Marc Zuckerberg vs Elon Musk

I would have preferred to call this article:

” Tech giants in the ring: Elon Musk and Mark Zuckerberg plan apparent death match!”

But we want to remain serious! But no fun, as can also be seen here in the Wallstreet Journal. In a surprising exchange of blows between tech billionaires Elon Musk and Mark Zuckerberg, an apparent death match is brewing. What began as a humorous confrontation now appears to be turning into a serious one.

Twitter owner Elon Musk and Meta (formerly Facebook) CEO Mark Zuckerberg have publicly stated that they are ready to fight each other. Even the president of the UFC, Dana White, confirmed that both opponents are absolutely serious.

Battle for users and profits

But this battle goes far beyond personal egos. It symbolizes the fierce battle for users and financial gains in the tech industry. Additionally, it reflects different ideologies and the competition between social media. Elon Musk’s recent plan to take over Twitter has prompted Meta to develop “Threads,” a Twitter competitor.

The tensions between Musk and Zuckerberg show the increasing hostility and competition between major tech companies. This tech giant death match is a fascinating example of the new challenges and conflicts in the fast-moving tech industry.

Musk vs Zuckerberg in the Wall Street Journal

The topic even occupies the Wall Street Journal.

Threads that compete with Twitter: 3 reasons

The success of Threads, Meta’s messaging app, will undoubtedly have an impact on Twitter. There are several aspects where Threads could challenge Twitter.

Already on your smartphone? App Download:

• Thread App – Android
• Thread App – Apple

Bad PR from Twitter and Musk – Reason 1

First, Twitter has struggled with bad PR in the past, particularly with controversial decisions by CEO Elon Musk such as firings or limiting the posts that are displayed. These events have led to a loss of trust among some Twitter users.

Meta advertisers network – reason 2

In contrast, Meta has built a strong network of advertisers and is making a profit. With Threads, Meta could appeal to those who are turning away from Twitter and looking for an alternative.

Direct Instagram login in 2 seconds – reason 3

Another aspect is the possibility of a direct login via Instagram. Threads allows users to log in with their Instagram account in just 2 seconds, with the profile picture and bio applied directly. This makes joining Threads easy and convenient for Instagram users who already have a strong presence on the platform. This seamless integration could prompt Twitter to offer a similar feature to stay competitive.

Twitter will not die!

However, it’s important to note that Twitter still has a large user base and plays a significant role in the social media landscape. It has its own strengths and a dedicated community of users who appreciate it. It will be interesting to see how Threads evolves and how Twitter responds to maintain its position and overcome potential challenges.

However, MySpace also used to exist and who still knows it today?

Twitter gets problems

Overall, Threads by Meta could cause some problems for Twitter, especially in terms of PR and user engagement. Meta already has an established advertising network and success in social media. With Instagram integration and convenient login, Threads could be an attractive alternative for some users. Nevertheless, it remains to be seen how the competition between the two platforms will develop and whether Twitter will take appropriate measures to strengthen its position and overcome the challenges.

Threads: The new app

Threads, the latest creation from Meta (formerly Facebook), has established itself as a revolutionary messaging app focused on sharing photos, videos and messages with close friends.

With a variety of features and seamless integration with Instagram, Threads allows users to share their daily lives with their best friends in an even more personal way. In this special on meta’s new app, we’ll take a closer look at Threads, its features and how it can be used for business. We’ll also take a look at what Twitter can teach for Threads marketing.

• Threads: The new app
• Threads Marketing Agency

Copyright: meta / Threads App

How Patreon works

Patreon works by artists and creators creating a page on the platform and setting subscription levels and rewards for their supporters. Subscription levels can have different prices and benefits, such as access to exclusive content or the opportunity to participate in Q&A sessions with the creator.

You can also find more about it here: Pateron.

Fans and supporters can then subscribe on the creator’s site, which gives them access to the corresponding rewards. Subscriptions can be billed monthly or per work created.

Creators then receive regular financial support from their supporters, which they can use to fund and improve their creative projects. Patreon retains a percentage of the revenue to cover the costs of the platform and operations.

Patreon also has tools and features that help creators manage their pages and interact with their fans, such as the ability to send messages and updates or create a community forum.

Patreon: Foundation and company

Patreon is a US company based in San Francisco, California. It was founded in May 2013 by entrepreneur Jack Conte and software developer Sam Yam.

Jack Conte, who is also a musician, was struggling to fund his music career through the sale of CDs and downloads, and was looking for alternative ways to be supported by his fans. This gave birth to the idea for Patreon, a platform that allows creators to be supported directly by their fans.

Since its inception, Patreon has become one of the most important platforms for the creative industry, with thousands of creators and millions of supporters around the world. The company has also gone through several investment rounds and received a total of over $160 million in investment.

Key facts about the company

Key figures on Patreon:

• Year founded: 2013
• Headquarters: San Francisco, California, USA
• Number of creators on the platform: over 200,000
• Number of supporters: over 7 million
• Total amount paid out to creators: over US$3 billion
• Number of countries where Patreon operates: over 200
• Investments received by Patreon: over 165 million US dollars

Target group / reach of TikTok

TikTok offers companies a unique platform to leverage their advertising potential. The app has over 1 billion active users worldwide and is available in 154 countries. This means that companies have access to a large number of potential customers that they can reach with their content. TikTok is extremely engaging to users, especially through the TikTok algorithm.

Younger users and young adults

The platform is particularly attractive to younger users and young adults. This is how TikTok reported at the end of 2019,

that more than 82 percent of its users are between the ages of 16 and 24.

In addition, TikTok is one of the most popular social media platforms among young people and has gained significant popularity in recent months. This makes it an ideal place for companies to reach their target audience and get noticed by them.

Visually as well as auditorily appealing

Another plus of TikTok is that the platform is both visually and auditorily appealing. Companies can upload videos in a variety of formats, including short-form videos, storytelling videos, and hashtag challenges. With a wide variety of visual or auditory formats, they can more effectively promote and raise awareness of their brand.

When it comes to outreach, TikTok also offers many opportunities for groups. Individuals can advertise on the platform via influencer marketing and raise awareness of their product or company. The platform also offers Advertising Solutions that allow companies to promote their product or service on the platform. This advertising option allows marketers to target exactly those users who would be most likely to be interested in their product.

Ultimately, TikTok provides companies with a dynamic platform to share content with potentially millions of people for attention-grabbing advertising. With its versatile advertising options, you can effectively promote your brand and reach your target audience – something more and more corporations are recognizing and taking advantage of!

How to build successful campaign

It’It’s important to have a clear idea of what you want to achieve with your TikTok campaign. Then you can make sure all your content and activities are aligned with that goal. Goals can include:

• Increase the awareness of your brand
• Win new customers
• Increase your turnover
• Improve your customer loyalty

Once you know what you want to accomplish, you can develop a strategy to achieve that goal. The following points should be considered:

• Which target group do you want to address?
• What message do you want to convey?
• What content is best suited to get your message across?
• How can you design your content to resonate with your target audience?
• On which channels should you distribute your content?

With a clear strategy, you can build your campaign in a targeted way and ensure that all activities are effectively aligned with your goal.

Creative ideas for companies

TikTok is a great platform for businesses to spread their messages and reach out to new customers. The app offers many ways to grab users’ attention and get them to click on your ads. Some of the best methods are:

1. Use emojis
2. Use images
3. Use videos

Use emojis

Using emojis: Emojis can be very effective in attracting attention and creating interest among users. There are a variety of emojis that you can use to emphasize or even replace your message.

Use images

Use images: Images are one of the best ways to attract attention and make the message of your advertisement clear. Therefore, you should definitely make sure that your images are relevant and interesting.

Use videos

Use videos: If possible, you should also use videos in your promotions. This is because they are not only very effective at attracting attention, but they can also create an emotional connection. Thus, your viewers may be more willing to click on your ads.

Monitoring, analysis and reporting of campaigns

The success of a campaign on TikTok depends not only on creative execution, but also on good planning and organization. In this article, we will show you how to successfuly monitor, analyze and report your campaigns on TikTok.

1. Monitoring
2. Analysis
3. Reporting

Monitoring: Plan and organize campaigns

Before you start a TikTok campaign, you should first define its goal. Do you want to achieve more reach? Or would you rather increase the interaction rate? Once you know what you want to achieve, you can plan and organize your campaign accordingly.

To successfuly monitor your TikTok campaign, you first need to identify the right metrics. The most important metrics for monitoring a TikTok campaign are the number of impressions, the number of clicks, and the conversion rate. In addition, you should also track the interaction rate with your videos. These metrics will tell you how well your campaign is performing and if it’s reaching its goal.

Analysis: Determine key figures

After you’ve been monitoring your campaign for a while, it’s time to take a closer look at it. This step is about finding out which aspects of your campaign are working well and which can be improved. To do this, you’ll analyze the metrics you determined during the monitoring phase. For example, if you’ve noticed that the interaction rate with your videos leaves something to be desired, you can consider whether you should change the content of your videos.

Reporting: Create report

After you have analyzed your campaign, it’s time to create a report about it. In this report you summarize all the important information about your campaign and present it in a clear format. For example, you can record which target group reacted best to your campaign or which key figures turned out to be particularly positive. This way, you can plan and execute even more effective TikTok campaigns in the future.

Tip. Here is directly a list of good ones:

• TikTok Monitoring Tools

Examples of successful campaigns

We have already realized several successful campaigns and cases of successful TikTok videos and campaigns.

• Agency: Cases
• TikTok Agency
• TikTok Ads

Time Lapse! Social media 2004 to 2026

New social apps enter the market every year. Few become relevant market players and some social networks you don’t even know today.

Evolution of social networks: history and future

As a social media agency, you need the Internet like the air you breathe. Did you know that the Internet was born very close to us? Back then, it was a project at the CERN research center in Switzerland. In principle, it’s quite simple: hyperlinks link content. The system was quickly used by the US Army and was intended to serve data exchange at that time. At some point, the protocol became freely available, and since then, people have benefited from the incredible flow of information and speed possible with the new digital networks.

• Development of social networks

Most popular social networks by users

Here are the latest numbers and statistics, on current user numbers!

Why is it so important to know the most popular social networks? In social media marketing, it’s all about target groups. The more precisely a target group is provided with “information”, the higher the success.

Success models: Facebook and Youtube

But a lot has changed since the beginning! Facebook, but also YouTube, now reach over 2 billion users alone, registered users. The social networks are not only opened once a day, but several times, after getting up, on the way to work or to university, we are constantly connected with the whole world, through social apps.

New social apps: TikTok, Twitch & Co.

But there are also new social networks coming up, like TikTok, which is also sure to have over a billion users soon. Then there are the different markets when it comes to global social media management, especially in Asia, where you’ll find social media apps you may not have heard of.

International differences

Most social media apps in Asia, especially China, are much more advanced in their possibilities. Social media apps are used, for example, to order food or transfer money. Here, social media apps are more than “just” communication tools for friends and tools for simple, quick, new information.

Ranking: The most popular social networks

Here you can see the most popular social networks.

1. Facebook – 2.7+ billion users
2. YouTube – 2.2+ billion users
3. WhatsApp – 2 billion users
4. Facebook (Messenger)
5. Weixin / WeChat
6. TikTok
7. QQ
8. Doyin
9. Sina Weibo
10. Snapchat
11. Kuaishou
12. Pinterest
13. Reddit
14. Twitter
15. Quora

Source: Statista.

Tip. You want to advertise yourself on social networks or expand the reach of your social media channels? With the right social media advice, you can increase your reach and brand awareness. Want to learn more? Read more here:

• Social media agency
• Youtube agency
• Facebook agency
• Instagram agency
• Tik Tok Agency

User figures 1997 – 2020: Timeline

How have user numbers changed since the first major social networks were created? The history of social networks began well over 20 years ago and there are currently 2.7+ billion users on Facebook alone.

User numbers over time: Video

In this Youtube video you can see very nicely how the user numbers have changed over time. But also which social networks have “not survived”.

Most Youtube Subscribers

Content creators make social networks great. In other words, people who post interesting content. A look at Youtube! Who has the most subscribers on Youtube?

Most streamed YouTube videos

Justin Bieber, Jennifer Lopez, Psy, Ed Sheeran, Baby Shark? Here you can see the most streamed videos on YouTube.

Investments in Facebook & Social-Media-Advertising

Before we look at Facebook in numbers, here is a look at the share price. If you want to invest money in shares, you are thinking long-term (for your savers and investors), especially as a capital-strong fund. Do investors trust in the structure, work and future of Facebook? A share price says more than a thousand words:

• At the beginning of 2020: US$ 182 per share
• Increase 2019 / 2020: 37.87%

Social Media Marketing

Investments in social media advertising worldwide in the years 2007 to 2018 and forecast 2022.

• 2007: 512 million US dollars
• 2012: 6,274 million US dollars
• 2017: 50,215 million US dollars
• 2022: USD 123,070 million
• Increase 2020 to 2022: 96,190 million US dollars to 123,070 million US dollars

Facebook sales 93% Mobile

Facebook revenues in the second quarter of 2019 increased by around USD 3.7 billion (+28 percent) compared to the same period last year.

• Payments: $262 million
• Mobile advertising: US$ 15,627 million (US$ 15.6 billion)
• Advertising Desktop: 997 million US-$
• Relation mobile / desktop: 6% (15.67 x performance)

Top Facebook pages by industry

B2B Company

Ranking of the most popular German B2B companies by number of Facebook fans in October 2019.

The current top 5 on Facebook of B2B companies:

1. Bayer AG with 2,809,470 (2.8 M)
2. IBM Career & Jobs with 1,919,930 (1.9 M)
3. Robert Bosch GmbH with 1,350,440 (1.35 M)
4. Ernst & Young Deutschland Career with 1,301,330 (1.3 M)
5. SAP AG with 1,099,490 (1 M)

Food brands

Most popular food brands according to the number of Facebook fans in Germany 2019.

The current Top 5 on Facebook of food brands:

1. McDonald’s (DE) with 2,400,000 (2.4 million) fans
2. Subway Germany with 967.000 (967 K) fans
3. Burger King Germany with 839.000 (839 K) fans
4. KFC (DE) with 663,000 (663 K) fans
5. Pizza Hut (DE) with 608,000 (608 K) fans

Hotels

Most popular hotels in Germany by number of Facebook fans in January 2019 (in 1,000).

The current Top 5 on Facebook of hotels:

1. Vita Hotel Westfalen Therme Spa & Wellness Resort with 654,000 (654 K) fans
2. Choice Hotels (DE) with 402,000 (402 K) fans
3. Radisson Blu (DE) with 347,000 (347 K) fans
4. Pampering Hotel Kristall with 225,000 (225 K) fans
5. Club La Santa Lanzarote with 146.000 (146 K) fans

Gastronomy

Most popular gastronomy brands in Germany by number of fans on Facebook in February 2018 (in 1,000).

The current Top 5 on Facebook of the gastronomy industry:

1. McDonald’s (DE) with 2,400,000 (2.4 million) fans
2. Subway Germany with 967.000 (967 K) fans
3. Burger King Germany with 839.000 (839 K) fans
4. KFC (DE) with 663,000 (663 K) fans
5. Pizza Hut (DE) with 608,000 (608 K) fans

Food brands

Most popular food brands according to the number of Facebook fans in Germany in May 2019 (in 1,000)

The current Top 5 on Facebook of food brands:

1. Knorr (DE) with 12,500,000 (12.5 million) fans
2. Simple Tasty with 2,700,000 (2.7 million) fans
3. Delicious with 2,400,000 (2.4 million) fans
4. Nutella (DE, AT, CH) with 2,100,000 (2.1 million) fans
5. Strongbow (DE) with 2,100,000 (2.1 million) fans

Universities

Most popular universities in Germany according to the number of Facebook fans in January 2020 (in 1,000)

The current top 5 on Facebook of universities:

1. TU Munich with 92,000 (92 K) fans
2. Ludwig-Maximilians-University Munich with 85.000 (85 K) fans
3. Goethe University Frankfurt with 82,000 (82 K) fans
4. RWTH Aachen University with 78,000 (78 K) fans
5. FernUniversität Hagen with 77,000 (77 K) fans

Sports clubs (US)

US sports clubs with the most Facebook fans in January 2019 (in 1,000)

The current top 5 on Facebook of US American sports clubs:

1. Los Angeles Lakers (NBA) with 21,520,000 (21.5 million) fans
2. Chicago Bulls (NBA) with 18,350,000 (18.3 million) fans
3. Miami Heat (NBA) with 15,730,000 (15.7 million) fans
4. Golden State Warriors (NBA) with 11,090,000 (11 million) fans
5. Boston Celtics (NBA) with 9,000,000 (9 million) fans

Facebook users and user data

Cambridge Analytica Scandal and Impact

Recently, the media reported that the personal data of 50 million Facebook users were used illegally by the company “Cambridge Analytica” in the last US election campaign. Which of the following statements apply to you?

.

Countries with the most mobile Facebook users

In these countries in particular, Facebook plays a major role in quantitative terms. The current top 10 countries with the most Facebook users:

1. USA with 123.1 million users
2. India with 101.5 million users
3. Indonesia with 62.6 million users
4. Brazil with 57.9 million users
5. Mexico with 30.9 million users
6. UK with 26.2 million users
7. Japan with 22.7 million users
8. Germany with 18.7 million users
9. France with 16.9 million users
10. Russia with 15.5 million users

Teenager exodus

Facebook is no longer hip with the youth. Directly after this infographics have a paragraph about “Facebook as a meeting place for senior citizens”. Important facts and figures for advertisers on Facebook. The youth can currently be reached via Instagram and TikTok.

De Trend was already apparent a few years ago, as can be seen here in an infographic from the last decade.

At least that’s what a survey on the number of Facebook users in the USA suggests. According to this, the number of active 13 to 17-year-olds has fallen by 3.3 million in the last three years, which is a minus of 25 percent.

Facebook as a senior meeting place?

Facebook is still recording rising user numbers, but the hip young social network of yesteryear is no longer so. Because the fastest growing target group is above all the over 50s, as the Statista chart shows.

Tip: Our TikTok Agency

TikTok: The big success, where does it come from?

What makes the TikTok app so much better than Snapchat, especially popular with young people, Instagram with over a billion users and Facebook, the world’s largest social network with 2.2 billion users (as of 20/02). Why has TikTok grown so much in recent months? The principle is the same in its basic structure. Creator post content from their lives, from private moments (with friends, bedroom, etc.). However, on Facebook are the ‘old ones’, on Instagram are the ‘soon to be old ones’ and like every generation, they are looking for their own environment. So TikTok is slowly developing into its successor. The mix of networks is getting bigger and more differentiated.

It’s not really primarily about the music behind the app. At the beginning, when the app was still called Musically, it was 100% about music. The purely musical aspect is moving more and more into the background. But the generation would have looked for such a new environment, so it could have been Twitch, Likee, etc.

TikTok advertisement? Ads on TikTok switch

Why is TikTok especially interesting for companies? TikTok has very, very few creators but many viewers. Accordingly, the reach that can be achieved organically is very high. A best practice from our TikTok channel: We already have 5 videos with 500,000 views, one of them is already at 700,000 views. That would never be possible for an agency on Facebook, Instagram & Co.

Best Practice

• Follower: 520
• Videos over 500k: 5x
• Successful video: 700k (after 6 days)

Statistics: TikTok users, download and influencer

More about influencers? We can advise you: Influencer Agency.

Ranking of the most popular TikTok accounts by number of followers worldwide in January 2020.

You can find more statistics at Statista

Number of TikTok downloads from the Apple App Store worldwide from January 2017 to January 2020

You can find more statistics at Statista

TikTok downloads worldwide: #1 India, #2 USA

Tip: Our TikTok agency

Statistics: Use and behaviour

Social media is becoming more and more complex. Instead of simple forums there are today social commerce, Advertising with Targeting and Lookalike Audience, in addition different networks like Facebook, Instagram, Youtube, Twitter, LinkedIn in addition, Messenger services like Whatsapp and Snapchat. Let’s bring light into the darkness! What do users do, how do they behave and how do social networks develop?

Tip! Also interesting: The emergence of social networks.

Purchases by product groups

Users make the most frequent purchases for the following products.

Heavy users: 3 hours a day on social networks:

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: Approximately one hour daily in social networks:

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Statistics Online purchases

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Heatmap: Google Search

Number 1 is everything! Whether Google search or search results through the Youtube algorithm.

Statistics: Mobile use

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

source: global web index

Statistics: Users and number of users

Facebook

Facebook will soon bring together 25% of the world’s population. In Germany even well over 50% of the population. How can you set up your Facebook channel and how can you address your fans? Answers can be found in our Facebook Agency.

Usage
Source: Facebook Company Info & Mark Zuckerberg

• 26 million users in Germany
• Worldwide 1.9 billion users
• 1 billion uses the FB Messenger
• Target group: all age groups (14 – 65+)
• 60 % of users access the site up to 8 times a day
• 1.6 billion Likes a day (2014)
• 60 million pictures and photos (2014)

recommendations

• Channel Designs for cover picture and profile picture<
  Corporate design for FB and all other social networks
• Templates for postings, photos and VIdeos<
  For themes, products and special events (like "Black Friday", "Christmas", etc.)
• Retargeting
• Photos
• No hashtags > direct links to the shop
• Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
• Posting Frequency<
  We post 3-5x week current content, also foreign content, if appropriate.
• Sales tricks<
  Artificial shortage? Sale! Last pieces in stock! Only today!

Youtube

Youtube and video marketing create extremely high involvement, as the videos are consumed over a long period of time instead of just a few seconds. Develop your concept with our Youtube agency.

Use
2016

• 8 million users in Germany
• Target group: 10 – 60 years
• 92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

referral

• Advertising spots
• Influencer Marketing
• Tips and recommendations from employees
• Backstage at the shooting, etc.
• Presentation of companies and tradition
• Craft, production, technical details and quality

Instagram

How do you reach people on Instagram? Take advantage of the expertise and experience of our Instagram Agency.

Use
source: Instagram Business

• 9.8 million users in Germany
• Worldwide 600 million users
• 1 million Advertisers
• Target group: 16 – 29 years
• 83% of users are under 35, 60% under 25
• 36% of all Germans between 16-29 are registered
• 4.3 billion Likes a day
• 98 million images

referral

• Reach new target groups<
  Instagram enables us to reach a much wider range of target groups than Facebook.
• We post daily to Instagram, 1-2x
• Trend Keywords
• Planned content
• Connection with other channels
• Software

Pinterest

utilisation

• 3 million users in Germany
• 100 million users worldwide
• Target group: 16 – 34 years, 80% female users

referral

• Link assembly<
  Shopping Backlinks for Styles
• Inspiration (for equipment and similar fields)

Twitter

Find out more about Twitter here: Twitter Agency.

Use
Source: Twitter Company

• 12 million users in Germany, only 3-5 million users have an account
• 321 million active users worldwide
• Target group: 25 – 44 years
• 500 million tweets daily
• 80% use Twitter mobile

referral

• Easy + Fast handling and advance planning<
  relatively little work like Pinterest, we take directly with
• Source for media and journalists

Snapchat

utilisation
Source: Snap me if you can

• 9 million users in Germany
• 100 million users worldwide
• 6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

• Regular Stock Shooting
• Own, fresh image material for social media + short e video clips
• Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
• Content in simple form<
  Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Worldwide: Social Media and Future

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we watch screens 4 times as often. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

• We spend almost 5 hours on average on the PC
• More than one hour on smartphone
• We chat about one hour a day
• To this must be added 2.5 hours in front of the television

Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have been like synonyms so far. But he realizes that the smartphone has also become a matter of course for his age group, Generation X.”

• 35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
• 18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
• 50 years: 20 hours 22 minutes, 4 hours of which in social media
• Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

• Youtube: 69%
• Facebook: 61%
• Whatsapp*: 55%
• Facebook Messenger*: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype*: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat*: 10%
• Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Banking transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops also online
• 77% are looking for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital selling volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenses distributed between the individual user groups?

• Over 50% of online users have spent more than $500 on digital purchases.
• 20% even more than 1.000 $
• Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Users make the most frequent purchases for the following products.

Heavy User: 3 hours daily in social networks

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: About one hour daily in social networks

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

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Use Mobile

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

Source: global web index

How to gain range?

Anyone who is not a music star or 17-year-old fashion blogger by chance must think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. The methods are manifold. Modern methods such as pixels, which are embedded in websites and online shops, can be used to advertise your own visitors, even strangers who are most likely to match our brand (‘look-a-like audience’). More about targeting of target groups can be found on the page about our Facebook Marketing Agency.

Of course it also needs the right media production, no matter if it is the graphic design or video material – we are your contact! Now let’s take a look at Social Media Marketing and its basics with different studies and statistics, which prove how successful Social Media Management is nowadays in the Online Marketing Mix.

We see these points as relevant

• Reaching target groups > Network expansion<
  Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
• Snack Content > Photo / Video Production<
  Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
• Communication Management > Questions & Answers<
  For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
• Retargeting > Advertising<
  We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through adspend, we reach significantly more people than through a simple, organic structure. Therefore we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
• Linkaufbau > Trend Blog<
  User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Reach and upsells. The content can also be used further, for example a well-done video tutorial in text form.

Consulting and Management

• Social Media Keynote Speaker
• Social Media Marketing Concept
• Content strategy and planning, basis: target group analysis
• Multi-channel management and channel setup
• Campaigns, channel and fanpage design
• Facebook Ads (partner agency)
• PR and the public (communication concept)
• Design Workshops
• …

The first social networks and social functions

We had already reported extensively on the development of social networks and the sender receiver model in our Social Media Blog. Incredibly interesting stories that have revolutionized the media world. Just like the printing press. Because suddenly information is available for everyone, not only available, users can actively influence the content. But how did it all start?

Facebook wasn’t the first social network, before there were many pioneers, such as MySpace, which hardly anyone knows today. But even MySpace was not the first platform with functions for social communication. In fact, it was forums and auction houses like Ebay. This was the first time one had the opportunity to exchange ideas with others on an equal footing in forums. Furthermore, you could also for the first time give ratings, e.g. in auction houses for purchases made. Users are no longer just consumers, they can actively influence collective knowledge.

The previously discussed transmitter receiver model has changed completely. The dominance of media houses such as radio stations, newspapers or TV stations was broken. Users no longer only have to consume, they can become creative themselves, generate content themselves and become media themselves. However, this also entails great responsibility, as we will see later in the disadvantages to user-generated content.

Web 2.0 and user-generated content

Users now have all options. With increasing bandwidth and, of course, the further development of end devices, from camera notebooks to smartphones and software for video editing and image processing, more and more options are available to each individual. Bloggers who report on Instagram with photos and stories every day about themselves and their experiences, about Youtuber who sometimes make extremely elaborate productions so that they have an absolute highlight once a week, about people on Tiktok who like to have fun and entertain others. Twitter in turn is for topics such as politics, business or even real estate.

Everybody can build his own channel and of course his own community. The community, too, constantly creates user-generated content, for example by directing videos and photos, but also by commenting. Endless data about users, from users. Web 2.0 is constantly evolving and content is improving. The algorithm of social networks that decides every second which content is or might be relevant for the individual user and which is not. On YouTube alone, over 1000 hours of video are uploaded every second. An unbelievable amount of videos that must be evaluated and sorted by an intelligent algorithm. This shows the creativity of the people but also the will to become a broadcaster. Small explanatory videos and tutorials about make-up or tasty recipes for baking and cooking, small discussions about current topics, podcasts & travel vlogs.

Billions of media content are created every day, an unbelievable number. That’s why Big Data has become such a big issue. Of course, all this data and information can also lead to negatives. Therefore, we want to take a closer look at the advantages and disadvantages of user-generated content.

Benefits of user-generated content

The advantages of user-generated content are obvious, the knowledge of mankind is increasing day by day. Today everyone can inform himself. Nobody needs a library card, especially in small towns and villages this is important, because here there are rarely large knowledge databases. There are countless models in the social networks for students, employees, advanced training courses but also for one’s own personal development. From microblogging to YouTube videos to motivating Instagram channels or even daily links on Facebook. But much more important are the very original elements, collections of knowledge. Just as everything around the user-generated content began to appear in forums. Today there are millions of forums on every topic. From tuning for cars to tractors in agriculture, aircraft construction but also gardening, cooking and of course the right care of the domestic cat. But it is not only the big topics such as nutrition and health that can be answered, but also quite simply everyday questions can nowadays be answered constantly on the Internet. The question: How do I change my address correctly after moving? Up to how long do I have to boil an egg to make it hard? And of course, the universe of user-generated content is much larger, there are physics lectures on YouTube, help pages for calculating formulas in mathematics on Facebook, and even whole study groups in Instagram and Snapchat – Wonderful new world!

Disadvantages and hazards of user-generated content

In addition to the numerous advantages, there are also disadvantages. On the whole, criticism focuses particularly on personalized advertising, and the algorithms of social media networks only play out what we like. This means that a great deal of plurality is lost in the information, because everything we see is exactly what we want. Other opinions, opposing ideas, the normal discourse does not take place. The third major point of criticism deals with the political influence of people. This is no longer a utopia, as one saw in the great Cambridge-Analytica scandal in 2018. Facebook founder Mark Zuckerberg had to end up even before the Senate statements. But that’s just the tip of the iceberg. However, some countries, especially China, rely on the completely digital citizen not for freedom, but for surveillance. All citizens are constantly categorised through evaluation procedures. Those who oppose certain ideas are downgraded. Those who have collected too many minus points are denied certain privileges. E.g. loans or flights abroad. All this by matching data. Especially the Social Media App Wechat is very important in China, because it is not only used to communicate, most transactions of money run through the app, from the simple supermarket purchase to the automobile, of course the state listens to everything. It’s not a secret, it’s an open secret. Everyone knows about the relevance of their own actions, not only in public, but also in communication on the smartphone. Line loyalty is the A&O. Anyone who violates it must expect consequences.

• Personalization of advertising
• No new content due to algorithm that always returns what we want to see
• Manipulation of opinion and political thought

Trends: VIPs on Instagram

Young, talented, popular: these are the Top10 Instagram Accounts:

• Beyonce (singer) – 39.87 million fans on Instagram
• Kim Kardashian (TV Celebrity) – 39.02 million fans on Instagram
• Ariana Grande – 37.74 million fans on Instagram
• Taylor Swift (singer) – 37.47 million fans on Instagram
• ….