongly: Tutorial/how-to, behind-the-scenes, before-and-after, storytelling with personal insight, trend reaction.

Reels production: What is really necessary

Good reels don’t need a studio budget. What really counts: a modern smartphone with a good camera, good natural light or a simple ring light solution (50-100 EUR), a stable rig or tripod, and a person in front of the camera who looks authentic. What doesn’t count: elaborate post-production, perfect lighting, professional editing. TikTok and Instagram prefer content that looks like personal recommendations – not TV commercials. Henkel employees film product tutorials with their smartphones – and perform better than the high-budget agency videos.

Instagram Reels + Paid: Sparingly, but effectively

Organically reinforce strong reels as paid posts: This is the most effective combination. Placing a reel that has already achieved 50,000 views organically as an ad means that user behavior already shows that the content fits the target group – paid only extends the reach. Instagram Reels Ads perform better than static feed ads – on average 30-50 % lower CPM. Reels ads are the first choice for product launches, seasonal campaigns and reach push with new target groups.

Reels for employer branding and recruiting

Instagram Reels are a powerful recruiting channel for companies targeting younger audiences – especially in industries where skills shortages are real. What works well: A day in the life as a [job title], team event clips, behind-the-scenes from the office or production, employee stories about career paths. These formats reach candidates in their natural social media use – without a job portal context, with high emotional effectiveness. dm, Deichmann and Edeka use precisely this strategy – and report a significant increase in the number of applicants from the Gen Z target group.

Frequently asked questions

How long should Instagram Reels be for businesses?

15-30 seconds for maximum completion rate and organic reach. 60-90 seconds for more complex how-to content or storytelling if the story requires it. Basic rule: As short as possible, as long as necessary. Do not stretch content artificially.

How many reels per week should a company account post?

3-5 reels per week is the benchmark for measurable organic reach. Below that, the algorithmic push fails to materialize. Consistency is more important than frequency – 3 reels per week over 3 months beats 10 reels in one week and then a break.

Do I need a creator or can I produce reels myself?

Both are justified. Internal reels (employees in front of the camera, behind the scenes) appear authentic and cost little. Creator reels bring an external network and community trust. The strongest strategy combines both: internal formats for employer branding and authenticity, creator collaborations for product content and new target groups.

Instagram Reels strategy with Social Media One

Instagram Reels algorithm: What organically leads to reach

Instagram Reels achieve 22% more interactions on average than static posts and are played out significantly more often to non-followers by the algorithm. (Source: Social Insider Analysis)

The most important ranking factors at a glance:

• Watch Time %: What percentage of the video is being watched? Below 30 % = poor signal. Target: 60 %+. The hook in the first 3 seconds decides everything else.
• Saves: Saved reels are the strongest engagement signal. Content that is genuinely useful – checklists, tips, instructions – is saved.
• Shares: Forwarded reels signal relevance and increase the reach disproportionately, especially shares via DM.
• Loops: If someone watches a reel several times, this is considered a strong signal of quality. Short reels with open endings or cliffhangers actively promote loops.

Content types that really work for businesses on Instagram

• Behind the scenes: production process, everyday team life, insights into the warehouse – authenticity clearly beats glossiness on Instagram. Users want reality, not advertising aesthetics.
• Quick tutorials and how-tos: 30-60 second explanations of a specific problem for your target group. These formats are saved and shared – strong algorithm triggers.
• Before/After: Transformation content – whether product result, renovation or service result – generates strong engagement signals through visual excitement.
• Focus on employees: Personal insights from team members perform better than impersonal corporate communication. Show the face behind the brand.
• Trend adaptations: Apply current audio trends and reel formats to your own topic – but only if it fits the tone of the brand. Forced trends come across as embarrassing.

Reels production for companies: Minimal setup

Professional reels don’t need a film studio. The proven minimal setup for consistent content quality:

• Smartphone with good camera (iPhone 13+ or current Android flagship)
• Ring light or window as a light source – natural light almost always outperforms artificial light
• Tripod or mount for stable shots without blurring
• CapCut for editing and automatic subtitles (free of charge, also for subtitle insertion)
• Trendy audio tracks from the Instagram music library – measurably increases algorithmic reach

To the complete Instagram marketing strategy for companies – including ads, stories and community management.

Related articles

• TikTok for companies: Short videos in comparison
• Social commerce: Instagram Shopping and TikTok Shop
• Creator Economy: Using UGC content for reels
• Social media trends 2026: What applies to video
• Request Instagram marketing agency

More on the topic: Instagram reach organically – Instagram Ads costs – Set up Instagram Shopping

The US launch is official – despite open regulation

The biggest moment of the event: the announcement of the official launch in the US. Despite the still uncertain regulatory situation, Worldcoin feels encouraged by political signals – for example from advisors close to Trump. This is the first time that Worldcoin has entered the home market of major tech companies. Fortune emphasizes how important the launch is for global scaling.

Video: This was the event

Worldcoin, now in the USA.

7,000 new orbs planned in US cities

With the launch, Worldcoin announced that it would be placing more than 7,000 new orbs in the USA – from San Francisco to Atlanta. In specially designed “World Spaces” reminiscent of Apple Stores, users will be able to have their orbs scanned in future. The aim is to lower the inhibition threshold for “orbing” and make the technology accessible. CoinDesk provides an insight into the new store concept.

Partnership with Visa – token becomes suitable for everyday use

Another highlight: the integration of Worldcoin into the Visa payment network. Users can pay worldwide with a Visa debit card via the World app – the system automatically switches to fiat at the checkout. This gives the token real use in everyday life – far beyond speculation. Decrypt calls it a strategic milestone.

New device: The “Orb Mini”

The new, portable “Orb Mini”, which looks like a smartphone, was also presented. It is designed to enable iris scanning anywhere – flexible, mobile and directly by trained people in the field. Critics speak of “black mirror vibes”, but Worldcoin is pursuing the goal of making the technology suitable for the masses. TechCrunch sheds light on the new hardware and its social context.

Source: YouTube / The Verge

Sam Altman as the driving force

Sam Altman is more than just a co-founder – his personality attracts investors, tech pioneers and the media alike. Without Altman, according to many on site, the project would hardly have this reach. The Governor of California, Gavin Newsom, was also present at the keynote – a clear sign of the growing political interest. Fast Company describes Altman as the face behind the project.

• Event with 45-minute keynote speech by Altman & Blania
• US launch officially announced
• 7,000+ orbs in US retail spaces
• Visa cooperation for real use
• New device: Orb Mini presented

PS: Fun Fact Worldcoin x Sphere

It reminds me so much of the Orb! The Sphere in Las Vegas.

Sam Altman, Worldcoin & Co. more on the topic

Is Worldcoin part of OpenAI?

No, Worldcoin is not part of OpenAI. It is an independent project of the company Tools for Humanity. However, there is a close personal connection: Sam Altman, the CEO of OpenAI, is also the co-founder and chairman of Worldcoin. The two companies operate independently of each other, but share the same vision of technological innovation. Learn more here:

• Worldcoin
• Orb (iris scanner)
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• OpenAI
• ChatGPT

Source: YouTube / The Verge

What is the Worldcoin Orb?

The Orb is a high-precision biometric scanner in the shape of a silver sphere. Inside is an iris recognition system that analyzes your iris in seconds – without storing any personal image data. Instead, an encrypted hash is created that serves as a digital ID (World ID). This is to ensure that each person worldwide can only register one account. WIRED analyzed the principle and technical details at an early stage.

Design & Technology

The Orb looks futuristic, almost like a technical art object. Its smooth metal surface, the golden scanning element and the soft LED light make it visually unique. Technically, it is based on iris mapping, one of the most secure biometric processes. The challenge: to make this technology suitable for the masses, mobile and quick to use.

• Silver ball with gold scanner
• Biometric iris recognition
• Generates encrypted digital code
• Does not save any image data

This is what it looks like, the orb

Live from the Worldcoin Event in San Francisco.

Source: YouTube / The Verge

How does the iris scan work?

The process is simple: you stand in front of the Orb, look into the golden center and within a few seconds your iris is scanned. This data is used to create your World ID – anonymous, forgery-proof and globally applicable. According to the developers, the process is not only designed to be secure, but also ethically responsible. The ID generated can later be used for app logins or digital payments, for example. Worldcoin explains the process in detail here.

One-time scan for lifetime ID

Unlike other systems, you only have to be scanned once. After that, your identity is permanently registered in the network – anonymously, but uniquely. For many people without official ID or in digital shadow zones, this could be a real opportunity.

• Fast scan in just a few seconds
• One-time registration required
• ID is anonymous & untraceable
• Usable for logins, payments, access services

Where is the Orb used?

Originally, the orb was mainly used in countries such as India, Kenya and Argentina. Worldcoin has now also been launched in the USA – with over 7,000 orbs planned in specially designed “world spaces”. These stations are reminiscent of modern tech stores. In addition to the classic Orb, there is now also a mobile version: the Orb Mini. This allows scans to be carried out flexibly on the move. TechCrunch reports on the hardware rollout.

Pop-up orbs and events

Orbs are also used at trade fairs, shopping centers and influencer events for major launch events – such as the recent one in San Francisco. The aim is to break down inhibitions, create trust and generate attention. Gen Z in particular is an important target group. Fast Company analyzes the strategy behind the marketing mix.

• Use in over 20 countries
• 7,000+ new orbs planned in the USA
• Orb Mini for mobile scans
• Strong presence at events & creator campaigns

Opportunities and criticism of the Orb

The Orb promises a secure, global identity system – a vision with enormous potential. At the same time, however, the device is also viewed critically: Data protectionists see risks in the collection of biometric data. Although Worldcoin emphasizes that it does not store any image data, scepticism remains. The big question: can trust, transparency and benefits be convincing? EFF is critical of the idea of a global scanning system.

Between utopia and surveillance

The Worldcoin Orb symbolizes the interface between progress and ethics. For some, it is the key to digital inclusion, for others a tool of potential control. The decisive factor will be how transparently Worldcoin deals with data, technology and public responsibility in the future.

• High benefit for identity verification
• Criticism of biometric recording
• No image storage according to the developer
• Trust & regulation crucial

Conclusion: The Orb is more than just a device

The Worldcoin Orb is a symbol, tool and topic of discussion all in one. It shows how technology can shape our everyday lives – and poses the question: how much control are we willing to give in order to gain security and access? One thing is clear: anyone talking about the digital future can no longer ignore this shiny device.

• Innovative technology meets social debate
• Orb is part of a global identity system
• Scanning process already in use worldwide

Sam Altman, Worldcoin & Co. more on the topic

Is Worldcoin part of OpenAI?

No, Worldcoin is not part of OpenAI. It is an independent project of the company Tools for Humanity. However, there is a close personal connection: Sam Altman, the CEO of OpenAI, is also the co-founder and chairman of Worldcoin. The two companies operate independently of each other, but share the same vision of technological innovation. Learn more here:

• Worldcoin
• Orb (iris scanner)
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• OpenAI
• ChatGPT

Source: YouTube / The Verge

What is ChatGPT?

ChatGPT is an AI-supported voice assistant developed by OpenAI. It is based on a so-called language model that has been trained on huge amounts of data. It understands questions and instructions in natural language – and can give precise, creative or even surprisingly human answers. The latest version is based on the GPT-4 model and can not only write, but also calculate, analyze, program – and even understand or create images. ChatGPT is so popular, even Google now has AI in its search results.

The chatbot that really understands

Unlike traditional search engines, ChatGPT does not simply reply with links, but formulates directly understandable texts. You can speak to the system in natural language – almost as if you were chatting to a person. ChatGPT is constantly learning and adapting to your style and intent. According to the New York Times, millions of people around the world now use ChatGPT every day.

• AI-supported assistant from OpenAI
• Based on GPT-4 (latest version)
• Understands natural language & context
• Answer directly, not just with links

What can you do with ChatGPT?

The possibilities are enormous. Many people first think of text generation – blog articles, emails, social media posts or translations. But ChatGPT can do much more: you can write small programs, generate Excel formulas, analyze or structure content. According to MIT Technology Review, many people now use ChatGPT specifically to increase productivity.

Texts, software, images – and more

With the latest tools, you can also have images created – e.g. with DALL-E, directly from ChatGPT. I’ll show you how this works in another video. Writing code, editing data or planning projects is also possible with ChatGPT. It’s not just a tool for creatives, but also for developers, entrepreneurs or teachers. TechCrunch recently reported on the integration of DALL-E directly into ChatGPT Pro.

• Generate & revise texts
• Have small software tools programmed
• Create images using AI (e.g. DALL-E)
• Code, tables, analyses & more

My videos: How to really use ChatGPT

I will gradually be adding short videos here in which I show you very specifically how you can use ChatGPT for your everyday life – whether professionally, creatively or technically. It’s not just about writing texts, but also about creating AI images, mini-apps and clever automation. Check back regularly!

These are just mini-examples, I build entire apps – get inspired!

Build real estate online marketing tools with ChatGPT

Since we also frequently work in real estate marketing, here is a practical example of how you can use ChatGPT in vibe coding.

Here is the XL version of the video for Immo Tools

Getting better and better: image generation with text

Spelling, grammar, it’s all right! What a moment that was.

What you can expect

I will provide you with tutorials, practical examples and small hacks to help you use ChatGPT properly. Whether you’re a beginner or an advanced user – there’s more to it than many people think.

• Short, practical video tutorials
• Step-by-step instructions
• Tips for creative & technical use

I recently posted another example in which you can see my weight loss calculators, which you can now find live on doktorfy.

• Content production with AI codes & video

Conclusion: ChatGPT is your digital tool

ChatGPT is not a toy – it’s a real tool that allows you to work more efficiently, creatively and digitally. Whether text, code or image: you decide what is possible. My videos will give you the know-how you need to get the best out of AI.

OpenAI, Sam Altman & Co. – more on the topic

Learn more about the OpenAI bubble here:

• OpenAI
• ChatGPT
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• Worldcoin
• Orb (iris scanner)

What does OpenAI actually do?

OpenAI develops AI models and tools that can understand and process language, images, code and voice input. This is not just about research – but about concrete products that can be used worldwide.

ChatGPT

The best-known product: ChatGPT. It is an AI-supported chatbot that can generate, analyze and structure texts – from everyday language to programming code. Millions of people use ChatGPT every day, as reported by the New York Times, among others.

• Text-based answers in natural language
• Use for writing, researching, planning, coding
• Available as a web app, mobile & via API

What can you do with ChatGPT? For example, real estate tools with AI.

DALL-E

DALL-E generates images from text input. The text-to-image approach has been widely praised, for example by The Verge, which reported on the creative possibilities of AI.

• Image generation on the basis of descriptions
• Ideal for design, social media & storytelling
• Can be used directly in the browser or via ChatGPT

Codex

Codex understands programming languages and can write code from natural language. According to WIRED, Codex is a milestone on the road to AI-supported software development.

• Generate code from natural language
• Useful for developers, start-ups & low-code applications
• Basis for GitHub Copilot

Whisper

Whisper transcribes speech with high accuracy. TechCrunch describes it as a powerful, open-source speech-to-text tool.

• Automatic transcription of audio & video
• Multilingual and suitable for subtitles or notes
• Open source can be used for your own applications

OpenAI API

The OpenAI API is used by developers worldwide. As VentureBeat reports, the community is growing rapidly.

• Access to AI functions via interface
• Individual automation & tools
• Scalable for start-ups to corporations

Where does OpenAI come from?

OpenAI was founded in San Francisco in 2015 by Sam Altman, Elon Musk and Ilya Sutskever, among others. Initially, OpenAI was a non-profit organization. The aim was to develop AI safely and accessibly for everyone. Since 2019, OpenAI has been operating under the “capped-profit” model, as the Washington Post explains in detail.

Origin & Structure

OpenAI consists of two entities – a non-profit parent company and a commercial subsidiary. This structure enables growth without handing over control to large corporations.

• Founded in California in 2015
• Non-profit core with commercial subsidiary
• Microsoft as a strategic partner & investor

What are OpenAI’s plans for the future?

The big goal is called AGI – Artificial General Intelligence. This is about artificial intelligence that thinks and learns like a human being. OpenAI CEO Sam Altman told The Economist that the company is working closely with governments to set ethical standards.

AGI, governance & new products

The development of AGI is complex – and risky. This is why OpenAI is also planning new hardware approaches, such as an AI device in collaboration with Jony Ive, which was also reported on by the Financial Times.

• Research into artificial general intelligence (AGI)
• Global talks on AI regulation
• Possible AI device with Jony Ive in planning

Conclusion: OpenAI as the platform of the future

OpenAI is much more than ChatGPT. It is a platform for modern AI applications – open for developers, usable for companies, accessible to everyone. If you want to understand how technology is evolving, you should keep an eye on OpenAI – and check back regularly.

OpenAI, Sam Altman & Co. more on the topic

Learn more about the OpenAI Bubble here:

• OpenAI
• ChatGPT
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• Worldcoin
• Orb (iris scanner)

What is the TikTok Shop?

The TikTok Shop is an integrated e-commerce platform within the TikTok app. Users can discover and buy products directly in videos or live streams – without having to leave the app. This ensures a seamless shopping experience and makes TikTok one of the most exciting channels for social commerce.

How the new shopping experience works

The principle is reminiscent of classic teleshopping, only digital and with much greater reach. Companies present their products directly in TikTok’s feed or in the livestream. Integrated product links take users to the point of purchase with a single click – directly in the app. No jumping off, no extra store – conversion directly where the attention is.

Advantages for companies and brands

• Direct sales in the app – without detours
• Huge reach thanks to the TikTok community
• Easy entry even for smaller companies
• Logistics taken over by TikTok on request

Particularly exciting: TikTok offers the option of taking over storage and shipping. This means you don’t have to worry about logistics, but can concentrate fully on content and marketing.

Who can use the TikTok Shop?

Basically any brand or company with a business TikTok account. A few prerequisites apply, but it is also possible for smaller companies to get started. TikTok primarily appeals to a young, trend-conscious audience – but established companies can also benefit greatly with the right strategy.

Social commerce rethought: entertainment meets sales

TikTok Shop combines entertainment and shopping in a completely new way. Users don’t just see your product – they can buy it immediately. This is no longer traditional marketing, but active selling in real time. Influencers, creators and brands merge into a new sales model with enormous reach.

How to use the TikTok Shop effectively

You want to get started but don’t know how? No problem. At Social Media One and CM Creator, we’ll help you build your TikTok strategy. From setting up your store to producing videos, livestreams and ads – we work with you to develop a format that suits your product and your target group.

Whether you are just starting out or already have experience in social media marketing – the TikTok Shop offers a new dimension in sales. We help you to fully exploit this potential.

Conclusion: Now is the perfect time

The TikTok Shop is launching – and you can be part of it right from the start. Use this new e-commerce platform to combine reach, conversion and brand loyalty directly in one app. Getting started has never been easier.

If you have any questions or want to get started right away, get in touch with us. We’ll show you how to use TikTok specifically for your business – strategically, creatively and with real impact.