Small and medium-sized enterprises – SMEs

SME: What is that actually? Small and medium-sized enterprises(SMEs) are an important part of our national economy. They are responsible for many jobs as well as innovations and growth that make us strong. In Germany, for example, they account for more than 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. SMEs can have a more efficient, agile and adaptable structure than larger organizations due to their size and structure. TikTok Marketing is a great way for SMEs to reach new markets, promote products and attract customers.

Less expensive advertising: comparison Facebook & Co. – advantage

Since TikTok is not an expensive platform, it is easy for SMEs to launch an effective campaign with little effort. TikTok offers businesses the ability to distribute content directly through the app. This means that SMEs with a limited budget can be able to reach target audiences worldwide. The variety of tools and features makes TikTok very attractive for SMEs.

The platform offers various options such as hashtags, challenges, and company pages that businesses can use to share content quickly and effectively. There are also various analytics features in the app that allow SMEs to see exactly how well their campaigns are working and which audience they are reaching best.

TikTok Marketing is a great way for SMEs to drive their business. It is an easy to use platform with a lot of potential for success. With the right knowledge set and an appropriately adapted strategy, any SME can benefit from this platform!

1. TikTok: The social network

TikTok is a social media platform used mostly by young people. It allows users to create short videos with music, filters and effects and share them with friends. TikTok offers companies a variety of ways to promote their brand and reach a wider audience.

There are several ways businesses can use TikTok for their marketing: First, businesses can create their own TikTok account and post videos to customize content about their product or brand. These videos can be informative in an entertaining way or show how the product can be used in action.

Second, companies can place paid ads on the platform to increase the reach of their brand. And third, they can hire influencers to share content about their product to generate new customers. TikTok is a powerful platform for businesses that continues to establish itself as a major social media platform. It offers businesses the ability to reach a wide audience in an entertaining way, creating even more customer experiences and revenue potential. TikTok is easy to use and offers businesses tremendous reach and engagement rates.

TikTok: 7 concrete advantages

Let’s summarize the advantages of TikTok once again.

1. TikTok Marketing enables companies to connect with a young target group in a targeted way and position themselves as a brand
2. It offers the opportunity to try out new ideas and focus on creative content
3. Through interaction, customers see the value of a product or service from the source
4. It increases the reach and allows more people to notice the company and get in touch with it through the platform
5. Thanks to various advertising options, you can find a suitable combination of advertising content for any company
6. With the help of data analysis tools, evaluations of success can be made and campaign goals can be determined with pinpoint accuracy
7. With TikTok Marketing, increasing sales is easier than ever – both directly and indirectly by building the brand’s image among audiences over time

2. how can I do marketing with TikTok?

TikTok is one of the fastest growing social media platforms. The app is used by millions of people worldwide to share short videos. TikTok offers companies the opportunity to connect with their target audience and promote their brand.

Channel, Logo & Bio: TikTok Profile

There are several ways to use TikTok for marketing purposes. First of all, it is important for companies to create a profile on the platform. This allows them to upload their logo and other important information about their company. This way, potential customers can learn more about the company and remember the brand with the help of the logo.

Creation of exciting and interesting videos

Another important aspect of TikTok marketing is the creation of exciting and interesting videos. Users of the platform want to be entertained and informed. Therefore, it is important to create videos that offer something to the viewers. If companies regularly publish interesting videos, they can ensure that more and more people follow them. This way, the brand’s reach can be increased significantly.

In conclusion, TikTok is a great way for companies to connect with potential customers. However, to be successful, companies need to develop a solid marketing concept and produce interesting videos.

Create content step by step

Step by step:

• First of all, you should think about what kind of marketing you want to do with TikTok
• Either you can try to make your brand better known, or you can try to market your products or services
• Both are possible with TikTok, but they require different approaches.
• If you want to raise awareness of your brand, you should consider what kind of message you want to convey with your videos and who your target audience is.
• It’s also important that your videos are entertaining and interesting so people will watch and recommend them.
• If you’re marketing products or services, make it as clear as possible in your videos what you’re offering and why people should have it.
• Again, of course, it’s important that your videos are well done and that people want to watch them.
• No matter which approach you choose, remember that regular updates are important to keep people’s attention.

Tip! This is how TikTok content creation works in practice.

3. why should I start with TikTok?

TikTok is a relatively new social network that has gained a lot of popularity in recent months. It is a video platform where people can upload and watch short videos. The video images are accompanied by music and can be viewed in both normal and slow motion.

Is TikTok relevant? App Store Downloads

Here you can see the increased number of downloads of TikTok via the Apple App Store worldwide from January 2017 to January 2022 (in millions).

You can find more statistics at Statista

4. what tools do I need to be successful?

When it comes to running successful TikTok marketing campaigns, businesses should use the right tools. There are several tools that can help you better understand your audience and strategize your campaigns. Some of these tools are free, others are paid.

Insights on TikTok: Analysis and report

One of the most important and widely used tools is the TikTok Insights report. The Insights report allows businesses to track and analyze interaction with their videos to identify trends and understand what their audience wants. It also helps create better content by showing data like video views, likes, and comments.

TikTok Ads Manager: Advertise on TikTok

Another tool is the TikTok Ads Manager app. With this app, companies can place ads, set targets, and manage campaigns. It provides detailed analytics about the campaign results so that companies can optimize their ad spend.

Businesses should also use social media monitoring tools to spot trends in real time and make better decisions about their content marketing. Some popular tools for social media monitoring include Hootsuite, Sprout Social and Buffer. These tools provide an overview of all social networks and help businesses find relevant posts from other users or brand pages to include in their own marketing.

Read more here:

• Place TikTok Ads

Linking e-commerce: social selling

When it comes to increasing sales, TikTok also provides a number of e-commerce features. With shopping tags, companies can promote products directly in their videos and direct customers to the product pages. The Checkout on App feature even allows customers to make purchases directly from the video. This feature can save you time and increase your sales!

These are just a few examples of the different tools businesses can use to run successful TikTok marketing campaigns – but there are many more! Regardless of the tool you choose, however, you should always be covered: On TikTok, content will be king – so content must be at the heart of marketing!

5. where can I get my videos shared and how do I get attention?

Now that you know what TikTok is and how it works, you may be asking yourself, “Where can I get my videos shared and how do I get attention?”

The good news is that there are several ways to make your videos popular on TikTok. First of all, you can simply share them on the platform itself. All you have to do is make sure your video has the right hashtag and title to get it seen by the right people.

You can also share your videos on other social media platforms to get more exposure. For example, you can post them on Facebook or Instagram. There, they can be seen by a larger number of people. You can also advertise your TikTok videos. However, this is advisable only if you have enough budget, as advertising can be relatively expensive.

Another way to get your videos noticed is to send them to influencers. Influencers are people with many followers. If they share your video, it will be seen by many people. However, it is relatively difficult to get influencers to share your video. So you need to prepare well and be persistent.

If you follow all these tips, you should be able to successfuly promote your TikTok videos and get more exposure.

Conclusion: TikTok useful for SMEs?

In conclusion, TikTok is an interesting and promising platform to help companies reach a young and open-minded clientele. It offers brands the opportunity to present themselves creatively and innovatively, which can increase sales.

However, TikTok marketing is not without risks. When companies open an account, they need to ensure that all content is presented professionally and appropriately. Since the platform is very young, it can be difficult to predict trends and react to them in time. Therefore, companies should be careful and plan their marketing strategy carefully before investing in TikTok.

All in all, TikTok is a lucrative tool for companies to attract new customers and improve their branding. With the right strategy, businesses can benefit from it and realize its potential. With its advanced technology, TikTok offers a wide range of opportunities for businesses to strengthen their presence in the market.

Time Lapse! Social media 2004 to 2026

New social apps enter the market every year. Few become relevant market players and some social networks you don’t even know today.

Evolution of social networks: history and future

As a social media agency, you need the Internet like the air you breathe. Did you know that the Internet was born very close to us? Back then, it was a project at the CERN research center in Switzerland. In principle, it’s quite simple: hyperlinks link content. The system was quickly used by the US Army and was intended to serve data exchange at that time. At some point, the protocol became freely available, and since then, people have benefited from the incredible flow of information and speed possible with the new digital networks.

• Development of social networks

Most popular social networks by users

Here are the latest numbers and statistics, on current user numbers!

Why is it so important to know the most popular social networks? In social media marketing, it’s all about target groups. The more precisely a target group is provided with “information”, the higher the success.

Success models: Facebook and Youtube

But a lot has changed since the beginning! Facebook, but also YouTube, now reach over 2 billion users alone, registered users. The social networks are not only opened once a day, but several times, after getting up, on the way to work or to university, we are constantly connected with the whole world, through social apps.

New social apps: TikTok, Twitch & Co.

But there are also new social networks coming up, like TikTok, which is also sure to have over a billion users soon. Then there are the different markets when it comes to global social media management, especially in Asia, where you’ll find social media apps you may not have heard of.

International differences

Most social media apps in Asia, especially China, are much more advanced in their possibilities. Social media apps are used, for example, to order food or transfer money. Here, social media apps are more than “just” communication tools for friends and tools for simple, quick, new information.

Ranking: The most popular social networks

Here you can see the most popular social networks.

1. Facebook – 2.7+ billion users
2. YouTube – 2.2+ billion users
3. WhatsApp – 2 billion users
4. Facebook (Messenger)
5. Weixin / WeChat
6. TikTok
7. QQ
8. Doyin
9. Sina Weibo
10. Snapchat
11. Kuaishou
12. Pinterest
13. Reddit
14. Twitter
15. Quora

Source: Statista.

Tip. You want to advertise yourself on social networks or expand the reach of your social media channels? With the right social media advice, you can increase your reach and brand awareness. Want to learn more? Read more here:

• Social media agency
• Youtube agency
• Facebook agency
• Instagram agency
• Tik Tok Agency

User figures 1997 – 2020: Timeline

How have user numbers changed since the first major social networks were created? The history of social networks began well over 20 years ago and there are currently 2.7+ billion users on Facebook alone.

User numbers over time: Video

In this Youtube video you can see very nicely how the user numbers have changed over time. But also which social networks have “not survived”.

Most Youtube Subscribers

Content creators make social networks great. In other words, people who post interesting content. A look at Youtube! Who has the most subscribers on Youtube?

Most streamed YouTube videos

Justin Bieber, Jennifer Lopez, Psy, Ed Sheeran, Baby Shark? Here you can see the most streamed videos on YouTube.

Statistics: Use and behaviour

Social media is becoming more and more complex. Instead of simple forums there are today social commerce, Advertising with Targeting and Lookalike Audience, in addition different networks like Facebook, Instagram, Youtube, Twitter, LinkedIn in addition, Messenger services like Whatsapp and Snapchat. Let’s bring light into the darkness! What do users do, how do they behave and how do social networks develop?

Tip! Also interesting: The emergence of social networks.

Purchases by product groups

Users make the most frequent purchases for the following products.

Heavy users: 3 hours a day on social networks:

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: Approximately one hour daily in social networks:

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Statistics Online purchases

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Heatmap: Google Search

Number 1 is everything! Whether Google search or search results through the Youtube algorithm.

Statistics: Mobile use

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

source: global web index

Statistics: Users and number of users

Facebook

Facebook will soon bring together 25% of the world’s population. In Germany even well over 50% of the population. How can you set up your Facebook channel and how can you address your fans? Answers can be found in our Facebook Agency.

Usage
Source: Facebook Company Info & Mark Zuckerberg

• 26 million users in Germany
• Worldwide 1.9 billion users
• 1 billion uses the FB Messenger
• Target group: all age groups (14 – 65+)
• 60 % of users access the site up to 8 times a day
• 1.6 billion Likes a day (2014)
• 60 million pictures and photos (2014)

recommendations

• Channel Designs for cover picture and profile picture<
  Corporate design for FB and all other social networks
• Templates for postings, photos and VIdeos<
  For themes, products and special events (like "Black Friday", "Christmas", etc.)
• Retargeting
• Photos
• No hashtags > direct links to the shop
• Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
• Posting Frequency<
  We post 3-5x week current content, also foreign content, if appropriate.
• Sales tricks<
  Artificial shortage? Sale! Last pieces in stock! Only today!

Youtube

Youtube and video marketing create extremely high involvement, as the videos are consumed over a long period of time instead of just a few seconds. Develop your concept with our Youtube agency.

Use
2016

• 8 million users in Germany
• Target group: 10 – 60 years
• 92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

referral

• Advertising spots
• Influencer Marketing
• Tips and recommendations from employees
• Backstage at the shooting, etc.
• Presentation of companies and tradition
• Craft, production, technical details and quality

Instagram

How do you reach people on Instagram? Take advantage of the expertise and experience of our Instagram Agency.

Use
source: Instagram Business

• 9.8 million users in Germany
• Worldwide 600 million users
• 1 million Advertisers
• Target group: 16 – 29 years
• 83% of users are under 35, 60% under 25
• 36% of all Germans between 16-29 are registered
• 4.3 billion Likes a day
• 98 million images

referral

• Reach new target groups<
  Instagram enables us to reach a much wider range of target groups than Facebook.
• We post daily to Instagram, 1-2x
• Trend Keywords
• Planned content
• Connection with other channels
• Software

Pinterest

utilisation

• 3 million users in Germany
• 100 million users worldwide
• Target group: 16 – 34 years, 80% female users

referral

• Link assembly<
  Shopping Backlinks for Styles
• Inspiration (for equipment and similar fields)

Twitter

Find out more about Twitter here: Twitter Agency.

Use
Source: Twitter Company

• 12 million users in Germany, only 3-5 million users have an account
• 321 million active users worldwide
• Target group: 25 – 44 years
• 500 million tweets daily
• 80% use Twitter mobile

referral

• Easy + Fast handling and advance planning<
  relatively little work like Pinterest, we take directly with
• Source for media and journalists

Snapchat

utilisation
Source: Snap me if you can

• 9 million users in Germany
• 100 million users worldwide
• 6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

• Regular Stock Shooting
• Own, fresh image material for social media + short e video clips
• Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
• Content in simple form<
  Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Worldwide: Social Media and Future

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we watch screens 4 times as often. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

• We spend almost 5 hours on average on the PC
• More than one hour on smartphone
• We chat about one hour a day
• To this must be added 2.5 hours in front of the television

Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have been like synonyms so far. But he realizes that the smartphone has also become a matter of course for his age group, Generation X.”

• 35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
• 18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
• 50 years: 20 hours 22 minutes, 4 hours of which in social media
• Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

• Youtube: 69%
• Facebook: 61%
• Whatsapp*: 55%
• Facebook Messenger*: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype*: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat*: 10%
• Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Banking transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops also online
• 77% are looking for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital selling volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenses distributed between the individual user groups?

• Over 50% of online users have spent more than $500 on digital purchases.
• 20% even more than 1.000 $
• Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Users make the most frequent purchases for the following products.

Heavy User: 3 hours daily in social networks

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: About one hour daily in social networks

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

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Use Mobile

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

Source: global web index

How to gain range?

Anyone who is not a music star or 17-year-old fashion blogger by chance must think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. The methods are manifold. Modern methods such as pixels, which are embedded in websites and online shops, can be used to advertise your own visitors, even strangers who are most likely to match our brand (‘look-a-like audience’). More about targeting of target groups can be found on the page about our Facebook Marketing Agency.

Of course it also needs the right media production, no matter if it is the graphic design or video material – we are your contact! Now let’s take a look at Social Media Marketing and its basics with different studies and statistics, which prove how successful Social Media Management is nowadays in the Online Marketing Mix.

We see these points as relevant

• Reaching target groups > Network expansion<
  Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
• Snack Content > Photo / Video Production<
  Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
• Communication Management > Questions & Answers<
  For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
• Retargeting > Advertising<
  We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through adspend, we reach significantly more people than through a simple, organic structure. Therefore we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
• Linkaufbau > Trend Blog<
  User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Reach and upsells. The content can also be used further, for example a well-done video tutorial in text form.

Consulting and Management

• Social Media Keynote Speaker
• Social Media Marketing Concept
• Content strategy and planning, basis: target group analysis
• Multi-channel management and channel setup
• Campaigns, channel and fanpage design
• Facebook Ads (partner agency)
• PR and the public (communication concept)
• Design Workshops
• …